Media Information 2018

Transcription

1 Media Information 2018 Advertising rate card no. 61 Valid from 10/01/2017 Print + Online

2 We re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Sales Management phone + 49 (0) 611 / mobile + 49 (0) 173 / rouwen.bastian@springer.com Günter Schmitz Media Sales phone + 49 (0) 611 / guenter.schmitz@springer.com Susanne Bretschneider Ad Management phone + 49 (0) 611 / susanne.bretschneider@springer.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße Wiesbaden Germany phone + 49 (0) 611 / anzeigen-wiesbaden@springer.com

3 Cross-media services Journals Online solutions Books Corporate Solutions Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Rouwen Bastian Sales Management phone + 49 (0) 611 / rouwen.bastian@springer.com

4 Table of contents Trade journal Title portrait... 1 Schedule and topics... 2 Major topics in detail... 4 Conferences... 5 Advertising rate card no Anniversary issue 120 years ATZ... 9 Formats and technical information Circulation and distribution analysis Readership analysis Website Portrait Price advertising formats Formats and technical information Newsletter Portrait Price advertising formats... 18

5 Trade journal Title portrait 1 1 Title: ATZ Automobiltechnische Zeitschrift 2 Brief description: ATZ is the internationally distributed trade journal for research, development, design, experiment and production in the automotive industry. It is required reading for technology-oriented managers and promotes the communication of information and the exchange of ideas on a scientific basis between the automotive industry, suppliers and service providing companies, as well as between research and development centres around the globe. 3 Target group: Decision-makers in the automotive development and production segment 4 Frequency: 11 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 120 th volume Subscription price: Yearly subscription Germany 390 (incl. V.A.T. + p&p) Foreign countries (excl. V.A.T. / incl. p&p) Single issue (incl. V.A.T. + p&p) 8 Official journal of: Organ der VDI-Gesellschaft Fahrzeug- und Verkehrstechnik (FVT) Organ der Forschungsvereinigung Automobiltechnik e. V. (FAT) und des Normenausschusses Kraftfahrzeuge (FAKRA) im DIN Deutschen Institut für Normung e. V. Organ der Wissenschaftlichen Gesellschaft für Kraftfahrzeug- und Motortechnik e. V. (WKM) 9 Membership: 10 Publishing company: Springer Vieweg Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str Wiesbaden Germany phone + 49 (0) 611 / Publisher: Dr. Johannes Liebl, Wolfgang Siebenpfeiffer 12 Advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Günter Schmitz (Media Sales) phone + 49 (0) 611 / guenter.schmitz@springer.com 13 Editor: Dr. Alexander Heintzel (Editor-in-Chief) phone + 49 (0) 611 / fax 462 alexander.heintzel@springer.com 14 Scope analysis 2016 = 11 issues + 7 special issues: Total volume 1,620 pages = % Editional part 1,376 pages = 84.9 % Advertisement part 244 pages = 15.1 % Supplements 14 items 15 Content analysis of the editorial part 1,376 pages = % Development 566 pages = 41.1 % Management 231 pages = 16.8 % Electric/electronic 182 pages = 13.2 % Research 157 pages = 11.4 % Others 99 pages = 7.2 % Service 97 pages = 7.0 % Materials/production 44 pages = 3.2 % 1

