Quality, Focused Content for Wholesale Distribution Executives

Transcription

1 2018 Media Kit Quality, Focused Content for Wholesale Distribution Executives About MDM... 2 MDM s Audience Reach... 3 Advertising Options... 4 Ad Sales and Specs... 5 MDM Update E-Newsletter... 6 MDM Webcasts... 7 Research Partnerships... 8 Sponsored Content...9 Wholesale Distribution Resources E-Blast...12 MDM Analytics...13

2 2 About MDM: Since 1967, Modern Distribution Management has been the premier source of objective news, analysis, data, informed insight and trend evaluation for the wholesale distribution industry. MDM s e-newsletters, in-depth website resources, research and MDM Premium provide a comprehensive view of the industry readers can t find anywhere else. We are trusted by wholesale distribution executives across sectors because we are better and deeper in our coverage of the wholesale distribution channel. MDM Reaches: An engaged, audience of distribution executives in many types of wholesale distribution firms with a majority in industrial, construction, electrical, safety, HVACR, plumbing and jan/san markets. Suppliers of products sold through a variety of distribution channels. Service and technology companies serving wholesale distribution. Lead Generation/Data Capture/Branding MDM creates innovative marketing partnerships with clients based on metrics to meet specific marketing, advertising and sales objectives and budgets. MDM leverages our experience with best practices and methodologies in online leadgeneration and branding to maximize response. Detailed campaign metric reports are provided to monitor campaigns and modify as necessary to guarantee the best ROI on your marketing spend. Modern Distribution Management Park Lane, Suite 200 Lafayette, CO 80026, USA Thomas P. Gale CEO/Publisher tom@mdm.com/ext. 111 Ian Heller President ian@mdm.com/ext. 113 John Gunderson VP Analytics/E-Business john@mdm.com Craig Riley Associate Publisher craig@mdm.com/ext. 115 Bill Kershaw Consultant Market Development bill@mdm.com/ Hadley Fable Controller/Ad Manager hadley@mdm.com/ext. 116 Maggie Waddoups Marketing Director maggie@mdm.com/ext. 118 Tish Marti Customer Service Manager tish@mdm.com/ext. 110 Diane Houghton For more information contact: Craig Riley - craig@mdm.com National Account or Diane Manager Houghton - diane@mdm.com diane@mdm.com/

3 3 Reach decision-makers: 85% of MDM s readers are leaders in their companies. Demographics on mdm.com: Markets Our Audience Serves Top Wholesale Distribution Sectors Served USA 63% Industrial 46% Canada 30% Electrical 15% Mexico 24% HVACR/Plumbing 9% Europe Asia 22% 27% Safety Products Power Transmission/ Bearings 7% 5% Totals may equal more than 100% due to sector/market overlaps. Owner 13% Wholesale Distribution Roles Executive 24% (President, CEO, COO, CFO, etc.) Vice President 11% Company Size By Sales Revenue $100-$500 Million 22% > $500 Million 22% < $10 Million 22% Director 14% Manager 38% $50-$100 Million 10% $10-$50 Million 24% Our audience is comprised of top distribution executives from the most prestigious industrial and construction supplies wholesale distributors, with annual sales of $2 million to more than $20 billion, across many sectors including electrical, industrial, power transmission, fluid power, fasteners, PVF, HVACR, safety equipment, welding supplies and others. Average website sessions per month 45,000+ Select Audience Statistics Daily newsletter subscribers* 14,000+ Average monthly web page views 100,000+ Countries where we re read 10+ *Our audience list is cleaned quarterly for un-engaged audience members. We add 700+ newly engaged members to our audience per month.

4 4 Value Ad Packages: Platinum - $5,495 net/month Banner ads on mdm.com (25K impressions/mo) Text link on mdm.com (20K impressions/mo) Single sponsor e-blast (14,000 opt-in subscribers) Gold - $3,995 net/month Banner ads on mdm.com (25K impressions/mo) Text link on mdm.com (20K impressions/mo) Other Marketing Opportunities with mdm.com: Single Sponsor E-Blasts - $3,995 Send your customized HTML message to leaders in the industry as a standalone message. A complete html file is required. 14,000 opt-in subscribers Ask about our Wholesale Distribution Resources e-blasts - Starting at $1,975 MDM Update E-Newsletters - $2,750/month (Annual contract, invoiced quarterly at $2,625/month) Sponsored announcement standard: Maximum 40 words of copy & logo (120x90) Standard Banner (468x60) 10-word text link 14,000 opt-in subscribers Sponsored Content - $2,995/month Silver - $3,085 net/month Partner Center ads on mdm.com (25K impressions/mo) Text link on mdm.com (20K impressions/mo) Exclusive Mobile Advertising Opportunity 35% of our s are read on mobile devices. Two ad units available; banners must be 300x50 pixels in jpg, gif or png format. For more details, contact Craig or Diane. Single Unit Website Ads: Ad Size/Type Leaderboard Marquis (728x90 ROS) Medium Rectangle (300x250 ROS) Rectangle (180x150 article page) Partner Center (300x100 ROS) 15K Impressions Per Month Exclusive content zones on our home, article and blog pages, dedicated to the promotion of your company via your produced content, edited by the MDM editorial team. For more details, contact Craig or Diane. MDM Webcasts Exclusive opportunities to sponsor MDM s top-of-the-line content. Be a part of our lead generating live event. Your brand will also gain exposure on our website via event ads, event pages and event e-blasts during a 3-week promotional period. For more details, contact Craig or Diane. Research Partnership Specialized research with multiple components to address sponsor & market concerns. Our editorial staff will create a topic-specific research survey, with input from you. We will produce a whitepaper and webcast, both lead generating and both with your branding. For more details, contact Craig or Diane. 25K Impressions Per Month $1,995 $2,545 $1,845 $2,335 $1,705 $2,185 $1,375 $1,925 Text Link $795 $990 For more information contact: Craig Riley Associate Publisher craig@mdm.com ext 115 Diane Houghton National Account Manager diane@mdm.com

5 5 Modern Distribution Management 2018 Media Kit File Requirements for Web Banner Ads: GIF/JPG/PNG only No rich media Maximum initial download file-weight 40k Animation allowed - 15 seconds max. recommended Leaderboard 728x90 Mobile Banner 300x50 Medium Rectangle 300x250 Medium Rectangle 300x250 Medium Rectangle 300x250 Sponsored Text Links (Max. 10 words) Partner Center 300x100 Article Level Rectangle 180x150

6 6 MDM Update E-Newsletter Sponsorship Opportunities Reach more than 14,000 e-newsletter subscribers with MDM s daily Update! Advertisers appear every day in MDM Update for optimal exposure to MDM s management-titled wholesale distribution-focused audience. Premium Sponsorship: $2,750/month or $31,500/year (annual sponsorships are invoiced quarterly: Jan 1, Apr 1, Jul 1 & Oct 1 $7,875) Up to five Premium sponsorships are available each month with exposure five days a week. This includes: 468x60 ad unit, your company logo and up to 40 words featured 1x/week. Premium sponsors are included in the Sponsored Links section on the days their ad unit is not featured for maximum exposure five days a week. Sponsored Text Links Only: $1,500/month Text links appear daily. Use this text link to push readers to download a whitepaper, watch a video or visit your website. Contact Us for Pricing: Craig Riley Associate Publisher craig@mdm.com ext 115 Diane Houghton National Account Manager diane@mdm.com Premium Sponsor (one day each week) Premium Sponsor (one day each week) Text Links (four days each week) Social Media Integration, Adding Thousands of Contacts MDM leverages the social media channels our audience uses. MDM Update will be tweeted and posted to LinkedIn daily by our editors, giving you more exposure to audiences outside of our list of MDM Update subscribers. 10,100+ Followers 1,800+ Followers Premium Sponsor Twitter Handle Twitter handle must be provided by the sponsor.

