About Whyville. Whyville.net is the leading web-based educational community for children aged 9 to 15, with more than

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1 About Whyville May 2004 Whyville.net is the leading web-based educational community for children aged 9 to 15, with more than 750,000 registered users logging 40 million page views per month to interact, have fun, and explore topics in science, economics, and citizenship. They become part of Whyvilleʼs vibrant community by creating avatarbased personas and earning virtual clam salaries based on their participation in educational activities. With the clams they earn, they improve their avatars by purchasing face parts. They design, build, and decorate their virtual homes, and even go into business themselves. Whyville also offers multi-player games such as Mancala and ion football, community events like Spring Proms and Senate Elections. Our weekly newspaper, The Whyville Times, contains articles written by the citizens on town issues as well as world events. The The Site Whyville Users * Over 750,000 registered users * 67% girls * 25,000 unique visitors daily * average age: 13 (70% between 9-15) * 1,200+ new registrants daily * 87% do not regularly visit other educational sites * 40 million page views per month * have been using computers for 4-10 years * 30 minutes average visit duration * spend 5-15 hrs/week on the Internet Whyville was nominated for a Webby in 2003 as one of the Webʼs top 5 sites for youths. Whyville has been featured in the Los Angeles Times and CNN Headline News. Our sponsors include SUN Microsystems, NASA, and Adobe.

2 Advertising Opportunities Sign-in Page All registered users must sign in before entering the community. More than 25,000 kids sign in every day and cruise the town for over 30 minutes! 2.2 million page views per month. Greeting Page This is Whyvilleʼs home page. The first page seen by all users after signing in, itʼs the starting point of all navigation. Hop on the bus to go to the Mall, the Beach, the building supply store, and more. This is where you get the latest news, weather, event info, and updates on contests, tips, and special offers. 2.0 million page views per month. Akbarʼs Face Mall Shopping for face parts is Whyvilleʼs most popular activity. Newbie Whyvillians shop at Akbarʼs to create their virtual selves and become integral members of the community. Face Parts and accessories are sold by Whyville entrepreneurs, creating fashion trends and buzz. Akbarʼs traffic accounts for 25% of our total page views! 11.1 million page views per month. Satchel Having personalized possessions is an important fun part being a Whyvillian. Citizens rummage through their satchels many times per visit for furniture, face parts, trophies and projectiles. 1.9 million page views per month. Y-mail Whyvilleʼs internal mail system is used by citizens every day. Kids Talk. They schedule parties, negotiate trades, and more. There is also a system of Y-mail Helpers who answer questions from newbies about the ins and outs of the town. 7.3 million page views per month. Full banner - 468x60 Rectangle - 180x150

3 Ad Locations Sign-in Page, Greeting Page, Akbar s Face Mall, Satchel Y-mail Ad Size 728x90 Leaderboard 160x600 Skyscraper 468x60 Full Banner 180x150 Rectangle Available Location Sign-in/Greeting/Akbar s/satchel Sign-in/Greeting/Akbar s/satchel Rates 1-3 Mo. CPM 4+ Mo. CPM Ymail 10 8 Ymail 8 6 Other Unicast Superstitial, Eyeblaster, Shoshkele, Eyewonder, Pointroll, Ad4Ever and more are available. Please call for pricing. File Size: Animation: Lead time: Billing Term: Requirements & Terms 20k GIF, JPG or 30k Flash 15 second limit 5 business days before the ad is due to start net 30 days All ads, technical questions, or third-party specs should be ed to mark@whyville.net

4 Integrated Partnerships As a rich and complex virtual world with a community of dedicated users, Whyville offers many creative and unique opportunities beyond traditional banner ads to reach customers. Clubhouses A clubhouse integrated into the virtual landscape of Whyville can introduce your company or products to the users of Whyville. Inside of the clubhouse is an animated receptionist that greets visitors and gives information, posters or brochures that link to product information, or even custom designed activities that relate to a product line. A back door in the clubhouse would link directly to your site. Multiplayer Games Whyville users enjoy interacting with each other by playing games such as SmartCars and checkers. We can custom design multiplayer activities that relate to your companyʼs products or services. Retail Store at the Whyville Mall Shopping is a favorite activity in Whyville. The Whyville Mall is where itʼs at. Promote your products to our users by opening a retail store or restaurant at the newly opened Whyville Mall and Food Court. Whyville citizens would buy the virtual products for clams and incorporate them into their avatars or their virtual homes and become familiarized with your product line.

5 Integrated Partnerships continued Custom Partnership Virtually anything is possible in Whyville. Do you want to advertise via customized Y-mail promotions? Or run focus groups in the Greek Theater? Contact us for more ideas! Lisa Shemet VP for Business Development