ICSC EUROPEAN RETAIL PROPERTY SCHOOL

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1 NEW 3-DAY FORMAT ICSC EUROPEAN PRAGUE CZECH REPUBLIC FOR MORE INFORMATION AND TO REGISTER: #ICSCEUROPE PREMIER EDUCATION FOR RETAIL REAL ESTATE PROFESSIONALS ICSC Global Partner In association with ESCT EUROPEAN shopping centre trust ICSC European Partners

2 Join us in Prague from 4-6 July 2016 The comprehensive programme will allow you to learn fundamental marketing, management, leasing, development or commercialisation skills and gain more advanced strategic knowledge in creating a more profitable business. The Property School in its new format will take place over just three days. WHO SHOULD ATTEND Shopping centre managers Leasing managers Marketing managers Owners, development officers, asset managers, investors and other related disciplines who want to learn about shopping centre management, and leasing Retail real estate brokers and retail property managers Commercialisation Industry Professionals New entrants to the industry

3 GAIN INSIGHTS From practical, real-life examples and powerful tools which can be applied immediately to your work. LEARN FROM INDUSTRY EXPERTS Course content is taught by more than 40 prominent industry experts representing 15 countries. CHOOSE FROM EIGHT INSTITUTES MANAGEMENT I MANAGEMENT II MARKETING I MARKETING II LEASING I LEASING II COMMERCIALISATION DEVELOPMENT, DESIGN & CONSTRUCTION BUILD A NETWORK OF VALUABLE INTERNATIONAL CONTACTS Get the information, tools and international contacts that will help you and your company stay ahead of industry competition.

4 CHOOSE YOUR INSTITUTE Level I courses are aimed at industry professionals with less than three years experience. Level II courses are for those with more than three years experience. MANAGEMENT I Learn the basic practical principles of operating a shopping centre effectively. This course also explores how to maximise income and develop the long term value of your centre. shopping centre management in Europe security and crisis management the lease language accounting, budgets and lease administration principles of leasing & commercialisation design, construction and course fitout insurance & risk management operations common area maintenance & sustainability retailing principles and tenant retention MANAGEMENT II Discover the strategic knowledge necessary to enhance your professional standing and manage your property more effectively than ever before. Learn advanced techniques that will make a difference to your centre s performance. strategic use of research leasing and developmental strategies finance: debt & equity the asset management team diverse retail formats diverse retail formats: a case study and analysis the business plan creating an effective business plan workshop the law & its application

5 MARKETING I LEASING I Learn the fundamentals of effective shopping centre marketing to help you increase retail sales, improve relationships with tenants and create effective marketing campaigns and programmes. an overview of shopping centre marketing in Europe the marketing plan principles of use and market research effective advertising and media planning digital and new media concepts public relations, community relations and corporate social responsibility marketing to increasing centre performance retailing concepts and visual merchandising retailing principles and tenant retention Through this institute attendees will learn the fundamentals of merchandising as well as economics and leasing strategies to effectively impact the income of and retail productivity of a centre. overview: shopping centre leasing in Europe basics of leasing & tenant mix the lease & its language research and selection of tenants principles of leasing and commercialisation making the deal: salesmanship and structuring special deals tenant coordination lease administration retailing principles and tenant retention MARKETING II New thoughts and instruction on marketing the modern shopping centre with strategic thinking on increasing centre productivity, creating valueenhancing sponsorship packages and marketing to an increasingly sophisticated consumer. strategic use of research basics of leasing & tenant mix strategic marketing to enhance centre productivity the asset management team diverse retail formats diverse retail formats a case study and analysis public relations strategies and crisis management commercialisation and alternative revenue marketing innovation LEASING II This advanced institute in leasing practices will increase knowledge on leasing expertise in order to remerchandise centres while creating greater value for the owner. merchandising the centre & developing a lease plan strategic use of research the law and its application: working with your attorney project economics: the value of leasing how research and marketing drive centre productivity advanced retailing: increasing centre productivity diverse retail formats diverse retail formats a case study and analysis the asset management team

6 COMMERCIALISATION This one-of-a-kind certificate program is designed for professionals who want to learn the basic skills and best practices in Commercialisation and improve your centre s bottom line. developing a sales and merchandising plan for the common area sponsorship, advertising & ancillary income legalease made easy: understanding legal documentation retail site analysis think like a retailer: retailer math 101 marketing opportunities through cold calling, prospecting and social media deal making & setting rental rates visual merchandising & RMU design negotiation and sales skills training DEVELOPMENT, DESIGN & CONSTRUCTION Nine courses in fundamental concepts on developing projects, creating innovative designs and managing the construction process from start to finish that prepare you for your Certified Development, Design and Construction (CDP) Certification. devising a development scheme design principles and practices retail store planning tenant coordination project cost management construction law, insurance and ethics construction administration codes, rules and regulations sustainability

7 CLASS TIMETABLE Monday 4th July Tuesday 5th July Wednesday 6th July 9:00-9:30 Welcoming Address 9:30-12:00 Class 1 Class 4 Class 7 13:00-15:30 Class 2 Class 5 Class 8 16:00-18:30 Class 3 Class 6 Class 9 Shopping Centre Tour Awards Ceremony

8 Register Online For information on registration, please contact our team at Deadline To qualify for the Advance Registration fee, we must receive your registration and payment by 20 May Registration Options Discounted Member Fee Non-Member Fee Advance Registration (until 20 May 2016) 1,260 + VAT 1,530 + VAT Standard registration (after 21 May 2016) 1,530 + VAT 1,800 + VAT Group discounts 10% discount for three or more delegates if registered and paid for at the same time. To ensure programme quality and enhance learning, a maximum of 50 student places per school session are available. Places are allocated on a first come, first served basis. If all places are already taken when you apply, you will be notified immediately. Available institutes: Management Level I Leasing Level I Marketing Level I Development, Design and Construction Management Level II Leasing Level II Marketing Level II Commercialisation Travel and Accommodation We have negotiated excellent room rates at the event hotel: Park Inn Hotel Prague. To make your hotel reservation, please visit and click on Book Hotel (under additional links). *Rooms are limited and are based on availability after which the hotel will provide the best available rate. Terms, Conditions and Rules This Event Registration Form is subject to ICSC Terms, Conditions and Rules for Event Registrants available at which are hereby incorporated by reference. Cancellation of Registration All registration fees are non-transferable. All cancellations will be subject to a $25 cancellation fee. No refunds will be given for cancellations received from 27 June 2016 onwards (seven days or less before an event). All requests for refunds must be received by ICSC in writing. Ways to register icsc.europe@icsc.org International Council of Shopping Centers/Europe LLC, 29 Queen Anne s Gate, London, SW1H 9BU, United Kingdom