In print, online, in person. Media Kit.

Transcription

1 In print, online, in person Media Kit

2 Having worked in the maritime industry for over 30 years, I greatly appreciate Pacific Maritime Magazine s West Coast-focused news and features. When Tidewater commissioned and began the build on three new towboats last year, we valued Pacific Maritime as a resource in that process. Thank you PMM, for a comprehensive and in-depth publication. Bruce Reed, VP and COO, Tidewater Transportation and Terminals, Vancouver, WA By far the best publication writing about the West Coast. BILL ELLIOT, PRESIDENT, BAY SHIP AND YACHT, ALAMEDA, CA Pacific Maritime Magazine advertisers benefit from the visibility and the editorial credibility of the most widely circulated maritime publication on the Pacific Coast. * ADVERTISING IN PRINT INCREASES SALES Print media has been demonstrated to be more effective than digital, online, TV, radio or out-of-home. ** Print magazines are most effective in reaching influential customers Print magazines are more trusted, inspiring and more influential than other media Print magazines provide a more positive environment than other media Brands that advertise in print magazines achieve higher brand favorability, purchase intent, and ad awareness than they do online ** I look to Pacific Maritime Magazine every month for news, opinions and discussions about the Pacific Coast maritime industry. Pacific Maritime Magazine provides me the important maritime information that I do not find in any other publication. Greg Bombard, President, Catalina Express, Long Beach, CA Pacific Maritime Magazine is the best marine industrial magazine I subscribe to. Angelo Castagnola, Owner, Castagnola Tug Service, Ventura, CA Pacific Maritime Magazine is my best source of news about the West Coast maritime industry. I read it every month. Tim Engle, President, Saltchuk, Seattle, WA Pacific Maritime is one of my favorite indulgences. I always make time to read it, every month, cover-to-cover, as soon as it hits my desk. David DeVilbiss, VP Salvage, Global Diving and Salvage, Seattle, WA * Audited circulation detail available upon request. ** Sources: GfK MRI, Experian Marketing Services and Simmons Multi-Media Engagement Magazine Media FactBook. Complete study available upon request.

3 Reaching commercial vessel owners, terminal operators and other marine industrial land users. READER DEMOGRAPHICS The industry s most widely-circulated commercial maritime publication * 89% of our readers rely primarily or exclusively on Pacific Maritime for news about the maritime industry Loyalty 81% have subscribed for more than five years 86% have read each of the last four issues. 83% read at least half of a typical issue and 67% read at least ¾ of a typical issue Authority 80% of respondents are directly involved in purchasing decisions. Action 60% reported that Pacific Maritime Magazine has influenced their buying decisions. 86% have read each of the last four issues Source: 2016 READEX Reader Survey. Full Report on Request. Contact Laura Hicks, Sales Manager, at or 80% of respondents are directly involved in purchasing decisions * Audited circulation detail available upon request.

4 Editorial Experience CHRIS PHILIPS, Managing Editor Steering the course set by his father, Richard Philips, who founded the magazine in 1983, Chris has been a contributing editor since 1992, and managing editor since Chris has stood watch, swabbed decks and slept next to high-speed diesel engines. For more than twenty years he has been an outspoken advocate for the West Coast maritime community. Pacific Maritime Magazine boasts the most experienced editorial team of ANY publication in the maritime field. We also feature frequent guest opinions from industry experts. This combination of editorial experience and hands-on professional expertise gives Pacific Maritime Magazine a unique vibrancy and authority. MARGARET BAUMAN, Alaska Bureau Chief Margaret Bauman is an Alaska journalist and photographer with extensive background in Alaska s industries and environmental issues related to those industries. A long time Alaska resident, she has also covered news of national and international importance in other states on the staff of United Press International, the Associated Press and CBS News. JIM SHAW, Contributing Editor, Shipping Jim graduated from the University of Hawaii with a degree in Economics of Transportation. He has spent time as a merchant mariner, a heavy equipment repair shop supervisor in Iran, Saudi Arabia and Honduras, and three years as a volunteer diesel mechanics instructor in the Peace Corps in Gambia, Guinea and Peru. Jim has been a transportation trade journalist for a variety of international publications for 39 years, 30 of those with Pacific Maritime Magazine. KAREN ROBES MEEKS, Contributing Editor, California Pacific Maritime Magazine California correspondent Karen Robes Meeks spent several years covering the ports of Los Angeles and Long Beach, California for the Long Beach Press-Telegram and our sister publication Fishermen s News. Advertising Expertise LAURA HICKS Laura has 30 years of experience in industrial markets. Contact her for help in designing a specific advertising program to reach the West Coast maritime industry. CONTACT INFORMATION th Avenue W Seattle, WA Tel Fax Managing Editor Chris Philips chris@pacmar.com Advertising Laura Hicks Production Department Kathy Samuelson production@philipspublishing.com Circulation/Subscriptions Judy Philips circulation@pacmar.com To subscribe to Pacific Maritime Magazine online go to Mobile Office Fax PHILIPS PUBLISHING GROUP: TWO GENERATIONS OF EXPERTISE Philips Publishing Group produces magazines for the commercial maritime and commercial fishing markets. Titles include Pacific Maritime Magazine, aimed at West Coast commercial vessel and terminal operators, Fishermen s News, the oldest commercial fishing publication on the Pacific Coast and FOGHORN for the Passenger Vessel Association. Philips Publishing Group also produces directories and in-house publications for companies and associations in the transportation, maritime, hospitality, tourism and transit markets. Association clients include the Passenger Vessel Association, the Seattle Propeller Club, the Tacoma and Seattle Transportation Clubs and the Society of Port Engineers of Los Angeles. Corporate clients include: American Seafoods, Black Ball Ferry Lines, Catalina Express, Clipper Navigation, Coastal Transportation, TOTE and Washington State Ferries INDUSTRY ADVOCATES The best way to stay abreast of developments in the industry is to participate. Pacific Maritime Magazine s staff is involved through a variety of professional associations, including:

