Advertising on NetMoms. The portal for mothers

Transcription

1 Advertising on NetMoms The portal for mothers

2 NetMoms at a glance THE portal for mothers on the Internet UUs Visits PIs AIs (Video) EDITORIAL CONCEPT For mothers. The best. With Heart. Exciting theme worlds that inspire mothers and touch their hearts: from guidebook articles and tips to videos and moments collaboration with guest authors and bloggers NEW: The new login world of NetMoms with individual homefeed, pregnancy and baby calendars. USERS NetMoms users are young, mobile and financially strong! No target group is faced with as many buying decisions as mothers and pregnant women. 43% have a net household income of 3,000 euros + Target group between 20 and 39 years. 95% use the internet daily, 90% frequently via their smartphone. Sources: AGOF daily digital facts, May 2018, single month (May 2018), population: 16+; IVW 05/2018; NetMom's user survey Advertising on NetMoms BurdaForward Advertising

3 NetMoms is growing in the social networks! We are celebrating: fans on Facebook A third of the monthly traffic is generated through social networks Source: Facebook 3 Advertising on NetMoms BurdaForward Advertising

4 High reach on all devices Unique users in million Total digital reach 4.08 Online 1.13 Mobile 3.07 Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on NetMoms BurdaForward Advertising

5 For mothers. Everywhere. From the heart. Our vision NetMoms supports mothers like a friend anytime and anywhere. The editorial team, experts and mothers from our community provide the best answers to personal challenges and questions. We share the beauty and the madness of living with children! 5 Advertising on NetMoms BurdaForward Advertising

6 Editorial concept EMOTIONS Every day we start searching for new and exiting topics that inspire mothers and touch their hearts. FAMILY We provide new information on a daily basis about the desire to have children, pregnancy, babies, children, health and family. COMMUNITY We have an active community with more than 350,000 members where mothers can share information and help each other. SOCIAL We have a strong focus on social media: NetMoms already has more than 600,000 Facebook fans. MULTIMEDIA We have a magazine with approx. 4,000 comprehensive articles, services and videos. 6 Advertising on NetMoms BurdaForward Advertising

7 That s how you benefit from NetMoms SOCIAL MEDIA EXPERT With more than 600,000 Facebook fans and a third of the traffic being generated through Facebook STRONG INTERACTION Customers gain exciting insights through special offers and product tests IDEAL PLACEMENTS WITH AD MODEL Improved viewability, clutter index and smart loading ads EXPERTS IN DIGITAL STORYTELLING EMOTIONAL AND INFORMATIVE ENVIRONMENT Good combination of informative content and emotional entertainment Customized content marketing concepts 7 Advertising on NetMoms BurdaForward Advertising

8 Advertising on NetMoms Brand Reach & Traffic

9 3rd in competitive ranking Unique users in million Urbia nd place 4.08 Eltern.de 3.95 mamiweb 1.31 Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on NetMoms BurdaForward Advertising

10 Media performance development Page impressions and visits in million Jan 15 Apr 17 May 17 Jun 17 Jul 17 Aug 17 Sep 17 Oct 17 Nov 17 Dec 17 Jan 18 Feb Mrz Apr 18 Mai 18 Page impressions online Page impressions mobile Visits Source: IVW 05/ Advertising on NetMoms BurdaForward Advertising

11 Advertising on NetMoms User Demographics

12 NetMoms users are WELLNESS ENTHUSIASTS The users often buy wellness products and do yoga and pilates in their free time. TREND-ORIENTED NetMoms users are trendsetters who are eager to try out new things and often shop online. ACTIVE Activity and family holidays are popular, as well as going to theme parks, the movies and musicals. HEALTH-CONSCIOUS The users often buy organic products, smoothies and non-prescription drugs. TECH AFICIONADOS Strong interest in tablets, e-book readers, digital cameras and video games. 12 Advertising on NetMoms BurdaForward Advertising

13 User demographics Gender Proportion in % Male 30 Female 70 Age years years years years years 22 Education No secondary school qualification 2 Secondary school 50 Abitur, university degree 48 Occupation Working 72 Not (no longer) working 17 Household net income Trainee 11 up to 1, ,000 to less than 3, ,000 or more 43 Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on NetMoms BurdaForward Advertising

14 Advertising on NetMoms Rates & Additional Services

15 Premium publishing products Rates effective as of 1 October 2017 DESIGN Customizable and creative in the form of text, video, quiz and many more CONTENT MEDIA PRIMARILY traffic feed through native and social teaser elements SECONDARY Additional branding through display media CREATION Emotional and relevant content using the tonality of the brand with added value for the user NATIVE ADVERTISING EXTERNAL TRAFFIC FEED Through all of our BurdaForward brands OUR PRODUCTS Branded Piece Branded Hub Editorial Branded Hub A single article that is created by our Partner Studio to fit the media brand s target audience. A dedicated website for the customer with several articles created by our Partner Studio. The content created by our Partner Studio is also combined with the independent editorial articles. from 15,000 gross from 1 month from 45,000 gross from 3 months Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. from 55,000 gross from 3 months 15 Advertising on NetMoms BurdaForward Advertising

16 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* Shortclip Ad Billing: cost per completed view Outstream Ad Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad Wallpaper Premium Ad Bundle (Billboard, Half Page Ad) Medium Rectangle Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) Skyscraper Leaderboard / MCA 4: *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 16 Advertising on NetMoms BurdaForward Advertising

17 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit Our minimum booking amount is net per insertion order. 17 Advertising on NetMoms BurdaForward Advertising

18 Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 089/ PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 089/ SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 0211/ BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 18 Advertising on NetMoms BurdaForward Advertising

19 Advertising on NetMoms We would be happy to prepare a customized advertising concept for you. Images used: