Media information 2018 [Version: October 2018]

Transcription

1 Your partner for talent recruitment since 1993 Find your own way Media information 2018 [Version: October 2018] Career fairs for pupils, students and young professionals First-rate quality magazine for high school graduates Stuzubi online world

2 Stuzubi 2018: the brand is expanding Stuzubi provides quality! Find your future apprentices, students and young professionals here. After establishing the Stuzubi fairs on Saturdays for pupils nationwide at twelve locations in Germany for the best possible presentation of your training and study offers, we are expanding the target groups. From 2017 on, we re organising a Stuzubi fair on Fridays for students and young professionals at two of the twelve sites. Position yourselves and advertise your masters programmes and attractive offers for career entry positions, as well as trainee positions, internships, student jobs, theses etc. Under the Stuzubi umbrella brand, we re presenting ourselves as your proven full-service provider. Three strong pillars for your talent recruitment Fairs Magazines Online Technical processing (TP): Seite 16 - TP Print Seite 22 - TP Online Our General Terms and Conditions apply (GTCs). All prices are in euros and include statutory VAT. Page 2

3 The Stuzubi career fairs For pupils, students and young professionals Quality and sustainability guarantee

4 Fairs 15 Stuzubi career fairs per year at 12 top sites Hamburg Hannover 2x Berlin Essen Dortmund Düsseldorf Leipzig Cologne Frankfurt Nuremberg Munich Stuttgart 13 x Stuzubi fairs on Saturdays for pupils 2 x Stuzubi fairs on Fridays for students and young professionals Short description: Saturday = fair A, Friday = fair B (on the same weekend) At the Stuzubi fair, advice is at the forefront. As the career fairs always take place on a weekend, regional and nationwide exhibitors only meet dedicated young people your potential junior employees! The visitors at the Stuzubi fair can directly get in touch with representatives of renowned companies, institutions, universities and academies from the region, Germany and all across Europe. Parallel to the fair, there is a series of lectures in which experts provide information and advice all day long to the sought-after target groups. With its concept, Stuzubi has developed to become one of the most well-known and successful recruitment fairs in Germany and from 2017 it is expanding its target groups. Opening times on Fridays are from 1pm to 6pm and on Saturdays from 10am to 4pm. Entry is free! Catering for exhibitors is provided. You will find detailed information at (in german) Page 4

5 Fairs Top quality target groups At the Stuzubi fairs for pupils on Saturdays, the offer is specifically aimed at (specialist) school leavers and pupils with an intermediate school leaving certificate of all leaving and penultimate years. Together with their parents, teachers and friends, here they find out information about apprenticeships, study programmes, the dual curriculum system, internships and stays abroad namely on an equal footing with trainees and students, as well as with HR representatives. At the Stuzubi fairs on Fridays for students and young professionals in Munich and Hamburg, the focus is on future-orientated Master programmes and attractive offers for career entry position, as well as trainee positions, internships, student jobs and theses. StuzubiStar the career fair award The StuzubiStar is unique and especially sought-after in the career fairs industry: a trophy in the form of a glass star. The exhibitors who inform their visitors especially well, have the best chances of winning the audience award. At each fair, the visitors select the stand where they felt best advised. The StuzubiStar is then handed over by the event management in person to the winner at each fair. StuzubiStar For the most informative stand at the Stuzubi careers fair Page 5

6 Fairs Stuzubi - Marketing Comprehensive marketing and PR measures are also decisive for the success of our nationwide fairs visible throughout the whole year! Stuzubi advertises both fair events up to five weeks before the fair dates in the catchment areas of the respective locations with adverts and external advertising in the form of billboards, banners, flyers, flags and displays. Advertising measures such as reports on local TV channels and radio stations, large-scale billboarding and flyer campaigns in the city centre, newsletters and mailing, as well as advertisement with cooperation partners and in target group-specific online media, ensure that our fairs are advertised widely. In addition to the cross-promotion measures for both fair days, the Stuzubi fair on Saturdays for pupils is advertised specifically at schools. Our comprehensive mailing campaigns inform all students heading for their leaving certificate and intermediate school leaving certificate with posters and flyers. References from our patrons and all information about the fair are sent to a huge, national school mailing list. In addition, guidance counsellors and school representatives are specifically invited to the events. Page 6

