Magazine Profile1. Hüthig GmbH, Im Weiher 10, D Heidelberg, Phone , Fax , Internet:

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1 2015 Print + Online Magazine Profile 2 Rates 3/4 Formats and Technical Details 5/6 Hüthig Electronic Media Group 7 Online Advertising 8-13 Job Market 14 General Terms and Conditions 15 Special Edition 90 Years of Hightech & Innovation 16/17 Address rental 18/19 Circulation and Distribution Analysis 20 Recipient Structure Analysis 21/22 Contact 23 Schedule and Editorial Calendar 24/25

2 Magazine Profile1 1 Titel: elektronikjournal 2 Profile in brief: elektronikjournal is the specialist electronics development magazine for decisionmakers. The editorial content and short articles focus on the technical and commercial benefits of products and solutions. Trade journalists sum up the relevant topics in an easy-to-understand and user-oriented way as part of a fresh magazine style. In 2015, the editorial team is focusing on the following eight issues: Internet of Things, lighting technology + LEDs, distribution, measuring technology + sensors, embedded + wireless, power, medical electronics and electromechanics. Every topic is presented in a comprehensive and sustainable way, from the principles and technologies through to their applications, and from the components through to the final systems. elektronikjournal and its four affiliated magazines form the Hüthig Elektronik media group under the umbrella of the online portal all-electronics. Here, advertising customers can find a unique portfolio with which they can address their target group in a precise and comprehensive way. 3 Target group: elektronikjournal is intended for decision-makers throughout the field of electronic design. 4 Publication: 8 x per year 5 Magazine format: DIN A4 6 Volume: Volume 50/ Price (incl. shipping costs and VAT): Annual subscription domestic foreign Single copy price (not including shipping costs) Organ: 9 Memberships: Deutsche Fachpresse, IVW 10 Publishing company: Hüthig GmbH Managing Director: Fabian Müller Publishing Manager: Rainer Simon Address: Im Weiher 10 D Heidelberg Phone: Fax: Publisher: 12 Advertising Dept.: Frank Henning, Advertising Manager 13 Editorial Dept.: Dr.-Ing. Achim Leitner, Editor-in-chief Editorial Address: Justus-von-Liebig-Str. 1 D Landsberg 14 Volume analysis: 2013 = 6 issues Total volume: pages = % Editorial section: pages = 78.5 % Advertising section: 96.0 pages = 21.5 % including publisher s advertisements: 12.7 pages = 2.9 % Supplements: 1 15 Analysis of editorial content: Microchips + sensors 45.2 pages = 13.0 % Embedded systems, displays and opto 35.6 pages = 10.2 % Power components and power supply systems 80.9 pages = 23.2 % Passive, electromechanics and drive technology pages = 32.8 % Software and development 24.2 pages = 6.9 % Distribution and manufacturing 6.0 pages = 1.7 % Markets and technologies, news 42.5 pages = 12.2 % pages = %

3 1 Advertising rates in (formats see page 5): Rates do not include VAT. Rates for b/w advertisements Basic rate 5 % discount 10 % discount 15 % discount 20 % discount 1/1 page 3, , , , , /3 page 2, , , , , /2 page 1, , , , , Junior page 2, , , , , /3 page 1, , , /4 page /8 page Total rates for 2c advertisements 2c rate 5 % discount 10 % discount 15 % discount 20 % discount 1/1 page 3, , , , , /3 page 2, , , , , /2 page 2, , , , , Junior page 2, , , , , /3 page 1, , , , , /4 page 1, , /8 page Total rates for 4c advertisements 4c rate 5 % discount 10 % discount 15 % discount 20 % discount 1/1 page 4, , , , , /3 page 3, , , , , /2 page 2, , , , , Junior page 2, , , , , /3 page 1, , , , , /4 page 1, , , , , /8 page 1, , ,

4 P Advertising Rates List No. 47 valid as of Oct. 1, Surcharges: Preferential placements: Inside front cover and outside back cover 4c: Binding placements: Prices and conditions for cover placement on request. 10 % surcharge on basic rate 10 % surcharge on basic rate Color surcharges (not discountable): 2c 4c 1/1 page ,075. 2/3 to 1/3 page /4 and smaller Surcharges apply to Euroscale colors Special colors on request Format surcharges: Bled-off and gutter bleed advertisements: 10 % surcharge on basic rate 3 Discounts (for purchase within 12 months): Frequency discount rate: Quantity discount rate: 3 x publication 5 % 2 pages 5 % 6 x publication 10 % 3 pages 10 % 9 x publication 15 % 5 pages 15 % 12 x publication 20 % 8 pages 20 % 4 Job vacancies / classified ads: Per mm (1-column, 41 mm wide), b/w 3. 5 Special Advertising: Bound inserts: Volume 2 pages 4 pages 6 pages 8 pages Paper weight up to 135 g/m 2 3,200. 6, , ,460. Paper weight over 135 g/m 2 3,500. 6, , ,500. Format untrimmed: 213 mm x 303 mm (trim on the right). Multi-page inserts must be folded in the above format (without inside trim allowance). Required supply quantity: 20,500 copies All prices in Euros without applicable VAT 4 Supplements: Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m 2 up to 25 g 4,650. up to 50 g 6,750. each additional 25 g weight 2,320. Maximum paper format 20 x 28 cm Delivery: Specimens to be supplied as of order placement, circulation up to 10 days prior to publication. Required supply quantity: 20,500 copies Stick-on advertising media For stick-on postcards in conjunction with a 1/1 page advertisement or a bound insert, 25% of the list price for a 1/1 4c page will be charged. plus adhesive costs: for machine processing 47. per 1,000 copies for manual processing 107. per 1,000 copies Other prices on request Delivery address for supplements and bound inserts: pva Druck und Medien-Dienstleistungen GmbH Industriestraße 15, D Landau/Pfalz (clearly marked: for elektronikjournal, issue XX) 6 Contact: Consultation, bookings: Data delivery, invoicing, documents: Frank Henning, Advertising Manager Martina Probst Phone: Phone: frank.henning@huethig.de Fax: ejl-dispo@huethig.de 7 Terms of payment: Net within 30 days of invoice date, 2 % discount if payment made in advance or direct debit. Rates do not include VAT. Bank details: Postbank Ludwigshafen Account number: , Bank code: , IBAN: DE BIC: PBNKDEFF545