6 Trade journal Schedule and topics F This overview of the subjects scheduled for 2018 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / (Rouwen Bastian). Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) January AD 12/01/2017 CD 12/07/2017 PD 12/29/2017 Leading topic Main subjects 2 Special issues annual editions, etc. 3 Mobility of the future Chassis systems Thermal management heating and a/c climate control 2 February ATZlive Der Antrieb von morgen Frankfurt/Main 01/30 02/01 Lighting technology Electromobility hybrid AD 01/03/2018 and electric vehicles CD 01/09/2018 PD 01/26/ March AD 01/30/2018 CD 02/05/2018 PD 02/23/ April AD 02/28/2018 CD 03/06/2018 PD 03/23/2018 ATZlive/VDI 5. Int. Motorenkongress Baden-Baden 02/27 28 Autosalon Geneva/CH 03/08 18 VDI-Tagung Kunststoffe Mannheim 03/14 15 ATZlive Fahrerassistenzsysteme Wiesbaden 04/18 19 HANNOVER MESSE/Electric Transportation Systems Hanover 04/23 27 Car concepts Lightweight design materials Active and passive safety Acoustics NVH Operating systems HMI Aerodynamics Simulation and test ATZextra 48 Volt / Hybrid 5 May ATZlive Karosseriebautage Hamburg Hamburg 05/08 09 Assistance systems Car body Connectivity AD 04/04/2018 vehicle-to-x CD 04/10/2018 PD 04/27/ June ATZlive Netzintegration der AD 04/25/2018 Elektromobilität Berlin 06/05 06 CD 05/03/2018 Testing Expo Stuttgart 06/05 07 PD 05/25/2018 ATZlive chassis.tech plus Munich 06/12 13 Sensor+Test Nuremberg 06/26 28 VDI-Getriebekongress Bonn 06/27 28 ATZextra AEP Automotive Engineering Partners BranchenIndex Engineering Services Chassis systems Transmissions Two-wheeler technology ATZextra Data Management 2

7 Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) /8 July/Aug. AD 06/20/2018 CD 06/26/2018 PD 07/13/2018 Special issue AS 07/02/2018 DU 07/09/2018 ET 07/27/2018 Leading topic Main subjects 2 Special issues annual editions, etc. 3 ATZlive Automotive Acoustics Conference Zurich 07/11 12 Acoustics NVH Simulation and test Thermal management heating and a/c climate control 9 September IAA Nutzfahrzeuge Hanover 09/20 27 Commercial vehicle AD 08/08/2018 technology CD 08/14/2018 PD 08/31/ October AD 08/29/2018 CD 09/04/2018 PD 09/21/2018 ATZlive Simulation und Test Hanau 09/25 26 Aachener Kolloquium Aachen 10/08 10 IZB Wolfsburg 10/16 18 VDI-Tagung ELIV/Fahrzeugelektronik Baden-Baden October 11 November ATZlive Reibungsminimierung AD 10/02/2018 im Antriebsstrang n.n. November CD 10/09/2018 PD 10/26/2018 Anniversary issue 120 years ATZ Electromobility, hybrid, electric and fuel cell vehicles Active and passive safety Operating systems HMI 1 AD = Advertising deadline CD = Copy deadline PD = Publication date 2 See major topics in detail on page 4. 3 Special issues annual issues manufacturers issues special pages: Supplements in the magazines ATZ MTZ. Further special issues and special subjects to be announced. Interior Car body ATZextra Automated Driving ATZextra Automotive Acoustics ATZextra Karriere (zur IAA) Automated driving Simulation and test Lighting technology ATZextra Formula Student Germany BranchenIndex Engineering Services 12 December CTI-Getriebesymposium Berlin Early Dec. Transmissions Chassis systems Vehicle electrical system ATZextra VDI Yearbook AD 11/07/2018 CD 11/13/2018 PD 11/30/ January 2019 ATZlive Der Antrieb von morgen Frankfurt/Main Late Jan. Active and passive AD 11/30/2018 safety CD 12/06/2018 PD 12/28/ Feb ATZlive/VDI 5. Int. Motorenkongress Baden-Baden 02/26 27 Lighting technology Electromobility, hybrid AD 01/02/2019 and electric vehicles CD 01/08/2019 PD 01/25/2019 Assistance systems Sports-car technology ATZ/MTZ annual calendar 2019 Thermal management heating and a/c climate control Regular columns: development interviews research conference reports product news company news job market 3

