Newsletter 76,348. Magazine E-Newsletters Website Webinars Social Media. Total Users: 418,208 Total Page views: 1,080,982

Transcription

1 INITIAL AUDIT REPORT JANUARY 1, - DECEMBER 31, PLANT SERVICES PUTMAN MEDIA, INC. Established E. Woodfield Road Issues Per Year: 12 Schaumburg, IL Issues This Report: 12 (630) (630) FAX PUBLICATION DESCRIPTION PLANT SERVICES is a media franchise that reaches multi- level MRO and End User buying influences throughout the U.S and international manufacturing segments. We focus on the optimization of the manufacturing process and related assets, maintaining the plant infrastructure and insuring reliable production capabilities in a safe, energy efficient and environmentally responsible facility. Magazine 75,100 FIELD SERVED/DEFINITION OF RECIPIENT QUALIFICATION PLANT SERVICES serves businesses with end products of food and kindred products, tobacco products, textile mill products, apparel & other finished products made from fabric & similar materials, lumber and wood products (except furniture), furniture & fixtures, paper and allied products, printing & publishing and allied industries, chemicals and allied products; including pharmaceutical preparations, petroleum refining & related industries, rubber & miscellaneous plastic products, leather and leather products, stone, clay, glass & concrete products, primary metal industries, fabricated metal products, industrial & commercial machinery & computer equipment, electronic & other electrical equipment, transportation equipment, instruments & related equipment, miscellaneous manufacturing industries, utilities and power generation, systems integrators, consultants, maintenance, engineering and related services, wholesale trade, durable and non-durable goods. Newsletter 76,348 Social Media 10,858 Average Audience Reach 197,816 Website 34,851 Webinars 659 Qualified recipients are general management, maintenance & supervisory, engineering, purchasing and other titled and non-titled personnel. AUDIENCE REACH: JANUARY 1, DECEMBER 31, Magazine E-Newsletters Website Webinars Social Media 12 Issues per year Average Total Monthly Qualified Unduplicated Magazine Distribution: 75,100 Qualified Print: 60,438 Qualified Digital: 14,662 5 Newsletters Average Recipients: 76,348 Smart Minute: 15,753 Off the Clock:15,690 Product Bulletin: 15,129 Video Showcase: 14,759 Course Connection: 15,017 Total Users: 418,208 Total Page views: 1,080,982 Average Monthly Users: 34,851 Average Monthly Page views: 90, Webinars Total Annual Combined Webcast Registrants: 14,497 Average Webcast Registrants: 659 Total Facebook Lifetime Likes: 966 Total LinkedIn Group Membership: 1,498 Total Twitter Followers: 8,394 Average audience reach calculated by combining average total monthly qualified unduplicated magazine distribution, total average newsletter recipients, total average monthly users, average webcast registrants, total Facebook lifetime likes, total LinkedIn Group Membership, and total Twitter followers. Average total qualified unduplicated calculated by dividing the total qualified print, digital, and print and digital distribution for the period Jan. 1, Dec. 31, by 12. Average monthly e-newsletter recipients calculated by combining the averages of 5 newsletters for the period Jan. 1, Dec. 31, (includes duplicate recipients). Average monthly users calculated by dividing the total users for the period Jan. 1, Dec. 31, by 12. Average monthly page views calculated by dividing the total page views for the period Jan. 1, Dec. 31, by 12. Average webinar registrants calculated by dividing total combined webinar registrants for the period Jan. 1, Dec. 31, by number of webinars during the audit period. Facebook Lifetime Likes as of Dec. 31,. Total LinkedIn Group Membership as of Dec. 31,. Twitter followers as of Dec. 31,. Please see the following pages for Annual Audit Report: Recipient Classification, Subscription Source, Recency of Renewal, Business/Industry and Job Title Classification, Business/Industry and Employee Size Classification, Supplemental Analysis, Geographical Distribution, Qualified Circulation by Issue, Explanation, Audit of Internal Records and Affidavit. Digital Activity Report; Newsletter Activity, Web Activity, Webinar Registrants, Content Engagement, Social Media Activity.