5 Formats and technical details Supplement to Advertising Rates List No. 47 valid as of Oct. 1, 2014 F *Bleed formats quoted include 3 mm trim allowances Type area formats Bleed formats 1/1 page 178 x 257 mm bleed 216 x 303 mm* Junior page 126 x 178 mm bleed 145 x 203 mm* 2/3 page vertical 117 x 257 mm bleed 136 x 303 mm* 2/3 page horizontal 178 x 169 mm bleed 216 x 194 mm* 1/2 page vertical 86 x 257 mm bleed 105 x 303 mm* 1/2 page horizontal 178 x 126 mm bleed 216 x 149 mm* 1/3 page vertical 56 x 257 mm bleed 75 x 303 mm* 1/3 page horizontal 178 x 83 mm bleed 216 x 105 mm* 1/4 page block 86 x 126 mm bleed 105 x 149 mm* 1/4 page horizontal 178 x 62 mm bleed 216 x 85 mm* 1/4 page vertical 41 x 257 mm bleed 60 x 303 mm* 1/8 page block 86 x 62 mm 1/8 page horizontal 178 x 29 mm 1/8 page vertical 41 x 126 mm Magazine format: DIN A4, width 210 mm, height 297 mm 5

6 Formats and technical details Supplement to Advertising Rates List No. 47 valid as of Oct. 1, 2014 F 1 Magazine format: Width 210 mm, height 297 mm, DIN A4 Type area: Width 178 mm, height 257 mm Number of columns: 4 columns, column width: 41 mm 2 Printing & binding process: Rotary offset, adhesive binding 3 Data transfer: ejl-dispo@huethig.de 4 Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution image data of at least 300 dpi, resolution for 60 screen, color model always CMYK (no RGB or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution. The format is created in original dimensions plus trim allowance and bleed marks. 5 Color advertisements: For digitally delivered masters for color advertisements, the customer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof or measurement protocol (= certificate). If no proof is provided, the customer forfeits any rights to damage claims due to color deviations. 6 Proof specifications: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0 according to the standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3 FOGRA 45L according to standard, ISOcoated_v2_eci.icc for cover as a rule paper type 2 FOGRA 39L according to standard. For further information on pdf format pre-settings see or call the technical hotline at Data archiving: Data is archived, thus unmodified repeats are generally possible. However, no warranty for data is assumed. 8 Warranty: 1. The inclusion of advertisements in certain issues or editions or in certain positions is not guaranteed The publisher warrants the printed, defect-free reproduction of the advertisements corresponding to their representation on circulation paper, and requires the delivery of suitable masters (see details in price list). 3. Color advertisements: the customer must provide a color proof with digitally delivered masters for color advertisements. Failure to provide such proof shall result in the customer forfeiting claims for compensation due to possible color deviations. 4. Complaints must be asserted by the customer in respect of obvious defects not later than two weeks after receipt of invoice. For non-obvious defects, the customer must issue a complaint not later than one year after publication. If, despite prompt delivery of perfect copy and complaint in good time, the advertising material has been reproduced with defects, the customer may demand a substitute placement appearance of the advertisement (subsequent fulfillment) without defects. Claims for subsequent performance are excluded if they subject the publisher to unreasonable expenses. If the publisher is given a reasonable deadline and allows it to expire, the customer shall have the right to cancel the contract or obtain a reduction in payment to the extent to which the purpose of the advertisement was impaired. Warranty claims from merchant customers expire 12 months after publication of the corresponding advertisement or insert. 5. If defects in the print documents are not immediately apparent but become apparent during the printing process, the customer shall have no claims in respect of inadequate publication quality. 6. Customers failing to abide by the publisher s recommendations regarding the creation and transmission of digital print materials shall forfeit all claims relating to publication of defective advertisements. 7. The customer warrants that all files supplied are free of computer viruses. The publisher is authorized to delete files containing viruses. Such deletion shall not provide the basis for any claims by the customer. The publisher also reserves the right to claim damages if the computer viruses cause further damage at the publisher. 8. The publisher assumes no warranty for the accuracy of the quality or volume of materials (bound inserts, inserts etc.) which the customer claims to have made available. 9 Contact: Advertisement processing: Martina Probst Phone: Fax: ejl-dispo@huethig.de

