Malerblatt meinungsstark fundiert multimedial Media Kit 2016

Transcription

1 Malerblatt meinungsstark fundiert multimedial Media Kit 2016 Trade Magazine 3 Website 20 Newsletter 23 Trade-Fair Issue Farbe, Ausbau & Fassade 15

2 Contents Page In-house contacts TRADE MAGAZINE Portrait 5 Circulation and Distribution Analysis 6 Readership Analysis 7 Rate Card 9 Editorial Schedule 14 WEBSITE malerblatt.de 20 malerblatt-wissen.de 21 NEWSLETTER 23 Advertising Manager Carola Gayda Phone carola.gayda@konradin.de Account Manager Marion Binder Phone marion.binder@konradin.de Editor-in-Chief Martin Mansel Phone martin.mansel@konradin.de Order Management Henrike Henke Phone henrike.henke@konradin.de Konradin Medien GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany Advertising fax

3 Media Brand Malerblatt As a modern trade journal, Malerblatt is distinguished by its profound and opinion-forming reporting. The layout is clear, uncluttered and well-structured. This enables the reader to quickly and easily absorb information. For advertisers, the clear layout provides an ideal space for optimal advertising placement. With its multimedia platform, Malerblatt meets the diverse needs of the market and serves the complete range of media solutions, from print and online advertising to webinars and beyond. Malerblatt Internet Guide The Internet guide contains a collection of relevant industry websites and apps. The e-paper and online database with user-defined Google search at perfectly round off the portfolio of the print version. NEW Malerblatt plus Exclusive supplement, tailor-made for our customers, combined with the Malerblatt know-how results in target-group communication at the highest level. 3

4 Herzlich willkommen zum Malerblatt Wissens-Check. Hier kannst Du Dein Wissen als Maler testen und Dich spielerisch auf Deine Prüfung vorbereiten. Media Brand The online portal for modern painting and plastering companies: a wide range of possibilities, complementing the trade magazine. Wissens-Check starten Einloggen Hier registrieren Mehr über Malerblatt App Malerblatt Wissens-Check Free app for painters as preparation for the exams and as knowledge check. and more Market Research Malerpanel: Twice a year, Malerblatt conducts market surveys on trends and current topics in the industry. The cross-company knowledge platform with topical information and basic knowledge for all topics relevant to the industry. Newsletter Malerblatt News The Malerblatt newsletter is distributed every Wednesday in between the printed issues and delivers topical industry news for free. Social Media News, interesting & extraordinary facts from the industry. 4

5 1 Portrait 01 Title: Malerblatt 02 In brief: Today, the market expects craftsmen to be flexible, to have professional information at their fingertips and to be able to work with the new media. Malerblatt s primary mission is to provide allround support for painters and plasterers, whether through its printed issues or online via the Internet. Magazine, website, newsletter, app, Malerblatt-WISSEN an information package that offers well researched articles as well as up-to-the-minute reports to give its users an edge over their competitors. 03 Target group: Painters, plasterers, interior decorators, building contractors, renovation companies, decorators merchants, the supply industry, colleges, associations 04 Frequency: 12 issues per year 05 Format: DIN A4 06 Year: 87th year Subscription price: Annual subscription: Germany Abroad Organ: Organ of the national guilds of Rhineland-Palatinate, Hessia, South Baden 09 Memberships: 10 Publishing house: Konradin Medien GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Carola Gayda, Advertising Manager 13 Editors: Martin Mansel, Editor-in-chief Phone Andreas Ehrfeld, Phone andreas.ehrfeld@konradin.de Susanne Sachsenmaier-Wahl susanne.sachsenmaier@konradin.de Susanne Wierse susanne.wierse@konradin.de 14 Pagination analysis 2014 = 12 issues Circulation: 1,052 pages = 100.0% Editorial section: 804 pages = 76.4% Advertising section: 248 pages = 23.6% of them: Classified ads: 2 pages Bound inserts: 26 pages Loose inserts: 27 pieces 15 Content analysis of editorial content pages = 100.0% Currently 94 pages = 11.7% Shape & Color 61 pages = 7.6% Technology & Materials 154 pages = 19.2% Dry Construction & Interior Space 62 pages = 7.7% Business & Market 148 pages = 18.4% Education & Further Training 92 pages = 11.4% Malerblatt-Special 86 pages = 10.7% Associations, Books, Events pages = 5.3% Others 64 pages = 8.0% 5

6 2 Circulation and Distribution Analysis 01 Audited by: 02 Circulation analysis: Average copies per issue (July 1, 2014 to June 30, 2015) Print run: 19,700 Actual circulation: 19,625 of them abroad: 436 Copies sold: 8,281 of them abroad: 343 Subscriptions: 4,566 of them for members: Retail sale: Other sales: 3,715 Free copies: 11,344 Residual/archive copies: Geographical analysis: Share of actual circulation Economic area % Copies Germany ,189 Abroad comprising Austria Switzerland other foreign countries Actual circulation , Circulation by postcode regions: Percentage of actual circulation Postcode 2 8.5% = 1,631 copies PLZ 4 Postcode 4 Osnabrück 11.9% = 2,283 copies Dortmund Düsseldorf Postcode 5 9.8% = Köln PLZ 5 1,881 copies Postcode % = 1,938 copies Postcode % = 3,531 copies Mainz Saarbrücken Hamburg Bremen Frankfurt PLZ 6 Stuttgart PLZ 7 PLZ 2 Hannover PLZ 3 Kassel Nürnberg Schwerin Magdeburg Erfurt PLZ 9 PLZ 8 München Berlin Potsdam Leipzig Dresden PLZ 0 Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Total circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group PLZ 1 Postcode 1 4.6% = 883 copies Postcode 3 9.2% = 1,765 copies Postcode 0 9.1% = 1,746 copies Postcode 9 8.9% = 1,708 copies Postcode 8 9.5% = 1,823 copies 6

7 3 Readership Analysis 1.1 Industries/industrial sectors: recipient groups Readers per copy Acc. to classification of industrial sectors 2008 % Proj. ca. Painting companies, total ,880 without shop premises ,260 with shop premises ,620 Plastering companies 8.7 4,840 Building industry 5.2 2,890 Paint supply trade 3.6 2,000 Painter buying co-operatives, dealers in paints, varnishes, wallpapers, wall and floor coverings, home fabrics, materials, tools and devices. Supply industry/trade 2.8 1,560 Paints, varnishes, coatings, plaster, wall and floor coverings, home fabrics, materials, tools and devices. Schools, vocational schools, institutes 4.0 2,220 Federations/guilds Others 4.8 2,670 Such as interior decorators, restoration, building protection, exhibition stand construction, shopfitting 1.2 Company size: Readers per copy % Proj. ca. 1 2 employees , employees , employees , employees , employees 9.5 5, employees 3.6 2, and more employees 2.4 1,330 No information , Reader details: Readers per copy Position in company % Proj. ca. Owner/partner/managing director ,650 Plant manager/head of department/master craftsman ,510 Technical employee/master craftsman ,010 Commercial employee 4.4 2,450 Specialist teacher/lecturer 2.0 1,110 No information ,620 No information ,620 7

8 3 Readership Analysis 2.2 Socio-demographic details: Readers per copy 1 Education/training % Proj. ca. Painter with master s certificate ,540 Painter with journeyman s certificate 7.2 4,010 Plasterer with master s certificate 7.2 4,010 Plasterer with journeyman s certificate 2.8 1,560 Business economist, commercial training 9.5 5,280 Engineer 3.6 2,000 Other 4.0 2, , Age: Share of readers % Proj. ca. Under 30 years 3.6 2, to 39 years , to 49 years , to 59 years , years and older ,840 No information 3.2 1, , Other: Readers per copy Service portfolio of the companies: % Proj. ca. Coating, painting ,300 Wallpapering, wall covering ,650 Facade works ,210 Insulating ,220 Floor coating ,560 Floor covering ,450 Plaster and stucco work ,540 Thermal insulation systems ,570 Dry construction ,470 Scaffolding ,170 Decoration with home textiles, interior decorating ,510 Corrosion protection ,510 Concrete repair ,060 Church painting, restoration, gilding ,410 Roof coating ,860 Stretched ceilings ,200 Sun protection 9.2 5,100 Multiple answers % = 55,620 Summary of the survey method: 1. Method: Readership analysis by telephone survey sample survey 2. Population: 21,914 = 100.0% Not included in the study: 719 = 3.3% 3. Sample: 251 net interviews 4. Target persons of the study: readers per copy (RPC) 5. Study period: June/July Survey completed by: Foerster & Thelen, Bochum Contact: Andrea Stegemann, market/media research, phone

