THE OFFICIAL PUBLICATION OF THE NATIONAL UTILITY CONTRACTORS ASSOCIATION. WEBSITE: 3,207 Monthly Unique Browsers 7,011 Monthly Page Impressions

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1 THE OFFICIAL PUBLICATION OF THE NATIONAL UTILITY CONTRACTORS ASSOCIATION 44,563* Total Audience Reach PRINT: 20,000 Circulation WEBSITE: 3,207 Monthly Unique Browsers 7,011 Monthly Page Impressions WEBINARS: 162 Average Registrants ENEWSLETTER: 3,697 opt-in subscribers TWITTER: 1,642 followers Reach the underground utility construction industry, including contractors, municipal/public/private utilities and others allied to the field MEDIA KIT utilitycontractoronline.com *Publisher s Own Data

2 ABOUT UTILITY CONTRACTOR Utility Contractor is the official magazine of the National Utility Contractors Association (NUCA). As the largest trade association working solely for the excavation and underground utility construction industry, NUCA represents contractors, suppliers and manufacturers involved in water, sewer, gas, electric, telecommunications, site work and other segments of the industry across the United States. Utility Contractor s brand offers marketers the opportunity to reach utility contractors through multiple touch points. Utility Contractor s print magazine, tablet edition, website and e-newsletter feature content that influences the buying decisions of purchasers in the utility construction market. Rob Krzys Publisher Rob has a marketing degree from Baldwin Wallace College. He focuses on developing quality products to meet the needs of customers in the dynamic B2B media market. Pulling off the HDD Rodeo in 2002 is his most memorable industry moment and something that everyone still talks about. Pam Kleineke Managing Editor Pam graduated from the University of Akron where she majored in English and minored in news. She s been with BMI for eight years and says her most memorable moment thus far was traveling to Munich to cover bauma Pam likes spending time with family and friends, especially her four-year-old son and one-year-old daughter. SALES Ryan Sneltzer Brand Sales Manager Ryan graduated from Walsh University with a degree in Corporate Communications. He s been a member of the BMI staff for nine years now. He and his wife are expecting their first child later this year. In his spare time Ryan enjoys travel, playing guitar, and outdoor activities with his wife, friends and family. Todd Miller Regional Sales Representative Todd has been at BMI for two years. He went to Kent State University where he earned a degree in advertising. Outside of work, Todd enjoys golfing, traveling and being a fan at his son s and daughter s multiple sporting events. 2

3 DEADLINES Insertion orders are due on the 1st of the month prior to the issue Ad materials are due on the 15th of the month prior to the issue CALENDAR ISSUE TOPICS BONUS DISTRIBUTION JANUARY Mails: January 15 FEBRUARY Mails: February 15 MARCH Mails: March 15 APRIL Mails: April 15 MAY Mails: May 15 JUNE Mails: June 15 JULY/AUGUST Mails: July 15 SEPTEMBER Mails: September 16 OCTOBER Mails: October 15 NOVEMBER/ DECEMBER Mails: November 15 The Ultimate Excavator and Excavator Attachment Issue Compressors Telecom and Broadband Installation NUCA Legislative Overview NUCA Convention 2016 Preview The Better Business Guide Pumps Trench Shoring and Shielding NUCA Convention 2016 Preview Horizontal Directional Drilling Pipe Relining Equipment Financing and Rental NUCA Convention 2016 Onsite Brochure Vacuum Excavation Utility Locating Fleet Management and Software NUCA Convention 2016 Wrap-Up NUCA Chairman Training Site Prep Articulated Dump Trucks NUCA Ditchdigger of the Year Backhoe Loaders Tires and Tracks Insurance Focus SPECIAL ISSUE: NUCA Membership Directory Washington Summit Recap Trench Shoring and Shielding Excavators Skid Steers Compaction Equipment NUCA Associate of the Year Safety Award Winners Trenchers Software Telematics SPECIAL ISSUE: Utility Construction Buyer s Guide Wheel Loaders Utility Locating Generators/Compressors Pipe Fusion and Welding Equipment NUCA Chapter Focus Vacuum Excavation GPS and Lasers Economic Outlook 2016 Product Innovations Backhoe Loaders World of Concrete 2016, Feb. 2-5, Las Vegas NUCA Convention 2016, March 10-14, Fajardo, Puerto Rico No-Dig, March 20-24, Dallas NUCA Washington Summit, Washington, D.C. 3