7 Hüthig Electronic Media Group elektronik industrie defines itself as the leading technical journal for electronic designers in German-speaking countries. The editorial focus is firmly on practical and application oriented articles as well as trend reporting for all relevant industry sectors. Independently researched by an expert editorial team, the contents and material will directly benefit readers in their everyday work. elektronik industrie and its four sister journals form the Hüthig Electronic Media Group under the umbrella of the all-electronics online portal. Advertising customers will find a unique portfolio here that allows them to reach their target group across a range of media, in an accurate and comprehensive manner. AUTOMOBIL-ELEKTRONIK covers the entire value chain in vehicle electronics: from the components and assemblies to software to tools and development techniques. In conjunction with the leading annual AUTOMOBIL-ELEKTRONIK conference in Ludwigsburg, AUTOMOBIL-ELEKTRONIK offers a combination which is unique in the market, thereby providing superior expertise from a technical and business perspective. elektronikjournal is the specialist electronic development magazine for decision-makers. The editorial content and short articles focus on the technical and commercial benefits of products and solutions. Trade journalists sum up the relevant topics in an easy-to-understand and user-oriented way as part of a fresh magazine style. In 2015, the editorial team is focusing on the following eight issues: Internet of Things, Lighting technology + LEDs, Distribution, Measuring technology + sensors, Embedded + wireless, Power, Medical electronics and Electromechanics. Every topic is presented in a comprehensive and sustainable way, from the principles and technologies through to their applications, and from the components through to the final systems. IEE is the implementation and solution-oriented trade magazine for electric automation and drive technology. The range of editorial topics covers the entire automation pyramid, from the control and process level down to the field level. Independently researched and substantiated articles position IEE as the source of information for automation experts in all industrial branches. The modern and attractive magazine particularly addresses investment decisionmakers in machine and system design and project and area management in automation. productronic targets the decision-makers and experts in electronic manufacturing and all professionals dealing with technology development or services in the electronic manufacturing environment. As the opinion and market leader, productronic gathers information and conducts its own research on all aspects of efficient and economical electronic manufacturing The widely acknowledged sector magazine also publishes news and trend reports in both print and online formats. productronic comprehensively reflects the electronic manufacturing industry in German speaking countries. 7 all-electronics.de is the journalistic portal for the five electronic trade magazines from Hüthig GmbH. The portal s main topics are in the areas of electronics development, electronics manufacturing and automation. In addition to up-to-date information and new products, the journalistic work focuses on sound technical articles, background reports and technical knowledge. Users have extensive research options on all-electronics. A list of companies, the job market and the newsletter with 16,500 registered subscribers that is published twice a week round out the offer.

8 Website Profile1 all-electronics.de 1 Website (URL): 2 Profile in brief: all-electronics.de is the media specialist portal for five electronics trade magazines of Hüthig GmbH. The portal focuses chiefly on the topics of electronic development, electronic manufacturing and automation. In addition to up-to-the-minute information and new products, the portal s journalistic focus centers on solid technical articles, background reports and technical knowledge. Contents are initially published online and optimized for the internet, prior to being published in the five Hüthig Verlag electronics trade magazines. The user also has extensive research facilities at hand in the business directory, which contains over 5,000 companies listed by specific industry. And the online presence is reinforced by a newsletter with over 16,500 registered subscribers. The offering is rounded out by an extensive job market featuring positions for skilled staff and executive management in the electronics industry. 3 Target group: The portal s target group is comprised of developers and decision-makers in the electronics industry, as well as automation specialists from all industries. The majority of users are engineers and designers. 4 Publisher: Hüthig GmbH 5 Editorial Contact: Dr.-Ing. Achim Leitner, Editor-in-chief Tel.: achim.leitner@huethig.de 6 Contact Online Advertising: Frank Henning, Advertising Manager Tel.: frank.henning@huethig.de Anja Breuer, Advertising Manager Tel.: anja.breuer@huethig.de 7 Data delivery: Sabine Greinus Tel.: online-dispo@huethig.de Complete Media Kit Facts Traffic 1, visits / month, page impressions / month. minutes average dwell time, newsletter subscribers Content technical articles product reports news interviews videos Channels business components embedded datacom measuring + testing e-manufacturing automation applications dates job market videos all-electronics.de is IVW certified 1 Source: IVW, as of 4/2014, non-search engine traffic 8

9 Website Rates and Advertising FormatsP 1 Rates and Advertising Formats Price in Euros Prices in the trade fair months Ad Format Format in pixels Bookable Channels per month/issue March, October, November Full-Size banner 468 x 60 total rotation 1,685. 1,850. Half-Size banner 234 x 60 total rotation 1,210. 1,320. Superbanner (=Big-Size banner) 728 up to a max. 890 x 90 total rotation 2,460. 2,680. Skyscraper 160 x 600 total rotation 2,200. 2,400. Content Ad 300 x 250 total rotation 3,000. 3,240. Rectangle 300 x 250 total rotation 2,800. 3,050. Wallpaper 728 x 90 and max. 160 x 900 total rotation 4,125. 4,500. Partner-site button in channel 300 x 120 Business, components, embedded, datacom, measuring + testing, e-manufacturing, automation, applications, videos Partner-site button on homepage 300 x 120 homepage 1,530. 1,670. Sponsoring button 870 x 30 total rotation 3,180. 3,470. Flying Ad 240 x 120 total rotation 3,800. 4,300. Microsite/Specials as agreed Link in main navigation + sidebar 1,170. 1,270. Company/Product Video 400 x 280 Company entry, Videos 2,775. * Whitepaper as agreed Whitepaper, Sidebar Sponsored Post Text + max. 5 pictures 1 week integration on home page + archiving min. 1 year 1,850. Newsletter/Sponsoring Ad 660 x 30 bis Newsletter/Content Ad 480 x Newsletter/Skyscraper 160 x ,015. Newsletter/Button 160 x Newsletter/Text Ad image: 150 x 100 pixels text: max. 330 characters Company entry/standard Business directory free Company entry/plus Business directory 285. per year Company entry/pro Business directory 465. per year Company entry/super Pro Business directory 1,850. per year *duration: 1 year 9 All prices in Euros without applicable VAT

