24 t h - 25 t h A u g u s t

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Myrtle Hood
5 years ago
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1 24 t h - 25 t h A u g u s t R oya l Hort i c u lt u r a l L i n d l e y Hall L o n d o n, United Kingdom

2 our mission 03 event overview 05 sponsor & exhibition benefits 09 sponsor packages 12 exhibition packages 17 get in touch 19

3 the shades of beauty live #sblive2018 mission is to educate, empower and entertain afro-caribbean women & european women of afro-caribbean descent, through their love of hair and beauty. this is a must attend event for the demographic. O u r M i s s i o n

thank you for expressing an interest in being a part of #sblive2018.

#sblive2018 could not happen without your support, and we ll put all effort into ensuring that your

this means working with you from the very outset; fully understanding your goals, needs and requirements;

4 thank you for expressing an interest in being a part of #sblive2018. we take great pride in hosting this event and are working hard to craft exceptionally powerful, memorable and friendly experiences for you. we would love to explore the ways that you could be involved with our 2018 offering. #sblive2018 could not happen without your support, and we ll put all effort into ensuring that your experience with us is flawless. this means working with you from the very outset; fully understanding your goals, needs and requirements; then putting a plan in place to not only meet your expectations, but exceed them. this brochure outlines our standard packages, as well as some specials that are on offer for partners looking for something a little different. we hope you find it useful, and are looking forward to setting up a call to discuss your ideas further.

5 E v e n t Overv i e w

6 #sblive2018 is an annual, 2-day exhibition showcasing the latest trends in hair and beauty for women of afro-caribbean descent. alongside our exhibition, will be a program to educate and empower the demographic, courtesy of a series of live panel discussions; hair and beauty demonstrations; and entertainment. the timing of the event, strategised to precede the notting hill carnival - the second largest carnival in the world, will see a large number of our target demographic travelling in from other parts of the u.k., europe, and the rest of the world, for the long weekend. target audience women of afro-caribbean descent, age expected attendance across 2 days date & time fri 24 th - sat 25 th august 2018 location royal horticultural lindley hall, westminster, london expected media partnership reach 5 million+

RH. Lindley Hall T h e V e n u e a historic venue in central london, the royal horticultural lindley hall provides us with plenty of natural lighting flooding in through the high glass-vaulted

7 RH. Lindley Hall T h e V e n u e a historic venue in central london, the royal horticultural lindley hall provides us with plenty of natural lighting flooding in through the high glass-vaulted ceiling and bouncing off the white walls. the room is a perfect blank canvas for us to bring #sblive2018 to life. it has played host to barack obama and has been the backdrop for london fashion week; amongst other major brands.

8 O u r A u d i e n c e In Numbers *Information sourced from third party research and press 1 afro-caribbean women, and european women of afro-caribbean descent aged ,000 is the average figure afro-caribbean women spend on hair annually in the uk 5 2 afro-caribbean women reported spending 6 times more on hair than other ethnicities consumption of hair goods by women of afrocaribbean descent accounts for the majority of overall global hair goods consumption 6 3 mixed-raced britons are the fastest growing ethnic category in the uk the demand for hair goods by consumers of afro-caribbean descent are insensitive to price or income 7 women of african/caribbean descent spend an 4 estimated $7.5bn annually on beauty products; shelling out 80% more on cosmetics and twice as much on skincare as their non-afro-caribbean afro-caribbean women spend an average of 800 per annum on hair extensions 8 counterparts

10 #SBLive2018 Sponsor & E x h i b i t i o n Pac k ag i n g

11 present your brand, company and products to our visitors; and meet your potential partners and new customers. use your exhibition space to demonstrate your services and products at an exciting event. we will work with you every step of the way, creating the best conditions for long-lasting, meaningful connections with our visitors. P r o m ot e & Show ca s e

M a r k e t i n g Pr o m ot i o n marketing and advertising for #sblive2018 will go live in january 2018 with an expected reach of 5 million, through our growing list of media partnerships; social

12 M a r k e t i n g Pr o m ot i o n marketing and advertising for #sblive2018 will go live in january 2018 with an expected reach of 5 million, through our growing list of media partnerships; social media influencers; radio; mobile messaging; a dedicated website; and our hair & beauty directory. three months of marketing will begin post-show, giving our sponsors and exhibitor up to 11 months worth of marketing thus maximising brand awareness beyond the show.

