Charlotte Parent? WHY ADVERTISE IN

Transcription

1 2018 MEDIA KIT

2 WHY ADVERTISE IN Charlotte Parent? For over 30 years, Charlotte Parent magazine has been the parenting resource for families living in the metro-charlotte area and a powerful business partner. We reach over 200,000 Charlotte parents every month through our magazine, annual guides, website, social media, e-newslettters, events and more. 7 Charlotte Parent magazine is the only local parenting publication that is a member of the Parenting Media Association (PMA). Our membership in this prestigious organization guarantees that we meet PMA s quality of standards regarding editorial content, design and advertising. REACH From Ballantyne to Lake Norman and everywhere in between, Charlotte Parent magazine is found in highly visible family-centered locations including Harris Teeters, daycare centers, dance and gymnastics studios, public and private schools, hospitals and pediatrician offices, public libraries and YMCAs. We reach further with our dedication to community events and partnerships with local charities. And through our digital editions, we connect with even more moms online and on-the-go, where they need us most. QUALITY CONTENT We ve won numerous awards for our editorial and design excellence over the past three decades and continue bringing home awards each year because our editorial and design teams are committed to bringing the very best to our audience. ADVERTISERS As a trusted member of the Charlotte community, we build strong relationships with the best and brightest from Fortune 500 businesses to local entrepreneurs who want to be a part of the fabric of family life in Charlotte. By aligning your brand with us, you are placing yourself in the company of the top local products and services available for families. Join our family of advertisers and associate your business with the #1 parenting magazine in the market.

3 // BRAND POWER Our 104,897 READERSHIP audited print investment in readership relevant content, technology, and digital delivery of our monthly 216,774 magazines and E-NEWSannual publications LETTERS TOTAL MONTHLY AUDIENCE means the number of affluent, educated, 15,846 subscribers influential parents that we reach grows every day. SOCIAL 27,114 SOURCE: GOOGLE ANALYTICS, CVC AUDIT MEDIA followers WEBSITE EVENTS 68,417 unique visitors per month 500 expected attendees

4 // OUR READERS 89% FEMALE 11% MALE AVERAGE HOUSEHOLD INCOME $121,059 65% of our readers are working professionals 36% AGES % AGES READER AGES 21% AGES % AGES 55+ % OF OUR READERS 51% who have children ages 38% AGES % AGES % AGES % AGES % COLLEGE EDUCATED 17% COMPLETED A MASTER S DEGREE OR HIGHER SOURCE: 2017 MEDIA AUDIT AND 2016 PARENT READER SURVEY

5 As the CEO of the household, our readers make and influence daily purchasing decisions large and small. They are women. They are moms. They have incredible buying power. Our affluent and influential readers are loyal and engaged. They are college-educated, stay-at-home moms as well as working professionals who manage a household and full family life. // BUYING POWER More than half of our readers plan to make these purchases in the next 12 months: Women s apparel Children s apparel Men s apparel Automobile Accessories (tires, brakes, service) Vacations/Travel Education/Classes Tax Services Health Club/Exercise Classes Dining & Entertainment Furniture SOURCE: 2016 MEDIA AUDIT 73% OF HOUSEHOLD COMSUMPTION IS 75% OF OUR READERS FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM ADS SEEN IN CHARLOTTE PARENT. CONTROLLED OR INFLUENCED BY WOMEN. (CATALYST) WOMEN ACCOUNT FOR 85% OF ALL CONSUMER PURCHASES, FROM AUTOS TO HEALTH CARE. (SHE-CONOMY.COM) WOMEN HAVE A MULTIPLIER EFFECT THEY ARE MULTIPLE MARKETS IN ONE. WOMEN SERVE AS PRIMARY CAREGIVERS FOR CHILDREN AND THE ELDERLY IN VIRTUALLY EVERY SOCIETY IN THE WORLD. (FORBES.COM)