10 Website Formats and technical detailsf 1 Bannerformats You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif, a flash banner or java application, the choice is yours. The banner sizes are always displayed within the total rotation, with a maximum of two additional advertising partners in this placement. The only exception to this is the partner-site button. Here, you have the opportunity to reach your target group in even more specific manner by booking a specific channel, e.g. embedded or automation. Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks. Full-Size banner Format: 468 x 60 pixels Price/month: 1,685. / 1,850. * Half-Size banner Format: 234 x 60 pixels Price/month: 1,210. / 1,320. * Superbanner Format: 728 up to max. 890 x 90 pixels Price/month: 2,460. / 2,680. * Skyscraper Format: 160 x 600 pixels Price/month: 2,200. / 2,400. * Content Ad Format: 300 x 250 pixels Price/month: 3,000. / 3,240. * Rectangle Format: 300 x 250 pixels Price/month: 2,800. / 3,050. *

11 Wallpaper Format: 728 x 90 pixels and max. 160 x 900 pixels Price/month: 4,125. / 4,500. * Partner-site button Format: 300 x 120 pixels Price/channel/month: 530. / 575. * Price/homepage/month: 1,530. / 1,670. * Sponsoring button Format: 870 x 30 pixels Price/month: 3,180. / 3,470. * Microsite/Specials Contents: text, video, link, document Price/month: 1,170. / 1,270. * Company/Product Video Format: 400 x 280 pixels File type: flash (FLV), MP4, maximum 5 minutes Price per video: 2,775. Minimum duration: 1 year Whitepaper Format: HTML page Contents: text, logo, download Price/month: 220. / 240. * Sponsored post Contents: Headline, teaser, text, max. 5 pictures Price/month: 1,850. Flying Ad Format: 240 x 120 pixels Price/month: 3,800. / 4,300. * * Increased price before trade fairs, see page 9 All prices in Euros without applicable VAT. All banner formats up to a max. of 50 KB. File type for banner ad:flash, jpg, gif 10/11

12 Over 16,500 subscribers!** 2015 Newsletter Profile1 1 Name: all-electronics.de-newsletter 2 Profile in brief: Each Tuesday and Thursday, our weekly newsletter is sent to over 16,500 subscribers. In addition to current news, the newsletter features new product releases as well as expert editorial contributions for the various trade channels. 3 Target group: The portal s target group is comprised of developers and decision-makers in the electronics industry, as well as automation specialists from all industries. The majority of users are engineers and designers. 4 Frequency: 2 x per week, on Tuesday and Thursday 5 Editorial Contact: Dr.-Ing. Achim Leitner, Editor-in-chief Tel.: achim.leitner@huethig.de 6 Contact Online Advertising: Frank Henning, Advertising Manager Tel.: frank.henning@huethig.de **publisher s claim Anja Breuer, Advertising Manager Tel.: anja.breuer@huethig.de 7 Data delivery: Sabine Greinus Tel.: online-dispo@huethig.de 12 Sponsoring Ad Format: 660 x 30 to 90 pixels Price/issue: 825. / 900. * File type: gif, jpg Button Format: 160 x 80 pixels Price/issue: 530. / 580. * File type: gif, jpg Content Ad Format: 480 x 150 pixels Price/issue: 765. / 835. * File type: gif, jpg Skyscraper Format: 160 x 600 pixels Price/issue: 930. / 1,015. * File type: gif, jpg Text Ad (image + text) Image: 150 x 100 pixels Text: max. 330 characters Price/issue: 765. / 835. * File type: gif, jpg * Increased price before trade fairs, see page 9 All prices in Euros without applicable VAT

13 Website Business directory Business directory Take advantage of location benefits on the internet too: present your company with a company entry within your industry sector. An entry in our business directory guarantees constant presence when prospect customers are searching. You can update or otherwise modify your company entry at any time. Standard Plus Pro Super Pro Display your company entry for relevant search results contact Link with your product reports, specialist articles, news, dates Telephone and fax numbers Link to the website Company logo Product range (free text up to 1,500 characters) Highlighting in search results Placement of your company entry in the promotional box New company entries Company portrait (free text up to 1,500 characters) Special contact person with name, and telephone number Links to sales offices or branches 5 additional pieces of information as file, up to max. 10 MB e.g.: Presentations, brochures, texts or images White paper for 1 year 1x Text Ad or Content Ad in all-electronics newsletter Price / year Free ,850. All prices in Euros without applicable VAT 13