4 PRINT AUDIENCE Member AUDIT INDUSTRY 52% 10,399 23% 4,655 9% 1,759 10% 2,048 6% 1,225 CONTRACTOR MUNICIPAL UTILITIES (PUBLIC AND PRIVATE) ENGINEERING MANUFACTUR- ERS/SUPPLIERS OTHERS ALLIED TO THE INDUSTRY 20,000 Total Circulation 94% Direct Request Subcribers THE NEXT EQUIPMENT PURCHASE SUBSCRIBERS WILL LIKELY MAKE:* AUDIT TITLE Excavator... 34% Backhoe... 26% Compact Equipment... 25% Dump Truck... 24% Pumps... 20% Trailer... 23% Trencher... 10% Attachments... 14% Dozer... 10% AREAS OF CONSTRUCTION SUBSCRIBERS ARE ENGAGED IN:** Excavation... 62% Sewer / Water Construction... 56% Site Work... 46% General Construction... 41% Trenchless Installation... 33% Road, Highway, Bridge Construction... 32% Trenchless Rehabilitation... 22% Phone, Cable Installation... 21% Treatment Plant Construction... 20% Gas Distribution... 19% OWNERS, PRESIDENTS, CEOS, VPS, CHAIRMEN, TREASURERS AND SECRETARIES SUPERINTENDENTS, PROJECT 29.1% 52.2% 18.7% MANAGERS, FOREMEN, SUPERVISORS, ENGINEERS, ESTIMATORS AND OTHER TITLED AND NON-TITLED PERSONNEL GENERAL MANAGERS, MANAGERS AND DIRECTORS *Publisher s Own Data Based on the June 2015 Issue **Publisher s own data based on 2014 reader survey 4

5 WEBSITE UTILITYCONTRACTORONLINE.COM BRANDED BACKGROUND SKINS Appears on the left and right side of the website page. LARGE LEADERBOARD 970 X 90 LEADERBOARD BANNER 728 X 90 EXPANDABLE LEADERBOARD BANNER 728x90/expands to 960x150 Ad expands down when cursor hovers over banner. HOMEPAGE SPOTLIGHT BANNER 728 X 90 Appears mid/center of a page. PUSHDOWN LARGE LEADERBOARD 970 X 90/expands to 970 X 260 Ad expands down when clicked. EXPANDABLE BANNER 300 X 250/expands to 600 X 500 (max) Ad expands to the left when cursor hovers over banner. STANDARD BANNER 300 X 250 SKYSCRAPER 300 X 600 3,207 Average monthly unique browsers 7,011 Average monthly page impressions WELCOME BANNER 600 X 400 (Banner appears when page opens) DIGITAL SPECS All dimensions shown below are in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertiser s using a third party service are responsible for tracking their own banner ad clicks. 300x250, 728x90, 300x600, 970x90 Static Banners Size may not exceed 35k (300x600 can be 45k) jpg, gif and png files are excepted - 3x max rotation of gifs (SWF files will not be accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags For 728x90 and 960x90 ads a 300x100 banner is also requested for mobile devises ONLINE RATES: See pg x90, 300x250, 728x90 Expandable Banners Google DFP, 3rd party ad servers and javascript files are only accepted (SWF files will not be accepted) Video streaming is permitted 300x100 banner is also requested for mobile devises Background Skins Please supply left and right side artwork in jpg format Please note, background skins are not guaranteed to show on mobile devices and tablets Welcome Banner (600x400) Size may not exceed 45k jpg, gif and png files are excepted - 3x max rotation of gifs (SWF files are not accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags 5

6 ENEWSLETTER UTILITY CONTRACTOR 3,697 Opt-in Subscribers E-NEWSLETTER Distributed weekly every Monday Banner ad size 522 pixels wide x 72 pixels high (72 dpi) Acceptable file formats are jpg and gif Maximum file size is 25k Provide URL address for link Max looping 3x for flash and gif files Your Banner Ad Here Advertorial 25 words and image/logo Include URL link $400 net per E-NEWSLETTER RATES $1,250 net/month 6

7 READER SURVEY ENGAGE WITH ACTION-ORIENTED UTILITY CONTRACTOR SUBSCRIBERS 82% Have contacted advertisers, purchased advertised products/ services, discussed articles and/ or visited an advertiser s website as a direct result of reading Utility Contractor. 53% Are likely to buy equipment in the next 12 months while 47% are likely to rent. 79% Pass their copy of Utility Contractor on to other people. ADVERTISE IN A RESOURCE UTILITY CONTRACTORS FIND CREDIBLE AND FOCUSED 99% Agree that Utility Contractor contains credible content. 98% Agree that Utility Contractor focuses on important industry topics. 92% Agree that Utility Contractor has information they don t usually find elsewhere. FAST FACT: Utility Contractor subscribers typically buy equipment from: Dealers... 75% Manufacturer Direct... 10% Auctions... 9% Online... 6% FAST FACT: Utility Contractor subscribers find the following information sources influential for evaluating a technology or service: Technical articles... 94% Case studies/success stories... 92% Webinars... 46% *2014 Utility Contractor reader survey 7