5 2018 Editorial Calendar JANUARY Annual New Vessel and Tugboat Review LNG as Fuel Ad Close: December 1, 2017 Materials Due: December 8, 2017 Passenger Vessel Association Convention Maritrends 2018 Savannah, GA FEBRUARY Promise of the Arctic Legislative and Regulatory Forecast Ad Close: December 29, 2017 Materials Due: January 5, 2018 LNG as Fuel Conference Seattle, WA MARCH Shipyard Issue Regional Report: LA/Long Beach Ad Close: January 26 Materials Due: February 2 Port of Bellingham, Wild Seafood Exchange, Bellingham, WA APRIL Annual Propulsion Issue Workforce Development Trade with Alaska and Hawaii Ad Close: February 23 Materials Due: March 2 Bering Sea Fisheries Conference MAY Green Terminal Operations: Equipment and Policy Ports of the Pacific: Remaining Competitive Ad Close: March 30 Materials Due: April 6 JUNE Maritime Construction Maritime Law and Insurance Regional Report: Columbia Gateway Ad Close: April 27 Materials Due: May 4 ation, Policy and Technol * Conference topics and dates tentative until confirmed. JULY Deck Machinery Container Handling Equipment Ad Close: June 1 Materials Due: June 8 AUGUST High-speed Craft Regional Report: British Columbia Ad Close: June 29 Materials Due: July 6 SEPTEMBER Ocean and Coastal Towing Trading with Asia Spill Response: Equipment and Policy Ad Close: July 27 Materials Due: August 3 OCTOBER Diving and Salvage Bulk and Breakbulk Report Ad Close: August 31 Materials Due: September 7 The Promise of the Arctic Symposium Seattle, WA THE PROMISE OF THE ARCTIC NOVEMBER Marine Technology: Hardware and Software Regional Report: Puget Sound Ad Close: September 28 Materials Due: October 5 Pacific Marine Expo - Seattle, WA International Workboat Show - New Orleans, LA Largest distribution of the year! DECEMBER Regional Report: San Francisco Bay Area The New USCG Ad Close: November 2 Materials Due: November 9 enavigation 2018 Conference - Seattle, WA Chris Philips, Managing Editor chris@pacmar.com Laura Hicks, Sales Manager Mobile Office

