To promote Haworth/Ilkley/Bradford and the region as a desirable holiday and leisure based destination.

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1 CITY OF BRADFORD METROPOLITAN COUNCIL CHIEF EXECUTIVE'S OFFICE OUTLINE JOB DESCRIPTION DIVISION: CHIEF EXECUTIVE'S OFFICE SECTION: DEPT. OF MARKETING AND COMMUNICATIONS POST TITLE TOURIST INFORMATION ASSISTANT POST REFERENCE The following information is furnished to assist staff joining the Metropolitan Council to understand and appreciate the work content of their post and the role they are to play in the organisation. However the following points should be noted: 1. Whilst every endeavour has been made to outline all the duties and responsibilities of the post, a document such as this does not permit every item to be specified in detail. Broad headings therefore may have been used below, in which case all the usual associated routines are naturally included in the job description. 2. Officers should not refuse to undertake work which is not specified on this form but they should record any additional duties they are required to perform and these will be taken into account when salaries are reviewed. 3. As an Equal Rights employer we are committed to making any necessary reasonable adjustments to the job role and working environment so that disabled people have access to job opportunities or current employees can continue to work should they develop a disabling condition. PRIME OBJECTIVES OF THE POST: To promote Haworth/Ilkley/Bradford and the region as a desirable holiday and leisure based destination. To assist in the provision of a local & national tourist information service to visitors and residents within the District in person, by telephone, and post. SUPERVISORY/MANAGERIALRESPONSIBILITIES: Occasional supervision of trainees/students on placement or casual staff. SUPERVISION & GUIDANCE: Responsible to the Deputy TIC manager and TIC supervisor, who will provide overall supervision and guidance as necessary. The post holder is expected to work with minimal supervision and at certain times, according to rota, no immediate supervision is available. The post holder may be required to perform opening & closing down operations. The post holder may be required to provide cover across the 3 TIC s as required.

2 RANGE OF DECISION MAKING: Decisions relating to the successful working of the centre and the promotion of the service. RESPONSIBILITY FOR ASSETS, MATERIALS ETC: Generally responsible to the TIC Supervisor/Deputy Manager for keeping safe all cash, stock, tickets and other property. RANGE OF DUTIES: 1. To provide a local & national tourist information service to visitors and residents in person, by telephone, by post and Assist in the maintenance of up-to-date information files and reference works. 3. To order, organise and maintain supplies of leaflets and other publications relating to tourist attractions and activities, both local and national. 4. To sell publications and other items, e.g. maps & souvenirs. 5. To operate a computerised theatre booking service (Ilkley), National Express tickets (Ilkley) and other tickets (all TIC s). 6. To assist in the compilation of a register of tourist accommodation and operate the chargeable local & national bed booking service. 7. To assist in the compilation of publicity and information leaflets, maps and other brochures. 8. To ensure that all displays are up to date and that the overall appearance of the TIC is attractive. 9. To balance daily and weekly cash and complete financial returns in accordance with financial procedure, unsupervised as necessary. 10. To assist in the stocktaking of saleable items. 11. To assist in the promotional work of the TIC. 12. To attend appropriate training courses. 13. To wear a uniform as provided by C.B.M.D.C. 14. To liase with other tourist related organisations and businesses, e.g. local hotels and attractions, other C.B.M.D.C. departments and other local & national associations as appropriate.

3 SPECIAL CONDITIONS OF SERVICE: COMPILED BY: SJL COMPILED DATE: April 2002 ASSESSMENT DATE: April 2002 ASSESSED BY: MM POST GRADE: Scale 2 \3 Job Description agreed by Postholder... Date...

4 DIRECTORATE OF CORPORATE SERVICES PERSONNEL SPECIFICATION TOURIST INFORMATION ASSISTANT We are committed to making reasonable adjustments to the job role and working environment so that disabled people have access to job opportunities or current employees can continue at work should they develop a disabling condition. SUMMARY OF JOB To promote Haworth/Ilkley/Bradford and the region as a desirable holiday and leisure based destination. To assist in the provision of a local & national tourist information service to visitors and residents within the District in person, by telephone and post. CRITERIA HOW IDENTIFIED EXPERIENCE Minimum of 2 years experience in a TIC or similar retail service. Experience of working for a public sector organisation. QUALIFICATIONS O level GCSE English or equivalent.or 2 years experience in a related field. Customer Service qualification. Tourism qualification. Certificates.

5 TRAINING Commitment to self-development. Willingness to undertake YTB and TIC specific training courses as required. Evidence of personal and career development. SPECIAL KNOWLEDGE A thorough appreciation of and sympathy with the diverse nature of this or a similar district. Knowledge of major tourist attractions in UK. Understanding of sensitivities of tourism sector. Computer literate. Referees. Presentation at interview. Experience of marketing, publicity, press and PR. Knowledge of new media. PERSONAL CIRCUMSTANCES Must be prepared to work flexible hours to include evenings, weekends, Bank Holidays as required. Flexible approach to rostered hours. Provide cover across 3 TIC s as required. Must be legally entitled to work in the United Kingdom. No contra-indications in background with regard to holding a position of trust. Certificates. Sight of appropriate documents (as specified in interview letter). Current driving licence. EQUAL OPPORTUNITIES Awareness of equal opportunities policy.

6 Bradford is an equal opportunities employer and requires its employees to carry out its policies concerning racial and sex equality and the rights of people with disabilities both in terms of equal opportunity for employment and access to the Council's services. DISPOSITION AND ATTITUDE High degree of self-motivation and enthusiasm. Customer focused approach to work. Discretion in dealing with sensitive issues. Approachable and helpful. Able to relate effectively to a wide range of people. Able to deal with difficult and stressful situations. Good written and verbal skills. Retail sales ability, achieve sales targets. Good team player. PRACTICAL AND INTELLECTUAL SKILLS Ability to speak and/or read/write a foreign language. PHYSICAL AND SENSORY Must be able to carry out all duties and tasks of the post after reasonable adjustment where appropriate in accordance with the Disability Discrimination Act 1995 to include lifting and carrying. Able to work on a multi-level site. Able to stand for prolonged periods.

7 Job Share applicants are welcome to apply for all full time posts unless otherwise stated in the advertisement. Compiled by: Date: Word Processing Ref: * USE OF REFERENCES References will only be read by the recruitment panel after the preliminary selection decision has been made, following interviews.