8 SPECS UTILITY CONTRACTOR MATERIALS Ads are produced using computer-to-plate technology. DIGITAL FILES File Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly. *Additional Ad Charges There is a minimum additional charge for the following: Ad Creation/Modification... $75/hour INSERTS Please call for pricing. SPECIAL POSITIONS Guaranteed only with a 10% extra charge added to space rate. SHORT RATES Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based. AGENCY COMMISSIONS 15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts. SHIPPING INSTRUCTIONS Please send all advertising materials to: Benjamin Media, Inc. Attn: Advertising Brecksville Rd. Ph: Fax: AD SIZES Full Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm). Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm). Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm). BLEED SPECS Single Page: 8 1/4" x 11 1/8" (210 mm x 282 mm). Spread: 16 1/2" x 11 1/8" (419 mm x 282 mm). Allow minimum 1/4" (6 mm) in from trim edge for live matter. NON-PAYMENT In the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable. PLEASE SUBMIT LARGE ELECTRONIC FILES VIA OUR FILE SHARING SERVICE AT Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Island 1/2 Page Horizontal 1/3 Page Vertical 8 1/4" x 11 1/8" 210 mm x 282 mm 4 1/2" x 9-3/4" 114 mm x 247 mm 3 3/8" x 9 3/4" 86 mm x 247 mm 4 1/2" x 7 1/2" 114 mm x 191 mm 7 x 4 7/8" 178 mm x 124 mm 2 3/16 x 9 3/4" 56 mm x 247 mm 1/3 Page Square 1/4 Page Square 1/4 Page Horizontal 1/6 Page Vertical 1/6 Page Horizontal 4 1/2" x 4 7/8" 114 mm x 124 mm 3 3/8" x 4 7/8" 86 mm x 124 mm 7" x 2 3/8" 178 mm x 60 mm 2 3/16" x 4 7/8" 56 mm x 124 mm 4 5/8" x 2 3/16" 117 mm x 56 mm DISCLAIMER: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication s standards. Publisher cannot guarantee bonus distribution. 8

9 LEAD GENERATION UTILITY CONTRACTOR Generate Leads, Create Awareness, Engage Your Prospects, and Position Your Company As Experts with two proven inbound marketing tools from Utility Contractor. WEBINAR Give your presentation to multiple prospects, all over the world, without ever leaving your office! You deliver a well-crafted presentation via our webinar platform and we do all the rest, including marketing, pre- and post- event logistics and audience registration. 162 Average Registrants 65 Average Attendees CONTACT: Brittany Maurer, Conference Sales Representative bmaurer@benjaminmedia.com Ph: WHAT YOU PROVIDE Company logo, presentation description and image Up to 5 custom pre-event survey questions for the registration form Final PPT presentation 2 days prior to live event WHAT WE PROVIDE One ½ page 4-color ad in Utility Contractor promoting webinar session. Two dedicated blasts promoting webinar session to Utility Contractor subscribers. 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). Following the event, sponsor will be provided with a final report including: List of all registrants (including all contact information)* A list of all questions asked during event Answers to custom pre-event survey and any polls given during the event Webinar recording on for one year RATE $5,550 Net * Due to the Canadian Anti-Spam Legislation, we are unable to provide addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers. WHITE PAPERS Let Utility Contractor market your white paper and capture leads. How does it work? Step 1: You provide the white paper Step 2: We create a landing page and form readers must fill out to request a copy Step 3: A dedicated blast is sent to select Utility Contractor subscribers promoting white paper and linking to landing page. Step 4: Interested readers automatically receive white paper once request form is submitted. Step 5: Leads from the request form are sent directly to you in real-time to be followed up by your sales staff. White papers and request form stay active on utilitycontractoronline.com for one year. RATE: $2,950 Net INCLUDES: 5,000 select s from Utility Contractor subscriber list (minimum) For each additional 1,000 s selected, add $475 net. 9