7 7 MDM Webcast Sponsorships MDM promotes and hosts distribution-focused webcasts to its list of 14,000+ executives. Past webcast topics have included: the economic outlook, the state of e-commerce in distribution, inventory management best practices, Webcast Event Page disintermediation, technology Webcast E-Blast case studies, building a strategic sales force, profitability turnarounds and more! With an exclusive webcast sponsorship you will: Reach decision-makers at distribution companies with a one-off turnkey MDM Webcast sponsorship. Promote through a series of e-blasts, online banner ads and content-driven marketing resulting in lead collection for your future marketing efforts. Be associated with high quality content and expert speakers focused on topics your potential customers want to hear about. Sponsorship Features Cost/Event $15,000 Frequency Duration Content Moderation Live or On-Demand? Registration Page Event Ownership Promotion Other Promotion Bonus Contact Us for Pricing: 1 webcast/month 60 minutes MDM decides topic, with input from sponsor, and hires and works with speakers for the event MDM will moderate event Event will be presented live and will be available post-event on-demand and digital download MDM will host the registration page and provide leads for 60 days following event MDM owns all content and the recording generated by the event, but you may share it with your marketing lists Featured in a series of exclusive promotional e-blasts during promotional period prior to event Included in ads for the event on mdm.com Ongoing exposure post-event, with inclusion in webcast event promotions for on-demand access plus content marketing including blogs posted on the mdm.com website Associate Publisher Craig Riley craig@mdm.com ext 115 Your logo will also appear on event pages and ads: Leaderboard (728x90) ROS Rectangle (300x250) ROS Partner Center (300x100) ROS National Account Manager Diane Houghton diane@mdm.com

8 8 MDM Research Partnerships Proposal outlines a turnkey research project Modern Distribution Management s editors will conduct on an important topic in wholesale distribution in The specific topic is expected to be finalized by collaborative effort between the MDM editorial/research team and sponsor. Project will allow a sponsor to better target the wholesale distribution market, position as a thought leader and generate leads for sales and marketing efforts. Work Description Modern Distribution Management s research team will conduct a study across the MDM audience to identify trends and concerns around the specific topic selected. MDM will build the survey and will work with sponsor to include questions relevant to sponsor s research goals. Deliverables Summary whitepaper written, designed and produced by MDM for sponsor s use in lead generation and sales & marketing campaigns. The whitepaper will include both quantitative highlights and qualitative results from the survey. Lead generation landing page on mdm.com, if desired, for the free download of summary whitepaper by MDM s readers for 60 days following the release of the survey results. Exclusive sponsorship of an MDM-produced and moderated webcast. Webcast sponsorship includes full list of leads, segmented by company size, from registrants for live event and 60 days of on-demand access, linked from mdm.com. MDM will also provide relevant expert speakers for the event, as needed. Coverage of survey results in blogs and articles on mdm.com. All blogs or articles based on the survey from mdm.com will include mention of the sponsor. Sponsor will be included in a press release announcing the high-level results of the survey. Global rights to use the data from the research in sales and marketing efforts with attribution. Any banner ads advertising the webcast/whitepaper will include sponsor s logo (ROS as space allows). Contact Us for Pricing: Associate Publisher Craig Riley craig@mdm.com ext 115 National Account Manager Diane Houghton diane@mdm.com

