2018 Digital Advertising Proposal Doosan Magazine

Transcription

1 2018 Digital Advertising Proposal Doosan Magazine

2 INDEX 1. Display AD 2. Advertorial AD 3. SNS AD

3 W Korea W korea is the first and only license magazine of W America It is recognized as the most luxurious and creative fashion magazine because it provides innovative visuals through biggest size and high quality paper W korea s digital power has made it the most effective multi platform channel by combining with its prints publication Print Launch Circulation Size Issue March , *330mm 19st every month Digital Wkorea.com Facebook Instagram Kakaoplus UV 1.8 million PV 3.3 million 1,146, ,000 52,000 *

4 W Korea Rapidly growing online platform from W No.1 High fashion magazines Hosted global fashion festival that connects media and audiences Active SNS followers among Man W Korea is a multimedia brand offering premium contents through various platforms Increase the value of partner brands through high-quality content

5 W Korea Digital Audience W Digital owns 2.8 million Audience No.1 SNS followers among fashion Magazines Page View 1,170,000 UV 600,000 1,146, ,000 Talk 52,000 ( )

6 01 Display AD 1-1. Mobile Roadblock Package - Basic, Video, Premium Video 1-2. Desktop Roadblock Package - Basic, Video, Premium Video 1-3. Mobile Full Banner 1-4. Runway Roadblock Package

7 W Korea Display AD 1-1. Mobile Basic Roadblock Package <main> <sub> <main/sub> Period 1 week(monday 9:00 ~ Next Monday 8:59) Billboard banner Billboard banner Half Full banner Purchase Type Estimated Imps Unit Price CPD 1 Space 830,000 Imps KRW 7,000,000 2 Space 1,660,000 Imps KRW 12,000,000 Size/Format 640*100 JPG/GIF Billboard banner 640*200 JPG/GIF or 600*500 JPG/GIF Half or Full banner 750*500 or 640*910 JPG/GIF * All banners are image format only * Select either Half banner and Full banner (Not simultaneously) * Half banner is only available when you buy the roadblock package Full banner

8 W Korea Display AD 1-1. Mobile Video Roadblock Package <main> <sub> <main/sub> Period 1 week(monday 9:00 ~ Next Monday 8:59) Billboard banner Billboard banner Half Full banner Purchase Type Estimated Imps Unit Price CPD 1 Space 830,000 Imps KRW 8,000,000 2 Space 1,660,000 Imps KRW 14,000,000 Size/Format 640*100 JPG/GIF or Period Billboard banner 640*200 JPG/GIF 640*360/640*640/640* 910 Video Half or Full banner 750*500 or 640*910 JPG/GIF Full banner * Video available :, Full banner * Select either Half banner and Full banner (Not simultaneously) * Half banner is only available when you buy the roadblock package < - Video> * Video exposure at the bottom of main/sub page articles * Maximize view counts by exposing videos at the bottom of every article * Auto play when video is exposed over 50% * Tracking of impressions, clicks and video playbacks * Various sizes available in MOBILE <Mobile Full banner - Video> * Full screen exposure when accessed by mobile devices * Landscape and vertical video formats are available. * Playbacks when clicking on a video (autoplay not available)

9 W Korea Display AD 1-1. Mobile Video Roadblock Package <main> <sub> <main/sub> Period 1 week(monday 9:00 ~ Next Monday 8:59) Purchase Type CPD Billboard banner Billboard banner Half Full banner Estimated Imps Unit Price 1 Space 830,000 Imps KRW 10,000,000 2 Space 1,660,000 Imps KRW 16,000,000 Size/Format 640*360 Video Billboard banner 640*200 JPG/GIF or 640*360/640*640/640*910 Video Half or Full banner 750*500 or 640*910 JPG/GIF Full banner * Video available : TOP banner,, Full banner * Select either Half banner and Full banner (Not simultaneously) * Half banner is only available when you buy the roadblock package < - Video> * Video exposure at the bottom of main/sub page articles * Maximize view counts by exposing videos at the bottom of every article * Auto play when video is exposed over 50% * Tracking of impressions, clicks and video playbacks * Various sizes available in MOBILE < - Video> * Video exposure at the top of main/sub pages * Video play when clicking a play button (autoplay not available) *Maximizing branding effect by positioning video AD at the top of a website