14 Job Market Looking for specialists? Find qualified employees in Hüthig electronic media! Do you have vacancies to fill and are looking for qualified employees? Take advantage of the combined media power of Hüthig electronic media! You ll have various options to address potential candidates for a special position or for your company. 1. Online: your employment offer on 2. Online and print in combination 3. Your print job advertisement in our media You ll reach pure target groups, for example: Managers and engineers in electronics development and manufacturing, as well as in mechanical and plant engineering Designers Electronics developers Decision-makers and experts from the electronics industry Automation experts 14 Combine our magazines to meet your precise needs. Virtually every single reader of our media could be the right one for your company! Prices Print and Online:* Online only 480. Job vacancy ad in 2 magazines, 1/1 page + online 3,150. Job vacancy ad in 3 magazines, 1/1 page + online 4,490. Job vacancy ad in 2 magazines, 1/2 page + online 1,820. Job vacancy ad in 3 magazines, 1/2 page + online 2,490. Prices Print:* Job vacancy ad in 2 magazines, 1/1 page 2,800. Job vacancy ad in 3 magazines, 1/1 page 4,200. Job vacancy ad in 2 magazines, 1/2 page 1,500. Job vacancy ad in 3 magazines, 1/2 page 2,250. * Prices not eligible for discount. Prices do not include applicable statutory VAT.

15 General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising 1 Validity, Exclusion 1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable, together with the publisher's price list valid at the time the contract is concluded, whose regulations constitute an essential element of the contract. The validity of any General Terms and Conditions of the contracting party, to the extent that they do not correspond to these General Terms and Conditions, is excluded. 2. These General Terms and Conditions apply equally to orders for supplements. Supplements shall only be accepted by the publisher following submission of a sample and checking by the publisher. Offer, Conclusion of Contract 1. Orders for advertising material may be made in person, by telephone, in writing, by fax, by or via the internet. The publisher is not liable for transmission errors. 2. A contract shall not be deemed to have come about until the publisher issues an order confirmation in writing. The price list valid at the time the order is placed shall apply. 3. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall conclusion of contract. This particularly applies if their contents violate laws or official stipulations, or were considered objectionable by the German Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents. 3 Contract Implementation 1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising material. 2. The customer shall in good time supply the publisher with all content, information, data, files and other materials ( copy") that are necessary for the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmitted digitally to the publisher (e. g. by CD-ROM or ) it must be exclusively in locked files, i.e. in files in which the publisher is unable to alter the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e. g. in files saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete files containing computer viruses. No claims on the part of the customer shall derive from such action. In addition, the publisher reserves the right to bring claims for compensation in the event that computer viruses result in additional damage to the publisher. The publisher shall immediately demand replacement of clearly unsuitable or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the publisher. The obligation to store all documents which are sent expires three months after publication of the respective order. 3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to originally agreed versions requested by the customer or for which the customer is responsible. 4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material. 5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and disseminated. 6. The design and labelling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication. Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertising materials as advertisements if they are not recognizable as such. 7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the customer by regular mail (even if said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no responsibility for the safekeeping and timely forwarding of the offers. 8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them at short notice to suit the production run. 9. Orders may only be cancelled in good time, no later than the advertising deadline, and in writing, by fax or by . Customers must pay for advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancellation notification, in accordance with statutory regulations. 10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication per the currently valid price list. 11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts, bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agencies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that said advertising agency is responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of doubt the contract shall arise with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate. 4 Prices, Conditions of Payment, Discounts 1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days of receipt of notification of any price increase. 2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year ("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the placement of the first advertising material. 3. If an order is extended, the customer shall be entitled to a retroactive discount, provided that the basic order was originally eligible for a discount. Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume, the excess discount granted shall be subsequently invoiced to the customer. 4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called prenotification deadline after the SEPA Core Direct Debit has been shortened to six days. In the event of payment default, dunning and collection expenses shall be charged to the contracting party. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall be authorized, to include during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publication of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may be corrected by the publisher within six months of issue. 5. All prices exclude statutory VAT amounts on the day the invoice is issued. 6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively should the tax authorities confirm that the advertising order is subject to taxation. 7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a discount if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circulation quoted in the price list or elsewhere, or if no circulation is specified falls short of the average circulation sold (if sales figures are not available, then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the customer to a discount if a specified circulation was underachieved by at least 20%. Any other entitlement to price reductions on contracts is excluded if the publisher has notified the customer of the reduction in circulation in such timely manner that the customer was able to withdraw from the contract prior to publication of the advertising material. Said entitlements to price reductions for customers who are business persons lapse 12 months after publication of the advertising material. 5 Warranty for Defects 1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions. 2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these General Terms and Conditions or the price list. 3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. The customer must lodge complaints regarding non-obvious defects not later than one year following publication of the relevant printed material. In the event the advertising material has been reproduced with defects despite prompt delivery of error-free copy and complaint in good time the customer may demand a substitute placement appearance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was adversely affected. The entitlement to subsequent fulfillment is excluded if the publisher would incur disproportionate costs as a result. In the event the publishing company is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material. 4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the additional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw attention to said errors in good time prior to publication of the next placement. 5. The publisher accepts no responsibility for the accuracy of the quantities or qualities of the material that the customer claims to have supplied (bound inserts, supplements etc.). 6 Liability 1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from delays, breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion shall not apply in the event of intent or gross negligence on the part of the publishing company, its representatives and vicarious agents, or in the event of ordinary negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or in the event that the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross negligence by the publishing company, its representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise in connection with injury to life, limb or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal liability of its salaried and non-salaried employees, representatives, bodies and vicarious agents. All claims for damages against the publisher expire 12 months after the point in time at which the customer became aware or should have become aware of the circumstances substantiating the claim. 2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to fulfill the order; no claims for damages shall arise from this. 7 Granting of Rights The customer warrants that it holds all rights necessary for the placement, publication and dissemination of the advertising material. The customer grants the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, dissemination, transmission, dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media. Storage of Customer Data Within the scope of business relations, the publisher stores customer data with the help of electronic data processing in accordance with the statutory provisions of the Federal Data Protection Act. The publisher shall be entitled to forward gross advertising sales and comparable relevant data of the customer at the product level for publication purposes to companies whose business is the collection and evaluation of such information. This data will be aggregated there and communicated to the market in anonymized format. Place of Performance, Place of Jurisdiction The Law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding conflict of laws. The place of performance is the publisher s registered office. The place of jurisdiction for lawsuits against merchants, legal persons under public law or special funds under public law shall be the publisher s registered office. As of: August

