Content & Media Coordinator, Events
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- Violet Wells
- 6 years ago
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1 Job Title: Name of role Department: Name of Department Reports to: Manager s Title Position Purpose: Identify the purpose of the role Responsible For: One or two lines stating key responsibilities of the role Key Challenges: Challenges facing successful undertaking of responsibilities Key Result Areas: Include - organizational support relationship management administration values Content & Media Coordinator, Events Program Manager, Event Marketing & Fundraising Produce content to: Engage, motivate and inspire participation and fundraising in MSL events and community fundraising activities Generate publicity to support event strategy Producing content to deliver event marketing and fundraising strategies Delivering publicity for events and community fundraising activities Managing event media and publicity enquiries Industry competition and changing business model Cross department and external stakeholder coordination Managing multiple events and campaigns with competing priorities Managing workload volume effectively Content production to deliver event marketing and fundraising strategies PR and media management Adhere to process and provision of administration support Adhere to the MS Values 1
2 A. ORGANISATION DIMENSIONS MANAGER, EVENT MARKETING & FUNDRAISING PROGRAM MANAGER, EVENT MARKETING & FUNDRAISING CONTENT & MEDIA COORDINATOR, EVENTS Position Dimensions: Budget: $100,000 Staff Numbers: 0 Geographical Spread/Breadth: Other: Mandatory Training Requirements: NSW, VIC, ACT & TAS Interstate travel will be required Requirement to be available to support events on some evenings and weekends Privacy policy Communications policy Salesforce training Donor Drive training 2
3 B. JOB REQUIREMENTS Key Result Area 1 Content production to deliver event marketing and fundraising strategies Key Tasks: Determine content requirements to deliver event strategy and marketing and fundraising plans. Produce content (internally / coordinate with external agency), example: marketing and fundraising resources, video, photography, web content, cause stories, dollar handles. Review and evaluate effectiveness of content to achieve objectives Provide content expertise in development marketing and fundraising plans Job holder is successful when: Event content requirements documented and agreed Content produced and signed off Reviews complete and recommendations made Input provided Key Result Area 2 PR and media management Key Tasks: Develop PR and media plan for events and community fundraising activity to deliver strategy. Deliver approved PR and media plans Develop relationships with key media outlets Manage inbound media enquiries for event and community fundraising activities Review and evaluate effectiveness of PR & media plans against objective and budget Job holder is successful when: PR and media plan developed and approved PR and media plans delivered Relationships developed and maintained Media enquires documented and managed Reviews complete and recommendations made 3
4 C. PURPOSE AND VALUES REQUIREMENTS Key Result Area 4 Values Key Values: Actively support MS purpose, value, service promise and strategic vision Operate in line with MS policies, procedure and practices Promote and work within MS Services Innovation delivery principles Positively and constructively represent the organisation to external contacts at all opportunities Behave in a way that contributes to a workplace that is free of discrimination, harassment and bullying behaviour at all times Ensure the health, safety and welfare of self, co-workers and others Follow all reasonable directions given by the organisation Support and empower co-workers Support, promote and show sensitivity to diversity in the work place Actively support MS Reconciliation Action Plan Behaviour is in alignment with Culture, Service Promise & Foundation behaviours. Job Holder is successful when: Values are adhered to and demonstrated in daily practice Values form an integral part of the way employees conduct their presence in the workplace D. ENVIRONMENT AND WORK ACTIVITIES DIMENSIONS All physical requirements of this role must take into account rest periods and the appropriate use of equipment supplied. MS team members are required to comply with the organisation s policies and procedures governing health & safety including manual handling. Add role dimensions as applicable Frequency options: Regularly Annually As Designated Available 4
5 Element Key Activity Frequency (insert) Work Environment Manual Handling People Contact Administrative Tasks Transport Manage demanding and changing workloads and competing priorities Work in a team environment Work in different geographic locations Work office hours with the possibility of extended hours Work on weekends and evenings Work in an open plan office Work in buildings which may be two or more-storied Work between a number of house units on the same site Going outside of site into community Sit at a computer or in meetings for extended periods Undertake manual handling (e.g. lifting, pulling, pushing, moving, transferring, digging, twisting, restraining, supporting) of equipment, people or materials which would be of varying weight and size.* *Lifting equipment is provided as applicable Liaise with customers (clients) and service recipients Provide personal care to residents, respite clients and other customers Liaise with government, non-government, community & profit-making organisations Liaise with medical & allied health professionals Liaise with external customers/stakeholders Liaise with internal customers (staff, volunteers) Undertake administrative tasks, which include computer work, letter & report writing (e.g. Financial reports, Executive papers), spreadsheet use, participating in meetings and concentrating for long periods of time. Use technology including computer, printer & photocopier, scanner, Skype, mobile phone, fax and (Outlook), Word, Excel and PowerPoint Drive vehicles transporting people or goods possibly over long distances and in all traffic and weather conditions. Drive vehicles to and from Events Use public transport including trains, buses, trams and taxis 5 Other Free on-site parking Available Fee-based on-site parking
6 Mandatory Training Long-term street parking Public transport stop/s near office Manual Handling Medication Administration Infection Control Food Safety First Aid/CPR Emergency & Evacuation Available E. EMPLOYMENT SCREENING REQUIREMENTS Must be completed prior to commencing employment National Police Check (to be carried out by MS) International Police Check if lived overseas for longer than 12 months in the last 10 years (to be provided by the applicant) Right to Work in Australia (Certified copy of Passport/Visa to be provided by the applicant) Disability Worker Exclusion Scheme check (Victorian Residential Workers only) Working with Children Check (if required for role) F. SELECTION CRITERIA Essential: Selection criteria should reflect the key skills, knowledge & experience required by the employee to be competent and successful in this role (delete this sentence from your document). Examples on right: Experience: Tertiary education in marketing, media, journalism or similar 3+ years experience in marketing or content production, ideally in a fundraising capacity Content production and copywriting Excellent verbal and written communication skills Demonstrated experience in external stakeholder engagement, ideally with media Key Competencies: Content production Copy writing 6
7 Media and PR coordination High levels of computer literacy particularly MS office Excellent attention to detail Results focused and ability to work to tight deadlines Good time management and personal organisational skills A current Working with Children Check Personal Attributes: Team player with a can do attitude Highly motivated and positive Resourceful Flexible can work flexible hours and some weekends Passion for the nature of MSL s work and a willingness to engage authentically with MSL activities Desirable: Experience with adobe creative studio or similar Experience with customer relationship management systems G. APPROVAL Manager Name: Greg Hutchings Manager Title: Senior Manager, Events Strategy & Operations 7
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