10 W Korea Display AD 1-2. Desktop Basic Roadblock Package <main> <sub> Period 1 week(monday 9:00 ~ Next Monday 8:59) Purchase Type CPD Billboard banner Billboard banner Estimated Imps Unit Price 1 Space 80,000 Imps. KRW 2,000,000 Size/Format 970*90/970*450 JPG/GIF/SWF Billboard banner 970*250 JPG/GIF/SWF 930*180/930*430 JPG/GIF/SWF * All banners are image format only

11 W Korea Display AD 1-2. Desktop Video Roadblock Package <main> <sub> Period 1 week(monday 9:00 ~ Next Monday 8:59) Purchase Type CPD Billboard banner Billboard banner Estimated Imps Unit Price 1 Space 80,000 Imps. KRW 3,000,000 Size/Format 970*90/970*450 JPG/GIF/SWF Billboard banner 970*250 JPG/GIF/SWF 1280*720 Video * Video available : * 50% discount when purchasing Mobile Roadblock Package

12 W Korea Display AD 1-2. Desktop Premium Video Roadblock Package <main> <sub> Period 1 week(monday 9:00 ~ Next Monday 8:59) Purchase Type Estimated Imps Unit Price CPD 1 Space 80,000 Imps. KRW 5,000,000 Billboard banner Billboard banner Size/Format 1280*720 Video Billboard banner 970*250 JPG/GIF/SWF 1280*720 Video * Video available :, * 50% discount when purchasing Mobile Roadblock Package

13 W Korea Display AD 1-3. Mobile Full Banner <Image> <Gallery> Period 1 week(monday 9:00 ~ Next Monday 8:59) Purchase Type CPD Estimated Imps Unit Price 1 Space 150,000 Imps KRW 6,000,000 2 Space 300,000 Imps KRW 12,000,000 Full banner 640*910 JPG/GIF/Video *Individual purchase is available. Selectable for roadblock package. *Image and video formats are available <Video _ horizontal > < Video _ Vertical >

14 02 Advertorial AD 2-1. Advertorial AD 2-2. Traffic Driving Option - Website 2-3. Traffic Driving Option SNS 2-3. Traffic Driving Option External media

15 W Korea Advertorial AD 2-1. Digital Advertorial Article - Deliver brand news such as new product, events and campaigns to W audience. - Establish users trust with native contents AD created to fit W tone and manner. <General Type> <Card Type> <Special Type> Source Press release Source Press release Source Planned and produced by media Format Images and videos are freely used. Format Images and videos are freely used. Format Quiz, photogram, illustration, etc. Price KRW 2 mill Price KRW 3 mill (including production cost) Price Inquire separately. Note Brand link can be inserted. Note Contents are created by media. Note Contents are created by media.

16 W Korea Advertorial AD 2-2. Traffic Driving Option - Related Article & Article Thumbnail - Drive article traffic by fixed exposure of advertorial articles in the second article area when scrolling the article page - Fixed exposure of advertorial article thumbnail at the bottom of the main page and all article pages to attract clicks of intrinsic users interested in the article < Article Thumbnail l> <Related Article> Bottom Personalization Article thumbnail First Fixed Item Fix all article bottom thumbnails Drive article traffic by fixed exposure of advertorial articles in the second article area when scrolling the article page Exposing articles to all categories Price KRW 2,000,000 Price KRW 2,000,000 Period 1 week Period 1 week Estimated 2,000 ~ 3,000 Click Estimated 15,000 ~ 20,000 View

17 W Korea Advertorial AD 2-3. Traffic Driving Option W SNS - Drive advertorial traffic by utilizing various VOGUE SNS platforms Link to web article on facebook Link to advertorial when clicked Additional inflows through additional sponsored Ads Link-type posting on Kakao Story and Plus Friend Link to advertorial when clicked Push message to W Kakao Plus Fried Connection to W Plus Friend posting is required. Only available for contents created by W Platform Facebook Platform Kakao Story, Kakao Plus Platform Kakao Plus Product Price Est. Result Link-type posting KRW 3,000,000/Once 100,000 views Product Price Est. Result Link-type posting KRW 3,000,000/Once 10,000~15,000 clicks Product Price Est. Result Link-type Posting + Push message KRW 6,000,000/Once 50,000 message sent/ 2,000~5,000 click

18 03 SNS AD 3-1. Facebook 3-2. Instagram 3-3. Sponsored AD

19 W Korea SNS AD 3-1. Facebook - Various contents such as brand news, events, field sketching, etc. - Planning/covering/production can be done by W (additional cost required). General Event Field Sketching production Duration Price Once KRW 3,000,000/Once Estimated Reach 100,000 Format Link, image, video, multi-image, canvas * Out-link insertion in the text to link to various pages * The final text can be modified to match ws tone and manner.

