2019 Supplier Marketing Programs

Transcription

1 2019 Supplier Marketing Programs ensure your message reaches the right people at the right time 2019 Supplier Marketing Programs Page 1

2 Build a Program that Works for You Marketing success is about engaging the right customer at the right time. Partnership We start by understanding you and your product. Then we decide which months are most effective and recommend the programs to: Boost your sales Increase brand recognition Develop loyal customers We deliver results for you based on our expertise and data including: Top sellers reports Trends data Industry sales data Foodservice movement Nutritional information Discover what s right for you and your business. Annual Advertising Agreement Not all businesses have the same needs, so we offer several levels of participation. Pick the one that fits your goals and budget. Participants receive: Discounted rates on marketing programs Unlimited monthly promotional listings New items featured in New and Now monthly publication Monthly Specials ads Cover ads* NEW Line listing in Seasonal Essentials (applicable products)* NEW UNFI Customer Portal Product Listing Page ad* Increases brand recognition Customer loyalty Stronger sales *Applicable at designated level of participation 2019 Supplier Marketing Programs Page 2

3 Reporting Suites Get valuable data to help grow your business Supplier-in-Site (SIS) Web-based reporting tool provides SKU-specific, store-specific detail Focuses primarily on UNFI s independent customers 22 reports available, including Weekly Chargebacks, Supplier Sales Customer Detail, ACV, Voids, Sales Reports Data helps you solve today's challenges and plan for the future Individual Reports: Single or Subscription (ad hoc) Monthly UNFI Sales by State Monthly Supplier Breakout Reports Quarterly Supplier Breakout Reports Quarterly UNFI Warehouse Split by Channel and State Foodservice reporting Select Nutrition reporting Supply Chain by ClearVue Enhanced Partnership Demand planning, forecasting, and procurement insights. Reports include: - Monthly Forecasting Weekly Sales Out the Door - Weekly Quantity On Hand/On Order - Weekly Service Level - Supplier In-Site Subscription (SIS) - Supplier Breakout Reporting Subscription Helps plan your growth strategy Focuses your efforts to make the most impact Compare your results to your competitors Ability to pull reports yourself Analyze data for raw materials needs Increase your visibility Better information on logistics, delivery and store placement for maximum economic benefits 2019 Supplier Marketing Programs Page 3

4 Retail Engagement Consumer Circulars Monthly in-store circulars for independent customers Over 1,100 participating customers Over 1 million impressions of your products Options to educate consumers on your brand with brand profiles Monthly and seasonal themes Direct-toconsumer communication Proven to drive sales, placement, and volume Your deals are enhanced with additional UNFI contributions Seasonal Marketing Seasonal Essentials NEW Seasonally-themed digital publications to promote seasonal specialties 5 editions per year: - Winter - Spring - Summer - Fall - Holiday Publications scheduled for Jewish Holidays: - Passover/Purim - Hannukah - Rosh Hashanah Includes special discounts, stocked items and preorder selections Focused promotions at the right time of year increase sales for these products Early distribution of your monthly specials promotions to facilitate retail planning Increases visibility for seasonal products Builds brand image in connection with holidays Engages the UNFI sales team 2019 Supplier Marketing Programs Page 4

5 New Product Marketing New Products Monthly Specials Target prospective customers Free with Annual Advertising Agreement Placed in full color section in front of Monthly Specials Get your new products noticed New and Now Monthly publication for customers and UNFI sales team Highlights brand, product, and attributes of new products Included with Annual Advertising Agreement Color ads and advertorial options available New Item Introduction Program Three tier program that offers: Customer sample box Web ad New Item Webinar Live monthly online presentation to the UNFI sales team Engagement by regional planners for added emphasis and communications Speed to Market Provides a free fill of each new item to approximately 350 UNFI customers who commit to maintaining product on shelf for 90 days Analytics of customer reorder cycle Immediate placement in retail stores to jump-start sales Encourages sales and helps to create a customer base Provides an opportunity to showcase your products directly to the UNFI sales team Sample distribution encourages customers to buy Helps build brand awareness Supports first to market strategy All stages timed for maximum benefit 2019 Supplier Marketing Programs Page 5

6 Regional Deals Deals of Massive Discount (DMD) Digital publication used by UNFI sales team to sell product to customers Focused on high-volume items Promoted at UNFI Showcases One month promotional period Deep deals offer up to 50% off Customers love discounts Hot Sheets Monthly program available to natural independents, gourmet and ethnic and target supermarket accounts *** Promote deep discounts monthly with MCB only (any cross over OI will be backed out) 20% MCB required UNFI contributions Available to be sold by suppliers and brokers in addition to the UNFI team New Item Placement Deals Augment national deals for targeted regional and/or customer specific opportunities Themed content increases interest and value Provides high visibility for your brand Discounts encourage high sales volume Creates interest and excitement at the retail level National and regional options allow you to reach target audiences *** Not available to ecommerce Accounts 2019 Supplier Marketing Programs Page 6

