BAIRD & WARNER PROVIDES YOUR PROPERTY THE BEST ONLINE EXPOSURE IN THE INDUSTRY.

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Hilda Boyd
5 years ago
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1 R E A L E S TAT E B U Y E R S F O C U S E D O N Y O U BAIRD & WARNER PROVIDES YOUR PROPERTY THE BEST ONLINE EXPOSURE IN THE INDUSTRY. Baird & Warner has more than 160 years of experience in successfully marketing and advertising our clients listings. We provide an innovative online marketing strategy that includes a myriad of channels and is based on thorough research, knowledge and testing. Our digital technology and marketing teams have refined this approach to get the maximum exposure for your property. Broad exposure on the Web in and of itself doesn t automatically translate into more buyers. Online marketing and promotion requires researched and verifiable information syndicated to where your potential buyers are looking. Anyone can upload information on the Web; it s the quality of the content, the strategic placement and overall user experience that delivers the greatest online success.

Baird & Warner s award-winning website is consistently rated among the best

As soon as a home is listed in the MLS, it will enjoy premium exposure on

com including all property specifications and professional photography.

on com because studies have shown that demand for immediate registration

your site) by 95 percent. This leads to decreased exposure for your listing.

premier consumer websites sites like Zillow, Trulia and REALTOR.

We have strategically and thoughtfully vetted each site we syndicate to

volume of each exposure; and the high standards we hold our vendor business

2 UNFETTERED ACCESS BAIRDWARNER.COM Unlike our competitors, no login is required to search all properties. Baird & Warner s award-winning website is consistently rated among the best in Chicagoland. As soon as a home is listed in the MLS, it will enjoy premium exposure on BairdWarner.com including all property specifications and professional photography. We do not require potential buyers to register in order to view properties on BairdWarner.com because studies have shown that demand for immediate registration increases bounce rate (visitors will hit the back button or close out of your site) by 95 percent. This leads to decreased exposure for your listing. We want your potential buyers to stay and search for your properties at their leisure. SYNDICATION Baird & Warner properties are distributed to more than 400 premier consumer websites sites like Zillow, Trulia and REALTOR.com along with full listing information and professional photographs. We have strategically and thoughtfully vetted each site we syndicate to based on the quality of the leads they generate; the geography of the volume of each exposure; and the high standards we hold our vendor business to. There are thousands of real estate websites that we could post your property to, but they simply do not provide the level of exposure we require for our buyers and sellers. Please note: Zillow provides the real estate search content for Yahoo, AOL/Patch & FrontDoor.com. Redfin.com is a brokerage, not a syndication portal.

CHICAGOTRIBUNE.COM Baird & Warner is the only local brokerage that fully enhances every listing on ChicagoTribune.

Additionally, open house information, icons, photography and virtual tours will be prominently displayed alongside the broker associate s contact information.

1 online goal, online rank is not the only important aspect to search engines.

Baird & Warner s award-winning website provides both of these concepts to ensure our site is the online destination for home search, providing stronger viewing statistics for our

3 CHICAGOTRIBUNE.COM Baird & Warner is the only local brokerage that fully enhances every listing on ChicagoTribune.com, reaching more local homebuyers than any other real estate website. Each listing will receive premium placement in all home search results. Additionally, open house information, icons, photography and virtual tours will be prominently displayed alongside the broker associate s contact information. SEO Many competitors tout their listings will be at the top of the search engine results. While being at the top of the search page used to be the No. 1 online goal, online rank is not the only important aspect to search engines. Search engines still scan pages for keywords, but now they place more importance on the user experience and targeted content within the site. Baird & Warner s award-winning website provides both of these concepts to ensure our site is the online destination for home search, providing stronger viewing statistics for our listings. PHOTO AND VIDEO GALLERIES We provide professional photographs to create large format property slideshows on bairdwarner.com and individual property websites and Youtube video tours (Baird & Warner videos) through our relationship with VHT, one of the top real estate photography and video tour vendors in the Chicagoland area. High quality visual and dynamic content such as photography and video draws the attention of targeted buyers searching online for a home.

GOOGLE MAPPING Each listing is integrated with Google maps to provide buyers with a quick location and directions to the property. MY REAL ESTATE PORTAL ON BAIRDWARNER.

information about the properties available within their desired areas and price range. PROPERTY AREA AMENITIES Listings on BairdWarner.