9 Rate Card No. 59 (Prices valid as of , in, plus VAT) Magazine format: 210 mm wide x 297 mm high, DIN A4 Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, perfect binding Charges: No discounts Position: Price for cover pages and other guaranteed positions: 20% surcharge on relevant b/w price. Colour: See page 10 for colour surcharges. Print colours (CMYK) in accordance with ISO , other colours treated as spot colours. Metallic and phosphoresent colours on request. Discount: For orders within any 12 months (insertion year). No discount on colour and bleed surcharges and loose inserts. Discounts apply to bound inserts (1 insert = 1/1 advertising page). Repeat discounts: Quantity discounts: 3 ads 6 ads 9 ads 12 ads 18 ads 5% 10% 12.5% 15% 20% 3 pages 6 pages 9 pages 12 pages 18 pages 5% 10% 12.5% 15% 20% Contact: Advice, booking: see contacts on page 2 Order confirmation, invoices, vouchers: Order management Henrike Henke Phone henrike.henke@konradin.de Data delivery: Use our ad portal at to submit your data online 1. PDF ads (automatic preflighting), 2. Native file (via upload mask, please compress data) Enquiries: phone (8:00 a.m. to 5:30 p.m.) See page 13 for technical details Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no. DE Classified ads and special ad formats: Sales/job offers/miscellaneous Jobs wanted Buyers guide/supplier s directory Special ads product of the month see page 13 Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and conditions are available on the Internet at We would be happy to send you a copy on request. 9

10 Rate Card No. 59 (Prices valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2c 3c 4c Formats: width x height in mm Trim: add 3 mm to each side Total Colour Total Colour Total rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed 1/1 page 5, , , , , , x x 297 2/3 page 3, , , , , , land. 4col port x x x x 297 1/2 page 2, , , , , , land. 4col port. 2col 188 x x x x 297 1/3 page 1, , , , , , land. 4col port x x x x 297 1/4 page 1, , , , , land. 4col port. 2col port. 1col 1/8 page , , , , land. 4col land. 2col port. 1col 188 x x x x x x x x x 56 1/16 page in advertising section land. 2col port. 1col 92 x x 65 not possible 1/32 page in advertising section port. 1col 44 x 32 not possible Bleed surcharge Surcharge for each spot colour: up to ¼ page , up to 1/1 page 1, No discounts on surcharges. 10

11 Rate Card No. 59 (Prices valid as of , in, plus VAT) Bound inserts Prices by grammage (qualifies for discounts, 1 insert = 1/1 page of advertising) Width x height in mm Conditions/ technical details Quantities/ deadlines Quantity 1 leaf = 2 pages 1.5 leaves = 3 pages gsm 5, , gsm 6, , untrimmed 216 x 305 Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning of bound inserts depends upon the technical possibilities. Bound inserts on substrates other than paper on request. 2 leaves = 4 pages 9, , x leaves = 5 pages 12, , leaves = 6 pages 13, , x leaves = 8 pages 15, , x 2 leaves Bound inserts must be delivered untrimmed and the first page is to be marked. Multi-leaf bound inserts must be delivered in folded condition and closed along the back edge, that is in the direction of insertion. Additional effort, such as folding and gluing work, will be charged for. Quantity: 20,500 copies Delivery 7 days after advertising deadline Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample. Trimming diagram: 297 mm trimmed 305 mm untrimmed 4-sided 216 mm untrimmed 3 mm fold (gutter) 210 mm trimmed cutting edge 3 mm each 432 mm 5 mm 3 mm 297 mm trimmed 297 mm trimmed 305 mm unntrimmed 6-sided 216 mm untrimmed 3 mm 210 mm trimmed fold (gutter) 209 mm 195 mm 206 mm cutting edge 3 mm each 620 mm fold 195 mm 5 mm 3 mm Delivery address for bound inserts: at advertiser s expense to: Konradin Druck GmbH Kohlhammerstraße Leinfelden- Echterdingen, Germany Delivery note: For Malerblatt, issue (no.) Delivery times: Mon.- Fri. 7:00 a.m to 6:00 p.m. Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) 11