6 // CIRCULATION + DISTRIBUTION Our award-winning monthly magazine can be picked up in more than 800 locations in the Charlotte-metro region. 21% 42% Circulation: 35,000 Audited Readership: 104,897 We take our distribution seriously. Our distribution is audited by Circulation Verification Council, a third-party audit company specializing in community newspapers and magazines. Media decision-makers know CVC is an impartial and trusted source for information regarding market penetration and readership. 14% 9% 8% 5% DISTRIBUTION BREAKDOWN ENTERTAINMENT // libraries + venues RETAIL // retail + grocery HEALTH // doctors, therapists + hospitals EDUCATION // schools, daycares + tutors ACTIVITIES // YMCA + rec centers OTHER // realtors + family services

7 2018 PLANNING CALENDAR JANUARY Dec. 1 DEADLINE EDITORIAL Healthy Families + Sports SPECIAL ADVERTISING SECTIONS FEBRUARY Jan. 5 Summer Camps + Sports MARCH Feb. 6 Family Travel Travel Profiles APRIL March 6 Food + Fitness MAY April 5 Babies + Toddler Readers Favorites GPS April 24 Navigating Charlotte-area family life JUNE/JULY May 15 Summer Fun + Birthday Parties AUGUST July 5 Back to School SEPTEMBER Aug. 4 Work-Life Balance OCTOBER Sept. 5 Fall Fun/Halloween SCHOOL CHOICES Is it time to make a change? 6 REASONS TO CONSIDER PRIVATE SCHOOL GAINING STEAM How arts are enhancing STEM programs 105 EDUCATION RESOURCES Private, Public and Charter Schools FREE EDUCATION GUIDE Sept. 25 The definitive guide to local schools and academic resources A PUBLICATION OF NOVEMBER Oct. 5 DECEMBER Nov. 6 Family Togetherness + Holidays Holiday Happenings + Gift Guide Hooray for the Holidays Hooray for the Holidays JANUARY 2019 Dec. 5 Healthy Families IN EVERY ISSUE: Community News Health & Development Style Education Things to Do 214 W. Tremont Ave., Ste. 302 Charlotte, NC fax CharlotteParent.com

8 SIGNATURE EVENTS Activate your company s brand with Charlotte Parent s signature events. We fuse our brand and sought-after content with sponsorship opportunities tailored to meet your marketing needs. An event sponsorship with us is about much more than one day it s a sustained marketing program supported with our print, digital and social channels. ASK YOUR CHARLOTTE PARENT MEDIA CONSULTANT HOW YOU CAN PARTNER WITH A SIGNATURE EVENT. SCHOOL FAIR Saturday, October 2018 TBD Charlotte Parent and Charlotte magazine partner to invite parents to the only place in Charlotte where you can meet one-on one with the representatives of the best public and private Charlotte-area schools all in one place! Choosing a school for your child is a big decision. We introduce the best pre-k through 12 schools all in one family-fun-filled afternoon.

9 // DIGITAL AUDIENCE 68,417 unique visitors per month 202,150 pageviews per month 15,846 e-newsletter subscribers MOMS ARE MOBILE. MORE THAN 64% OF OUR READERS USE MOBILE DEVICES TO ACCESS OUR WEBSITE. 70% FEMALE 30% MALE CharlotteParent.com AGES 20% % % % % SOURCE: GOOGLE ANALYTICS AND SILVERPOP AS OF SEPT ,753 facebook followers facebook.com/cltparent 6,493 twitter followers twitter.com/charlotteparent 2,573 pinterest followers pinterest.com/charlotteparent 2,473 instagram followers instagram.com/charlotteparent SOURCE: QUANTCAST

10 DIGITAL ADS leaderboard 728 x 90 medium rectangle 300 x 250 Charlotteparent.com website advertising gets you in front of the most loyal parent audience in Charlotte. We connect you to users actively seeking information on area schools, camps, travel ideas and things to do in Charlotte with kids. The run-of-site display ads are sold on a flat fee basis, per month 100,000 impressions guaranteed per month AD UNITS: 728x90 300x x x50 Mobile mobile ad: 300 x 50 large rectangle 300 x 600