20 W Korea SNS AD 3-1. Facebook - Brand Day - W Facebook exclusive for 1 day - Brand postings posted at 5pm, 7pm, 9pm & Internal post of W not uploaded after 14 o'clock - Deliver consistent brand message to 1.14 million audiences <5pm> <7pm> <9pm> Duration 3 times a day (5pm, 7pm, 9pm ) Price W Facebook Platform KRW 10,000,000 Estimated Reach Format 100,000 (Posted) Link, image, video, multi-image, canvas *Can not upload same post

21 W Korea SNS AD 3-2. Instagram - Various contents such as brand news, events, field sketching, etc. - Planning/covering/production can be done by W (additional cost required). General Event Field Sketching production Duration Price Format Once KRW 4,000,000/Once Link, image, video, multi-image, canvas * Out-link insertion in the text to link to various pages

22 W Korea SNS AD 3-3. Sponsored ad - Sponsored AD is available at additional cost along with W facebook and w Instagram posting ADs - Auction type and R&F type available All targeting available on facebook can be applied. Minimum Price KRW 500,000 Progress Buying Type Targeting Only possible that have posting ads Auction, R&F All targeting available on facebook can be applied *20% of W advertising costs are excluded from Sponsored Advertising *The final text can be modified to match W s tone and manner

23 Ad Rate

24 Ad Rate <DA> Media Device Slot Banner Size Format SOV Period E.Imps E. CTR/VTR DA Mobile Desktop Unit Price (KRW) Main/Sub 640*100 Image 120,000~170, % 4,000,000 Main/Sub 640*360 Video 120,000~170, % 8,000,000 Main/Sub Billboard banner 640*200 Image 120,000~170, % 4,000,000 Main/Sub 600*500 Image 240,000~340, % 4,000,000 50% 1 week Main/Sub 640*360/640*640/640*910 Video 240,000~340, % 6,000,000 Main/Sub Half banner 750*500 Image 50,000~150, % 6,000,000 Main/Sub 640*910 Image/gallery 50,000~150, % 6,000,000 Full banner Main/Sub 640*910 Video 50,000~150, % 6,000,000 Main/Sub 970*90/970*450 Image 10,000~20, % 1,000,000 Main/Sub 1280*720 Video 10,000~20, % 3,000,000 Main/Sub Billboard banner 970*250 Image 100% 1 week 10,000~20, % 1,000,000 Main/Sub 930*180/930*430 Image 20,000~40, % 1,000,000 Main/Sub 1280*720 Video 20,000~40, % 2,000,000 * The above impressions are estimated, and may vary depending on the situation. * Banner position & AD spec guide: * Various package configurations are available. Please contact for further suggestions.

25 Ad Rate <SNS> Media Device Position Product Format Period E.Imps SNS Unit Price (KRW) Desktop, Mobile W Facebook Posting Image/Video 1 time fan 1,146,000 3,000,000 Desktop, Mobile W Instagram Posting Image/Video 1 time fan 650,000 4,000,000 Desktop, Mobile W Kakao Posting Image/Video 1 time fan 52,000 2,000,000 Desktop, Mobile W Facebook, Instagram Sponsored AD Image/Video - - <Advertorial> Media Device Position Product Period E.Imps Advertorial Unit Price (KRW) Desktop, Mobile Advertorial W Website 1 time 2,000,000 Desktop, Mobile Article Thumbnail W Website 1 week 3,000~5,000 Click 2,000,000 Desktop, Mobile Related Article W Website 1 week 10,000~20,000 View 2,000,000 * The above impressions are estimated, and may vary depending on the situation. * Banner position & AD spec guide: * Various package configurations are available. Please contact for further suggestions.