7 Wellness Program NEW Supporting customers who support you Wellness Monthly Focus Promotions in Monthly Specials UNFI contributes to your deal Focuses on promotion and education Brand education sheet for sales team Direct engagement with UNFI sales team Drive sales, placement, and volume Maintain brand reputation for high quality products Limited focus brands each month Deep discounts boost sales Builds brand loyalty Shipper Push Monthly pre-order program for shippers National and regional flexibility High profile and high traffic in store placement for seasonally appropriate items Minimum 20% discount to maximize sales Increases visibility for your open stock products Increase sales with seasonally appropriate shippers Communicates brand causes Sold by UNFI team as well as brokers and suppliers 2019 Supplier Marketing Programs Page 7

8 esolutions Customer Portal Banner Ads Monthly digital banner ads are placed strategically throughout the UNFI Customer Portal website Featured monthly themes to promote top-selling categories and products Flexibility and short lead times for ad artwork and activation Ads link to your product listing page on the UNFI Customer Portal for one-click ordering Online ads offer measurable results Easy Options ecommerce Marketing Reach etailers through UNFI s ecommerce division Web, , and sample options available Fast growing segment of UNFI business Customize messaging Proven to significantly increase activity on your product listing page Important response data provided High visibility - UNFI Customer Portal averages 300,000+ views per month 2019 Supplier Marketing Programs Page 8

9 Situational Marketing marketing opportunity Two levels of participation to choose from Designed to deliver important, concise and measurable messages Reaches UNFI s independent and foodservice customers Customer portal banner ad coincides with start of campaign Examples of use are: Major brand announcements, back in stock notifications, new product categories Messaging at precisely the right moment Messages delivered exactly when it makes the most impact Valuable response data shared about your campaign Optimizes your brand messaging Created specifically to get high open and click-through rates Showcases Visibility to UNFI customers and suppliers Regionally focused events Showcases new and seasonal items Sell to UNFI s customers from all channels Meet with UNFI sales team Truck Fleet Advertising Your brand billboard on wheels Targeted by UNFI distribution center location Choose the number of trailers, time frame, and geographic area UNFI trucks serve over 40,000 customer locations High visibility ads reach millions of potential customers Builds brand awareness 2019 Supplier Marketing Programs Page 9

10 Foodservice Grab N' Go Catalog 3 versions: Distributors/Vending Colleges/Universities Restaurants Ads appear in all versions. Ad space available by region. Published digitally and ed directly to foodservice managers Includes restaurants, schools, vending companies, and convenience stores Restaurant Supplies Catalog Listing of back-of-the-house products including ingredients, paper products, cleaning supplies, bulk items Ad space available by region Three editions: Winter (January), Spring/Summer (May), Fall (September) Published digitally and ed directly to foodservice managers Get It While It s Hot Magazine Editorial content about industry trends, new products, marketing ideas Printed and mailed directly to foodservice managers 6 times a year UNFI Customer Portal Online banner ad exclusively for foodservice accounts Posted monthly on the home page Monthly Segmented lists to reach specific audiences Ads can link to sell sheets or websites Customize and target specific audiences within the foodservice segment Cross-media packages increase visibility These vehicles exclusively reach the foodservice segment Foodservice is one of the fastest-growing segments at UNFI 2019 Supplier Marketing Programs Page 10

11 2019 Supplier Marketing Programs Build a program that works for you not sure? Your Supplier Manager will help you achieve your goals. Marketing Program Target Audience Content Media Page Annual Advertising Agreement 2 Direct to Consumer Independent Supermarket Foodservice ecomm National Regional DC Specific Monthly Specials Advertising Retail Engagement 4 Consumer Circulars Seasonal Marketing 4 Seasonal Essentials Holiday Seasonal Essentials New Product Marketing 5 New Products - Monthly Specials New and Now New Item Introduction Program Regional Deals 6 Deals of Massive Discount (DMD) Hot Sheets New Item Placement Deals Regional Promotional Planning New Products - Placement SPIF Wellness Program 7 Shipper Push 7 esolutions 8 Customer Portal Banner Ads Easy Option ecommerce Marketing Situational Marketing - Marketing Opportunity 9 Showcases 9 Truck Fleet Advertising 9 Foodservice 10 Grab N' Go Catalog Restaurant Supplies Catalog Get It While It's Hot! Magazine UNFI Customer Portal Monthly Print Digital