11 ENHANCED DIGITAL LISTINGS PREMIUM DIRECTORY LISTINGS Our guides and directories at CharlotteParent.com are one of the top reasons parents visit our website. Get your business in front of a targeted audience and build SEO at the same time. LISTING PACKAGE: One year program Enhanced listing page that includes photos, company description and logo, links to business website, video and more Premium positioning within directory search results FEATURED CALENDAR EVENT Our calendar is the most visited page on CharlotteParent.com and the top local resource for daily things to do with kids in Charlotte. Your event or activity will rise above the rest as a Featured Calendar Event. CALENDAR PACKAGE: Exclusive placement at the top of the events calendar on the day of the event An event landing page including an image, map, live hyperlink and event text Two event posts on Charlotte Parent s social media feeds during the week leading up to the event date

12 MARKETING leaderboard 640x120 double tile ad 160 x 300 tile ad 160 x 150 Our rapidly growing newsletters offer subscribers helpful parenting tips and advice on things to do with kids of all ages in Charlotte. Deliver your message or special offer directly to the inboxes of a niche, opt-in audience. EXCLUSIVE DEDICATED E-BLASTS (SPONSORED NEWSLETTER) Send a unique message to our subscribers where your brand has 100% ownership of the message and content must feature an special offer or timely event with a strong call to action Sold at a flat rate, per send - reach up to 15,500 subscribers Limited inventory, dates based on availability E-NEWSLETTER DISPLAY ADS: Present your brand along with hyper-local, curated content Sold weekly, at a flat rate, per e-newsletter Available ad sizes: Leaderboard (640x120), double tile ad (160x300), tile ad (160x150) Two e-newsletter options e-newsletter title description distribution FYI Family Fun Planner Helpful tips, links to parenting stories and our best features in print and web, plus exclusive contests and offers. A weekly newsletter with editors picks of weekend calendar events. For families and children of all ages. 13,926 subscribers monthly on first Tuesday 14,591 subscribers weekly on Thursday

13 DIGITAL SPONSORED CONTENT We have the ability to produce authentic and inspiring content that allows your business to publish on our site through native advertising. SPONSORED CONTENT PACKAGE: 1-month campaign 1 article produced by Charlotte Parent s in-house content team 1 dedicated article page (advertiser owns display advertising on page) Advertiser can provide up to 50 words for a company profile and link. This information will appear on the bottom of dedicated advertiser page, below the article. 2-week placement on Charlotte Parent s home page feed (includes title, image, business name) and within the Partner Content feed - this appears on the right rail and runs sitewide; 100,000 impressions guaranteed. Additional site placement for 1 month within one of the featured website sections (Things to Do, Travel, etc.) 1 social push (posted once on Facebook and Twitter); content is labeled as sponsored and advertiser is tagged. Additional content syndication within 1 weekly e-newsletter

14 SEASONAL STORY SPONSOR Be the exclusive sponsor on some of our most visited special web pages of the year. Examples include area Pumpkin Picking guides, Easter Egg Hunt roundups, Summer Outdoor Concert lists and more. PACKAGE DETAILS: One month program Exclusive article sponsorship with business name, logo and business link at the top of the article landing page Leaderboard display ad placement on the article page One run-of-site ad (300x600) to run for one month, timed with the release of the article Sponsorship sold on a monthly basis at a flat fee