12 Rate Card No. 59 (Prices valid as of , in, plus VAT) Loose inserts Prices by grammage (no discounts) Conditions/ technical details Delivery address Formats/ quantities/ dates Per 1,000 copies, incl. postage up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g up to 50 g Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning depends upon the technical possibilities. Loose inserts are inserted loosely, they must consist of one single piece. The first page should be marked. Multi-leaf loose inserts must be delivered in folded condition and closed along the back edge, that is in the direction of insertion. Additional effort, e.g. folding work, will be charged for. A free insertion note will appear in the advertising section. At advertiser s expense to: Lettershopservice GmbH Steinbeisstraße Fellbach, Germany Delivery note: For Malerblatt, issue (no.), Delivery times: Mon. - Thu. 8:00 a.m to 5:00 p.m. Fri. 8:00 a.m. to 4:00 p.m. Euro-pallet dimensions: 80 x 120 cm, (max. height 110 cm) Format: max. 200 mm wide x 290 mm high Quantity: 20,000 copies Delivery deadl.: By the 20th of the previous month Prices for heavier inserts and inserts on thin paper or other materials are available on submission of a sample. Prices are per thousand copies, rounded down to the nearest thousand. Tip-ons Price plus cost of carrier advertisement or bound insert Per thousand copies, including postage, plus gluing costs Delivery address Postcard Required quantity: 20,700 copies Other advertising materials, eg. booklets, CDs, DVDs, samples are priced as loose inserts. Required quantity: on request Gluing costs: By machine per thousand. Machine gluing requires gluing edge parallel to binding edge, a min. of 1 cm and a max. of 7 cm from the binding edge. Height may vary. In other cases, including angled positioning: Manual gluing per thousand. Gluing costs: On request on submission of a binding sample. Gluing requires gluing edge parallel to binding edge, a min. of 2 cm and a max. of 7 cm from the binding edge. Height may vary. Required quantity: on request Delivery at advertiser s expense: Konradin Druck GmbH Kohlhammerstraße Leinfelden- Echterdingen, Germany Delivery note: see top adhesive edge 70 mm Insertion direction 12

13 Rate Card No. 59 (Prices valid as of , in, plus VAT) Classified ads, buyers guide, product of the month Classified ads Basic rate b/w 4c no discounts Sales/job offers/miscellaneous 1 col., 44 mm wide, per mm Jobs wanted 1 col., 44 mm wide, per mm Box fee incl. forwarding postage Included in the price: publication on Buyers guide/ suppliers directory Basic rate b/w 4c no discounts 1 col., 44 mm wide, per mm Freely selectable section heading, minimum run time 1 year. Activation and termination is only possible at the start of each quarter. Billing semi-annually, in advance. Special ad format Basic rate 4c Product of the month no discounts 1/1 page 4, Technical requirements for the delivery of data for advertisements and other advertising materials Data formats: We recommend the delivery of PDF/X-3 data. Otherwise unseparated files in EPS or TIFF format; please avoid native data (e.g. InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all the fonts used should be embedded, continuous tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi. Colour: Print colours (CMYK) in accordance with ISO , spot colours available by agreement. For conversion and control of the colour space (ICC colour management) please refer to the standard ECI offset profiles (order the ECI_Offset_2009 package free of charge from www. eci.org). Use the ecirgb_v2.icc (RGB colour space) and ISO_coated_v2_eci.icc (CMYK colour space) profiles. Proof: Print Media Standard (bvdm) contract proof. Digital proof prints must contain the Fogra media wedge in order to monitor colour accuracy (available from www. fogra.org, payment required). Proof prints must display an official print control strip. Data archiving: All data will be archived, unamended repeats will therefore normally be possible. However, no data guarantee is offered. Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered, we accept no responsibility for the printed result. Faulty imaging due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This is also the case for additional setting or repro work as well as the production of new proofs. Detailed product description, presented in the look and feel of Malerblatt. The high-profile position on a full page guarantees that your product will receive special attention. Included in the price: Promotion box on and sponsored link in the newsletter. 13