16 Special Edition 90 Years of Hightech & Innovation 90 Years of Hightech & Innovation The success stories of the world market leaders and hidden champions THE OCCASION Hüthig Verlag is celebrating its 90 th anniversary in Publisher Dr. Alfred Hüthig ( ) took a chance in 1925, in the midst of the eventful golden 20s, founding his own company a true entrepreneur. The company turned out to be a great success. Dr. Alfred Hüthig built the publishing house carrying his name into one of the largest and most successful specialist publishers in Germany and Europe. Since 1999, Hüthig Verlag has been part of the Süddeutscher Verlag media group in Munich and remains one of the largest providers of specialist publications. THE SPECIAL EDITION This anniversary is reason enough to reflect on this long history, focusing on innovations and technical advancements in German and international industry during this time as part of an exclusive special issue.

17 CONTENT & CONCEPT The range of content starts with a historical industrial summary which presents everything from the development of structured mass production and automation through electronics, information technology and the paradigm shift towards Industry 4.0. This is followed by the two main sections of the special edition. First, we present producers and brands which have written, and continue to write, success stories with their products and services. This also includes the engineering that made German products among the best in the world with their typical innovative and high-quality characteristics. Last but not least, there is a section which focuses on prospects going forward and the future. Everything will be networked - people, machines, vehicles. And there are new players making the headlines - Google, Apple and co. Will they turn the screw on traditional industry? What are the strategies of Bosch, Volkswagen & co.? It is a fight between systems. YOUR ADVANTAGES Seize this one-off opportunity to secure your spot in this exclusive special edition. TOP topics 200 pages of success stories, trends and future prospects TOP circulation 100,000 copies* TOP distribution Decision-makers from mechanical engineering, the automobile industry as well as other attractive branches of industry. Part of the circulation is also earmarked for selected mainstream press sales points at stations and airports as well as on-board offerings with selected airlines. Magazine format: DIN A4 (210 mm wide, 297 mm high) DATES Date of publication: October 08, 2015 Advertising deadline: September 08, 2015 Editorial deadline: August 31, 2015 Secure your spot in this unique publication today and request a tailored offer. CONTACT PERSON: Frank X Henning, Tel , frank.henning@huethig.de This special edition is not IVW certified. * Publisher s statement 16/17

18 Address rental Customer acquisition with TOP decision-maker addresses We offer you an exclusive database which is up-to-date and highly specific to different target groups. We constantly check our data as we view intensive contact with our readers and delivering on their requirements as decisive quality factors. Our database now includes over 500,000 qualified addresses. This data pool can be filtered to ensure that your desired target group is precisely reached. Boost your sales success and tap new revenue potential with the targeted and customized addressing of these decision-makers via a post mailing. Your advantages High quality and up-to-date addresses: Ensured by regularly sending out trade publications to readers as well as continuous address cleansing and qualification Personalized address: Decision-makers on the 1 st and 2 nd management levels as well as specialists Flexible use of addresses: Single, multiple or constant use Billing based on net quantity used: Compared against your database Wide-ranging selection options Sector Decision-maker by position and function Readers of specific trade publications Number of employees Region (post code/nielsen) Advantages of post mailings Measurable feedback Ideal advertising medium for acquiring new customers Wide-ranging and flexible design options for the mailing content Attention-grabbing through personalization within the advertising message Ideal for integrating into a cross-media advertising campaign Temporal flexibility for the date of dispatch What our customers say We regularly use the decision-maker addresses from Hüthig Verlag for acquiring new trade fair visitors through mailings as we are able to precisely filter our core target group using the many selection options. The feedback to the mailings to date has substantially exceeded our expectations. Waltraud Speicher, Managing Director of Meorga GmbH

