ST GILES HOSPICE JOB DESCRIPTION

Transcription

1 ST GILS HOSPIC JOB SCRIPTION 1 2 Job Title: igital Marketing Coordinator Responsible to: Marketing Manager St Giles Hospice St Giles Hospice is a registered charity offering high-quality specialist care free of charge for people living with diseases which may not be curable as well as providing support for their families and carers. Services include a team of community-based St Giles clinical nurse specialists, two state of the art in-patient facilities, ay Hospice, Hospice at Home, Bereavement and Family Support, and an internationally renowned Lymphoedema Clinic. Patients come from across the hospice's catchment area, which ranges from Ashby-de-la-Zouch and Atherstone in the east, to Cannock and Walsall in the west and from Burton and Uttoxeter in the north, to Sutton Coldfield and Coleshill in the south. Care is offered at the hospice's centres in Whittington, Sutton Coldfield, Walsall and in patients' own homes across the region. St Giles spends over 9 million a year providing its specialist services and with little more than a third of this funded by the Government, the registered charity relies heavily on donations and income generation from the local community. Outline of Post This post has responsibility for the delivery of digital marketing activity for St Giles Hospice. You will be supporting the marketing team with digital marketing campaign activity in collaboration with our internal departments, particularly; Fundraising, Lottery and Shops to ensure they fully implement their marketing plans in order to generate funds for St Giles. You will work with the Marketing Manager and Marketing Campaigns Coordinator to devise, implement and report on campaigns as part of the annual marketing calendar. St Giles launched its 5 year strategy in April 2017, has successfully rebranded and is at an exciting point in its development. Fundraising will be key to its success and marketing is crucial to support this. 3 Job Purpose:

2 To support the Marketing Manager to develop and deliver marketing campaigns. To work with the wider fundraising, lottery and retail teams to plan, develop and execute their annual marketing activity and campaigns calendar as well as the wider hospice marketing campaigns activity. The post holder will work with the Marketing Manager and Marketing Campaigns Coordinator to co-ordinate and implement digital marketing activity for Income Generation (IG) teams making sure that IG teams have marketing support and expertise to support their activities in a timely, efficient and professional manner. The post holder will also be responsible for overseeing organisation messages ensuring that there is joined-up thinking across the teams to maximise income generation. 4 Job Activities: Main Responsibilities To work with the Marketing Manager and Marketing Campaigns Coordinator in the development and implementation of a marketing campaigns strategy to support income generation targets. Plan, co-ordinate and deliver digital marketing projects. To take responsibility for the development and delivery, in collaboration with other departments, of digital campaigns including but not exclusive to; events, community and corporate fundraising, in memoriam (Celebrate Lives Lived and Light up a Life) and legacy campaigns (including Make Your Will Fortnight), lottery campaigns, twice yearly raffle campaigns and retail seasonal and ongoing activity. Research and develop new digital marketing opportunities to help maximise income generation opportunities. Act as a brand guardian across our digital landscape, liaising with colleagues for sign off and approvals. eliver digital marketing services within brand guidelines. To work alongside the Marketing Campaigns Coordinator to ensure reporting and administration of the Marketing epartment is done efficiently and in a professional manner. To produce reporting for digital marketing campaigns to inform future campaigns. To work with the wider income generation teams to ensure excellent supporter journeys and identify cross team working opportunities. To monitor the wider marketing, hospice and charity environment, to highlight opportunities and trends for further development. Contribute to the development of long term marketing plans by identifying new opportunities and trends in traditional and digital media. Collate content and write copy that is accurate, appropriate, well-written and outlines key information for digital channels. Collate relevant information to produce summary reports of digital marketing activity and campaigns. To support IG teams in developing digital marketing and communications plans to generate new income and develop additional income from existing supporters. Build and maintain strong working relationships across the organisation. Undertake other marketing related duties as required.