9 9 MDM Sponsored Content - $2,995/month MDM.com receives an average of unique 26,000+ visits per month. Leverage our audience with our new sponsored content space. We have only four spots available per month. Reserve your spot now! We publish your content on our site. We will host up to four articles/blogs per month which will be featured in prominent locations ROS. MDM s editorial staff will review and publish content. You ll also benefit from exclusive advertising banners that will appear on the same pages as your content. Sponsor will Need to Provide: A logo that will fit in a 85x85px square (.jpg.png.gif) Two banner ads with links (300x250px and 180x150px.jpg.png.gif) One to four articles/blogs (.doc or.txt format only, 1,500 char. max.) Materials are due no later than one week prior to start of your campaign. Deliverables: Sponsored article page: Your content appears here, published like any blog or article on mdm.com. Two unique banner ad zones (300x250px and 180x150px) will appear exclusively on your sponsored content article/blog pages. Sponsored content will appear in fourth slot of our Top Stories slider on our homepage for a minimum of four business days a month for the term of the user s contract. Sponsored content zone will appear: on left side of the homepage on right rail of sponsored content article/blog pages on MDM blog and article pages through any topic, search and taxonomy pages on mdm.com Sponsored content will be searchable through MDM s internal search functionality and labeled appropriately.* Reserve a Sponsored Content Spot Today! Craig Riley Associate Publisher craig@mdm.com ext 115 Diane Houghton National Account Manager diane@mdm.com Sponsored content will also appear on blog category pages and labeled appropriately. * SEE DETAILS ABOUT SEARCH ENGINGE RULES FOR SPONSORED CONTENT HERE

10 10 Sponsored Content Continued mdm.com Homepage Slider Space (will appear at minimum, four business days/mo in fourth position, days determined by MDM) Blog/Article Page Sponsored Content Zone Your company logo and a link to your article/blog will appear here in this 85x85px square. (total of four sponsors per month) Sponsored Content Zone Will appear in the right rail of all article/blog pages on mdm.com. Will rotate through a maximum of four articles at a time.

11 11 Sponsored Content Taxonomy All content you provide will be tagged with your company name and be collected on a landing page listed under your company s name during the term of your sponsorship. Content will also be tagged and searchable by topic and will display in search results with the yellow sponsored content label. Sponsored Content Label Sponsored Content Landing Page Topic Page Sponsored Content Page 180x x250 Two Unique Ad Zones Your banner ads (300x250 & 180x150) will be visible exclusively on pages featuring your content.

12 Wholesale Distribution Resources E-Blast - $1,975/e-blast 12 Reach MDM s 14,000+ subscriber base! Get your whitepaper, case study or other downloadable lead-generating resource featured in our monthly e-blast! Space is limited to five slots/month so reserve your spot now! Have multiple items to feature in our monthly e-blast? Additional content from the same sponsor are eligible for a 30% discount off the intial cost that month. Maxiumum Impact: Single Sponsor Wholesale Distribution Resources E-Blast - $4,995 Reserve all five spots in our monthly e-blast and we will feature five of your resources exclusively. Cover/Graphic 125x165px max. Headline and URL These will also need to be provided. Text 40 words max. Contact Us for Pricing: Associate Publisher Craig Riley craig@mdm.com ext 115 National Account Manager Diane Houghton diane@mdm.com

13 13 The Value of Analytics MDM Analytics is a market intelligence firm that provides better visibility into industrial product markets. We quantify demand by geography, customer type and product group. We provide data to help you identify current market and account penetration for additional sales opportunities. Products MDM Analytics offers several ways to take advantage of its products and services: Market Profiles Get a snapshot of the demand in your markets Prospect Lists Build targeted prospect lists with the highest potential Customer File Matching Add industry identifiers to segment your customers by end-market Questions We Can Help You Answer: What is the overall market demand for a given set of products at the national, regional or local level? Or within a target industry? Which products should we add to our line card? What is my share or penetration into a specific geography, industry or with a specific customer? Which industry segment and type of customer offers the best future sales and profit potential? MDM Analytics clients include a blue-chip collection of wholesaler-distributors, manufacturers, consultants, investment banks and private equity. Headquartered in Lafayette, CO, MDM Analytics practice and capabilities cover the U.S., Canada and Mexico. Customer Demand Append Find the demand for your current customers to reveal your market share and wallet share MDM Market Prospector 24/7 access to market demand data through customizable online application For more information or to confidentially speak with a member of our team regarding your needs, please contact: John Gunderson VP Analytics/E-Business john@mdm.com/ Bill Kershaw Consultant Market Development bill@mdm.com/ Copyright