14 Editorial Schedule 2016 Issue Shape and colour Technologies and materials Drywalls and interiors Business and market 1 January 2016 Publication date: Advertising Hotels, guesthouses, holiday homes Painting and plastering trends Dry construction Employee motivation Trade fairs: Heimtextil, Frankfurt, International Trade Fair for home and contract textiles DEUBAUCOM, Essen, International Trade Fair DOMOTEX, Hannover, World of flooring CASA (TexBo), Salzburg, Austria, International Exhibition for creative living, furnishing and lifestyle 2 February 2016 Publication date: Advertising Messeausgabe Farbe, Ausbau & Fassade Colorfulness with regional character Ecological building materials Adhesive, filler and the co. Software check Trade fairs: Dach+Holz International, Stuttgart, Trade Fair for timber construction and interior works, roof and wall bautec, Berlin, International Fair for building and construction technologies I.H.M., Munich, International Craft Show 14

15 Editorial Schedule 2016 Issue Shape and colour Technology and materials Drywalls and interiors Business and market 3 March 2016 Publication date: Advertising Colour at its best Fair issue Facade, design & interior design Malerblatt Special Facades Wall coverings Ladders/scaffoldings/elevating work platforms Trade fairs: Farbe, Ausbau & Fassade, Munich, Europe s Trade Fair for Facade design & interior design International Hardware Fair, Cologne 4 April 2016 Trends 2016 Wood coatings Floor coverings Measuring equipment Publication date: Advertising

16 Editorial Schedule 2016 Issue Shape and colour Technology and materials Drywalls and interiors Business and market 5 May 2016 Publication date: Advertising Follow up Reporting Fair Facade, design & interior design Colour at the workplace Tools and machines Light and shadows Innovations 6 June 2016 Staircases Malerblatt Special Thermal insulation Time tracking Publication date: Advertising

17 Editorial Schedule 2016 Issue Shape and colour Technology and materials Drywalls and interiors Business and market 7 July 2016 Publication date: Advertising Wood is colourful Algae, mould, dirt and the like Wood surface treatment Construction site under control 8 August 2016 Color for individualizing residential areas Product focus ladders, scaffoldings, elevating work platforms Sound insulation Software Publication date: Advertising

18 Editorial Schedule 2016 Issue Shape and colour Technology and materials Drywalls and interiors Business and market 9 September 2016 Publication date: Advertising Conversion Concrete repair Malerblatt Special Interiors Women entrepreneurs Trade fairs: COMFORTEX, Leipzig, Fair for interior design NordBau, Neumünster, North Germany Building Trade Fair IAA Commercial Vehicles, Hanover, International Motor Show 10 October 2016 Color in orientation systems Paints Damp rooms Working clothes Publication date: Advertising Trade fairs: Arbeitsschutz, Hamburg, Safety & Health Conference & Trade Fair 18

19 Editorial Schedule 2016 Issue Shape and colour Technology and materials Drywalls and interiors Business and market 11 November 2016 Senior-friendly color design Historic buildings Ceiling design Fleet management Publication date: Advertising Trade fairs: denkmal, Leipzig, Europäische Messe für Denkmalpflege, Restaurierung und Altbausanierung 12 December 2016 Health Masonry Restoration Decorative wall design Malerblatt Special Business ideas Publication date: Advertising

20 Website (Prices valid as of , in, plus VAT) The information and service portal for committed and innovative handicraft businesses is the optimal online supplement to our trade magazine. Topical reports from the industry, comprehensive search options in the article archive, market overviews as well as job offers and classified ads - a comprehensive service portfolio. Ad format*/position on website Size in pixels (w x h) Leaderboard on all pages Fullbanner on all pages Price per month** 728 x x Skyscraper on all pages 120 x Wide Skyscraper on all pages 160 x Medium Rectangle Homepage/ product pages Video Ad Homepage/ product pages 300 x x * Size and position in picture is indicative. Displayed in rotation. **Prices including link to your website. Page views: approximately 21,000 page impressions/month Data delivery: 7 days prior to shipment date via to auftragsmanagement@konradin.de Formats: GIF, JPG, SWF, HTML, tracking code and redirect are permitted. File size: max. 60 KB. Video formats: FLV, MPEG3/4. 20