2 INITIAL AUDIT REPORT Analysis conducted on the May Issue RECIPIENT CLASSIFICATION Non-Paid Non-Paid Total Qualified RECIPIENT Print Digital Unduplicated* Percent Individual by Name and Title and/or Company 60,340 14,760 75, % Individual by Name Only Title Only Company Name Only TOTAL QUALIFIED CIRCULATION 60,340 14,760 75, % Analysis based up on the May issue. *Combined print and digital may not equal total qualified unduplicated. SUBSCRIPTION SOURCE AND RECENCY OF RENEWAL Non-Paid Non-Paid Renewed, Requested, or Updated Within Total Qualified RECIPIENT Print Digital 1-3 Years 3+ Years Unduplicated* Percent Direct Request from the Recipient 51,480 14,760 66,240-66, % Request from Recipient's Company Association/Group/Directory Lists 8,860-8,860-8, % TOTAL QUALIFIED CIRCULATION 60,340 14,760 75,100-75, % Analysis based upon the May issue. * Combined print and digital may not equal total qualified unduplicated

3 INITIAL AUDIT REPORT Analysis conducted on the May Issue BUSINESS/INDUSTRY AND JOB TITLE CLASSIFICATION Total Business Description Non-Paid Print Non-Paid Digital Engineering Maintenance & Supervisory General Mgmt. Purchasing Other Not Classified Qualified Unduplicated* Percent A. Process Manufacturing 1. Food & Kindred Products 15,637 2,678 1,416 10,163 6, , % 2. Tobacco Products % 3. Textile Mill Products % 4. Apparel & Other Fabric Materials % 5. Lumber & Wood Products 1, , , % 6. Furniture & Fixtures , % 7. Paper & Allied Products 2, , , % 8. Printing, Publishing, & Allied Industries 2, , , % 9. Chemicals & Allied Products 7,157 1,354 1,888 4,695 1, , % 10. Pharmaceutical Preparations 1, , , % 11. Petroleum Refining & Related Industries 1, , , % 12. Rubber & Miscellaneous Plastic Products 2, , , % 13. Leather & Leather Products % 14. Stone, Clay, Glass, & Concrete Products 1, , % 15. Primary Metal Industries 1, , , % Subtotal Process Manufacturing 39,660 8,040 6,893 26,663 12,365 1, , % B. Other Manufacturing 1. Fabricated Metal Products 2, , , % 2. Industrial & Commercial Machinery & Computer Equip. 1, , , % 3. Electronic & Electrical Equip. Components 2, ,045 1, , % 4. Transportation Equipment 2, , , % 5. Measuring, Analyzing & Controlling Instruments % 6. Miscellaneous Manufacturing Industries 4,627 1, ,160 1, , % Subtotal Other Manufacturing 14,428 4,370 4,076 9,474 4, , % Total Manufacturing (A. + B.) 54,088 12,410 10,969 36,137 16,832 2, , % Utilities/Power Generation 2, , , % Systems Integration & Engineering Design Firms 3,155 1,187 1,166 1,772 1, , % Wholesale Trade, Durable and Non-Durable Goods % Other Not Classified % Total Qualified Circulation 60,340 14,760 13,006 40,441 18,829 2, , % * Combined print and digital may not equal total qualified unduplicated. Source: Business Description Putman Media, Inc.

4 INITIAL AUDIT REPORT Analysis conducted on the May Issue BUSINESS/INDUSTRY AND EMPLOYEE SIZE CLASSIFICATION Business Description 100 or more Under 100 A. Process Manufacturing Total Qualified Unduplicated* Percent 1. Food & Kindred Products 7,959 10,356 18, % 2. Tobacco Products % 3. Textile Mill Products % 4. Apparel & Other Fabric Materials % 5. Lumber & Wood Products 669 1,264 1, % 6. Furniture & Fixtures , % 7. Paper & Allied Products 1, , % 8. Printing, Publishing, & Allied Industries 1,200 1,346 2, % 9. Chemicals & Allied Products 4,057 4,454 8, % 10. Pharmaceutical Preparations 1, , % 11. Petroleum Refining & Related Industries 1,451 1,093 2, % 12. Rubber & Miscellaneous Plastic Products 1,391 1,263 2, % 13. Leather & Leather Products % 14. Stone, Clay, Glass, & Concrete Products , % 15. Primary Metal Industries 1,273 1,126 2, % Subtotal Process Manufacturing 23,021 24,679 47, % B. Other Manufacturing 1. Fabricated Metal Products 1,604 1,951 3, % 2. Industrial & Commercial Machinery & Computer Equip ,424 2, % 3. Electronic & Electrical Equip. Components 2,133 1,333 3, % 4. Transportation Equipment 2, , % 5. Measuring, Analyzing & Controlling Instruments % 6. Miscellaneous Manufacturing Industries 2,428 3,451 5, % Subtotal Other Manufacturing 9,461 9,337 18, % Total Manufacturing (A. + B.) 32,482 34,016 66, % Utilities/Power Generation 2,126 1,319 3, % Systems Integration & Engineering Design Firms 1,490 2,852 4, % Wholesale Trade, Durable and Non-Durable Goods % Other Not Classified % Total Qualified Circulation 36,331 38,769 75, % *Combined print and digital may not equal total qualified unduplicated. Source: Business Description Putman Media, Inc.

