INSIGHTS MANAGER. Purpose of the Position. Organisational position / Virtual Team. Direct Reports: Date Created: August 2017

Transcription

1 INSIGHTS MANAGER Business Unit: LAB360 Reporting to: Insights Direct Reports: N/A Date Created: August 2017 Purpose of the Position The Insights Manager is responsible for the sales, retention and delivery of LAB360 solutions, products and projects. They are the primary point of customer contact for these projects taking the lead role in understanding business requirements, providing upfront advice, developing an appropriate response to meet needs, and scoping, estimating and managing the delivery of analytical solutions. In developing solutions they will be expected to work closely with members of the technical analyst team to extract, interpret and present outputs to meet the needs of internal and external customers. Organisational position / Virtual Team The role of Insights Manager reports into the Insights and has a very strong working relationship with the Strategy and Growth team and the Customers Engagement team. CEO CTO GM People & Talent COO CFO Chief Customer Officer Chief Strategy & Growth Officer Insights FlyBuys Customer Intelligence Customer Experience Product & Innovation Insights Managers

2 Key Responsibilities 1. Responsible for the sales, retention and delivery of LAB360 Solutions, products and projects Promoting to new and existing clients our end-to-end analytical capability Actively identify new opportunities with clients Manage deliverables to achieve on time and in scope work 2. Primary customer interface for Customer Insights Be the first point of contact for insight/analytics projects and requests Work with customers to understand business needs and objectives and translate these into appropriate project briefs / scopes Provide upfront analytics advice 3. Solution proposal and delivery Work with the wider analytics team to develop appropriate responses/solutions to meet customer needs and objectives It is expected that in most cases the Insights Manager will consult with the expertise in the wider analytics team in order to propose the best solution for the customer. 4. Undertake and Project Manage Analytics Projects Management of analytics projects from brief to delivery; including scoping, estimating, project management, report delivery/presentation It is expected that the Insights Manager will derive and collate insights themselves, and collaborate with wider members of the analytics team on large or more complex projects The Insight Manager will be accountable for delivery within agreed timeframes and according to agreed specifications As required; analyse and present data within requested timeframes and according to agreed specifications; undertake adhoc database queries and analysis / modelling / profiling projects Provide true insights for clients taking analysis and providing actionable outcomes to drive their business Prepare key regular reporting as required 5. Insight and Interpretation The Insight Manager will be accountable for the quality of analytics output in terms of accuracy, interpretation and standard of presentation. The focus for the Insight Manager will be on presentation of insights, and interpretation of data

3 6. Opportunity Identification and Selling of Analytical Services Front line selling of LAB360 analytics products and services to internal and external customers Proactively identify opportunities for LAB360 and our clients to better use insight, data and the services of the analytics Team Work with the Programs teams to action these opportunities. 7. Revenue Management Responsible for estimating and billing analytical work within allocated client portfolio to achieve analytical revenue targets Championing a commercial culture. 8. Demonstrates the actions and responsibilities of leadership (be it direct or indirect leadership) within LAB360, this involves (but is not limited to): adhering to corporate governance legislation and requirements, together with company policies; actively promoting and driving the vision and values and building the desired culture and work environment; and providing exemplarily leadership across the organisation that actively demonstrates and models acceptable, and the desired, behaviours within the workplace for all staff to adopt. The Loyalty Way 1. Focuses on and contributes towards continuous improvements within the workplace through improving activities and processes to make things Easier, Better, Faster and Cheaper. 2. Contributes towards, and promotes, The Loyalty Way, LNZL s values and the achievement of our desired work environment; specifically an environment that stimulates individual, team and organisational growth and achievements, and encourages our people to think and behave in ways that achieve their goals through co-operative efforts. 3. Establishes and maintains effective relationships: Develops and fosters good proactive working relationships with all internal and external contacts. Ensures suppliers of goods and services conform to the standards of business ethics adopted by LNZL. Operates a methodical round of contacts with other business collaborators to share market and other information of mutual interest. 4. Leads and/or contributes to specific Fly Buys projects. 5. Undertakes additional responsibilities and activities, as and when requested and as mutually agreed with your leader.

4 Physical demands of the role This is not a physically demanding role Most challenging parts of the role 1. Ever changing client needs 2. Fast pace environment 3. Managing conflicting priorities 4. Getting access to the core of the business issue/objective Key Functional Relationships Internal: Reports to Insights Collaborates and liaises with Insights, Account Managers, Business Directors, Campaign Managers and Marketing Information Analysts Must have an effective working relationship with every other LNZL function and staff member External: Fly Buys clients Other analytical clients Other external Contractors and Suppliers engaged from time to time, and other businesses Working environment 1. Open plan layout and moderate amount of noise that goes with it 2. Some travel required 3. Standard office equipment Delegations of Authority Capital Expenditure: $0.00 Operational Expenditure: $0.00 Authorisation to Hire: Authorisation to sign Contracts: N/A N/A Responsible for: Number of Staff: 0 Budget: $0.00 Revenue: $0.00 Appraisal and Performance Criteria Formal appraisal will occur at least annually or more frequently when performance plans are renegotiated. Performance will be measured against the performance plan negotiated at the beginning of the reporting period and against the other responsibilities identified above. This job is being carried out successfully when all responsibilities are being met.

5 PERSON SPECIFICATIONS Qualifications Essential: A relevant tertiary qualification (e.g. commerce, marketing, econometrics, statistics) Preferred: Experience & Knowledge Essential: 5+ years work experience in analysis or business intelligence roles and/or related fields, preferably in a marketing environment. Experience in supporting sales and marketing initiatives through analysis and presentation of data driven insights Experience in analysing data to produce business insights Analytical and interpretative skills Ability to think beyond the data and produce strategic business insights Experience in maintaining positive and productive working relationships Problem solving and ability to think outside the square Experience in successfully completing project work Experience in selling and negotiating concepts with stakeholders. Strong relationship management skills. Experience with use of Excel and other office productivity/analysis software for presentation of data Strong oral and written presentation skills Preferred: Account Management or client service experience Experience in working with databases particularly Oracle RDBMS Experience with statistical analysis Experience with or understanding of Oracle and/or SAS Certificate of Direct Marketing. Skills The ideal appointee should have a high level of the following skills: Oral and written communication, including presentation skills. Interpersonal skills and the ability to negotiate and influence. Project management skills and the ability to meet deadlines. Ability to manage a heavy workload. Analytical, conceptual, problem solving, decisiveness and strategic thinking. Commercial acumen and political savvy. Team-oriented and collaborative management approach.

6 Personal Attributes The ideal appointee should be able to demonstrate: A passion for excellence and a commitment to high standards. Integrity, loyalty to the organisation and a commitment to organisational objectives. A genuine customer service focus, both internal and external. A proactive and open minded consultative approach. Initiative, judgement and ability to creatively solve problems. Be detail conscious. Be a self-starter with the ability to accept responsibility and self-manage. Ability to work under pressure with an achievement focus. Enthusiasm, a thirst for learning and self-development.