7 Fairs Continuation Stuzubi marketing Strong market presence 365 days a year Stuzubi promotes the Stuzubi fairs on Fridays for students and young professionals especially to student advisors at the respective universities in a large radius around the fair cities. Moreover, we advertise the fairs on Fridays in specialist media for students and young professionals. This includes the target group-specific framework programme that we announce specifically in press releases. We are recommended nationwide by the federal and state ministers, as well as the mayors of the fair cities, as patrons. The Stuzubi market presence is completed by detailed reports in the yearly edition of abiq and company portraits, service-orientated advice topics and offers in the Stuzubi magazines (see Page 9). These Stuzubi magazines, tailored to the respective target groups at the fairs, are distributed around 3 weeks before the events nationwide, for instance at partner schools and among cooperation partners. There are also various advertising measures via our far-reaching online media through Stuzubi.de and our social media communities (see Page 17). Page 7

8 Fairs Services and prices for exhibitors Planning and implementation of the event and invitation management Extensive marketing measures to advertise the event (see Page 6) Complete stand consisting of rear and side walls, lighting, info counter, high table, 2 bar stools, stand number and exhibitor name, including assembly and dismantling by our stand builders Exhibitor catering with lunch and coffee and water all day for up to 4 people Logo placement with a link in the list of exhibitors at (at least 2 weeks before the fair) Use of the Stuzubi info wall or Stuzubi job wall Distribution of the Stuzubi magazine to each visitor and partner schools and institutions Brief portrait (BP) in the respective Stuzubi magazine (Delta format: 19.5 x 19.5 cm): 1/3 page with logo, contact details, interesting facts and colour coding system with a grouping of all offers. Additional booking with a larger campaign (image display and, if necessary, further PR section) possible (see Page 11). Stand size Stuzubi fair A Stuzubi fair B 6 m² 1.680, ,-- 9 m² 2.280, ,-- 12 m² 2.880, ,-- 18 m² 4.080, ,-- When booking fair A + B at the same site, we guarantee a 15% combi-discount. For the dates and prices for corner stands, lecture series, other stand sites and early booking and quantity discounts, see registration (booking). Short description: Saturday = fair A, Fridays = fair B (on the same weekend) We will be happy to advise you and we look forward to your questions and registration (booking). As the number of fair stands is limited, they will be assigned in order of registration. Page 8

9 The Stuzubi magazine The sustainable career guides

10 Magazines Die Stuzubi-Magazine Practical guide at the fair and valuable reference material to read at home Distribution: You cannot speak to every visitor at the fair! For this reason, all participants at the Stuzubi fair on Saturdays for pupils and at the Stuzubi fair on Fridays for students and young professionals receive their target group-specific fair magazine for free at the entrance. In order to additionally increase effectiveness, it is also distributed to partner schools and institutions. Short description: Saturday = fair A, Friday = fair B (on the same weekend) Publication date: Approx. 3 weeks before the fair. For fair dates, see registration (booking). Circulation: Depending on the size of the fair and the region: 3,000-7,000 Content: News about studies and careers, advice topics, brief portraits with important background information about all exhibitors and further specific offers from companies and institutions not represented at the fair are included. Unique: The square format (19.5 x 19.5) is unique and stands out from the masses of career magazines. Overview: In the large advertising section, the advertisers and fair exhibitors are clearly structured. The base entry is always the brief portrait (1/3 of a page). As an advertiser, you will present yourself inside the portrait with a logo, contact details, interesting facts and a colour coding system with a grouping of all offers. You will also have the opportunity to activate a larger campaign (image display and, if applicable, a further PR section), in order to create more awareness among your potential applicants (for examples, see e-paper). No colour surcharges: All Euroscale colours are already included in the price. Customer service: We will be happy to advise you on the design of your display and the brief portrait individually, according to your needs and free of charge, if required. With direct orders, we will also create the printed data using display elements provided. Page 10