5 INITIAL AUDIT REPORT Analysis conducted on the May Issue BUSINESS/INDUSTRY AND JOB TITLE CLASSIFICATION ASSOCIATION/GROUP/DIRECTORY (PRINT ONLY) Business Description Engineering Maintenance & Supervisory General Mgmt. Purchasing Total Qualified Percent A. Process Manufacturing 1. Food & Kindred Products 276 1,709 1, , % 9. Chemicals & Allied Products 768 1, , % 10. Pharmaceutical Preparations % 11. Petroleum Refining & Related Industries % 12. Rubber & Miscellaneous Plastic Products % 14. Stone, Clay, Glass, & Concrete Products % 15. Primary Metal Industries % Subtotal Process Manufacturing 1,476 3,965 2, , % B. Other Manufacturing 2. Industrial & Commercial Machinery & Computer Equip % Total Manufacturing (A. + B.) 1,561 4,076 2, , % Systems Integration & Engineering Design Firms % Total Qualified Circulation 1,650 4,163 2, , % Source: Business Description Putman Media, Inc. BUSINESS/INDUSTRY AND EMPLOYEE SIZE CLASSIFICATION ASSOCIATION/GROUP/DIRECTORY (PRINT ONLY) Business Description 100 or more Under 100 A. Process Manufacturing Total Qualified Percent 1. Food & Kindred Products 1,364 2,253 3, % 9. Chemicals & Allied Products 1,391 1,780 3, % 10. Pharmaceutical Preparations % 11. Petroleum Refining & Related Industries % 12. Rubber & Miscellaneous Plastic Products % 14. Stone, Clay, Glass, & Concrete Products % 15. Primary Metal Industries % Subtotal Process Manufacturing 3,553 4,618 8, % B. Other Manufacturing 2. Industrial & Commercial Machinery & Computer Equip % Total Manufacturing (A. + B.) 3,649 4,878 8, % Systems Integration & Engineering Design Firms % Total Qualified Circulation 3,729 5,131 8, % Source: Business Description Putman Media, Inc.

6 INITIAL AUDIT REPORT Analysis conducted on the May Issue SUPPLEMENTAL ANALYSIS: PRODUCTS RECOMMENDED, SPECIFIED, AND/OR BOUGHT PRODUCT Total Industrial Controls 31,687 Electrical Equipment 34,227 Electric Motors 28,842 Power Transmission 23,665 Pumps/Compressors 30,128 Manufacturing Technology 26,568 Predictive Technology 21,372 Instrumentation 31,251 Lighting 24,252 Pollution Control 28,162 Pipes, Valves 32,608 Grounds Maintenance 26,466 Industrial Paints 26,804 Lubricants 29,387 Tools/Storage 28,137 Safety/Fire Control 33,429 Other 9,670 This is a supplementary analysis of 67,516 or 89.9% of recipients who responded to the question: Which of the following products do you recommend, specify, and/or buy? during the qualification process. Since any one respondent may have checked more than one response, the totals may exceed the total circulation. This data is presented for statistical and marketing purposes only. Products Recommended, Specified and/or Bought 34,227 31,687 32,608 33,429 31,251 30,128 28,842 29,387 28,162 28,137 26,568 26,466 26,804 23,665 24,252 21,372 9,670 Industrial Controls Electrical Equipment Electric Motors Power Transmission Pumps/Compressors Manufacturing Technology Predictive Technology Instrumentation Lighting Pollution Control Pipes, Valves Grounds Maintenance Industrial Paints Lubricants Tools/Storage Safety/Fire Control Other

