WE HAVE THE SPA & POOL AUDIENCE YOU NEED TO SUCCEED.

Transcription

1 2018 MEDIA KIT WE HAVE THE SPA & POOL AUDIENCE YOU NEED TO SUCCEED. Photo credit: Platinum Pools, Wheeling, Ill.

2 CONNECTING YOU TO DECISION-MAKERS WHO DRIVE YOUR BUSINESS FORWARD. PRINT DIGITAL SOCIAL Photo credit: California Pools, San Clemente, Calif. WHEN IT COMES TO HIGH-IMPACT MARKETING, we have the audience you need to improve your bottom line: audited print subscription, meticulously maintained list and engaged social media connections. Plus, we have the solutions you need to be seen by your top prospects through our print, digital and social media marketing platforms all designed for maximum impact.

3 AQUA S MULTI-PLATFORM APPROACH TO THE ENTIRE SPA & POOL MARKET: REACH PROSPECTS IN EVERY VERTICAL 15,000 Total Print Subscribers 7,668 Pool Retailers 6,367 Spa Retailers 5,796 Pool Builders 2,616 Other AQ 50,000+ MONTHLY WEB VISITORS 15,000 MAGAZINE SUBSCRIBERS 16,800+ SUBSCRIBERS 12,000+ SOCIAL MEDIA CONNECTIONS info.aquamagazine.com 4,280 Technicians Print circulation breakdown only. Digital breakdown can be found at info.aquamagazine.com/digital-audience. WELCOME + INTRODUCTION

4 NOVEMBER 2016 SELLING TUBS IN THE RESORT MARKET 33 TALK TO YOUR TECHS 43 HOW IS A WATERPARK LIKE A PACKAGE POOL? 46 YOUR TRUSTED PARTNER IN THE SPA & POOL INDUSTRY COOL TRUCK WRAPS AND VANITY PLATES 52 COMPLETE PSP EXPO COVERAGE 56 TRUSTED RESOURCE. PROVEN ENGAGEMENT. 40 YEARS EXPERIENCE. We are the most sought-after resource in the spa and pool industry because AQUA Magazine delivers an incredible value to our readers with each monthly issue. Industry professionals want a magazine that covers both sides of the business and that s exactly what we provide: from pool and spa retailing to construction and maintenance, we cover it all. Our dedication to the industry has allowed us to cultivate an engaged audience that relies on AQUA Magazine to find the products and services they need to help their businesses grow. SCOTT WEBB Executive Editor (608) scott@aquamagazine.com We ve continued to advertise with AQUA year after year because the distribution of their magazine reaches our target audience. We know that a lot of our customers read AQUA Magazine, in fact, we often see the magazine in their offices when we visit. What s great about AQUA is the variety of products they offer; as the industry has evolved, we ve been able to evolve as well, into their digital platforms. Shenaz Patel, General Manager The Cover Company

5 OUR NUMBERS SPEAK FOR THEMSELVES 15,000 Third-party audited print subscribers WHAT DOES AUDITED CIRCULATION MEAN? Being audited means that our 15,000 print subscribers are independently verified to ensure that: 1. They have personally requested to receive the magazine. 2. They are decision-makers in the spa and pool industry. 93% 82% 84% 3. Our subscribers are current our list contains no outdated records that are no longer relevant. of AQUA print subscribers have renewed their subscription within the past 14 months (as of September 1, 2017) of AQUA s readers have acted on advertisements inside the magazine in the past year of AQUA s readers are owners, presidents, CEOs, VPs or managers of their organizations At AQUA, we re proud that we re an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant resources every year to maintaining our audited status. Learn more at info.aquamagazine.com/audit Photo credit: Maxa Watershapes, San Jose Del Cabo, Mexico info.aquamagazine.com/print PRINT