4 GOOGLE MAPPING Each listing is integrated with Google maps to provide buyers with a quick location and directions to the property. MY REAL ESTATE PORTAL ON BAIRDWARNER.COM Baird & Warner s online real estate portal provides personalized search, saved searches, new property, property change and open house alerts to new and existing clients, allowing them real time information about the properties available within their desired areas and price range. PROPERTY AREA AMENITIES Listings on BairdWarner.com includes insight into local transportation, schools and local businesses. This information is constantly updated to offer the most accurate information available. FEATURED NEIGHBORHOOD PAGES Our state-of-the-art neighborhood pages allows users to research neighborhoods, schools, hyperlocal business and important data with community featured listings on every page. This means your listing will be front and center when a website visitor is searching for a home in your property s neighborhood. Homes for sale in a specific community are featured on the Homes For Sale tab on each neighborhood landing page.

LOCAL REAL ESTATE MARKET EXPERTS Our brokers work across all communities in the entire Chicagoland area, and each listing is shared with this vast network of real estate experts.

5 LOCAL REAL ESTATE MARKET EXPERTS Our brokers work across all communities in the entire Chicagoland area, and each listing is shared with this vast network of real estate experts. Through Baird & Warner s internal communications, each listing has the potential to be exposed to almost 2,000 real estate professionals. OPEN HOUSE ALERTS Listings on BairdWarner.com with open house events include a call-out feature on the property website and neighborhood landing page, driving potential buyers to your open house event. SOCIAL MEDIA CHANNELS Baird & Warner broker associates can post listings on social media channels like Facebook, Twitter, Linkedin, Google+, Pinterest and YouTube. Photographic property tours are featured on YouTube through VHT. blog INDIVIDUAL PROPERTY WEBSITE (IPW) Properties listed with Baird & Warner receive their very own dedicated website, complete with a unique URL address (e.g. 123mainstreet.bairdwarner.com) that is easily shared through online or social media channels. The website contains a photo gallery of your home, property details, Google mapping integration, custom links and your broker associate s contact information. These diverse elements work together to expertly market your property to the online world.

AWARD WINNING BAIRDWARNER.COM Our award-winning website is consistently ranked as the best in the Chicagoland area, which means your listing will receive premium exposure on an industry-leading site.

6 AWARD WINNING BAIRDWARNER.COM Our award-winning website is consistently ranked as the best in the Chicagoland area, which means your listing will receive premium exposure on an industry-leading site. Baird & Warner s team of expert designers, programmers, developers, marketers, copywriters and SEO specialists designed and developed the site utilizing dynamic custom design and state-of-the-art CMS technology. Through the BairdWarner.com content management system, we can update content about your property in real time, as well as post your property and open house information. Additionally, fast and secure hosting means that download times are up to three times faster than competitors sites, providing a better user experience that results in more conversions AGENTS CHOICE AWARDS WINNER Best Brokerage Website 2012, 2013 & 2014 Chicago Agent magazine BAIRD & WARNER INTRANET (INTERNAL MARKET SEARCH) Listings are shared through our internal company intranet with nearly 2,000 agents across Chicagoland.

CONNECTMLS Every Baird & Warner listing is immediately input into the Multiple Listing Service (MLS), reaching hundreds of thousands of broker associates across the country.

7 CONNECTMLS Every Baird & Warner listing is immediately input into the Multiple Listing Service (MLS), reaching hundreds of thousands of broker associates across the country. MOBILE SEARCH ON THE GO Baird & Warner s mobile app is packed with innovative features designed to let potential buyers and sellers instantly discover homes for sale, recent price reductions and open houses with a touch of their finger. HOMEFINDER ALERTS After your home is listed in the MLS, Baird & Warner HomeFinder Alerts will proactively reach out to buyers who have already indicated they are looking for a home like yours. The alerts not only build excitement about your property, they also notify your broker associate of potential interest. LUXURY PORTFOLIO LISTING SITE Baird & Warner luxury properties that hit a specific price point are featured on LuxuryPortfolio.com, gaining access to millions of potential buyers across the globe. This top website achieves thousands of page-one positions on Google through its extensive search engine and social media strategies, placing your listing in front of today s sophisticated consumers searching for high-end properties online. Through our affiliation with Leading Real Estate Companies of the World (LeadingRE), Baird & Warner is connected to well-respected brokerages in more than 40 countries. This referral program makes over 40,000 client introductions each year, more than any other real estate organization. TEXTING SOLUTION To help deliver your property information to potential buyers the moment they re interested and in the way they want, Baird & Warner has developed a solution that utilizes text messaging. Buyers can text BW to to receive property information and photos. At the same time, your broker associate is notified of the potential interest and provided with contact information instantly. The Baird & Warner texting solution receives more than 30,000 inquiries per year.

WHAT MAKES YOUR HOME SELL. We Know What Makes Your Home SELL for Top Dollar

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