19 Address conditions and general conditions Address conditions: Company address with contact person for one-off use for a postal mailing: per address Company address without contact person for one-off use for a postal mailing: per address Discount for multiple use: 10% from 2 nd use, 15% from 3 rd use (multiple use has to be declared with initial order) Database/selection flat-rate: Minimum order volume: (incl. database/selection flat-rate) Minimum order: 70% of the delivered addresses (in an address comparison) All prices are net plus VAT. General conditions: Addresses are approved for rental for postal mailings, it is however not possible to purchase the addresses. Only the party reacting to the mailing is passed over into the ownership of the advertising party. The addresses themselves are not directly handed over to the advertising party. The further processing has to be carried out by a third party (print marketers or data processors). The address price is independent to the number of selection criteria. Optional full service We take care of EVERYTHING! Advice We advise you regarding selecting the target groups, determine the potential of your desired target group in a completely non-binding and free-of-charge service, and if requested produce an offer for full-service solutions. Address comparison We compare the rented addresses to your existing customer base. Production We take on the printing of the advertising, no matter whether standard or special formats. Mailing service We take on the packing of the advertising material, optimize postage and are responsible for dispatching the mailing. Creation In close cooperation with you, we develop the advertising concept and take on the design and realization of the advertising material. Test mailing Test us! Small numbers of addresses are possible for a test in order to ensure greater planning certainty for your mailing. We inform you of the potential of your desired target group free-of-charge and without obligation. Get in touch with me: Alexander Zöller Tel.: Fax: alexander.zoeller@huethig.de 18/19

20 Circulation and Distribution Analysis 2 1 Circulation monitoring: 2 Circulation analysis: Average annual number of copies per issue (July 1, June 30, 2014) Print run: 18,571 Number of copies actually distributed: 17,309 including abroad: 1,741* Distribution by Nielsen areas Nielsen area 1 Hamburg, Bremen, Schleswig-Holstein, Lower Saxony Nielsen area 2 North Rhine-Westphalia Percentage of copies actually distributed % copies , ,083 3 Geographical distribution analysis:* Economic region Percentage of copies actually distributed % copies Germany ,568 Nielsen area 3a Hesse, Rhineland-Palatinate, Saarland Nielsen area 3b Baden-Wuerttemberg Nielsen area 4 Bavaria , , ,409 Abroad of which Austria and Switzerland ,741 1,549 Nielsen areas 5-7 Berlin and the new federal states ,557 Number of copies actually distributed ,309 Number of copies actually distributed Germany ,568 * publisher s statement 20

21 3-E Recipient Structure Analysis 1.1 Industries/economic sectors WZ 2008 Code Recipient groups (according to classification of the economic sectors 2008) 26.5, 33.2, 27.9, 35 Industrial electronics, process automation, measuring, controlling and regulating technology, electricity supply systems, batteries Proportion of copies actually distributed % Recipients , Mechanical engineering , , 32.5 Medical electronics , Engineering offices 6.8 1, Electronic parts 6.5 1, White goods, electrical devices 6.2 1, Data processing , 30 Automobile construction, vehicle construction, transportation Telecommunications technology, navigation Consumer electronics Other industries Actual distribution ,309 21

22 3-E Recipient Structure Analysis 1.2 Size of Business Unit 2.1 Job feature: field of activity Proportion of copies actually distributed % Recipients 1-49 employees , employees , employees , and more employees ,444 Copies actually distributed , Job Feature: Position in company Proportion of copies actually distributed % Recipients Skilled staff ,643 Department head, division manager, project management ,335 Executive management ,760 Other positions Copies actually distributed ,309 Electronics development including: technical management in small companies, emphasizing electronics development electromechanical design, measurement and control technology, engineering Proportion of copies actually distributed % Recipients , ,516 2,188 Quality assurance, test bench ,821 Purchasing, sales, marketing, project management 6.7 1,160 Other functions Copies actually distributed ,309 22

23 Your contacts and representatives PUBLISHER Hüthig GmbH Im Weiher 10 D Heidelberg Phone: Fax: Internet: ADvertising Advertising manager: Frank Henning Phone: Fax: Advertising assistants: Susanne Kemptner Phone: Fax: Georgia Köhler Phone: Fax: Advertisement processing: Martina Probst Phone: Fax: Editorial Team Hüthig GmbH Justus-von-Liebig-Str. 1 D Landsberg Phone: Fax: Editor-in-chief: Dr. -Ing. Achim Leitner Phone: Fax: achim.leitner@huethig.de Dipl.-Ing. Andrea Hackbarth Phone: Fax: andrea.hackbarth@huethig.de Dipl.-Techn. Red. Ina Susanne Rao Phone: Fax: ina.rao@huethig.de Editorial assistant/printed excerpts: Waltraud Müller Phone: Fax: waltraud.mueller@huethig.de Sales representatives: Switzerland, Liechtenstein Hüthig GmbH Holger Wald Im Weiher 10 D Heidelberg Phone: Fax: holger.wald@huethig.de Austria, Great Britain, Ireland, USA, Canada Marion Taylor-Hauser Max-Böhm-Ring 3 D Eckersdorf Phone: Fax: taylor.m@t-online.de 23

