Integrated Export Marketing Solution Propel your business to global success

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1 Integrated Export Marketing Solution Propel your business to global success Hong Kong Trade Development Council

Integrated Export Marketing Solution Brings you a World of Genuine Buyers and Unlimited Business Opportunities The Hong

We help suppliers promote their business through online marketplace, product magazines and trade fairs, and leverage on

Suppliers can choose the promotion platforms according to their business needs to connect to millions of international

Trusted Online Marketplace Featuring 1,800,000 buyers, including the international buyers who visited Hong Kong trade

confidence, while buyer reference helps suppliers identify quality buyers Product Magazines covering various industries

extend customer reach Integrating various platforms via QR codes to maximise promotion effectiveness Award winning

catalogues a highly effective channel to reach fair visitors World-class Trade Fairs The Best M-Government Service Award

2 Integrated Export Marketing Solution Brings you a World of Genuine Buyers and Unlimited Business Opportunities The Hong Kong Trade Development Council (HKTDC) is a major worldwide trade promotion organisations. We help suppliers promote their business through online marketplace, product magazines and trade fairs, and leverage on mobile applications to maximise promotion effectiveness. Suppliers can choose the promotion platforms according to their business needs to connect to millions of international buyers and secure more business opportunities anytime and anywhere. Trusted Online Marketplace Featuring 1,800,000 buyers, including the international buyers who visited Hong Kong trade fairs annually Suppliers information is verified by international renowned organisations to enhance buyers sourcing confidence, while buyer reference helps suppliers identify quality buyers Product Magazines covering various industries Mobile Applications Anytime, Anywhere The award-winning HKTDC Marketplace app capitalise on the mobile sourcing trend to extend customer reach Integrating various platforms via QR codes to maximise promotion effectiveness Award winning mobile applications Published in multi-media, reaching 5,000,000 buyers worldwide Combined with HKTDC trade fair catalogues a highly effective channel to reach fair visitors World-class Trade Fairs The Best M-Government Service Award 2015 from the Government of UAE 3 Best Mobile Applications from the Web Marketing Association MobileWebAward 2015 More than 30 trade fairs organised, attracting 760,000 buyers to visit annually 5 are the largest of their kind in the world, and 11 are the largest of their kind in Asia

Boost Buyer Confidence with Third-Party Authentication Service Suppliers information on hktdc.

網上商貿網上商貿 hktdc.com The Online Marketplace You Can Trust hktdc.

Business connections generated via hktdc.

certificates TÜV Rheinland verifies four compliance areas of suppliers factories and provides independent report: quality,

data Buyer Reference Helps You Identify Quality Buyers Buyer enquiries through hktdc.

3 Boost Buyer Confidence with Third-Party Authentication Service Suppliers information on hktdc.com is verified by international renowned organisations to demonstrate your integrity and enhance buyers sourcing confidence 網上商貿網上商貿 hktdc.com The Online Marketplace You Can Trust hktdc.com Generates Quality Enquiries to You All Year Round Average monthly visitor sessions 5,000,000+ Registered buyers 1,800,000+ Business connections generated via hktdc.com annually 24,000, Dun & Bradstreet authenticates company information TÜV Rheinland verifies company certificates TÜV Rheinland verifies four compliance areas of suppliers factories and provides independent report: quality, social responsibility, environmental and security compliance Participation in HKTDC promotional activities Import and export data Buyer Reference Helps You Identify Quality Buyers Buyer enquiries through hktdc.com are sent to you together with buyer information and sourcing activity records, helping you identify quality leads. Chinese E-Commerce Two Sessions Cross-border E-commerce Service Award (2015) Web Marketing Association's WebAward and MobileWebAward Best Portal and Best Directory or Search Engine Mobile Website, Small Business Standard of Excellence (2015)

Online-Offline Integration Maximises Promotion Effectiveness hktdc.

than 100 exhibitions in Hong Kong and overseas.

of buyer meetings and activities for VIP buyers during major trade

This one-stop arrangement is a highly effective way for both buyers

com suppliers can enjoy priority participation.

trade fair buyers Receive relevant buyer lists with contact details

4 Online-Offline Integration Maximises Promotion Effectiveness hktdc.com Free Sourcing Service HKTDC provides free lists of relevant hktdc.com suppliers to buyers according to their sourcing needs at more than 100 exhibitions in Hong Kong and overseas. This enables buyers to quickly locate the right suppliers, while bringing you more sourcing enquiries. hktdc.com Buyer Meetings Activities The HKTDC organised several thousands of buyer meetings and activities for VIP buyers during major trade fairs throughout the year. This one-stop arrangement is a highly effective way for both buyers and suppliers to initiate and finalise business deals. hktdc.com suppliers can enjoy priority participation. Benefits for hktdc.com suppliers: Enjoy priority referral to relevant trade fair buyers Receive relevant buyer lists with contact details for prompt follow-up Increase search priority by uploading more product photos Advertisers receive an average of more than 100 buyer contacts from a single trade fair Both buyers and suppliers agree that buyer meetings are highly effective in achieving business deals

Product Magazines covering various industries Integration with Fair Catalogues and Online Platform Links You with Worldwide Buyers HKTDC publishes

magazines are combined with fair catalogues, featuring essential event highlights, floor plans and exhibitors lists Multi-functions: Products/Company

Print Version Free distribution to buyers at HKTDC and other related international trade fairs Direct mail to relevant buyers selected from the

Mobile Version (HKTDC Marketplace) FREE All magazines are available for free browsing and downloading on the HKTDC Marketplace app.