7 INITIAL AUDIT REPORT Analysis conducted on the May Issue U.S. GEOGRAPHICAL DISTRIBUTION Total Total Non-Paid Non-Paid Qualified Non-Paid Non-Paid Qualified REGION Print Digital Unduplicated* Percent REGION Print Digital Unduplicated* Percent Maine % Kentucky 1, , % New Hampshire % Tennessee 1, , % Vermont % Alabama , % Massachusetts 1, , % Mississippi % Rhode Island % E. S. Central 3, , % Connecticut % Arkansas % New England 2, , % Louisiana , % New York 2, , % Oklahoma % New Jersey 1, , % Texas 4,395 1,178 5, % Pennsylvania 3, , % W. S. Central 6,856 1,687 8, % Mid Atlantic 7,765 1,767 9, % Montana % Delaware % Idaho % Maryland % Wyoming % D.C % Colorado % Virginia 1, , % New Mexico % West Virginia % Arizona % North Carolina 2, , % Utah % South Carolina 1, , % Nevada % Georgia 1, , % Mountain 2, , % Florida 2, , % Alaska S. Atlantic 9,675 2,181 11, % Washington , % Ohio 3, , % Oregon % Indiana 1, , % California 4,267 1,080 5, % Illinois 3, , % Hawaii % Michigan 2, , % Pacific 5,828 1,411 7, % Wisconsin 2, , % U.S. Territories % E. N. Central 13,863 3,116 16, % U.S. Total 60,299 13,809 74, % Minnesota 1, , % Canada % Iowa 1, , % Foreign % Missouri 1, , % Foreign Total % North Dakota % South Dakota % Nebraska % Kansas , % W. N. Central 6,726 1,443 8, % Total Qualified 60,340 14,760 75, % Analysis based upon the May issue. *Combined print and digital may not equal total qualified unduplicated.

8 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, AVERAGE E-NEWSLETTER DELIVERY: JANUARY 1, DECEMBER 31, Issues Average Average E-NEWSLETTER Frequency This Report Sent Net Delivery Smart Minute Daily ,890 15,753 Off the Clock Weekly 52 15,803 15,690 Product Bulletin Semi-monthly 24 15,518 15,129 Video Showcase Bimonthly 7 14,960 14,759 Course Connection Monthly 12 15,240 15,017 E-NEWSLETTER DELIVERY BY ISSUE SMART MINUTE: JANUARY 1, DECEMBER 31, ISSUE DATE Sent Net Delivered Open Rate Click to Open Rate January Average 15,192 15, % 9.0% February Average 15,842 15, % 8.2% March Average 15,555 15, % 9.8% April Average 15,414 15, % 9.8% May Average 15,643 15, % 9.1% June Average 15,667 15, % 7.2% July Average 15,550 15, % 9.9% August Average 16,573 16, % 10.6% September Average 16,722 16, % 9.3% October Average 16,750 16, % 10.5% November Average 16,067 15, % 9.2% December Average 15,708 15, % 9.2% AVERAGE 15,890 15, % 9.3% Information obtained by a review of publisher s HubSpot reports for the period January 1, December 31,. Definitions: Average Net Delivered Calculated by subtracting undelivered messages from sent messages. Open Rate the number of unique clicks divided by unique opens, expressed as a percentage. Click to Open Rate the number of unique clicks divided by the number of tracked opens, expressed as a percentage. Monthly Average Calculated by dividing total net delivered by number of e-newsletters delivered. Average calculated by combining monthly averages and dividing by 12.