3 Marketing Responsibilities nsure all marketing materials meet legal, compliance and regulatory requirements including IOF, Charity Commission, GPR, and hospice policies and any other compliance bodies that may be appropriate depending on activity. Website - Work closely with web agency partner to support development and build of the website including writing, editing, proofing and publishing content, using the CMS (Wordpress) to help maintain the site, consistently improving its quality, accuracy and optimisation for search engines. Listen to the feedback and needs of internal and external stakeholders. Use analytical tools to report on website performance. Copy and content creation - Writing and editing copy and content for digital marketing activity, proof content, liaise with third party designers and suppliers as well as internal colleagues for sign off. evelop and manage digital marketing activity calendar. mail - Coordinate calendar and create s using templates in Mailchimp. Report on activity and contribute to the development of the marketing strategy. Social media - evelop and optimise digital and social media outputs, including text, images, video and audio to reach wide-ranging target audiences, including as part of larger campaigns which require coordination with other teams in the organisation. Create content and coordinate the social media calendar across our social media networks. Contribute to the development and delivery of the social media strategy. aily monitoring and reporting of social media activity. Growth of social media networks and audiences. evelopment of relationships with social media influencers. Identify new digital and e-communications opportunities, techniques and marketing trends. Update and maintain image library and permissions, where applicable. Act as first point of contact for digital marketing enquiries from across the organisation and responding to requests for digital marketing brand approvals to central marketing team inbox. Contribute to the development of new online resources and projects. nsure that digital marketing materials are delivered accurately, on time and within budget and in line with SGH brand guidelines and signed off by relevant department briefing managers. nsure all marketing activities are in line with the mission and values of SGH. Behave professionally and work to a consistently high standard. Have a good understanding of income generation and hospice care. Assist with the day-to-day running of the marketing department providing support to the Marketing Manager, assisting with events, functions and other tasks as required. Attend meetings, generate and share ideas and undertake any other duties as required. Financial Responsibilities Work with the Marketing Manager and IG teams to ensure that digital marketing activity is implemented within department/project budget and identify opportunities for cost-savings where possible. In collaboration with other departments, ensure that the digital marketing activity is undertaken in line with their product and income plans. Produce financial reports and analysis where appropriate and when requested by senior management.

4 Working Relationships ffectively work with and across hospice teams ensuring efficient communications and promoting cross team working with income generation and the wider hospice teams. Work closely with other marketing team members to ensure all opportunities for income generation and voluntary income are supported. Actively support good communication practices within your work and promote and maintain good teamwork in a proactive and busy team environment. Build strong relationships with third party suppliers including designers, copywriters, printers, web agency, etc. to ensure efficient working and value for money at all times. Build strong working relationships with colleagues across the hospice including PR and Communications, Lottery, Retail, Community ngagement and Care teams. 5 General uties and Responsibilities All activity and duties to be undertaken in accordance with St Giles Hospice standard policies and procedures. To comply with the data protection regulations, ensuring that information on clients, supporters, employees and volunteers remains confidential. To be responsible for personal learning and development, to support the learning and development of others and the whole organisation To work in a manner that facilitates inclusion. To implement SGH health and safety policy and procedures, ensuring that all practices and procedures are undertaken in accordance with a healthy and safe working environment. To administrate and organise own work to ensure that it is accurate and meets quality targets, reasonable deadlines and reporting requirements. Terms and Conditions of mployment Scale of Pay: PP21-25 ( 24,070-26,905) dependent on experience Tenure: 37.5 hours pw Holiday ntitlement: 27 days plus 8 Bank Holidays (rising to 35 days with service) 6 Person Specification Qualifications Skills ducated to A level or equivalent CIM qualification and or membership A minimum of 2 years experience of working in a busy marketing role xcellent interpersonal skills xcellent presentation skills xcellent administrative skills The ability to build internal and external relationships ssential/ esirable

5 Knowledge/ xperience Attributes The ability to use relevant software Marketing campaign planning Working to deadlines and budgets Accuracy in writing and proofreading Written/oral presentation Proven track record of working to and achieving targets xcellent communication and interpersonal skills Ability to prioritise and work with conflicting/multiple deadlines ffective diary management Significant experience of working in a busy marketing/campaigns team Previous experience of digital marketing and campaigns Previous experience of working for a charitable organisation xperience of managing a portfolio of digital campaigns/activities xperience of using content management systems e.g. Wordpress xperience of programmes e.g. Mailchimp xperience of planning and using social media platforms e.g. Facebook, Twitter, Instagram, LinkedIn xperience of SO and Adwords campaigns Knowledge of marketing techniques and legislation xcellent communicator Team player Ability to work under pressure Proactive Able to work independently Flexible able to work flexibly to meet business needs Caring and respectful Results driven Self motivated Initiative

6 ffective relationship builder Articulate mpathetic Self-awareness knowing gaps in knowledge and not afraid to ask for support