6 ALIGN YOUR COMPANY WITH THE INDUSTRY S MOST TRUSTED INFORMATION SOURCE. WE RE MORE THAN JUST PRINT. We also have the high-visibility, impactful digital marketing solutions you need to help you reach your prospects when and where they are consuming industry-related content 24/7. AQUA TODAY WEBSITE CUSTOM SOCIAL MEDIA 16,800 engaged spa and pool professionals rely on our twice-weekly E-News to stay up-to-date on the latest industry news, trends and information AQUAMagazine.com is home to decades of spa and pool content, including builder, retailer and service tips, information and news, with 600,000+ annual pageviews Exclusive opportunity to reach a targeted audience (of your choice) from a list of 14,000+ decision-makers who look to this resource to find the latest products and services A fun and engaging way to reach 12,000+ spa and pool decision-makers who live and breathe the industry Because I ve always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry and they haven t let us down! Battista Remati, Chief Creative Officer Pleatco

7 UNPARALLELED DIGITAL ENGAGEMENT 29% Average Open Rate for AQUA Products 600,000 + Total Yearly Visitors to AQUAMagazine.com 25% Increase in Q1-Q2 Web Visits for % Social Media Growth Since Nov (Facebook, Twitter, LinkedIn, Pinterest and Instagram) info.aquamagazine.com/digital DIGITAL + SOCIAL

8 INTEGRATED MARKETING CASE STUDY: RB CONTROL SYSTEMS When RB Control Systems was looking for a content marketing solution to reach pool and spa professionals, they turned to AQUA to achieve their goals. The AQUA team outlined a fully integrated marketing package tailored specifically to RB Control Systems goals that included exclusive sponsorship of: AQUA s State of the Industry Retail Report print, online, newsletter and social media Q&A interview inside the May 2017 issue of AQUA Magazine Prize giveaway for survey participants Print and digital advertisements As a result, RB Control Systems strengthened their brand reputation as a leader in retail software solutions. Learn more at info.aquamagazine.com/casestudy LOOKING FOR YOUR OWN UNIQUE, INTEGRATED MARKETING SOLUTION? LET S BRAINSTORM IDEAS. 15,000 PRINT SUBSCRIBERS 16,800+ SUBSCRIBERS 50,000+ MONTHLY WEBSITE VISITORS 12,000+ SOCIAL MEDIA CONNECTIONS I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the pool and spa industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we ve even had to launch a new pool & spa specific website to better track the leads and information we ve been receiving. Rachael Pritz, Executive Director RB Control Systems

9 2018 EDITORIAL CALENDAR MONTH AD CLOSE AD DUE SPECIAL COVERAGE FEATURES PRODUCT FOCUS* JANUARY BONUS DISTRIBUTION: The Pool & Spa Show (Atlantic City) Mid-America Pool & Spa Show Southwest Pool & Spa Show FEBRUARY BONUS DISTRIBUTION: Everything Under the Sun Expo (Orlando Show) NOV. 22 NOV. 30 The Pool & Spa Show (Atlantic City) Issue DEC. 22 DEC. 29 Truck/Van Contest The best service vehicles in the industry compete for top honors. MARCH JAN. 24 JAN. 31 Finding the Next Generation of Pool and Spa Professionals APRIL FEB. 21 FEB. 28 The AQUA 100 Returns Top Retailers from Across North America Distribution Fiberglass Pools, Filtration, Automatic Pool Covers Controls and Automation, Automatic Pool Cleaners Inground Package Pools, Pool Equipment Chemicals Vinyl-Liner Patterns Outdoor Living Spa Accessories Saunas, Safety Products MAY MARCH 23 MARCH 30 STATE OF THE INDUSTRY Market Reports for: Retail, Service, Build/Design, Hot Tub Retailers JUNE APRIL 23 APRIL 30 Outdoor Living Swim Spas, Outdoor Living, Chemicals, Pool Equipment, Business Software Products JULY MAY 24 MAY 31 Renovation High-Tech Pools, Pool Lighting, Winter Pool Covers AUGUST JUNE 25 JULY 2 Pool Equipment Spa Covers and Removal Systems, Pool Sanitizing, Pool Equipment Water Testing Fiberglass Pools, Renovation: Decking, Finishes, Paints and More Winterizing Products SEPTEMBER BONUS DISTRIBUTION: PIE Show (Monterey, CA) JULY 23 JULY 30 3rd Annual Hot Water Issue Special Focus on Spas OCTOBER AUG. 23 AUG. 30 APSP Awards of Excellence The finest in pool building on display. NOVEMBER BONUS DISTRIBUTION: Int l Pool Spa Patio Expo DECEMBER BONUS DISTRIBUTION: All Major Industry Shows SEPT. 24 OCT. 1 The International Pool Spa Patio Expo Issue Chemicals, Filtration Outdoor Living Portable Spas Automatic Pool Cleaners Show Products OCT. 25 NOV. 1 BUYERS GUIDE The industry s handbook for quick reference to all suppliers. *Denotes free submission opportunity. Issue advertisers receive enhanced listing. READY TO GET STARTED? JARED FISH EAST SALES (608) jared@aquamagazine.com STAN CHAMBERS WEST SALES (949) stan@aquamagazine.com