24 T Schedule and Editorial Calendar Issue Trade fairs Topic background Main topics covered 1 Internet of Things DP: Feb. 19, 2015 AD: Jan. 27, 2015 ED: Dec. 24, 2014 Circulation: 20,000 Embedded World Nuremberg Feb , 2015 Mobile World Congress Barcelona Feb , 2015 Every device is evolving into a smart device and receiving an IP address: Many new services can be developed thanks to the networking of even simple devices. Industry associations anticipate that this will result in enormous growth. It is clear that the corresponding devices will usually need to combine sophisticated embedded technologies with wireless networking, as well as with sensors and a cloud service running in the background. Internet of Things Sensors and signal processing Microcontrollers, CPUs and DSPs Board products and displays Wireless, networking and cloud Low power design Energy harvesting, batteries and supercaps Electricity supplies, plugs and casings 2 Lighting technology + LED DP: Mar. 19, 2015 AD: Feb. 24, 2015 ED: Jan. 27, 2015 Circulation: 20,000 Energy saving lamps and LEDs have been given a substantial boost with the phasing out of conventional light bulbs. In addition, LED light sources open up many new design options. This special issue offers an overview of modern light sources, their energy supply, cooling concepts through to sensors and controllers in other words, the background knowledge required to develop the perfect lamps for respective applications. Lighting technology + LEDs LEDs, OLEDs, CFLs and other light sources LED drivers and CFL starters Power supply systems Sensors and measuring technology Controllers (ICs and modules) Cooling elements, casings and cables Distributors, service providers and EMS 3 Distribution DP: Apr. 16, 2015 AD: Mar. 20, 2015 ED: Feb. 20, 2015 Circulation: 20,000 Modern electronic distribution is much more than just a sophisticated logistics service, even catalog distributors nowadays employ field application engineers and operate complex online portals. Specialist distributors offer design-in support as well as wide-ranging support for the developers. The issue provides an insight into the world of the distributors and shows their wide-ranging offerings. Distribution Strategy and trends Supply chain management Services and design-in support Tools for developers and procurement personnel Quality management Product overviews / line cards 4 Measuring technology + sensors DP: May 13, 2015 AD: Apr. 17, 2015 ED: Mar. 18, 2015 Circulation: 20,000 Sensor + Test Nuremberg May 19-21, 2015 Sensor + Test is a fixture in the calendars of all user industries which require an increasing number of sensors, measuring and test systems for the development and production of their products. This issue picks up on the corresponding innovations and reports on everything from individual sensors and the required components through to measuring systems and development tools, as well as the range of topics covered by the trade fair. Measuring technology + sensors Sensors and sensor ICs Analog and mixed signal ICs Signal processing, analog front-ends and DSPs Lab measuring technology Modular measuring technology Cables and connectors Simulators, emulators, debuggers 5 Embedded + wireless DP: Jun. 18, 2015 AD: May 22, 2015 ED: Apr. 22, 2015 Circulation: 20,000 Embedded systems are built into almost every device nowadays: They control and regulate device functions and often communicate with the user, no matter whether in white or brown goods, in industrial control, automotive or medical technology. The editorial team provides an overview of components and board products, tools and software as well as suitable input methods and displays. Many innovations from Embedded World are also included. Embedded + wireless Microcontrollers, CPUs and DSPs Analog and digital ICs, FPGAs Computer-on-modules, industrial computers Hardware and software development Operating systems, virtualization Electricity supplies, plugs and casings WLAN, Bluetooth, Zigbee etc. Special: Displays 6 Power DP: Sep. 10, 2015 AD: Aug. 18, 2015 ED: Jul. 27, 2015 Circulation: 20,000 Energy consumption is becoming an increasingly important focus and developers now have to devote particular attention to the topics of power electronics and electricity supply. The editorial team reports on new developments in power semiconductors and passive components, products for thermal management, new materials and sensors as well as power quality and energy management. Power Power components and power modules Power supplies and energy storage Power quality and energy management Passive components Cables, plugs and casings Heat management Measuring and testing technology 7 Medical electronics DP: Oct. 08, 2015 AD: Sep. 15, 2015 ED: Aug. 18, 2015 Circulation: 10,000 Compamed/ Medica Düsseldorf Nov , 2015 Compact overview of the entire range of electronics solutions for medical technology: This issue showcases their use in numerous specialist articles. The focus is on components for medical electronics such as analog and digital ICs, DSPs, sensors, energy supplies, displays, electromechanical components, software and measuring technology as well as the corresponding norms and standards. Medical electronics analog and digital ICs, MCUs and DSPs Energy supply systems Embedded systems and displays Sensors and drive technology Passive and electromechanical components, optoelectronics Communication and software development Security, testing and certification 8 Electromechanics DP: Nov. 12, 2015 AD: Oct. 20, 2015 ED: Sep. 22, 2015 Circulation: 20,000 SPS IPC Drives Nuremberg Nov , 2015 Electromechanics are used in all areas of industry. Whether cables, wires and relays in automobiles, electromechanical components in medical electronics or connectors and casings for industrial electronics and automation technology little is possible without them. elektronikjournal provides an overview of the electromechanical components and systems in all relevant target markets. Electromechanics Cables, terminals and connectors Switches and push buttons Relays Enclosure technology Heat management and air conditioning Electric drives DP = Date of publication, AD = Advertising deadline, ED = Editorial deadline 24/25

25 Editorial department: Dr.-Ing. Achim Leitner Editor-in-chief Dipl.-Ing. Andrea Hackbarth Editor Dipl.-Techn. Red Ina Susanne Rao Editor Waltraud Müller Editorial assistant For further contact details see page 21 Advertising department: Frank Henning Advertising manager Susanne Kemptner Advertising assistant Georgia Köhler Advertising assistant Marion Taylor-Hauser Austria, Great Britain, Ireland, USA, Canada Holger Wald Switzerland, Liechtenstein