8 Major topics in detail Termin- und Themenplan Articles on the following detailed themes may be published to supplement the main topics. Acoustics NVH Assistance systems Operating systems HMI Electric mobility Chassis systems Transmission Interior integration in vehicles and integration into the vehicle Human Machine Interaction Noise-absorbing matting Microphones sensors Adaptive cruise control (ACC) systems Lane departure warning systems Human Machine Interface (HMI) Overall system of energy storage (batteries, rechargeable absorbers) Vibration reduction (shock batteries, capacitors) as well as power electronics Buttons adjusters Emissions CO2 balance Springs Gear boxes Cockpits Gears Seats Analysis software Park assist valet parking Switches leavers Onboard power system Wheels Tyres Gear shaft bearings Linings Decoupling elements Overall system and car2x Regulators Hybrid-, plug-in-hybrid-, BSZ-, e-cars Bakes Synchronisers clutches Cabin Calculations and silmuation testing Autonomous/automated driving studies Instrumentation Charging technology, -poles, -infrastructure Steering Manual transmission Roof lining Noise cancellation counter noise sound systems ESP ABS Haptic and acoustic systems Fuel cells cables sealings Axles suspension Double-clutching transmission Consoles Gear shaft bearings Navigation trajectory planning Screens displays Traction motors plug-in drivers Active and passive systems Torque converter transmission Instrument board Tyre pressure checking systems Touch screens Actuators Drive dynamics Automatic transmission Mirrors Adaptive chassis control systems Transmission fluid lubricants Storage space 4

9 Conferences 2018 for vehicle and engine specialists January February April May June September October November The Powertrain of Tomorrow 31. Jan. and 01. Feb. Frankfurt/Main 12 th Int. MTZ Conference Drive Systems of the Future 5 th Int. Engine Congress 27. and 28. Feb. Baden-Baden Entire system PKW NFZ Fuels Joint event of ATZlive and VDI Wissensforum Driver Assistance Systems 18. and 19. April Wiesbaden 4 th Int. ATZ Conference Automated Driving Body Construction Days Hamburg 08. and 09. May Hamburg 16 th ATZ Conference Grid Integration for Electromobility 05. and 06. June Berlin 3 rd Int. ATZ Conference chassis.tech plus 12. and 13. June Munich 9 th Int. Munich Chassis Symposium Simulation and Testing 25. and 26. Sept. Hanau near Frankfurt/Main 20 th MTZ Conference The Charge Cycle in Internal Combustion Engines 23. and 24. Oct. Stuttgart 11 th MTZ Conference Heavy-Duty-, Onand Off-Highway Engines 06. and 07.Nov. Cologne 13 th Int. MTZ Conference Large Engines Minimising friction in the powertrain November 7 th ATZ Conference Tribology Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor. Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field? You will find detailed informations on our homepage: Sponsorship and exhibition opportunities will be tailored to your company s specific needs! For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition) phone + 49 (0) 611 / elke.vanlon@springer.com 5

10 Trade journal Advertising rate card no. 61, valid from 10/01/2017 P 1 Advertisement formats and prices (prices in Euro) Total fee including the printed German issue, the electronic ATZ worldwide and linking inside the German emagazine. Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,907 8,883 9,859 10,835 1/1 page ,960 4,935 5,910 6,885 2/3 page upright horizontal ,289 4,100 4,912 5,724 Juniorpage ,372 2,958 3,544 4,131 1/2 page upright horizontal ,066 2,577 3,088 3,599 1/3 page upright horizontal ,605 2,001 2,397 2,793 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request 2 Surcharge for additional advertising in German and English emagazines (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linking of your advertisement in both emagazines printed issue German emagazine German ATZ worldwide English the German ATZ, as well as the English ATZ worldwide 6

