SPONSORSHIP, ADVERTISING & MARKETING OPPORTUNITIES

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1 30 & 31 JULY 2017 SPONSORSHIP, ADVERTISING & MARKETING OPPORTUNITIES brisbanehairandbeautyexpo.com.au

2 EXPO MARKETING & ADVERTISING PACKAGES Gold Marketing & Advertising Package ONLY 2 PACKAGES AVAILABLE 1 x Entry Ticket Advertising tickets (valued at $ GST) 1 x Full Page Ad in the Event Program 4000 programs (valued at $750 + GST) 2 x Facebook Posts 11,000+ Likes (valued at $300 + GST) 2 x Instagram Posts 3,200+ Followers (valued at $200 + GST) 1 x e-newsletter Article 7,500+ Contacts (valued at $500 + GST) 2 x MC Recognitions on Centre Stage per day (valued at $500 + GST) 1 x QR Code Scanner for your exhibitor site to collect attendee data (valued at $250 + GST) $2,500 + GST ($3,500 worth of value) Silver Marketing & Advertising Package ONLY 2 PACKAGES AVAILABLE 1 x ½ Page Ad in the Event Program programs (valued at $500 + GST) 1 x Facebook Post 11,000+ Likes (valued at $150 + GST) 1 x Instagram Post 3,200+ Followers (valued at $100 + GST) 1 x e-newsletter Article - 7,500+ Contacts (valued at $500 + GST) 2 x MC Recognitions on Centre Stage per day (valued at $400 + GST) $950 + GST ($1,750 worth of value) *MARKETING & ADVERTISING PACKAGES ARE ONLY AVAILABLE TO CONFIRMED 2017 EXHIBITORS.

3 ANNUAL MARKETING PARTNERS PROGRAM Every month, Brisbane Hair & Beauty Expo will produce a monthly offers catalogue. Produced at the start of each month this monthly offers catalogue allows our exhibitors to create a tailored A4 advertisement or an offer specifically targeting the Brisbane Hair & Beauty Expo database ALL YEAR ROUND! This catalogue is distributed or viewed on the following platforms: BHBE MONTHLY EDM A stand alone monthly edm distributed to over 7,500 visitors of the Expo from the past 2 years, as well as subscribers to our e-newsletter. Your company logo will be positioned directly in the edm, with a link direct to your monthly offer. Once a year you will also receive a FEATURED PARTNER segment in one of these edms, complete with a small profile. Open average rate is 24.58% with a click-through rate of 4.39%. BHBE WEBSITE Feature on the Monthly Offers page on with your company logo and link back to your exclusive offer each month. BHBE SOCIAL MEDIA Link to the catalogue will be promoted on our social media platforms Facebook (11,000+ Likes) and Instagram (3,200+ Followers) Analytics are available to the exhibitor on request to track and monitor your progress and effectiveness of your offer each month. $2,400 + GST per year ($200 per month), with quarterly payment plans of $600 + GST available. * AVAILABLE TO EXHIBITORS ONLY. 12 MONTH PROGRAM COMMENCES FROM THE DATE OF SIGNING UP FOR THIS PARTICULAR PROGRAM.

4 SPONSORSHIP OPPORTUNITIES The 2017 Brisbane Hair and Beauty Expo is expecting over 6,000 eager industry professionals through its doors on 30 & 31 July, all enthused to attend Queensland s most educational, entertaining and diverse event yet. Below are a range of Sponsorship Opportunities that will help make your brand stand out in the crowd, thus capitalising on increased exposure and developing greater brand recognition within the industry. To secure sponsorships, marketing or advertising opportunities, or for more information, please contact: REBECCA IDIENS P E rebecca@majorleague.com.au

5 CENTRE STAGE Centre Stage is the greatest opportunity at the Brisbane Hair and Beauty Expo to have your brand seen by all Expo attendees and provides a fantastic chance to grow your brand recognition. Centre Stage will host up to 10 engaging stage sessions each day. With a variety of industry experts, demonstrations and presentations over the two days of the Expo will attract large crowds over both days. Current high profile speakers include Lorna Evans, Rae Morris, Natalie Anne, Mia Connor, and Dario Cotroneo. Brands represented on stage include Affinage, Mediterranean Tan, INGLOT, Sustainable Salons Australia, and Matters In Gray (Hair Competition). Logo on Centre Stage banner Logo rotated on Centre Stage big screen Opportunity to have two (2) pull up banners side of stage (floor level) Logo recognition in event program (4000) MC recognition in between each session (10 sessions per day) Opportunity to provide product samples / marketing collateral to guest seats around the stage (75 seats per session) Four (4) posts on Facebook pre event (11,000+ Likes) Four (4) posts on Instagram pre event (3,200+ Followers) Two (2) e-newsletter stories pre event (7,500+ Contacts) Twenty (20) general admission tickets to the Brisbane Hair and Beauty Expo (valued at $400). $5,000 + GST