9 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, E-NEWSLETTER DELIVERY BY ISSUE OFF THE CLOCK: JANUARY 1, DECEMBER 31, ISSUE DATE Sent Net Delivery Open Rate Click to Open Rate ISSUE DATE Sent Net Delivery Open Rate Click to Open Rate 01/09/16 14,859 14, % 21.1% 07/02/16 15,008 14, % 13.8% 01/16/16 14,740 14, % 13.4% 07/09/16 14,921 14, % 18.3% 01/23/16 15,509 15, % 10.0% 0716/16 15,527 15, % 13.7% 01/30/16 15,421 15, % 28.2% 07/23/16 15,541 15, % 22.5% January Average 15,132 15, % 18.2% 07/30/16 15,336 15, % 25.1% 02/06/16 15,788 15, % 14.2% July Average 15,267 15, % 18.7% 02/13/16 15,691 15, % 18.6% 08/06/16 17,205 17, % 22.2% 02/20/16 15,941 15, % 13.9% 08/13/16 17,110 17, % 21.8% 02/27/16 15,843 15, % 8.1% 08/20/16 16,723 16, % 11.8% February Average 15,816 15, % 13.7% 08/27/16 16,947 16, % 21.4% 03/05/16 15,631 15, % 18.0% August Average 16,996 16, % 19.3% 03/12/16 15,543 15, % 13.6% 09/03/16 16,858 16, % 25.0% 03/19/16 15,564 15, % 16.0% 09/10/16 17,130 17, % 24.7% 03/26/16 15,453 15, % 26.0% 09/17/16 16,963 16, % 31.0% March Average 15,548 15, % 18.4% 09/24/16 16,898 16, % 18.2% 04/02/16 15,364 15, % 10.1% September Average 16,962 16, % 24.7% 04/09/16 15,687 15, % 8.3% 10/01/16 16,804 16, % 10.1% 04/16/16 15,602 15, % 15.5% 10/08/16 16,092 16, % 14.5% 04/23/16 15,235 15, % 17.5% 10/15/16 16,013 15, % 15.1% 04/30/16 15,113 14, % 12.3% 10/22/16 15,978 15, % 17.5% April Average 15,400 15, % 12.7% 10/29/16 15,893 15, % 15.4% 05/07/16 16,272 16, % 12.4% October Average 16,156 16, % 14.5% 05/14/16 16,095 15, % 16.5% 11/05/16 15,838 15, % 19.3% 05/21/16 15,786 15, % 11.7% 11/12/16 15,772 15, % 12.3% 05/28/16 15,638 15, % 16.1% 11/19/16 15,732 15, % 8.9% May Average 15,948 15, % 14.2% 11/23/16 15,651 15, % 14.0% 06/04/16 15,545 15, % 10.5% November Average 15,748 15, % 13.6% 06/11/16 15,941 15, % 13.9% 12/03/16 15,603 15, % 24.2% 06/18/16 15,752 15, % 9.5% 12/10/16 15,492 15, % 18.7% 06/25/16 15,479 15, % 20.0% 12/17/16 14,654 14, % 16.6% June Average 15,679 15, % 13.5% 12/22/16 14,600 14, % 13.6% 12/29/16 14,562 14, % 16.7% December Average 14,982 14, % 18.0% AVERAGE 15,803 15, % 16.6% Information obtained by a review of publisher s HubSpot reports for the period January 1, December 31,. Definitions: Average Net Delivered Calculated by subtracting undelivered messages from sent messages. Open Rate the number of unique clicks divided by unique opens, expressed as a percentage. Click to Open Rate the number of unique clicks divided by the number of tracked opens, expressed as a percentage. Monthly Average Calculated by dividing total net delivered by number of e-newsletters delivered. Average calculated by combining monthly averages and dividing by 12.