11 Trade journal Advertising rate card no. 61, valid from 10/01/2017 P 3 Advertisement formats and prices (prices in Euro) Standard price list printed German issue without linking Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,060 7,931 8,803 9,674 1/1 page ,536 4,406 5,277 6,147 2/3 page upright horizontal ,937 3,661 4,386 5,111 Juniorpage ,118 2,641 3,164 3,688 1/2 page upright horizontal ,845 2,301 2,757 3,213 1/3 page upright horizontal ,433 1,787 2,140 2,494 1/4 page upright horizontal block ,151 1,380 1,608 1/8 page upright horizontal block ,059 1,287 4 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linked advertisement Insertion Link 250 (e.g. logo, website) PDF download Link Standard price list emagazine ATZ worldwide (English) Type of advertising (File) format Price in 1 1/1 page 4 colours 210 x 279 mm (wxh) 990* 1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550* *Price includes link * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 4,256 copies You can find our technical information and specifications for digital copy at Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long Printing and binding methods: Offset, adhesive binding Contact: Susanne Bretschneider (Ad Management) phone + 49 (0) 611 / susanne.bretschneider@springer.com 7

12 Trade journal Advertising rate card no. 61, valid from 10/01/2017 P 2 Additional fees: Placement: 2nd, 3rd and 4th cover pages 4c 523 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 20 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 6 ads 5 % 6 pages 10 % For 9 ads 10 % 9 pages 15 % For 12 ads 15 % 12 pages 20 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections Page 8 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,075 4-page 6,158 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 295 Up to 30 g per thousand 305 Number of enclosures on request Prices for heavier enclosures on request Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad 210 Number of postcards on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Rouwen Bastian (Sales Management) phone +49 (0)611 / rouwen.bastian@springer.com Günter Schmitz (Media Sales) phone + 49 (0) 611 / guenter.schmitz@springer.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 8

13 years ATZ: Celebrate with us - the great anniversary issue will be published in July 2018! Well-known experts of the industry will give an exciting view about the future of the automobile. Get more information at: Circulation: 15,000 copies, distribution to the readership of ATZ, MTZ and ATZelektronik. Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Prices corresponding to advertising rate card on page 7. Anniversary issue AD: 07/02/2018 CD: 07/09/2018 PD: 07/27/2018 9

14 Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request susanne.bretschneider@springer.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Susanne Bretschneider, Ad Management phone + 49 (0) 611 / susanne.bretschneider@springer.com 10

15 Trade journal Circulation and distribution analysis 2 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July June ) Print run: 6,000 Actual distributed of which, abroad: 469 circulation (ADC): 4,256 Copies sold: 2,262 of which, abroad: 332 Subscription copies: 2,091 Member copies: 97 Individual sales: Other sales: 171 Voucher copies: 1,994 Reminder, archive and record copies: 1,744 4 Digital distribution: All printed issues of ATZ are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.15 million unique visitors per month. (Source: AGOF digital facts ). 5 Article downloads: In the space of 12 months (July 2016 to June 2017) 37,479 ATZ articles were downloaded from (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 6 Distribution English emagazine ATZ worldwide: More than 300 digital subscriptions of ATZ worldwide, additionally a qualified circulation with an average of approximately 2,000 digital issues per publication and the following geographical focus of distribution: USA, Germany, Great Britain, Japan, France, China (August 2017) 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany ,787 Foreign countries Actual distributed circulation (ADC) , Coverage in Germany structured according to postcode areas: current coverage upon request 11