15 CONTEST PACKAGE Win a trip to Biltmore Promote your brand and grow your database through an interactive contest. Our monthly contest package allows you to reach our engaged audience through print, website, social and e-newsletter placements. PACKAGE DETAILS: 1 full page ad in one one issue of Charlotte Parent magazine promoting the contest and your business (Ad designed by in-house team) Win a two-night getaway to the Biltmore Estate in Asheville, North Carolina Set on 8,000 acres in the Blue Ridge Mountains, the Village Hotel is the perfect home base to explore the Biltmore Estate. An easy stroll from your guest room takes you to outdoor activities, the Winery, shopping, and the restaurants of Antler Hill. A seasonal outdoor pool, fitness center and casual dining is offered at the hotel. Guests also have access to The Spa Biltmore in The Inn on Biltmore Estate. Prize includes: Two-night bed & breakfast package for a family of four at the Village Hotel on Biltmore Estate Deluxe room with one king or two double beds Length of stay admission to Biltmore House for four people Audio Guide for the Biltmore House for four people Biltmore Souvenir Guidebook per family Complimentary estate shuttle service Breakfast daily at Village Social for four people Enter to Win July 26-August 23 at CharlotteParent.com/biltmore 1 dedicated web page promoting the sponsor and contest. Page can include image gallery and video from sponsor. Contest hosted through Charlotte Parent s contest platform 2 run-of-site display ads featuring the destination and contest on CharlotteParent.com (728x90 and 300x250) 1 dedicated e-blast to the entire Charlotte Parent subscriber list (min 15,000 subscribers) promoting the contest and sponsor 2 e-newsletters mentions - promoting contest and sponsor during the month of the contest 9 social posts on Facebook (14k followers), Twitter (6.5k followers) and Instagram (2.5k followers). 4 posts on Facebook, 4 posts on twitter and 1 on Instagram. Charlotte Parent will provide the sponsor with all addresses collected during the contest promotion period.

16 2018 DIGITAL SPECS + REQUIREMENTS leaderboard 728 x 90 medium rectangle 300 x 250 large rectangle 300 x 250 DIGITAL ADS: SPECS: 728x90 (leaderboard) 300x50 (mobile leaderboard) 300x600 (large rectangle) 300x250 (medium rectangle) SUPPORTED AD TYPES: Static Ads: JPG, PNG Animated Ads: GIF RESOLUTION: 72 dpi, Max File Size: 40KB for static/1mb for GIF PLEASE PROVIDE: URL with artwork SPONSORED DIGITAL CONTENT: LOGO: high resolution JPG IMAGES: 5 horizontal images, 800 px wide ARTICLE: Max 250 words PLEASE PROVIDE: URLs DISPLAY ADS: 728x90, 300x50, 300x250 SEASONAL STORY SPONSOR: LOGO: high resolution JPG DISPLAY ADS: 728x90, 300x50, 300x250 ENHANCED LISTINGS Premium Directory Listings IMAGES: Up to 5 horizontal images, high resolution (min 300 px wide) LOGO: Must be SQUARE (200 x 200 px); if a square logo is unavailable for your business, a 200x200 px image can be used in place of the logo. COPY: up to 150 words PLEASE PROVIDE: URL VIDEO (optional): embedded code Featured Calendar Event IMAGES: One horizontal image, high resolution (min 300px wide) COPY: up to 150 words PLEASE PROVIDE: URL MARKETING: SPECS: 640x120 (leaderboard) 160x300 (double tile) 160x150 (tile ad) SUPPORTED AD TYPES: JPG or PNG RESOLUTION: 72 dpi PLEASE PROVIDE: URL for ad DEDICATED E-BLAST: SPECS: 600x800 (JPG or PNG, 72 dpi) COPY: 100 words max (text file) PLEASE PROVIDE: URLs for copy/ad Subject line of leaderboard: 640x120 double tile ad 160 x 300 tile ad 160 x 150 DEADLINES: 72 HOURS FOR CAMERA-READY AD; 5-7 BUSINESS DAYS FOR BUILDS SEND MATERIALS TO: JULIANNE.CLUNE@MORRIS.COM