21 Website Become a knowledge sponsor! Malerblatt-WISSEN is a cross-corporate knowledge platform that offers up-to-date information and fundamental knowledge on industry-relevant topics. The database is largely fed with content from the Malerblatt trade magazine, supplemented with articles by renowned authors as well as topical infomation from the industry. The objective of the database is to make available accumulated expertise. As partner of Malerblatt-WISSEN, you contribute to the further development of the knowledge platform and open up a direct communication channel to your target group. Sponsoring packages Basic Classic Run time 1 year 1 year Corporate logo on all pages Corporate logo on info page in magazine Number of main sections 1 1 Number of individual reports (product info/references/videos) 4 12 Deep links to partner website Slide show in report possible Articles as highlights on home page - Contributions to technical terms A-Z with sponsored link - Price (no agency fee possible) , Price per additional section - 1, One-off set-up costs Data delivery: at the latest 4 workdays prior to start of campaign via to carola.gayda@konradin.de Page views: approximately 70,000 page impressions/month Information on positioning of advertising banners on malerblatt-wissen.de, see page

22 Website Online Combination (Prices valid as of , in, plus VAT) Combination offer for traditional online advertising Ad format*/position on website Size in pixels (w x h) Price/month** Price/month** Combination offer Price/month** + Leaderboard on all pages 728 x , , Skyscraper on all pages 120 x , , Wide Skyscraper on all pages 160 x , , Online advertising as double pack Both Malerblatt websites enjoy a high acceptance rate in the marketplace. Take full advantage of this by utilising our online offers. Each website is available individually for online advertising - advertise on both websites and you will also benefit from attractive combined prices. Your benefits Qualified contact opportunities to specialist target groups Direct and fast communication Measurable advertising success Increases the traffic on your website Synergies by combining print and online advertising Page views: with online combination, approx. 91,000 page impressions/month * Size and position in picture is indicative. Displayed in rotation. **Prices including link to your website. Data delivery: 7 days before start of campaign by to auftragsmanagement@konradin.de Format: GIF, JPG, SWF, HTML, DOC, tracking code and redirect are permitted. File size: max. 60 KB. Video formats: FLV, MPEG3/4 We will gladly advise you in detail on our online offer. Contact: Carola Gayda, Advertising Manager, phone carola.gayda@konradin.de Marion Binder, Account Manager, phone marion.binder@konradin.de 22

23 Newsletter (Prices valid as of , in, plus VAT) NEWSLETTER Every Wednesday. Current industry news straight to the reader s desk the ideal supplement to the printed magazine. Advertising format*/position in newsletter Size in pixels (w x h) Text/image ad Image: 200 x 150, Text: 500 characters (incl. spaces) + link Price per issue** Fullbanner 468 x Fullbanner wide 590 x Your benefits: You reach your target group - quickly and easily. All advertising formats can include a link to your website. * Size and position in picture is indicative. **Prices including link to your website. Your advertisement in the newsletter reaches about 7,600 interested specialists in the industry quickly and simply. Data delivery: 7 days before start of campaign via to: auftragsmanagement@konradin.de Format: GIF, JPG, (DOC additionally for text/image ad), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. Please do not submit animated images as these will only be displayed correctly in the web view. 23

24 Exclusive Newsletter (Prices valid as of , in, plus VAT) NEWSLETTER Exclusive Newsletter Individually bookable special online newsletter for the exclusive distribution of your advertising message. We handle the design for you with the look and feel of the Malerblatt newsletter. This guarantees you that the newsletter is customised to your target group. The newsletter contains links to further information on your website. Contents: Lead picture Company logo Welcome speech to the readers 3-5 individual articles Dispatch date: Freely selectable (except for Wednesdays, when the regular newsletter is sent) Price: 2, Your benefits: You reach interested users of the industry. You achieve a maximum degree of attention because of 100% exclusivity. Malerblatt as sender brand has recommendation status. Data delivery: 14 days prior to dispatch date via to carola.gayda@konradin.de Exclusive newsletter to 7,600 recipients per dispatch. 24

25 Trade Media of the Konradin Media Group The Konradin Media Group is one of the largest suppliers of trade information in the German-speaking countries. Its portfolio includes some 50 specialist media, science magazines, online portals and series of events. Print: We specialise in complex catalogue productions involving different languages or versions as well as standardised catalogues. More at: konradinheckel.de Market research: We offer market studies, target group surveys, advertising effectiveness research, etc. in collaboration with professional market research companies. Corporate publishing: We produce corporate communication tailored to your target group, in print and online, from customer magazines to web portals. Visit konradin-relations.de for more details. More information on our portfolio in the fields of architecture, building, industry, eye care, fine living and knowledge can be found at werkzeugforum.de malerblatt.de lackiererblatt.de bm-online.de dds-online.de 25