The next generation in global consumer understanding

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1 The next generation in global consumer understanding

2 We have chosen CAMEO because of its excellent value, multi-region scope, and ease of use. CAMEO allows us to better understand our customer s needs and develop appropriate offers to suit those needs. Marketing Database Manager, Aegon The system s ability to assess socio-economic and geodemographic profiles of neighbourhoods worldwide will expand our global reach and provide valuable and relevant customer insights for our clients. VP & GM, Global Data Solutions, Merkle

3 CAMEO attaches high-definition personality to otherwise lukewarm customer and market data CAMEO Mexico categories mapped for Mexico City at Manzana level Interact and engage with people, not anonymous database records CAMEO Mexico Profile Report CUSTOMERS BASE COMPARISON INDEX DATA BARS COUNT % % Z-SCORE INDEX 1 Big City Success 1, % 3.2% Flourishing Families 2, % 10.3% Ambitious Households 2, % 11.3% Comfortable Communities 1, % 16.4% Settled Society 1, % 12.4% Dynamic Neighbourhoods 3, % 9.6% Industrious Communities 2, % 10.2% Stretched Families 1, % 8.5% Agricultural Adversity % 13.5% Struggling Society % 4.5% CAMEO Mexico profile report this client s customer-base over-indexes in the most and mid-affluence consumer segments.

4 Unique insight, for real understanding of your customers and markets CAMEO is a consumer segmentation system linking address information to demographic, lifestyle and socio-economic insight. It helps you connect more profitably with each and every customer. CAMEO is used by many of world s most successful and ambitious organisations to understand who their customers are, where they live and what they look like. CAMEO delivers valuable insight on your customers, using real-life information such as: Age Marital status Affluence/Income Occupation Property characteristics Purchasing behaviour Educational attainment Vehicle ownership Presence of children Urban / Rural location Ethnicity Attitudes and motivations Financial products Commuter patterns Channel preference Address Information Esplanade Berlin GERMANY CAMEO GERMANY code 3B Bio-boomers Well established households in rural single family homes Consumer Segmentation Segmentation is the practice of dividing consumers into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. It helps you to target these groups effectively, and allocate marketing resources to best effect. Use CAMEO to Plan your marketing activity based on the most comprehensive data available Improve customer acquisition rates and reduce costs Identify cross-sell opportunities and increase retention Inform communication strategies, building strong and profitable customer relationships Build a clearer picture of online and offline customers Understand the makeup of retail catchments Identify new store locations Understand credit and insurance risk

5 Deriving insight from your customer database No two people are exactly the same, but by understanding how your customers fit into different consumer segments, you can unlock valuable and actionable insight. Applying these CAMEO insights and to your own transactional database ensures the most relevant communications are delivered to the right people at the right time. Campaign results can be fed back into your database for continual refinement, making your customer data work harder for you. Find more of your best customers As well as building a clearer picture of your current customers, CAMEO can help you find look-a-likes through profiling analysis. By using CAMEO to power your marketing activity you can focus your customer acquisition program on the types of people more likely to respond and convert. CAMEO is used worldwide to find the right prospects, benchmark mailing lists and ensure acquisition costs are driven down. Smarter consumer insight. Built on advanced intelligence. CAMEO is developed from an extensive range of demographic and spatial datasets sourced from statistics offices and data partners around the world. Our expert development team combine advanced methodologies with leading technology to understand and exploit the complex interaction between variables. This unique analysis enables the classification of millions of global consumers into highly discriminative CAMEO typologies.

6 CAMEO unrivalled global coverage Western Europe Austria Belgium Denmark Finland France Germany Italy Netherlands Norway Portugal Republic of Ireland Spain Sweden Switzerland United Kingdom Eastern Europe Czech Republic Estonia Hungary Poland Romania Russia Slovakia Turkey* Americas Argentina* Brazil Canada Colombia* Mexico USA Africa Asia/Pacific South Africa *Bespoke consumer segmentation/analytics solutions Australia China* Hong Kong India* Japan Korea Philippines Singapore Taiwan* Indonesia New Zealand Apply insight from one market to another We believe there are two fundamental variables that link all consumers in all markets; lifestage and income. The CAMEO International classification uses these two variables to compare consumers across international borders, meaning you can enter overseas markets by locating and targeting look-a-likes in the most efficient way possible. Address Information Esplanade Berlin GERMANY CAMEO GERMANY code 3B Bio-boomers Well established house holds in rural single family homes CAMEO International Code 23: Prosperous young couples with children Address Information 7031 Gateway Drive STE 101 COLUMBIA MD USA CAMEO USA code 4C Metro Success CAMEO International Code 23: Prosperous young couples with children

7 It s dynamic, extremely discriminative and altogether different from the rest CAMEO is changing the way marketers view consumer segmentation. It s been built to inject your consumer data with life and personality to allow your organisation to place critical customer and market intelligence at the heart of decision-making. Safe and Secure CAMEO is 100% compliant with data privacy legislation. Profile and analyse your customers at a granular level that complies with data privacy and permission guidelines. Global Reach No other consumer classification has such wide international coverage. CAMEO covers over 40 countries, each with a country specific segmentation and crucially a universal International CAMEO code. This helps you link your classification strategy across borders, enabling a truly global approach to consumer segmentation. Widest Coverage Understand 100% of your customer and prospect records. CAMEO can be attached to all of your customer and prospect addresses and provides understanding and intelligence across the entire market across 40 nations. Value for Money CAMEO is competitively priced and flexibly licenced. Keep your costs low to maximise return on investment. Accuracy Truly understand your customers and market with CAMEO. No other consumer classification has such a wide range of public, private and transactional source datasets. Callcredit work with a global network of data partners giving us access to deeper and broader data providing access to the most powerful consumer intelligence on earth.

8 Get in contact today to receive bespoke, no cost CAMEO insight (0)

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