2018 Media Solutions. WasteExpo.com Waste360.com

Transcription

1 2018 Media Solutions Connect your brand with the largest audience of waste-and-recycling industry decision makers online and in person WasteExpo.com Waste360.com

2 About Waste MEDIA SOLUTIONS 2 Reach your Customers and Best Prospects! Waste360 connects industry professionals at WasteExpo, the industry s largest trade show, and delivers news & insights every day via Waste360.com, e-newsletters, webinars, and other digital channels. Our audience of 90,000 includes waste service companies, generators, government officials, and engineering firms from both the public and private sectors.

3 Waste360 Audience 2017 MEDIA SOLUTIONS 3 Waste360 s Audience By the Numbers Reach 90,000 waste, recycling and organics decision-makers from both the private and public sectors with Waste360 s events, websites and newsletters. TOTAL MARKET PENETRATION Waste360 reaches all of the key stakeholders (your customers and prospects) across the industry Waste Services Companies 29% Government Officials 26% Recycling Firms 13% Equipment Manufacturers 10% Consulting Engineering Firms 6% Distributors & Dealers 6% Waste Generators 3% Legal/Insurance/Financial Firms 2% AUDIENCE PROFILE Influencers and decision-makers comprise Waste360 s audience C-Level Executives: 35% Corporate management including Presidents, Owners, Partners, CEO s, Chairmen of the Board and VPs Operations Management: 33% Private or Public Sectors including Superintendents, Directors or Managers of Sanitation, Public Works, Facility or Plant and other Dept. Heads. Financial & Sales Management: 12% CFOs, Treasurers, Controllers, VP Sales and Purchasing Directors Engineering/Maintenance Mgmt: 11% Chief Engineers, Maintenance Managers, Project Managers and Engineers Industry Consultants: 7% Other: 2% Waste360 reaches 100% of the Top 100 waste companies by revenue! * More than 50% of the Top 100 attend WasteExpo Source: Waste360 Profile Study, 2016

4 Waste360.com Waste360.com remains the leading source for critical and timely news and insights on the most integral solid waste, recycling, organics and sustainability industry topics! 2017 MEDIA SOLUTIONS 4 EDITORIAL EXCELLENCE Waste360 s unrivaled editorial team and recognized industry columnists have been providing essential content to readers and buyers for 45+ years. You can count on Waste360 to cover the entire recycling and organics industry. 230,000+ avg. monthly page views 73,000+ unique visitors per month Waste and recycling professionals turn to Waste360.com every day for the information they need to make decisions on their business. Waste360 Editorial Team David Bodamer, Editorial Director Mallory Szczepanski, Senior Editor Leone Young, Waste360 Business Insights Columnist Waste360 is the most valuable resource of what s happening in the world s biggest waste market. John Saul, Team Leader Mosman Council Sydney, Australia I wouldn t be where I am today if it wasn t for the cutting edge news I receive from Waste360, a must for everyone in the recycling and trash industry. Rick Gray, Operations Manager, Republic Services Industry Contributors Kenneth M. Baylor, DBA, Advanced Leadership Solutions Stuart Buckner, Ph.D., Buckner Environmental Associates LLC Will Flower, Winter Brothers Waste Systems Michael E. Hoffman, Stifel Financial Corp Eric Lombardi, Eco-Cycle International Chaz Miller, NWRA** Michele Nestor, Nestor Resources, Inc Barry Shanoff, SWANA* Bryan Staley, P.E., Ph.D., EREF * Solid Waste Association of North America ** formerly with the National Waste & Recycling Association Environmental Research and Education Foundation