11 Magazines Advert variants and prices (195 x 195 mm format) Format: 1/3 Format: 1/1 Format: 2/1 T (type space) Format: 2/1 B (bleed) 1/3 brief portrait 2/3 advert 1/3 brief portrait 2/3 PR section 1/3 brief portrait 1/1 advert 2/3 PR section 1/3 brief portrait 1/1 advert Squared Practical Unique The format is called Delta (see example in e-paper) KP: 170 x 55 (brief portrait) Ad: 170 x 114 BP: 170 x 55 PR: 170 x 114 BP: 170 x 55 Technical processing (page 16) Publication dates (page 10) Flat fee per fair Exhibitor Exhibitor Non-exhibitor Non-exhibitor Fair A Fair B Fair A Fair B Incl. 2 months Incl. 2 months Incl. 2 months Incl. 2 months Personnel adverts online job ad 1) online job ad 1) online job ad 1) online job ad 1) Format 1/3 Brief portrait (BP) ) ) 790, ,-- 1/1 (1/3 BP + 2/3 advert) 825, , , ,-- 2/1 T (1/3 BP + 2/3 PR + 1/1 ad T) 1.650, , , ,-- 2/1 B (1/3 BP + 2/3 PR + 1/1 ad B) 1.950, , , ,-- Product adverts 3) 1/3 (1/3 ad) 650,-- 950, , ,-- Format 1/1 S (1/1 ad T) 1.110, , , ,-- 1/1 A (1/1 ad B) 1.410, , , ,-- Special bookings (surcharges apply for all as standard) 2 nd cover page (including bleed) 790,-- 3 rd cover page (including bleed) 540,-- 4 th cover page (including bleed) 690,-- Each further 1/1 PR section 890,-- Info request postcard 4) 990,-- Insert/accompanying booklet Upon request Ad: 170 x 173 PR: 170 x 114 BP: 170 x 55 The same as with exhibitors for fair A The same as with exhibitors for fair A Ad: 195 x mm trim The same as with exhibitors for fair A Discounts: 1. Combi-discount: 15% when booking fair A and B at the same location 2. Quantity scale: 5% from three different locations, 7% from six, 10% from nine and 15% discount with twelve We will be happy to advise you and we look forward to your questions and registration (booking). Online Use the varied and attractive advertising opportunities (from page 17) to generate even more awareness amongst your young target group. 1) Service description on page 22. 2) 1/3 brief portrait (BP) already included in the stand hire. 3) Product adverts are only permitted for training or study and do not include online adverts. 4) Only in combination with advertisements. Page 11

12 abiq First-rate quality career magazine

13 Magazines abiq The career magazine with quality for (specialist) school leavers Content: Distribution: Circulation: abiq has been published since 2006 nationwide and as a compact source of advice, it provides all (specialist) school leavers with regional and supraregional training offers, dual study courses and study offers at universities in Germany and abroad. Informative professional portraits, reports and application tips round off the magazine in a topical manner. Of the over 113,950 printed annual editions of the abiq magazine, around 72,600 are sent across the country to over 2,680 schools providing school and specialist leaving certificates and over 200 other addresses (e.g. job information centres of the Federal Employment Agency, libraries and youth centres). Within this large network, edition amounts and distribution are regularly coordinated with those responsible. Over 39,500 magazines are directly sent by order to the target groups (subscriptions) and divided into around 200 regional recruitment fairs including all our Stuzubi fairs on Saturdays for pupils. Each year, 5,000 posters and 15,000 postcards announce the publication date each year in advance. 113,950 p.a. Cross-media: Customer service: Extra PR section as part of the advert: 3 media-tools, one price! Your advertisements will appear simultaneously in the magazine, e-paper and job board. We will be happy to advise you on the design of your advert and an applicant profile individually, according to your needs and free of charge, if required. With direct orders, we will also carry out the creation of the printed data using display elements provided. In order to approach applicants with high quality, we will be delighted to offer you our service (e.g. a broad selection of topics and a text entry mask for the right text length). This form of additional information is a fixed part of the booking and will be placed directly with your advert. No colour surcharges : All Euroscale colours are already included in the price. Edition Closing date 1) Publication date Duration/validity weeks before the summer holidays June 2017 May ) Closing date: Last incoming order. The subsequent end of document printing (= last print approval or latest delivery of ready-for-print data) is 3 working days later. Page 13