17 2018 ANNUAL PUBLICATIONS publication GPS {Go. Play. See} JUNE 45,000 copies GPS {Go. Play. See} is our annual guide for navigating family life in the Charlotte region. This magazine encourages parents to go do more with over 500 recommendations for places to play and things to do. GPS delivers the inside scoop on Charlotte-area neighborhoods and all the best familyfriendly places to eat, play and shop in our annual Readers Favorites list. distribution Distributed throughout the year at our regular distribution drops as well as in newcomer packages at: Real estate offices Relocation offices Corporate campuses Select special events Education Guide NOVEMBER 45,000 copies FREE This comprehensive guide covers private, charter and public schools in Cabarrus, Gaston, Iredell, Lincoln, Mecklenburg, Union and York counties. This sought-after guide is also filled with thoughtful features on important education issues for parents of students from preschool to high school. Distributed throughout the year at our regular distribution drops as well as: Back-to-School events Education fairs College fairs Corporate campuses Select special events SCHOOL CHOICES Is it time to make a change? 6 REASONS TO CONSIDER PRIVATE SCHOOL A PUBLICATION OF GAINING STEAM How arts are enhancing STEM programs 105 EDUCATION RESOURCES Private, Public and Charter Schools ad type size 1x 3x 6x 10x 10+ full page x 9.25 full page bleed x trim size x $2,890 $2,635 $2,400 $2,230 $1,990 1/2 page (H) x 4.5 $1,870 $1,600 $1,460 $1,370 $1,230 (V) x /4 page x 4.5 $1,235 $1,060 $980 $920 $830 1/8 page x $900 $780 $725 $690 $625 1/9 page/bd* x $ $ $255 *Business Directory

18 2018 PRINT SPECS + REQUIREMENTS 1/2 V x /2 H x 4.5 Full Page x 9.25 full page bleed x document trim size: x / x / x / x 4.5 ACCEPTED IMAGE FORMATS PDF, EPS, TIFF, JPEG, BMP formats are acceptable. (Adobe Acrobat 6 PDFs or newer versions preferred.) Resolution should be 300 dpi. All files must be CMYK. (4-color process) All fonts should be embedded or converted to outlines, unless font files are submitted with your creative. ACCEPTED PROGRAM FILES Adobe InDesign CS6 or earlier. Photoshop CS6 or earlier. All files must be CMYK. Adobe Illustrator CS6 or earlier. Convert type to outlines or supply fonts. All files must be CMYK. COVER & INTERIOR ADS Cover ads are printed on enamel coated paper. Materials should be provided at 240 line screen and 300 dpi. Interior ads are printed on newsprint and should be 240 line screen. COLOR: CMYK All color must be composed of only CMYK variables. We print using 4-color process therefore cannot print any spot colors. Please convert your spot colors to CMYK to ensure the closest possible match. BLACK-AND-WHITE ADS Black-and-white (grayscale mode) ads must be built using black ink only. Printing will appear muddy when color is in the ad. Check all logos, art, photos, etc. to be certain they have been stripped of any color (RGB, CMYK, or Spot) and are grayscale only. AD SPECIFICATIONS AD TYPE SIZE (W x H, INCHES) full page x 9.25 full page bleed x (includes bleed) trim size (8.375 x ) 1/2 page (H) x 4.5 1/2 page (V) x /3 page (H) x /3 page (V) x /4 page x 4.5 1/6 page x /8 page x business directory (6x min.) 1/9 page x /3 V x /3 H x / x / x 2.95 TOTAL INK DENSITY Total Ink Density is the amount of ink allowed to accumulate in a given area. This limit should not be higher than 240%. Dark reproduction and smudging may occur if the limit is set higher. SMALL TEXT To preserve legibility, small type (smaller than 10 pt.) should not be composed of multiple colors. Small text also should not be reversed on a four-color or black background. Serif fonts are not recommended for 10 pt. type or smaller. BLEEDS Bleeds are available for full-page ads only. Check with your account representative for specs. ad materials and camera ready ads directly to your sales rep or julianne.clune@morris.com WE ARE NOT RESPONSIBLE FOR THE REPRODUCTION QUALITY OF ADS RECEIVED THAT DO NOT CONFORM TO OUR SPECIFICATIONS.

19 GET IN TOUCH: Call or