5 2017 MEDIA SOLUTIONS 5 Waste360 s Targeted Opportunities Waste360.com s high-impact ad units and sponsorships will connect you directly to the buyers you want to reach. In-Article Video Video auto-expands in the body of an article when the area comes into view on the user s screen. It s a premium environment for seconds. COST: CALL FOR PRICING Interstitial Rich media that appears in a separate pop-up browser window for 10 seconds. Standard sizes - 640x480 or 600x400 COST: CALL FOR PRICING Primary Ad Positions Include rich media options for each ad position at NO additional cost! 728x90 Top... $65 CPM Canopy/Pushdown 300x250 Left... $65 CPM 300x250 or 300x600 Right Flex... $60 CPM Side Kick/Jumbotron 728x90 Interscroller... $60 CPM In-article expander Run-of-site Feature your message throughout Waste360.com with multiple banner sizes available for maximum exposure. 300x250 Left 728x90 Top 300x250 Right 728x90 Interscroller Channel Sponsorship Own one of the highly trafficked content channels on Waste360.com: The Business, Collection & Transfer, Energy, Fleets & Technology, Landfill, Organics and Recycling. Sponsorship Includes: Sponsored by Logo Exclusive use of all ad units Featured Content Sponsor s content can include: Videos & Photos Whitepapers Articles Infographics Social media links & blogs And More! COST: CALL FOR PRICING, 3 MONTH MINIMUM

6 2017 MEDIA SOLUTIONS 6 NEW POWERFUL AD UNITS Canopy A standard leaderboard that turns into a persistent presence at the top of the site as the user scrolls down. It offers a click-to-expand functionality that can include video, photo galleries, mapping, etc. Rich Media ROI According to the Interactive Advertising Bureau (IAB), rich media ads had a 29.5% higher brand lift than their static ad counterparts. The large format is great for branding, content marketing & messaging COST: $65 CPM Sidekick Great for content marketing, lead generation, education or product demonstrations. Begins as display ad unit that kicks out to the side of the browser when clicked. Sizes: 300x250 or 300x60; Expands to 850x700 COST: $60 CPM 3x Higher Interaction Rising Star Pushdown Rate Auto-expanding canvas allows Higher for extended viewability of videos, photos, 4x animations, Ad etc. Great for storytelling in an attention-grabbing Recall way. Size: 970x90; Expands to 970x415 COST: $65 CPM 5x Longer Gaze Duration Page Wrapper 29.5% Brand Lift source: Monotype.com Explore Waste360 Wallpaper Opportunities Jumbotron This unit encompasses the entire A 300x600 ad unit that expands to page width page and offers a high-impact (970x700) and delivers a large, visual canvas opportunity. Only available on that is great for images, messaging and showcasing your brand s multiple assets. the desktop. COST: $150 CPM COST: $65 CPM Interscroller Expander A standard leaderboard that expands into a highimpact presence within the article area. Since the ad is viewable within editorial content, exposure is unparalleled. Size: 728x90 expands to 970x700 COST: $60 CPM

7 2017 MEDIA SOLUTIONS 7 NEW POWERFUL AD UNITS Canopy A standard leaderboard that turns into a persistent presence at the top of the site as the user scrolls down. It offers a click-to-expand functionality that can include video, photo galleries, mapping, etc. The large format is great for branding, content marketing & messaging COST: $65 CPM Sidekick Great for content marketing, lead generation, education or product demonstrations. Begins as display ad unit that kicks out to the side of the browser when clicked. Sizes: 300x250 or 300x60; Expands to 850x700 COST: $60 CPM Rising Star Pushdown Auto-expanding canvas allows for extended viewability of videos, photos, animations, etc. Great for storytelling in an attention-grabbing way. Size: 970x90; Expands to 970x415 Interscroller Expander A standard leaderboard that expands into a highimpact presence within the article area. Since the ad is viewable within editorial content, exposure is unparalleled. Size: 728x90 expands to 970x700 COST: $60 CPM COST: $65 CPM Page Wrapper Wallpaper This unit encompasses the entire page and offers a high-impact opportunity. Only available on the desktop. COST: $150 CPM Jumbotron A 300x600 ad unit that expands to page width (970x700) and delivers a large, visual canvas that is great for images, messaging and showcasing your brand s multiple assets. COST: $65 CPM