14 Magazines Advert variants and prices (DIN A5 format) Format: 1/2 Format: 1/1 Format: 2/1 T (T = type space) Format: 2/1 B (B = bleed) AD ANZ PR AD PR AD PR PR AD: 63 x 122 mm PR: 63 x 60 mm AD: 130 x 122 mm PR: 130 x 60 mm AD: PR: 130 x 184 mm 130 x 184 mm AD: PR: 148 x 210 mm + 3 mm trim 130 x 184 mm National circuit edition / sale / distribution: see page Cross-media: magazine and online 1.1. Personnel adverts Einzelschaltung (Netto in Euro) inkl. 12 Monaten Online-Stellenanzeige 1) Format 1/2 (of which 2/3 advert and 1/3 PR section) 3.550,-- 1/1 (of which 2/3 advert and 1/3 PR section) 5.680,-- 2/1 (of which 1/1 advert and 1/1 PR section) T: 7.950,-- B: 8.350,-- Info request postcard 5.950, Product adverts 2) Format 1/2 (of which 1/2 advert without PR section 4.790,-- 1/1 (of which 1/1 advert without PR section T: 7.670,-- B: 8.070,-- Special bookings In the magazine 2 nd cover page (including bleed) 1.260,-- (surcharge) 3 rd cover page (including bleed) 640,-- 4 th cover page (including bleed) 980,-- Cases of info cards 450,-- Magazine Each further 1/1 PR section 1.250,-- 1) Service description on page 22. 2) Product adverts are only permissible if they are to do with the topic of starting a career or studies and include no online adverts. Page 14

15 Magazines Partial allocation/regional circuit 1) 1. Cross-media: magazine and online 1.1. Personnel advert Region Format Price Nielsen 1 Hamburg, Schleswig-Holstein Bremen, Lower Saxony Nielsen 2 North Rhine-Westphalia Nielsen 3a Hessen, Saarland Rhineland-Palatinate Nielsen 3b Baden-Württemberg Nielsen 4 Bavaria Nielsen 5, 6, 7 Berlin, Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt, Saxony, Thuringia Individual circuit (net in euros) inkl. 12 Monaten Online-Stellenanzeige 1/ ,-- 1/ ,-- 2/1 T: 2.590,-- B: 2.990,-- 1/ ,-- 1/ ,-- 2/1 T: 2.820,-- B: 3.220,-- 1/ ,-- 1/ ,-- 2/1 T: 2.410,-- B: 2.810,-- 1/ ,-- 1/ ,-- 2/1 T: 2.410,-- B: 2.810,-- 1/ ,-- 1/ ,-- 2/1 T: 2.410,-- B: 2.810,-- 1/ ,-- 1/ ,-- 2/1 T: 2.590,-- B: 2.990,-- Combi discount: Applies for further bookings such as the Stuzubi magazines or the Stuzubi careers fair. Amount upon request, as it depends on the extent. Explanations: 1) Printing of a regional section is possible with a minimum amount of 32 pages. Technical processing (page 16) 1.2. Product advert Faktor Extent: 1/2 page high or 1/1 page without PR section 1/2 1,35 Price: According to format 1/2 or 1/1 from the Region x factor 1/1 T: 1,35 B: like T + 400,-- Please do not hesitate to contact us, we ll be glad to advise you (your questions and registration /booking). Online Use the varied and attractive advertising opportunities (from page 17) to generate even more awareness amongst your young target group. Page 15