10 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, E-NEWSLETTER DELIVERY BY ISSUE PRODUCT BULLETIN: JANUARY 1, DECEMBER 31, ISSUE DATE Sent Net Delivery Open Rate Click to Open Rate ISSUE DATE Sent Net Delivery Open Rate Click to Open Rate 01/13/16 15,005 14, % 3.7% 07/13/16 15,293 15, % 3.6% 01/27/16 14,792 14, % 4.2% 07/27/16 15,116 14, % 2.4% January Average 14,899 14, % 3.9% July Average 15,205 15, % 3.0% 02/10/16 15,994 15, % 3.3% 08/10/16 16,315 16, % 2.1% 02/24/16 15,836 15, % 3.7% 08/24/16 16,161 15, % 2.9% February Average 15,915 15, % 3.5% August Average 16,238 16, % 2.5% 03/09/16 15,037 14, % 4.7% 09/14/16 16,887 16, % 6.3% 03/23/16 14,792 14, % 3.9% 09/28/16 16,643 16, % 7.1% March Average 14,915 14, % 4.3% September Average 16,765 16, % 6.7% 04/13/16 14,860 14, % 2.9% 10/12/16 16,414 16, % 5.2% 04/27/16 14,700 14, % 2.7% 10/26/16 16,139 16, % 5.7% April Average 14,783 14, % 2.8% October Average 16,277 16, % 5.5% 05/11/16 13,128 12, % 4.6% 11/09/16 16,641 16, % 3.1% 05/25/16 12,948 12, % 4.7% 11/23/16 16,523 11, % 3.8% May Average 13,038 12, % 4.7% November Average 16,582 13, % 3.4% 06/15/16 16,406 16, % 5.0% 12/14/16 15,221 14, % 3.4% 06/29/16 16,849 16, % 5.7% 12/28/16 14,729 14, % 2.1% June Average 16,628 16, % 5.3% December Average 14,975 14, % 2.7% AVERAGE 15,518 15, % 4.0% Information obtained by a review of publisher s HubSpot reports for the period January 1, December 31,. Definitions: Average Net Delivered Calculated by subtracting undelivered messages from sent messages. Open Rate the number of unique clicks divided by unique opens, expressed as a percentage. Click to Open Rate the number of unique clicks divided by the number of tracked opens, expressed as a percentage. Monthly Average Calculated by dividing total net delivered by number of e-newsletters delivered. Average calculated by combining monthly averages and dividing by 12. E-NEWSLETTER DELIVERY BY ISSUE VIDEO SHOWCASE: JANUARY 1, DECEMBER 31, ISSUE DATE Sent Net Delivered Open Rate Click to Open Rate 02/16/16 14,468 14, % 5.8% 04/19/16 15,038 14, % 3.7% 06/21/16 14,822 14, % 3.7% 08/16/16 16,132 15, % 4.4% 10/18/16 14,569 14, % 6.2% 12/07/16 14,941 14, % 2.7% 12/20/16 14,517 14, % 4.0% December Average 14,729 14, % 3.3% AVERAGE 14,960 14, % 4.5% Information obtained by a review of publisher s HubSpot reports for the period January 1, December 31,. Definitions: Average Net Delivered Calculated by subtracting undelivered messages from sent messages. Open Rate the number of unique clicks divided by unique opens, expressed as a percentage. Click to Open Rate the number of unique clicks divided by the number of tracked opens, expressed as a percentage. Monthly Average Calculated by dividing total net delivered by number of e-newsletters delivered. Average calculated by combining monthly averages and dividing by six.

11 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, E-NEWSLETTER DELIVERY BY ISSUE COURSE CONNECTION: JANUARY 1, DECEMBER 31, ISSUE DATE Sent Net Delivered Open Rate Click to Open Rate 01/12/16 14,608 14, % 4.9% 02/09/16 15,164 14, % 5.1% 03/08/16 14,937 14, % 3.1% 04/12/16 14,891 14, % 7.6% 05/10/16 12,580 12, % 7.1% 06/14/16 16,070 15, % 5.4% 7/12/16 14,405 14, % 7.8% 08/09/16 15,462 15, % 5.4% 09/13/16 16,835 16, % 5.5% 10/11/16 16,496 16, % 5.1% 11/08/16 16,246 16, % 4.8% 12/13/16 15,180 14, % 9.8% AVERAGE 15,240 15, % 6.0% Information obtained by a review of publisher s HubSpot reports for the period January 1, December 31,. Definitions: Average Net Delivered Calculated by subtracting undelivered messages from sent messages. Open Rate the number of unique clicks divided by unique opens, expressed as a percentage. Click to Open Rate the number of unique clicks divided by the number of tracked opens, expressed as a percentage. Monthly Average Calculated by dividing total net delivered by number of e-newsletters delivered. Average calculated by combining monthly averages and dividing by 12.

12 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, WEB VISITOR ACTIVITY Types of Visitors VISITOR ACTIVITY Sessions 598,201 Users 418,208 Page views 1,080,982 Average Pages per Session 1.81 Average Session Duration 00:01:27 Information for web visitor activity was obtained by a review of publisher s Google Analytics for the period January 1, December 31,. The review was done independently. In Verified s opinion, the web visitor activity is fairly stated in this report. 31.2% 68.8% New Visitor (411,465 visits) Returning Visitor (186,436 visits) Traffic Source Visitor Device 50.9% 14.6% 20.1% 78.0% 0.3% 0.7% 1.6% 2.8% 19.2% Organic Search Direct Referral Other Social Desktop Mobile Tablet Plant Services Monthly Web Traffic Users Page views 97, , ,286 92,961 88,475 80,034 76,216 90,876 86,119 85,291 83,997 79,214 37,784 42,910 44,159 40,791 38,591 34,239 32,920 38,307 36,653 37,915 39,104 34,602 Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.