10 PRODUCTS PROVEN TO MAKE AN IMPACT DIGITAL PRINT Leaderboard Banner Ads SOCIAL AQUA Magazine Print Ads Custom Social Media Posts Removable Booklet Die-cut Insert French Door Cover Custom Cover Special Insert Options AQUA Today Banner Ads Multiple print solutions and sizes available. Ask us about our outside the box print opportunities to help make your brand really stand out. Explore all of our print marketing solutions at info.aquamagazine.com/print. From social media to banner ads to Custom , we have a digital solution designed to meet any marketing need and get you proven results. Explore all of our digital marketing solutions at info.aquamagazine.com/digital. AQ info.aquamagazine.com/recommendations INTEGRATED MARKETING + PRODUCTS

11 PRICING RATES ARE GROSS. 15% AGENCY DISCOUNT APPLIES. VISIT INFO.AQUAMAGAZINE.COM/RATES When evaluating marketing spend, make sure engagement is at the top of your list. Without it, you might be advertising in print or online to an empty room. PRINT ADVERTISING FOUR COLOR 1 Issue 3 Issues 6 Issues 12 Issues Spread $5,960 $5,740 $5,335 $5,115 Page 3,490 3,325 3,120 3,015 2/3 Vertical 3,025 2,820 2,660 2,570 1/2 Island 2,710 2,540 2,390 2,300 1/2 Horizontal or Vertical 2,475 2,325 2,195 2,120 1/3 Horizontal or Vertical 2,090 1,995 1,870 1,820 1/4 1,880 1,795 1,695 1,640 1/6 1,620 1,545 1,490 1,410 *Black and white rates available upon request MARKETPLACE (non-commissionable) 1 Issue 3 Issues 6 Issues 12 Issues 1/12 $580 $540 $480 $420 1/6 1,100 1, CUSTOM CONTENT Sponsored Video (One Video) $1,800 Sponsored Content Digital Sponsored Content Print Call for pricing Call for pricing Social Media Package (Add-on to current contract) $500 CUSTOM COVER AND SPECIAL INSERT OPTIONS Custom Cover Insert Call for pricing DIGITAL ADVERTISING BANNER ADS 1 Month 6 Months 12 Months Welcome $1,000 $5,500 $10,000 Leaderboard 600 3,300 6,000 Block ,700 5,000 Block ,100 4,000 AQUA TODAY 1 Week 6 Weeks 12 Weeks 1st Banner $865 $750 $630 2nd Banner rd Banner th Banner th Banner CUSTOM One Mailing $1,750 E-NEWSLETTER MICROSITE Annual: $1,500 CONTENT LIBRARY Annual: $10,000

12 READY TO GET STARTED? ACCESS MAXIMUM BUYING POWER WITH JARED FISH EAST SALES (608) INFO.AQUAMAGAZINE.COM STAN CHAMBERS WEST SALES (949)

13 PRINT DIGITAL SOCIAL 22 E. Mifflin St., Suite 910 Madison, WI aquamagazine.com info.aquamagazine.com