16 Fairs and Magazines Technical processing of Stuzubi With the booking order to the publisher, the client informs Stuzubi of their contact person for the technical processing, amongst other people. Staff from our pre-print stage (production) then make contact promptly. 1. Magazine printing exclusively on high-quality paper using the sheet or roll offset procedure. Colours in CMYK (Euroscale) Data delivery: Delivered adverts in the correct format (according to the booking) as a print-optimised PDF file (standard X3) for the media standard offset print For advert redesigns, our production department requires each individual element, e.g. logo, images, QR codes etc. in print quality (300 dpi, CMYK) and the advert text in a Word file. PR section (according to the booking) and brief portrait (BP) 1) using the text entry mask supplied by our production department 1) The company logo included in the BP separately as a vectorised EPS file or a JPEG with a resolution of at least 300 dpi. For all further information about the BP see page format in mm (width x height): Stuzubi magazine: Delta Format (195 x 195) squared Type area 2/1 page: 11/1 advert: 170 x 173 and 2/3 PR section: 170 x 114 and 1/3 brief portrait: 170 x 55 1/1 page: 170 x 173 (of which 2/3 adverts: 170 x 114 and 1/3 brief portrait: 170 x 55) 1/3 page: 170 x 55 (brief portrait: for supply see above) Bleed 2) 1/1 page: 195 x mm trim Postcard: 170 x 97,5 + 3 mm trim see page 11 abiq magazine: DIN A5 format (148 x 210) Type area 2/1 Seite: 1/1 advert: 130 x 184 and 1/1 PR section: 130 x 184 1/1 Seite: 130 x 184 (of which 2/3 adverts: 130 x 122 and 1/3 PR section: 130 x 60) 1/2 Seite: 63 x 184 (of which 2/3 adverts: 63 x 122 and 1/3 PR section: 60 x 60) Bleed 2) 1/1 Seite: DIN A5 + 3 mm trim Postcard: 140 x mm trim see page 14 2) Important for bleed: Due to fold tolerances caused by the print technology, cut sections cannot have all-round, thinly cut frames and/or texts/lines. Otherwise, the publisher will not be held liable for any resulting claims for compensation. 2. Online job board: For all info about technical processing, see page 22 and for other online advertisement opportunities, see page 17. Page 16

17 Stuzubi Online Job board, banner advertising, social media and much more

18 Online Target group recruitment search with Stuzubi In addition to your participation in the Stuzubi career fair and in our career magazines, we also offer you many online advertising opportunities, with which you can reach your young target groups more specifically for your recruitment search. On the one hand, our Stuzubi online job board is an ideal platform for your training, study and job offers, with its numerous new features. Furthermore our website, stuzubi.de, guarantees excellent search engine placement in career portals and one hundred percent target group-precise addressing. With our social media community on Facebook, Twitter, Instagram, YouTube and WhatsApp, as well as our far-reaching monthly pupil newsletter, we also provide more relevant channels to approach your target group. Stuzubi job board single job ad Stuzubi job board Overview Page 18

19 Online Adverts on the job board at stuzubi.de Use the many opportunities to present your training, study and job offers on the Stuzubi job board at The benefits of a booking for you at a glance: Direct target group contact without scatter loss: Besides the many thousand visitors to our 15 careers fairs who find out about the offers online, the job board is only looked at by potential applicants with a specific course of action and promotions are continuously being made via all our cross-promotion channels such as through our abiq magazine, with posters and via our online channels. Individual presentation of your job adverts: Additional incorporation of your company profile, client logos and photos for every offer description. Integration of your image film also included from a minimum duration of 6 months. Wide coverage: The calculation for the job advert(s) is carried out cost-efficiently per application address. Up to 20 jobs/ Job board, offer overview page courses of study are included. Top service: Free data collection and maintenance by the publisher. Clear presentation: All offers are categorised for pupils according to 6 personality types (practical, creative, entrepreneurial, social, administrative, academic) and categorised according to 12 specialist areas for the students and young professionals. National identification (optional): Get your offer to the top of the hitlist, where it will stand out independent of the location. Matching with your offers: The pupil can determine their personality type within 5 minutes with the orientation test and then they will receive a suitable selection of training and study places on offer. Easy online application: With the application generator by JEDDiT, we provide those who are interested with the opportunity to create their application documents very comfortably. Page 19

20 Online Editorial integration and banner advertising at stuzubi.de Present your offers to our high-quality target group, which visits our website with up to 160,000 page impressions and 60,000 unique users per month for example, in the form of editorial integration. Use an advertorial with text and picture in direct editorial content including teaser on the homepage and respective subpages or the training of the month or study of the month rubric. Your content will appear on a landing page with prominent announcement on the stuzubi.de homepage and on the homepage of the Stuzubi job board. In addition, there are variants for banner advertising with 3 defined items (A, B or C) within the content, making your brand visible: Inhalt 1 Inhalt 2 Content Ad A Content ad: Our most prominent advertising space is directly integrated in the editorial content (item A). Because of its content proximity, the format enhances trust in the advertising message and has a great advertising effect (also possible as video integration). Full banner: The full banner is a classic form of advertising and is placed in the content or on the job board. You can choose between two items. Item B = in 5 th place Item C = in 10 th place B Inhalt 3 Inhalt 4 Inhalt 6 Fullbanner stuzubi.de Banner item A and B B Inhalt 4 Fullbanner Inhalt 6 Inhalt 7 Inhalt 8 Inhalt 9 C Fullbanner Inhalt 11 Homepage with training/study of the month Advertorial stuzubi.de Banner item B and C Page 20

