international membership benefits marketing education networking

Transcription

1 international membership benefits marketing education networking

2 Why join IPI? By becoming an International IPI member, you will join hundreds of fellow business owners and colleagues around the world who are striving for success in the imaging industry. With the help of proven IPI resources, programs and education, you ll be on your way to growing your business. IPI exclusive benefits are proven to grow sales and increase profits. A partial list includes: World-class, turnkey marketing program, providing not only modules for promoting specific services and products, but also the means for delivery to your consumer and business customers. Industry standard setting educational opportunities via classroom seminars and online webinars. Annual Print + Imaging Conference providing education, networking with peers, and the IPI Supplying Partner Trade Show. Community with your fellow members and IPI Supplying Partners with face-to-face networking at periodic IPI member events and daily cyber networking in the IPI Forum. Our community IPI members are part of the largest marketing/education/ networking/purchasing cooperative for independently owned businesses in the image printing, preservation, enhancement, and capture industries. As a community of over 480 members in the United States and over 90 members in Canada, Australia, New Zealand and South Africa, IPI members comprise THE Network for Independent Service Specialty Retailers at over 800 locations globally. Founded in 1982 and continuing to grow, IPI and IPI members are recognized as leaders in the innovation and execution of a wide range of programs and initiatives for the benefit of its members and their consumers. Exclusive sales growth, project management and service provided programs. IPI is a growing membership organization with 600 members that represent 850 retail locations worldwide. PAGE 1

3 E X C L U S I V E I P I P R O G R A M S GUIDES FOR GROWTH Our Development Lab TM Guides provide turn-key implementation strategies for expanding your business to include a variety of new business models. Sports & Event Photography Video Services Custom Framing PROJECT MANAGEMENT TOOL Customizes program implementation for your business. Provides framework for brainstorming, development and management. PLEASE CONTACT THE IPI OFFICE TO PARTICIPATE IN THESE EXCLUSIVE IPI PROGRAMS! Identifies goals and develops a plan for adding new business modules. Assists with communication, delegation and time management. MARKETING SUPPORT Constant Contact s powerful platform and tools will help you manage your communciations and track your results with ease. Save up to 25% on Contstant Contact s services by signing up as part of the IPI Partner Program. list management Easy to edit templates Simple scheduling and delivery Tracking and reporting Manage campaigns MSP s can be pre-loaded into your account, making content development even easier! PAGE 6

4 E X C L U S I V E I P I P R O G R A M S 1 TEMPLATES Greeting Cards, Photo Gifts, Wall Art products and more are loaded into your online and kiosk ordering platforms AND are provided to you in Photoshop format. MARKETING SOLUTIONS PROGRAM (MSP) This exclusive IPI program is utilized by the majority of our members and is one of the most talked-about programs IPI has ever developed. The MSP is a comprehensive, turn-key marketing program designed to help you market imaging services and grow photofinishing sales! 84% of members who used the MSP in 2012 saw increased sales! Source: 2012 Member Survey 2 3 MARKETING MATERIAL This is the most important element of the entire MSP. Implement our customizeable materials and follow our marketing calendar for success! NEW OPPORTUNITIES Branch into Business-to-Business Selling, Sports & Event Photography, Portrait Studio Marketing and more with the help of the MSP! Save time and resources by utilizing the MSP to commit to a marketing plan all year long - the MSP makes it easy! UNIQUE PRODUCTS BLASTS TEMPLATES NEWSLETTERS SIGNAGE FACEBOOK POSTS PINTEREST IMAGES VIDEOS STUFFERS AND MUCH MORE! EFFECTIVE + AFFORDABLE This exclusive and affordable IPI program is billed separately from membership dues. Please ask the IPI office for specific pricing information. PAGE 5

5 Join today! If you are seeking to gain a unique competitive advantage in today s image archiving or image capture spaces, you need to look no further than to the vast resources available through IPI membership! IPI membership provides numerous opportunities for creating and maintaining relevancy. PAGE 2

6 M E M B E R B E N E F I T S Marketing BE EFFECTIVE! Education STAY RELEVANT! IPI provides smart, strategic solutions for your marketing needs. In fact, we do many things you might expect from an ad agency. We help members grow and improve their businesses through innovative and proven marketing initiatives. MARKETING MADE EASY One of our most popular and successful marketing initiatives is the exclusive IPI Marketing Solutions Program (MSP). Since 2010 members have used it to grow photofinishing/service sales with its turn-key, customizeable structure. (See page five) TOOLS Our Supplying Partners offer multiple applications and solutions for reaching your customers across a wide variety of media. member favorite! We provide our members with consistent, relevant and easy-to-implement education on a variety of subjects. Stay on top of industry issues and learn how to grow and improve your business. IPI S INTERNATIONAL PRINT + IMAGING CONFERENCE (I-PIC) Annual IPI Members Conference & Supplying Partner Trade Show (see opposite page) COMMUNICATION Our printed and electroic newsletters contain educational content, business ideas, and inspiration. In addition, we distribute market research and analysis reports to help you stay on top of industry trends. WEBINARS IPI hosts frequent educational webinars that are designed to address a variety of topics including merchandising, platform demos, growing online sales, marketing and much more! member favorite! PAGE 3

7 M E M B E R B E N E F I T S Networking REMAIN CONNECTED! Want to trade ideas with colleagues or solicit input from hundreds of business owners just like you? Or maybe you want advice on a new piece of equipment or need technical support. Connect with other members or Spend quality time away from your daily corporate demands to focus on improving your business during this annual event. Education is a key feature with in-depth workshops and educational sessions. Take part in User Group sessions, Panel Discussions and various networking opportunities, all designed to help you develop relationships with your fellow members and Supplying Partners. Supplying Partners in a variety of popular methods. ONLINE FORUM Our exclusive member website features our standard-setting Forum with 24/7 member favorite! member-to-member networking and member-to-supplying Partner chat, in addition to a 13 year archive of resources, support and answers. SPECIAL EVENTS IPI hosts meetings and networking sessions at other industry events, facilitating face-to-face discussions with fellow members and Supplying Partners. June 23-26, 2014 THE M RESORT HENDERSON, NEVADA (LAS VEGAS) Educational Workshops User Group Sessions + Training Network & Build Relationships Trade Show our most popular member event! PAGE 4

8 INDEPENDENT PHOTO IMAGERS 2518 Anthem Village Drive, Suite 104 Henderson, Nevada p: (702) f: (702)