6 2018 PRINT ADVERTISING RATES AND SPECIFICATIONS (per insertion) Full Page (Bleed) 8.625" x " (Trim) x Full Page (No Bleed) 7.25" x 9.75" 2/3 Page Vertical 4.5" x 9.75" Island 1/2 Page 4.5" x 7" 1/2 Page 7" x 4.875" PAGE UNIT (by inches) Width Depth Full Page (trim) 8.375" " (live area) 7.25" 9.75" (bleed) 8.625" " Full Page (non-bleed) 7.25" 9.75" 2/3 Page 4.5" 9.75" Island 1/2 Page 4.5" 7" 1/2 Page 7" 4.875" 1/3 Page Vertical " x 9.75" 1/4 Page Vertical 3.375" x 4.875" 1/4 Page Horizontal 4.5" x 3.5" 1/5 Page Horizontal 4.5" x 2.875" 1/3 Page Square 4.5" 4.875" 1/3 Page Vertical " 9.75" 1/4 Page Horizontal 4.5" 3.5" 1/4 Page Vertical 3.375" 4.875" 1/3 Page Square 4.5" x 4.875" 1/6 Page Horizontal 4.5" x 2.5" 1/5 Page 4.5" 2.875" 1/6 Page 4.5" 2.5" Unlisted sizes accepted. Please call. COVERS (prices include 4-color) 1x 3x 6x 12x Outside Back $4,429 $4,244 $4,017 $3,605 Inside Front 4,243 4,017 3,811 3,502 Inside Back 4,120 3,914 3,708 3,347 DISPLAY ADS 1x 3x 6x 12x BW 4-CLR BW 4-CLR BW 4-CLR BW 4-CLR Full Page $2,652 $3,476 $2,549 $3,368 $2,333 $3,157 $1,957 $2,755 Spread 5,562 5,389 5,047 4,408 2/3 page 2,014 2,838 1,906 2,730 1,700 2,518 1,545 2,343 1/2 page 1,802 2,626 1,700 2,523 1,591 2,415 1,339 2,137 1/3 page 1,272 2,096 1,169 1,988 1,060 1, ,725 1/4 page 1,060 1,880 1,004 1, , ,570 1/5 page 955 1, , , ,519 1/6 page 927 1, , , ,493 PROFESSIONAL PAGES (Business Card Ads, 12x contract only) Per Year BW 2-CLR 4-CLR 4 Column Inches (4.5 x 2 ) $2,730 $3,667 $3,900 2 Column Inches (4.5 x 1 ) 1,591 2,549 2,760 1 Column Inch ( x 1 ) 958 1,895 2,122 MAGAZINE TRIM SIZE x (add.25 for bleed) PRINTING SPECIFICATIONS Pacific Maritime Magazine is printed on an offset press using a computer- to-plate production method. Paper is 70# and 60# coated stock using 150 line screen. DIGITAL REQUIREMENTS Digital ads are required when supplying advertising material. All ads should be built at 100% of the reproduction size and should be no less than 266 dpi for scanned images and 600 dpi for line art. IMAGE/RESOLUTION REQUIREMENTS All color images must be converted to CMYK. Scanned images should be dpi at actual size of reproduction. Photos downloaded from web pages that have been saved at a low resolution ( dpi) will not print clearly. GRAPHIC FORMATS ACCEPTED HIGH RESOLUTION PDF, JPG SOFTWARE PROGRAMS NOT ACCEPTED We cannot accept digital ads created in Microsoft Publisher, Microsoft PowerPoint or Microsoft Word. ING FILES Stuffed files of 10MB and smaller can be ed to: production@philipspublishing.com. For files larger than 10MB please call for more information. SHIPPING ADDRESS Philips Publishing Group th Avenue W,, Seattle, WA Tel Fax OTHER CHARGES SPECIAL POSITION: Earned rate plus 15%. AD DESIGN & PRODUCTION: $103 includes three revisions. Additional charges will apply thereafter at $155 per hour. INSERTS ACCEPTED: Rates furnished upon request. 15% discount for digital ready art when paid in full within 30 days of invoice. No discount on past due accounts. 1.5% per month finance charge on past due accounts. Laura Hicks, Sales Manager Mobile Office Production Questions production@philipspublishing.com

7 Digital & Online Advertising Pacific Maritime Magazine offers three digital and online products to help supplement your print advertising and maximize exposure to the West Coast maritime operations sector. PMM Online is the digital companion to our print publication. Pushed twice weekly to more than 8,000 online opt-in subscribers, PMM Online s 23% average open rate is a full 13% above averages for the industry. PMM Online focuses on breaking news. Tuesday s edition covers over-weekend news, and Friday s edition covers the week s breaking stories; everything that affects the maritime industry is covered regularly in PMM Online. Blog/Story Page Top Banner Ad 600 x 80 pixels $825/month (requires one year commitment) Top Side Column Skyscraper Ad 140 x 240 pixels $600/month (ask about frequency Subsequent Skyscraper Ads 140 x 240 pixels $300/month (ask about frequency 2nd Center Banner Ad 425 x 80 pixels $600/month (requires one year commitment) Subsequent Banner Ads 425 x 80 pixels $330/month Top Center Banner Ad 425 x 80 pixels $385/month Pacific Maritime Magazine accepts advertising on our website too. Rotating ads are priced on a monthly flat fee basis with discounts for extended contracts. Ask your sales person for a program of digital and online products tailored to fit your needs. Side Column Skyscraper Ad 140 x 240 pixels $300/month Sidebar Ad 300 x 300 pixels $385/month Chris Philips, Managing Editor chris@pacmar.com Half Sidebar Ad 300 x 150 pixels $275/month Laura Hicks, Sales Manager Mobile Office

8 2018 Digital & Online Advertising Rates File types accepted: JPG, GIF, PNG Top Banner Ad 600 x 80 pixels $825/mo* Second Center Banner Ad 425 x 80 pixels $600/mo * Top Side Column Skyscraper Ad 140 x 240 pixels $600/mo * Subsequent Banner Ads 425 x 80 pixels $330/mo** Subsequent Sidescraper Ads 140 x 240 pixels $300/mo** * Requires one year commitment ** Ask about frequency discounts Top Side Column Skyscraper Ad Top Banner Ad Second Center Banner Ad Subsequent Skyscraper Ads Subsequent Banner Ads Top Center Banner Ad Blog/Story Page Top Center Banner Ad 425 x 80 pixels $385/mo** Side Column Skyscraper Ad 140 x 240 pixels $300/mo** Side Column Skyscraper Ad ** Ask about frequency discounts Sidebar Ad Sidebar Ad 300 x 300 pixels $385/mo* Half Sidebar Ad 300 x 150 pixels $275/mo * Half Sidebar Ad * Requires one year commitment Laura Hicks, Sales Manager Mobile Office Production Questions production@philipspublishing.com