21 Online Social media and newsletter at Stuzubi Our social media community* on Facebook currently has over 12,000 fans with constantly increasing member numbers. Use this target group-specific community to advertise your offers. In addition, you have the opportunity to make your content known via our social media presences on Twitter, WhatsApp, YouTube and Instagram. We will be happy to place a post here about your topic with a direct link to your company. With our Stuzubi pupil newsletter*, you will reach around 12,000 school pupils nationwide each month with no scatter loss. We will be happy to integrate your topic from the field of training and study in our monthly newsletter upon request, even regionally managed and tailored to your target group. * under construction for students and young professionals Twitter #Stuzubi Stuzubi YouTube channel Newsletter Stuzubi WhatsApp group Stuzubi on Instagram Page 21

22 Online Prices and technical details Job board Description Price Job advert (2 months) Incl. offer description(s), company profile, logo and photos 320, (6 months) Same as 2 months + additional video 590, (12 months) Same as 6 months 990,-- Extra charge for nationwide identification (2 months) Independent of location, prominent highlighting in the hit list 320, (6 months) , (12 months) ,-- Extra charge for additional occupations/study courses (20 inkl.) Per further occupation/study course 25,-- Extra charge for additional application address(es) (1 inkl.) Per further application address/location 50,-- Editorial integration (EI) * Description Price/month Advertorial Your content with text and image directly in the editorial environment (incl. teaser on the homepage and on the respective subpage); max. 3,000 characters 650,-- Training/study of the month Your offer with text and image on a landing page (incl. teaser on the homepage and on the homepage of the online job board); max. 3,000 characters 650,-- Banner advertising * Item 1) Format (W x H in pixel) Price/month Price/month Homepage Subpage (see p. 20) In rotation 2) Exklusiv In rotation 2) Exklusiv Content ad A 300 x 250 or video 1.020, ,-- 680, ,-- Full banner in content B 540, ,-- 360,-- 790, x 60 C 360,-- 790,-- 240,-- 530,-- Full banner on job board B 540, , x 90 C 360,-- 790,-- Social Media & Newsletter Description Price Newsletter-Ad 1 x integration of your topic in the Stuzubi newsletter with text and image (incl. link to your website) 600,-- Facebook post 1 x post about your topic on Facebook (incl. link to your website) 500,-- Included in Facebook post Tweet on Twitter 1 x tweet about your topic on Twitter (incl. link to your website) WhatsApp news 1 x integration of your topic in a WhatsApp to our Stuzubi news group (incl. link to your website) 200,-- Instagram post 1 x integration of a photo in a post on Instagram (incl. link to your website) 200,-- YouTube channel 1 x integration of your video content on the Stuzubi YouTube channel 200,-- Technical details Delivery up to 5 working days before start date to online@stuzubi.de Online job advert: -- 1 company logo (resolution: min. 72 dpi; width; max. 300 pixels) -- Photos: Up to 3 in company profile; up to 2 per job/study course (format: JPG or PNG; benchmark: 2.5 MB), landscape format alignment is optimal (aspect ratio 10:6) -- 1 video per company profile/job/study course (format: MOV, MPEG4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM) Banner: Size: max. 30 KB, GIF format preferred, which also enables interactive elements or film sequences 1) Item A = 1st hit, item B = 5th hit, item C = 10th hit in the column 2) Rotation with other banners (max. 3) Video: Size max. 200 MB Newsletter: Text and, if applicable, JPG image Discount scale *only applies for EI + banner 2 months: 10% From 3 months: 20% From 6 months: 35% From 12 months: 45% Page 22

23 We say thank you each year to over 1,400 clients. Here is a small selection:

24 We look forward to further collaboration

25 Find your own way Your partner for talent recruitment since 1993 Eager for new staff? Then contact us! We will be happy to help! Tel.: Fax: info@dimaverlag.de + info@stuzubi.de Internet: Stuzubi: DIMA Werbe- und Verlags GmbH + Karola Marschall Verlag Joint office address: Dr.-Johann-Heitzer-Str Karlsfeld b. München