JOB DESCRIPTION. Marketing Manager

Transcription

1 About AoC The Association of Colleges (AoC) exists to represent and promote the interests of Colleges and provide members with professional support services. As such, we aim to be the authoritative voice of Colleges based on credible analysis, research, advocacy and consultation with Colleges and the first choice destination for guidance and advice for members. AoC was established in 1996 by Colleges themselves as a voice for further education and higher education delivered in Colleges at national and regional level. Our membership includes General and Specialist Further ducation Colleges and Sixth Form Colleges in ngland and we work with other College associations via the UK Council of Colleges AoC's structure includes a busy national office in London, an active network of nine regional offices and a wide range of member networks, through which staff and Governors inform and shape AoC policy and activity. JOB SCRIPTION Marketing Manager Job Purpose: Use marketing and communications to support and promote the work of the Association of Colleges, to drive registration and sponsorship revenue for AoC Create events, and promote our training and recruitment services. epartment / irectorate Communications Team / Member Services irectorate Reports To People Management Monetary Responsibility Risk Management xternal Key Contacts Head of Communications with dotted line To M of Create. None No budgetary responsibility; expected to contribute to organisation-wide targets for revenue and membership retention. xpected to contribute to organisation-wide reputational and financial risk management. Sponsors, suppliers and speakers. 1 P a g e

2 Internal Key Contacts AoC Create team; AoC Communications Team. Key Accountabilities & Responsibilities: 1. evelop and deliver the annual marketing and communications strategy for AoC Create and AoC jobs, ensuring full alignment with the wider-communications strategy for the AoC group as a whole, our member offer and organisational priorities. 2. Own and enhance the visual identity and brand narrative for AoC Create and AoC Jobs, using them to strengthen the brand and reputation of the Association of Colleges and our subsidiaries more widely. 3. Create compelling content to drive event registrations and to generate quality leads for our paid-for services. 4. Manage AoC Create and AoC Jobs digital presence, including e-newsletters, websites and social media (organic and paid-for) ensuring alignment with the overall communications strategy for the AoC group. 5. Use analytics and user feedback to continuously improve what we do. 6. Maximise existing opportunities and identify new ways in which to cross-reference Create s services with the services offered across the AoC group to raise awareness of the full range of Create services among our membership. 7. Produce marketing materials including web banners, event guides, and social media graphics. 8. Produce regular reports on marketing and communications activity for senior management. 9. Any other reasonable duties, as requested by the Head of Communications or Managing irector of Create. 2 P a g e

3 PRSON SPCIFICATION Competencies Competency Min Level for the job (Level 0-4) ffective behavioural examples (taken from AoC s Core Competency Framework) Working with others Communicating with others Analysing and interpreting information 3 P a g e 1 Relates well to people from all backgrounds and levels and treats everyone with respect Is consistently helpful, positive and collaborative Gives constructive and timely feedback to colleagues and seeks it in return Builds rapport ngages with others to better understand their requirements and develops appropriate solutions/improvements 2 ngages and shares information with colleagues, internal and external audiences to support agreed courses of action Clarifies important messages and issues and uses appropriate language Considers structure and meaning when producing written communication Presents information which influences and has a positive impact on audiences Influencing 3 Anticipates the needs of senior colleagues Presents unpopular messages confidently Varies style to have the maximum impact on the audience rives a collaborative culture across the organisation, encourages openness and transparency Can construct complex arguments on-the-spot Making effective decisions 2 Identifies the causes rather than just the symptoms to inform solutions Resists the temptation to refer upwards Brave about making decisions that combine data, experience and intuition. Can act or make decisions when detail is uncertain. Acts with confidence and under own steam within acceptable parameters. 2 Applies specialist and detailed expertise. Uses technology and other relevant information and resources to achieve work objectives.

4 Planning and organising Taking personal responsibility Upholding ethics and values Coping with pace, setbacks and change nsures appropriate systems are in place to monitor and address business needs. Uses evidence to evaluate policy, projects or programmes. Actively promotes knowledge sharing and ensures that self and team(s) take account lessons learned. 1 Manages own work to deliver on time Keeps other relevant people updated on the progress of own work, team objective or a plan Asks questions to clarify expectations Meets performance standards and objectives 2 Promotes and upholds standards eals with a range of difficult situations with limited support or guidance from others emonstrates full commitment to AoC, complies with standards and rules Challenges the status quo in own and related areas. Urges managers to consider issues from a completely new perspective Builds team spirit 2 Can explain how they are contributing to achieving AoC s vision Maintains a positive outlook at work emonstrates passion for the work Values diversity and all it brings 2 Is quick and effective in dealing promptly with emergencies Makes positive use of pressure and maintains own feelings Grasps change, accepts situations and takes the opportunity to practice new skills/techniques 4 P a g e

5 Additional Requirements escription ssential esirable ducation/ Qualifications/ Professional Bodies Relevant professional qualification in marketing or related subject Knowledge Skills and xperience A great copywriter, able to adapt messages across all mediums, for a variety of audiences xperience using CMS, ing systems, and social media tools xperience in b2b, b2c, events or recruitment marketing Adaptable with the ability to work independently to tight deadlines, on different projects in various stages of the product lifecycle High levels of attention to detail A working knowledge of Inesign High level communications skills, with evidence of building effective relationships at all levels Attributes emonstrates respect for equality of opportunity & diversity and works to actively promote an inclusive work environment & good working relationships amongst staff emonstrates an interest in Further ducation emonstrates commitment to own learning and continuous improvement through training and development. Acknowledgement This job description has been designed to indicate the general nature and level of the work performance by employees within this post. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications / experience required by employees assigned to the role. These may be subject to future amendments following appropriate consultation. 5 P a g e