13 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, TOP 20 REQUESTED PAGES PAGE Page Views Unique Page Views Average Time on Page Plant Services Homepage 66,517 43,518 00:01:25 5S Floor Marking Tape Color Standards 21,957 18,940 00:02:46 Loaded Question: How Much Do You Know About Motor Load? 16, :00:31 How VFDs Save Energy 11,515 9,723 00:04:48 Understanding the 3 Types of Needs: Achievement, Affiliation, and Power 10,021 9,233 00:05:55 7 Sources of Leadership Power 8,233 7,168 00:04:13 Simple Steps to Accurate Alignment 7,957 7,011 00:02:25 DC Motors: Why Are They Still Used? 5,191 4,728 00:04:13 In the Groove: Common Myths About Mechanical Pipe Joints 4,760 3,951 00:02:49 Best Practices for Installing Safety Valves 4,551 4,073 00:03:52 Mechanical or Electrical Trip System Testing? 4,535 4,003 00:03:31 Webinar Portal 4,471 3,478 00:01:17 Ten Tips for Improving Chiller Efficiency 4,379 3,684 00:03:05 Calculating Compressed Air Efficiency 4,084 3,460 00:02:37 Machinery Installation Pest Practices 4,015 3,308 00:03:07 Plant Services Newsletter Sign Up 3,926 2,169 00:00:58 Near miss, near hit: Don't let the terminology bog you down 3,719 3,519 00:05:19 How to Calculate Your Maintenance Backlog 3,656 3,168 00:03:44 Understanding, Preventing, Detecting and Correcting Moisture In Concrete Floors 3,404 2,929 00:02:58 What is the True Function of the Maintenance Department? 3,348 3,053 00:04:58 Information for web visitor activity was obtained by a review of publisher s Google Analytics for the period January 1, December 31,. The review was done independently. In Verified s opinion, the web visitor activity is fairly stated in this report.

14 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, WEBINARS: JANUARY 1, DECEMBER 31, Date Webinar Total Registrants 03/09/16 IIOT: Remote Enabled by IIoT (Custom) /17/16 Workforce: State of the Workforce/Enabling Leaders to be Leaders (Series) /29/16 Safety: Machine Safety in (Custom) /21/16 IIoT: How Ready is Industrial Mfg. for the IIoT? (Series) /18/16 Maintenance & Reliability: Five Successful Elements of a Reliability: Five Essential Elements of a Successful Reliability Initiative (Custom) /21/16 06/22/16 Asset Management & Reliability: Not Your Granddad's System Protection Management System (Custom) Motors & Drives: The Next Generation Motor Efficiency Performance: Beyond NEMA Premium (Series) 06/23/16 Asset Management & Reliability: CMMS/EAM: Rethink Work Management (Series) /28/16 Asset Management & Reliability: Manage Your Slice of the ERP Data Pool (Custom) /29/16 Compressed Air: Is Water in Your Compressed Air Lines Costing You Money? (Custom) /12/16 Electrical Safety: Are You in Compliance with Current Arc Flash Electrical Safety Standards? (Custom) /14/16 Compressed Air: Master Controllers: Your Compressed Air System's Watchdog (Series) /02/16 Asset Management: Next Generation Asset Management Software (Custom) /11/16 Compressed Air: How to Uncover Hidden Costs in Your Compressed Air System (Series) /16/16 Maintenance & Reliability: Reliability Leadership: Why the Asset Criticality Ranking is Essential (Custom) /25/16 Predictive Maintenance: PDM Survey - State of Predictive Maintenance (Series) 1,093 09/15/16 Predictive Maintenance: Remote Monitoring Instrumentation (Series) 1,091 09/27/16 Maintenance & Reliability: SMRP: How Diverse Teams Reach Superior Results (Custom) /04/16 Maintenance & Reliability: Reliability Leadership: Developing a Reliability Culture (Custom) /13/16 10/18/16 10/27/16 Manufacturing & Reliability: Manufacturing Basics: How Maintenance Drives the Business (Custom) Electrical Safety: Choosing the Best Method for Performing Your Arc Flash Risk Assessments (Custom) Motors & Drives: New DC Motor Design Technologies Bringing New Life to Existing DC Motor Applications (Series) Total 14,497 Average Registrants 659 Information obtained by a review of publisher s InXpo vendor reports for the period January 1, December 31,. Total may contain duplicate registrants. Average calculated by dividing total registrants for the period of January 1, December 31, by the number of webinars during the audit period (22).