8 Waste360 enewsletters 2017 MEDIA SOLUTIONS 8 Waste and recycling professionals worldwide turn to Waste360 s newsletters for essential industry content a combination of original news, commentary and analysis. Sponsorships are unique and effective since they match buyers and sellers around compelling content. There are four enewsletter options with enormous reach and potential for you and your business. AVERAGE CIRCULATION: 25,000 AVERAGE OPEN RATE: 45% Waste360 Daily Wire Your daily dose of the latest news in the waste and recycling services industry that includes: Daily themed features on key industry topic areas. These features include case studies, analysis, best practices and Q&As with thought leaders. Commentary from our industry columnists 5 Things You Need to Know A daily round up of headlines from around the waste & recycling industry Waste360 Recycling Business A weekly newsletter devoted to news, commentary and analysis about recycling & organics that includes: A feature delivering in-depth coverage of a news story or industry trend A column examining issues including commodities pricing, best practices for managing facilities and workforces, e-waste and big-picture challenges facing the space A roundup of the important headlines from the past week AVERAGE CIRCULATION: 20,000 AVERAGE OPEN RATE: 42%

9 Waste360 enewsletters 2017 MEDIA SOLUTIONS 9 AVERAGE CIRCULATION: 15,000 AVERAGE OPEN RATE: 53% Waste360 Business Insights A monthly newsletter that takes the reporting of news and events in the solid waste management community one step further with interpretive and/or quantitative analysis of industry issues and events from leading industry analyst, Leone Young, plus: News & analysis on financing, investment and business operations Regular updates and analysis of our mergers & acquisitions database A roundup of recent news and analysis pieces Waste360 Technology Report (NEW!) It s an informative quarterly newsletter devoted to keeping you up-to-speed on the latest trends in technology, services and products reshaping the waste industry. Readers eagerly turn to this newsletter for important news and analysis, including: Technology Roundups The latest on IoT Insights on route optimization and big data A closer look at the products paving the way and much more! AVERAGE CIRCULATION: 64,000+ AVERAGE OPEN RATE: 23% * COSTS: ALL NEWSLETTER PRICING OPTIONS ARE DETAILED ON THE NEXT PAGE

10 Waste360 enewsletters Rates Waste360 enewsletters (4 issues per month) Position 1: Leaderboard (670x90) Position 1: Newsletter Banner (468x60)* Position 2: Newsletter Banner (468x60)* Position 3: Newsletter Banner (468x60)* Positions 4-6: Classified/Recruitment Newsletter Banner (468x60)* Position: Top Vertical Tower (160x600)** Position: Second Vertical Tower (160x600)** * Includes 40 words of copy. ** Includes 10 words of copy. Waste360 Recycling Business (4 issues per month) Position 1: Leaderboard (670x90) Position 1: Newsletter Banner (468x60)* Position 2: Newsletter Banner (468x60)* Position 3: Newsletter Banner (468x60)* Positions 4-6: Newsletter Banner (468x60)* Position: Top Vertical Tower (160x600)** Position: Second Vertical Tower (160x600)** * Includes 40 words of copy. ** Includes 10 words of copy. Waste360 Business Insights (1 issue per month) Position 1: Leaderboard (670x90) Position 1: Newsletter Banner (468x60)* Position 2: Newsletter Banner (468x60)* Position 3: Newsletter Banner (468x60)* Positions 4-6: Newsletter Banner (468x60)* Position: Top Vertical Tower (160x600)** Position: Second Vertical Tower (160x600)** * Includes 40 words of copy. ** Includes 10 words of copy. Waste360 Technology Report (Quarterly) Cost net/month $2,000/month $1,800/month $1,500/month $1,000/month $750/month $1,800/month $1,000/month Cost net/month $1,500/month $1,200/month $1,200/month $800/month $500/month $1,200/month $1,000/month Cost net/month $1,000/month $800/month $600/month $400/month $150/month $800/month $400/month Call for pricing

11 2017 MEDIA SOLUTIONS 11 Webinars Sponsor a webinar to demonstrate your leadership and expertise to the industry and generate qualified, targeted leads. Use a webinar to Generate qualified leads Raise your industry profile Generate brand awareness Reach top waste and recycling decision-makers Maximize your exposure to a topic targeted audience Sponsorship includes Opt-in registration list delivered to sponsor for future marketing/prospecting Hosted for 12 months on Waste360.com Branding of logo on the webinar interface Document download on webinar viewer (whitepapers, executive bios) 3 blasts (2 prior, 1 after) to a targeted selection from Waste360 s database Sponsor mention/logo inclusion in all webinar marketing efforts COST: $8,500 PER WEBINAR TIP If you promote your replay, you can get both original no shows and net new registrants to attend.