13 S p o n s o r Pac k ag e s don t see what you like? let s talk and get something custom-made, just for you!

P a n e l Discussion Sponsor -inclusion as panel discussion sponsor on all materials

attendees, digital engagement, impressions and reach -co-branded bags for attendee, vip

branding and presence -one press breakfast pass access -2x dedicated editorial blog post

14 P a n e l Discussion Sponsor -inclusion as panel discussion sponsor on all materials invite and marketing collateral -fully comprehensive event report: assessment of attendees, digital engagement, impressions and reach -co-branded bags for attendee, vip and speakers gifts -speaking opportunity on panel for top tier executive -main stage branding and presence -one press breakfast pass access -2x dedicated editorial blog post -comprehensive high res photos -co-branded video of the event -category exclusivity -live demonstration

VIP Lounge Sponsor -ownership of vip lounge onsite (dedicated space where vips mix and mingle all

-inclusion as vip lounge sponsor on all materials invite and marketing collateral -fully

-speaking opportunity on panel for top tier executive -up to 11 months pre and post marketing -one

15 VIP Lounge Sponsor -ownership of vip lounge onsite (dedicated space where vips mix and mingle all day) -fully produced and co-branded styled vip lounge space with make up, food and drinks stations -inclusion as vip lounge sponsor on all materials invite and marketing collateral -fully comprehensive event report: assessment of attendees, digital engagement, impressions and reach -speaking opportunity on panel for top tier executive -up to 11 months pre and post marketing -one press breakfast pass access -2x dedicated editorial blog post -comprehensive high res photos -co-branded video of the event

materials -up to 11 months pre and post marketing -3x2 meter squared shell scheme

16 H a p p y Hour Sponsor -fully comprehensive event report: assessment of attendees, digital engagement, impressions and reach -happy hour sponsor on all marketing materials -up to 11 months pre and post marketing -3x2 meter squared shell scheme stand -2x dedicated editorial blog post -comprehensive high res photos -co-branded video of the event

M o b i l e C h a r g i n g S tat i o n S p o n s o r -inclusion as vip

website -fully comprehensive event report: assessment of attendees,

attendees and vips -up to 11 months pre and post marketing -2x

17 M o b i l e C h a r g i n g S tat i o n S p o n s o r -inclusion as vip lounge sponsor on all materials invite and marketing collateral and website -fully comprehensive event report: assessment of attendees, digital engagement, impressions and reach -gifting opportunity to attendees and vips -up to 11 months pre and post marketing -2x dedicated editorial blog post -comprehensive high res photos -co-branded video of the event

18 T h e Cost Breakdow n sponsorship activity sale cost per unit signage flag 500 show guide is also available as an e-magazine on shades of beauty website copies available on site front cover back cover inside back cover inside front cover double page advertorial single page advertorial one page advert half page advert directory listing

19 conference panel discussion sponsor live demonstration 30 min one on one q/a session 40 min POA POA POA exhibition marketing co- branded goody bags goody bag inserts vip goody bags inserts onsite plasma screen advert vip lounge co-branded photobooth for instagrammable moments co-branded uniform happy hour sponsor mobile charging station press breakfast morning POA

20 E x h i b i t i o n Pac k ag e s

21 E x h i b i t i o n Pac k ag e #sblive is a great way to bring your product to life. face-to-face is still the best marketing channel and an exciting way of interacting with your existing customers, and introducing your brand to new customers. the cost of exhibiting at #sblive2018 starts from 760 for a 2x2m 2. the unit cost is 190 per square metre for a shell scheme stand. we construct the stands using the octanorm system and foamex panels. to stand out from the crowd, you can order branded graphics which will slot into the panels of your stand. your exhibition packages include: constructed shell scheme up to 11 months pre and post marketing show guide/directory listing please note: cost does not include cost of graphics, electrical sockets, spotlights and furnishings. if you would like space only, this would cost 180 per square meter. please get in touch to discuss requirements further.

22 G e t In T o u c h e: info@sellfluent.com organised by t: 44 (0) associate member of in association with

23 # s b l i v e2018

EUROPEAN SERIES. London Business Design Centre. 29 & 30 September Sponsorship opportunities and packages

EUROPEAN SERIES. London Business Design Centre. 29 & 30 September Sponsorship opportunities and packages EUROPEAN SERIES London Business Design Centre 29 & 30 September 2015 Sponsorship opportunities and packages Official Media Partner: SUPPORTERS INCLUDE: With hundreds of exhibitors, and the show growing