10 EXPANDED MARKETING OPPORTUNITIES BRAND AWARENESS STUDY - INDIVIDUAL Gain insight into the opinions and perceptions of your brand and how it measures up in the underground construction marketplace. Utility Contractor works with a 3rd party research firm to survey the market on behalf of a single brand and ask: Have you heard of brand X? Have you used brand X? Do you prefer brand X? Custom questions can be added, including open ended questions (i.e. which of the following brands have you heard of? do you use? do you prefer?) Deliverables: At the conclusion of the study, Utility Contractor will provide you with an electronic file (PDFformat) of the results. Rate: $6,500 Net MAXIMUM EXPOSURE Differentiate your ad and stand out from the rest with some of these high exposure advertising options. Belly Band: Using a belly band to advertise your product or service is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement. Ride Along Outsert: Let the power of Utility Contractor s brand carry the load for your next direct mailing. You get an effective mode of delivery, plus the subscriber will open the polybag to get to the magazine, increasing probability of exposure. Post-It Notes: Using Post-It Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action. Sticker: If you re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine. Poster: Advertise with a poster and show-off your products in a BIG way. Rate: Call your advertising representative for pricing. 10

11 EVENTS BENJAMIN MEDIA INC. SPONSORSHIP AND EXHIBIT OPPORTUNITIES AVAILABLE. For more information, contact Brittany Maurer at or MICROTUNNELING SHORT COURSE Feb. 9-11, 2016 NEW LOCATION Boulder, Colorado HORIZONTAL DIRECTIONAL DRILLING ACADEMY Feb , 2016 Tempe, AZ NASTT S 2016 NO-DIG SHOW March 20-24, 2016 Dallas, TX TRENCHLESS TECHNOLOGY ROAD SHOW May 17-19, 2016 Niagara Falls, Ontario, Canada GROUND IMPROVEMENT IN UNDERGROUND CONSTRUCTION & MINING May 23-25, 2016 NEW LOCATION Boulder, Colorado PIPELINE LEADERSHIP CONFERENCE Date and location TBD BREAKTHROUGHS IN TUNNELING September NEW LOCATION Boulder, Colorado WATER FINANCE CONFERENCE Date and location TBD WATER ASSET MANAGEMENT CONFERENCE Date TBD Virginia Tech University, Arlington, VA BENJAMINMEDIA.COM/EDUCATION-CONFERENCES 11

12 RATES UTILITY CONTRACTOR PRINT FOUR-COLOR RATES (GROSS) 1X 3X 6X 9X 12X 18X 24X 2-Page Spread $8,371 $8,206 $8,046 $7,914 $7,735 $7,588 $7,443 Full Page $4,954 $4,859 $4,768 $4,679 $4,592 $4,505 $4,423 2/3 Page $4,202 $4,126 $4,054 $3,981 $3,911 $3,844 $3,777 1/2 Island $3,825 $3,760 $3,696 $3,632 $3,572 $3,512 $3,442 1/2 Page $3,675 $3,614 $3,552 $3,494 $3,435 $3,380 $3,325 1/3 Page $2,895 $2,843 $2,800 $2,802 $2,722 $2,684 $2,646 1/4 Page $2,707 $2,568 $2,533 $2,500 $2,467 $2,436 $2,404 BC (NET RATES) $500 $475 $450 $425 $400 $375 $350 COVER RATES (GROSS) (RATES INCLUDE FOUR-COLOR) 1X 3X 6X 9X 12X 2nd Cover (Inside Front) $5,160 $5,061 $4,966 $4,874 $4,782 4th Cover (Back Cover) $5,215 $5,115 $5,019 $4,924 $4,832 NUCA MEMBERSHIP DIRECTORY (JUNE DEADLINE 4/15) NUCA S BUYER S GUIDE (SEPTEMBER DEADLINE 7/15) Enhanced Company Listing Rates (NET RATES SHOWN) Logo - color $215 Logo - color & QR code $415 QR code $250 Bold company name $155 Category ad: expanded description in the category of your choice 1-inch category ad (color) $250 2-inch category ad (color) $525 3-inch category ad (color) $675 DIGITAL WEBSITE CPM RATE (NET) Standard Rectangle Banner (300x250) $45 Skyscraper Banner (300x600) $75 Leaderboard Banner (728x90) $80 Expandable Leaderboard Banner (728x90 expands) $90 Large Leaderboard Banner (970x90) $95 Pushdown Large Leaderboard (970x90 expands) $100 Homepage Spotlight Banner (728x90) $6,500 Annual Branded Background Skin $12,000 Annual Expandable Banner (300x250 expands) $65 Welcome Banner (600x400) $199 TWITTER Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval. Rate $100 net per tweet E-NEWSLETTER Rate $1,250 net per month Avertorial $400 net per Regional Impressions available. Contact your sales representative for more details. APP MOBILE APP (NET RATES SHOWN) PRINT ADVERTISERS: 10% of your print ad rate Utility Contractor will run your ad straight from the print issue APP-ONLY ADVERTISERS: Rates for companies not advertising in the print edition Full page $800 1/2 page $525 All ads include one hyperlink. Production charge for additional interactive elements is $75/hour. 12