6 THE BARBERSHOP Returning in 2017 due to popular demand - Featuring jam sessions with some serious industry movers-and-shakers of the barbering industry, this is your chance to have your brand seen by barbers at the Brisbane Hair and Beauty Expo. The Barbershop will host demonstrations, offer tips and tricks, and talk through the latest trends presented by barbering experts; having your brand and/or products aligned with the best in the business will give you priceless exposure! Identification as The Barbershop official sponsor Logo identification on event signage at The Barbershop MC recognition throughout the weekend Branding opportunity on capes (provided by sponsor) Three (3) Facebook pre event (11,000+ Likes) Ten (10) general admission tickets to the Brisbane Hair and Beauty Expo (valued at $200). $3,000 + GST

7 LASH COMPETITION AREA The Expo will host a variety of live and photographic Lash competitions, open to a wide range of lash stylists who will demonstrate their skills and talent on Sunday at the Expo. This feature area attracts a steady crowd throughout the day to watch the competitions in action. Exposure here will allow your brand to be seen by professional organisations and Expo attendees alike. The lash competition is managed by Brisbane Lashes Salon & Training Academy. Identification as the Lash Competition official sponsor. Logo Identification on event signage at the Lash Competition Area on Sunday of the Expo Logo recognition on Centre Stage on Sunday of the Expo. Two (2) Facebook pre event (11,000+ Likes) Six (6) entry tickets to the Brisbane Hair and Beauty Expo (valued at $120) $1,250 + GST NAMING RIGHTS MAKEUP COMPETITION AREA The Expo will host a variety of live Makeup competitions, open to a wide range of makeup artists who will demonstrate their skills and talent on Monday at the Expo. This feature area attracts a steady crowd throughout the day to watch the competitions in action. Exposure here will allow your brand to be seen by professional organisations and Expo attendees alike. The makeup competition is managed by National Academy of Beauty. Identification as the Makeup Competition official sponsor. Logo Identification on event signage at the Makeup Competition Area on Monday of the Expo Logo recognition on Centre Stage on Monday of the Expo. Two (2) Facebook pre event (11,000+ Likes) Six (6) entry tickets to the Brisbane Hair and Beauty Expo (valued at $120) $1,250 + GST

8 HAIR COMPETITION AREA The Expo will host a variety of live and pre-done hair competitions, open to a wide range of hair specialists who will parade and demonstrate their skills and talent over the two days of the Expo. This feature area attracts a steady crowd throughout the day to watch the competitions in action. Exposure here will allow your brand to be seen by professional organisations and Expo attendees alike. The hair competition is managed by Matters In Gray. Identification as the Hair Competition official sponsor. Logo Identification on event signage at the Hair Competition Area Logo displayed on Centre Stage big screen during the Hair Competition presentations across two days. Three (3) Facebook pre event (11,000+ Likes) Ten (10) entry tickets to the Brisbane Hair and Beauty Expo (valued at $200). $2,500 + GST per competition area *NB Naming Rights for the Nail Competition Area is SOLD. NAMING RIGHTS CHAMPAGNE LOUNGE The Champagne Lounge is a highly visible and centrally located area that provides the Expo s attendees with a place to network with fellow professionals, and to also relax and enjoy a delicious glass of champagne or having a bite to eat from the cafe whilst watching the action around you. The Champagne Lounge is themed each year, is incredibly popular and is a great way to get your brand in the laps of all Expo attendees. Identification as the Champagne Lounge official sponsor Logo Identification on event signage at the Champagne Lounge Opportunity to provide product sampling or distribute marketing collateral to guests inside the Champagne Lounge. Three (3) Facebook pre event (11,000+ Likes) Ten (10) entry tickets to the Brisbane Hair and Beauty Expo (valued at $200). $2,500 + GST

9 BE(YOU)TIFUL BAR The Be(you)tiful Bar is a deluxe pampering area that provides the opportunity for all Expo attendees to relax, put their feet up and enjoy a little bit of me time at the Expo. This area will feature a professional hair, beauty and nail bar, and will be open both days of the Expo. The Be(you)tiful Bar is managed by Brisbane School of Hairdressing and all funds raised in 2017 from this area is donated to Redkite (an Australian cancer charity that supports children). Identification as the Be(you)tiful Bar official sponsor Logo Identification on event signage at the Be(you)tiful Bar Three (3) Facebook pre event (11,000+ Likes) Ten (10) entry tickets to the Brisbane Hair and Beauty Expo (valued at $200) $1,500 + GST NAMING RIGHTS EXTENDED EDUCATION PROGRAM ONLY 2 OPPORTUNITIES AVAILABLE With hundreds of participants expected to attend the numerous education sessions offered in the Expo s Extended this opportunity offers the chance for your brand to be on display over the two days. Two rooms will host up to eight education sessions each across the two days. Each session hosts up to 160 per session. Identification as one of the Extended Education Room sponsors Logo identification on event signage for that particular room Logo identification in the Event Program (4,000) Opportunity to provide product sampling or distribute marketing collateral to guests per session for your selected room. Three (3) Facebook pre event (11,000+ Likes) (valued at $400) $1,000 + GST per room