12 2017 MEDIA SOLUTIONS 12 Content Marketing: Leverage your Market Expertise White Papers Custom whitepapers will establish your company as an expert and leader within the industry while driving high-quality leads. Need to create content? Waste360 has decades of experience creating content proven to engage audiences. COST: CALL FOR PRICING Sponsored Content Have your company s message featured on Waste360.com and in Waste360 s e-newsletters in the form of an article, press release, video, or infographic. Contribute your own content or work with Waste360 s editors on turnkey development of custom content. It s a great way to use content to stand out from the crowd! COST: CALL FOR PRICING INTEL Leading thinkers in marketing have concluded that content marketing isn t just the future, it s the present.

13 2017 MEDIA SOLUTIONS 13 Special Report Sponsorship 2018 topics include Organics Landfills Fleets Waste-to-Energy Waste Under-40 Waste360 Top 100 Public Sector Truck & Body Report Recycling Collections Safety Business Operations Sponsorship includes Sponsored by Logo on Special Report topic page 3-month run of all ad units on Special Report topic page and article pages promoting Special Report to Waste360 s global audience Promotion in all Waste360 newsletters Inclusion in the Waste360 Daily Wire special report on that particular topic. Includes use of all newsletter ad units. Assets for Special Report page can include articles, whitepapers, press releases, videos/photos, social media links, enewsletters, etc Feature in a native promotional unit on the Waste360.com homepage throughout the 3-month term for 45,000 impressions COST: $7,200 TIP Maintain online conversations with content that matters to your audience.

14 2017 MEDIA SOLUTIONS 14 Campaign Get direct access to the largest and most qualified solid waste, recycling, organics and sustainability industry buyers. We ll work with you to select the audience (choose from job titles or geo selects), set up the campaign and get it into the market for you. You control the entire look and feel of the and we deploy it. Reach deep into the waste and recycling industry. 63% INTEL Direct marketing respondents who said that provides the strongest ROI.* Reach across key job titles, including Corporate Management Operations Management Engineering/Maintenance Management Financial/Sales Management Consultants 97% Survey respondents who leveraged as the top channel for marketing campaigns.* COST: $200/M PER DEPLOYMENT 32% Smart phone users who made a purchase after receiving a promotional .* * Message Systems, Marketing Channel Engagement Benchmark Survey

15 2017 MEDIA SOLUTIONS 15 WasteExpo WasteExpo is North America s largest waste-and-recycling tradeshow, and it s celebrating its 50th anniversary! We re pulling out all the stops in sunny Las Vegas and you re invited to marvel at how far this industry has come, and meet your next customer. 12,000+ total participants / 7,200+ motivated buyers New connections, fresh ideas, and substantive business deals!

16 2017 MEDIA SOLUTIONS 16 GWMS is the industry s #1 resource for solid waste management research & content and your best chance to reach the most intelligent group of buyers. GWMS 2018 February 11-14, 2018 Hyatt Regency Indian Wells Resort & Spa Indian Wells, California In 2018 you can expect Innovative poster sessions that were vetted by a committee of technical and business experts Solutions Intelligent buyers are looking for the solutions they need. Will you be there to meet them? Networking atmosphere Connect with the industry while the latest research is unveiled in a discussion-driven environment. Breakthrough research Since this event only happens once every two years, you ll want to be there to see this innovative research and content while you still can! Award-winning golf Attendees, sponsors and experts will enjoy golf at the renowned Indian Wells Golf Resort in Palm Springs, CA.

17 We have a solution for every budget and every marketing goal. Turn to us to help you maximize your ROI while reaching the solid waste, recycling and organics decision-makers that you need most. To learn more, contact Mark Hickey Vice President Waste mark.hickey@penton.com Chris Colina Digital Sales Director chris.colina@penton.com