15 DIGITAL ACTIVITY REPORT JANUARY 1, DECEMBER 31, CONTENT ENGAGEMENT: JANUARY 1, DECEMBER 31, Category Contacts CE: Workforce 5,582 CE: Electrical Systems 4,423 CE: Operational Excellence 4,373 CE: Industrial Safety and Security 4,105 CE: Asset Management and Reliability 4,062 CE: Automation and Control 3,882 CE: Predictive Technologies Condition Monitoring 2,804 CE: Maintenance 2,579 CE: Compressed Air 2,548 CE: Lubrication 2,160 CE: Motors Drives and Power Transmission 2,155 CE: Energy Management Optimization 2,078 CE: Material Handling 2,045 CE: HVAC and Indoor Air Quality 1,197 CE: Fluid Handling 1,021 CE: Process Heating and Cooling 323 Information obtained by a review of publisher s HubSpot data for the period January 1, December 31,. Definitions: Contacts Individuals who have submitted a form or clicked on a link on the Plant Services website ( Category Defined by the classification of content articles that are posted to PlantServices.com. Content is classified based on topical interest and content categories follow the plantservices.com site architecture. FACEBOOK ACTIVITY PLANT SERVICES VISITOR ACTIVITY Total Lifetime Likes 966 Information for Facebook activity was obtained by a review of publisher s Facebook likes on December 31,. The review was done independently. In Verified s opinion, the Facebook activity is fairly stated in this report. Definitions: Lifetime Likes The total number of Likes a Facebook Page received, as of the end of a specified date range. TWITTER ACTIVITY PLANT SERVICES VISITOR ACTIVITY Tweets 11,808 Followers 8,394 Information for Twitter activity was obtained by a review of publisher s Twitter page on December 31,. The review was done independently. In Verified s opinion, the Twitter activity is fairly stated in this report. ACTIVITY LINKEDIN GROUP MEMBERSHIP PLANT SERVICES COMMUNITY Members 1,498 Information obtained by a review of publisher s LinkedIn group account on December 31,. The review was done independently. In Verified s opinion, the Twitter activity is fairly stated in this report. Definitions: Group Member Group membership is open to LinkedIn members who request membership from the Plant Services Community group manager.

16 INITIAL AUDIT REPORT Analysis conducted on the May Issue QUALIFIED CIRCULATION BY ISSUE Non-Paid Paid Non-Paid Paid Non-Paid Paid Total ISSUE Print Only Print Only Print & Digital Print & Digital Digital Only Digital Only Qualified January 59, ,744-75,100 February 59, ,683-75,100 March 59, ,531-75,100 April 59, ,527-75,100 May 60, ,760-75,100 June 60, ,768-75,100 July 60, ,345-75,100 August 61, ,668-75,100 September 61, ,041-75,100 October 61, ,946-75,100 November 61, ,033-75,100 December 61, ,893-75,100 6 Month Average 59, ,335-75, Month Average 60, ,662-75,100 EXPLANATION Publisher is not required to submit data for all paragraphs/tables. Qualified recipients of the digital edition are notified via when the digital version is available. Digital Qualified Individual Subscriptions have opted-in to receive the digital edition. Digital Activity Report features data that has not been audited. Verified has conducted an audit of printing, distribution, and financial records, as well other data to substantiate circulation data submitted to Verified. This audit followed guidelines prepared in conformity with generally accepted circulation auditing procedures involving records covering all distribution methods utilized for qualified circulation during the period(s) covered by the reports. The results of this audit warrant the issuance of this audit report as a true and accurate statement of the qualified circulation of the client publication. Verified Audit Circulation swears that to the best of its knowledge, all statements contained in this report are true and accurate. Verified Audit Circulation, 1101 Fifth Avenue, San Rafael, CA Telephone