16 Readership analysis 1.1 Branches Target groups Share in % Automotive supplier industry 31 Service 20 Research and development 20 Automotive manufacturers 11 Equipment providers 2 Other Size of the business unit Target groups Share in % 1 to 99 employees to 499 employees to 1,999 employees 4 2,000 or more employees 47 No response Occupational characteristics Position in the company Target groups Share in % Owner or co-owner, chairperson or managing 11 director Head of research, construction or development 11 Head of purchasing 2 Head of operations head of department: technical 7 Head of operations head of department: managerial 2 Other member of staff: technical 33 Other member of staff: managerial 2 Instructor 13 Expert, assessor or service provider 2 Student, pupil or trainee 11 Other 4 No response Area of responsibility Target groups Share in % Corporate leadership or management 52 Research 59 Development, construction or simulation 78 Production or plant management 50 Quality assurance 65 Logistics 41 Human resources 48 Purchasing 46 Organisation, IT or telecommunications 50 Marketing or sales 57 Multiple answers possible 2.2 Sociodemographics Education and training Target groups Share in % Doctoral degree habilitation 9 Technical natural sciences degree traditional 46 university university of applied sciences Degree university of applied sciences 30 Technical or craft apprenticeship 3 Technical school 5 Overview of empirical methods ATZ 1. Methodology: readership analysis through telephone interviews randomly selected 2. Target group: primary readers 3. Timeframe: 21 August to 1 November, Conducted by: Institut für Publizistik der Johannes-Gutenberg-Universität Mainz 12

17 Readership analysis in der Klebetechnik ATZ has a readership with considerable decision-making responsibilities. 66 % 26 % 8 % Investment responsibility I prepare the decision-making process, I contribute input / suggestions, I voice concrete recommendations I make decisions independently / I make decisions with colleagues Not involved ATZ is frequently and intensively used. This proof of the journal s high value and guarantees outstanding advertising exposure. 41 % 24 % 17 % 9 % Reading time More than 2 hours Between 1.5 and 2 hours 31 minutes to 1.5 hours Up to 30 minutes ATZ achieves a high reach. 9 % 28 % 17 % 9 % 13 % 24 % Passed on I don t pass the issue on 1 to 2 further readers 3 to 5 further readers 6 to 10 further readers 11 and more further readers No response 41 % of the ATZ-readers have read the last 11 issues. Its outstanding editorial quality creates an attactive advertising environment. 83 % 55 % 20 % 20 % Quality of content Recommendable Reports new developments at an early stage Important for my profession Important basis of information to make professional decisions and investments Multiple answers possible 13

18 Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/en/automotive 2 Brief description: Springer Professional Automotive is the international portal for the technical magazines ATZ, MTZ, ATZelektronik and ATZoffhighway. It provides engineers and decision-makers in the automotive industry all over the world with important technology and sector information. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springer.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Günter Schmitz (Media Sales) phone + 49 (0) 611 / guenter.schmitz@springer.com For agencies: 5 Usage data: on request Business Advertising GmbH phone + 49 (0) 211 / werbung@businessad.de 14

19 Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner max. 120 Superbanner (big size) max. 120 Skyscraper or max. 120 Wide skyscraper max. 120 Medium rectangle max. 120 Wallpaper (superbanner + skyscraper) each max or Billboard max. 120 Half page max. 120 Sidebar max. 120 Floor ad 1, max Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 15

20 Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). Springer Fachmedien reserves the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: 2 Delivery address: banner-wiesbaden@springer.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone +49 (0) 611 / banner-wiesbaden@springer.com 16

21 Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Automotive 2 Brief description: The newsletter provides engineers and decisionmakers in the automotive industry with the latest news on technology and developments in the branch in english language, providing a compact and concise overview of the latest events in this economic sector. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Frequency: fortnightly on Tuesdays (uneven calendar weeks) 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springer.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Günter Schmitz (Media Sales) phone + 49 (0) 611 / guenter.schmitz@springer.com 6 Usage data: 7,710 recipients (August 2017) 17

22 Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format fixed price kb Text ad small + logo/picture (gif or jpeg)* pic , text 300 characters ** 500 max. 45 Text ad large + logo/picture (gif or jpeg)* pic , text 650 characters ** 600 max. 45 Fullsize banner (gif or jpeg)* max. 45 Rectangle (gif or jpeg)* max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: You can find our general terms and conditions at Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our specifications for online advertising at 18

23 A world of information from the automotive, materials and energy fields Springer Vieweg