Buyers reading the online and Appgazine versions can be directed to the floor plan indicating your booth location.

5 Product Magazines covering various industries Integration with Fair Catalogues and Online Platform Links You with Worldwide Buyers HKTDC publishes more than 20 product magazines and industry supplements each year, reaching 5,000,000 quality buyers in more than 200 countries and regions The magazines are combined with fair catalogues, featuring essential event highlights, floor plans and exhibitors lists Multi-functions: Products/Company search Bookmark Notes/Record function and instant enquiry Interactive functions enhance brand image: embed product details, 360 animated photo and video Linked to company profile on hktdc.com. Buyers can browse more product photos and information online to enhance your exposure. Multi-media Magazines Enhance Exposure 1. Print Version Free distribution to buyers at HKTDC and other related international trade fairs Direct mail to relevant buyers selected from the business contacts in the HKTDC database 2. Online Version ( Instant to relevant buyers 3. Mobile Version (HKTDC Marketplace) FREE All magazines are available for free browsing and downloading on the HKTDC Marketplace app Fair Label HKTDC exhibitor can insert a fair label into the ad. Buyers reading the online and Appgazine versions can be directed to the floor plan indicating your booth location. 2 Dedicated QR Code Dedicated QR codes will be provided to advertisers. Buyers can scan the codes on the print ads via smart devices or browse the online and Appgazine versions, and be directed to advertisers webpages on hktdc.com to read more details. 3 Verification Icons To enhance buyers sourcing confidence, the verification icons of hktdc.com suppliers will be displayed on the electronic version of product magazine automatically. 3

Product Parade Professional models demonstrate your fashions /

World-class Trade Fairs Increase Your Exposure by Various

760,000 buyers at more than 30 world-class trade fairs annually.

Suppliers can make use of the onsite advertising opportunities

Onsite Ad Items Suppliers can choose from various advertising

Items include escalator ad, lightbox, banner, posters, shuttle

Showcase Display Products displayed at prominent fairground

Offline Platforms TV Wall Your videos or photos will be

Counter and Exhibitor Locator Systems at the fairground HKTDC

code. Buyers will be directed to the advertiser s page on hktdc.

6 Product Parade Professional models demonstrate your fashions / products to highlight the features and characteristics World-class Trade Fairs Increase Your Exposure by Various Onsite Advertising Opportunities HKTDC receives more than 760,000 buyers at more than 30 world-class trade fairs annually. More than half of them are from overseas. Suppliers can make use of the onsite advertising opportunities to draw trade fair buyers attention. Onsite Ad Items Suppliers can choose from various advertising formats and locations to increase brand awareness and exposure. Items include escalator ad, lightbox, banner, posters, shuttle bus sticker ad and tote bag ad, etc. Showcase Display Products displayed at prominent fairground location or theme zone Dedicated QR Codes Connect Online and Offline Platforms TV Wall Your videos or photos will be displayed on the TV wall located at the Buyer Registration Counter and Exhibitor Locator Systems at the fairground HKTDC provides each exhibitor or showcase advertiser a dedicated QR code. Buyers will be directed to the advertiser s page on hktdc.com to browse more company and product information when they scan the code. Exhibitors and advertisers can also receive a list of buyer contacts who have scanned their codes.

Supplier Testimonial Selvam Kanniah, Director of Marketing & Product Development Maxvue Vision Sdn. Bhd (Malaysia) hktdc.com is a good platform to reach global/ export market.

HKTDC Product Magazine is a very good reference to look for new products, gift and promotional items. The coloured pages of product magazines are very helpful to identify products.

There is no way I could have located the amount of suppliers of a special kind through my own contacts, websites and trade fairs! Besides I also find www.hktdc.

7 Supplier Testimonial Selvam Kanniah, Director of Marketing & Product Development Maxvue Vision Sdn. Bhd (Malaysia) hktdc.com is a good platform to reach global/ export market. We get quality or more serious leads from hktdc.com. Numerous enquiries from hktdc.com have brought us sizeable orders within 1 year. HKTDC Product Magazine is a very good reference to look for new products, gift and promotional items. The coloured pages of product magazines are very helpful to identify products. Buyer Testimonial Tammy Zilberberg, President, CEO Kidcentral Supply Inc (Canada) The sourcing service of hktdc.com Buyer Meetings is outstanding. There is no way I could have located the amount of suppliers of a special kind through my own contacts, websites and trade fairs! Besides I also find easier and less confusing to search than the websites I have been using. Become a HKTDC supplier to enjoy online-offline promotion advantages via the online, trade fair, magazine and mobile integrated platforms! Publications & E-Commerce Department Hong Kong Trade Development Council 30/F, Wu Chung House, 213 Queen s Road East, Wan Chai, Hong Kong Tel: (852) Fax : (852) os.supplier@hktdc.org SL OS

Thematic e-magazines + Product Displays at Trade Fairs

Thematic e-magazines + Product Displays at Trade Fairs O2O Integrated Promotions to Connect with Target Industry Buyers Hong Kong Trade Development Council Online or mobile sourcing has become common practice