FINANCIALS OF PRODUCT MANAGEMENT

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1 announces its forthcoming advanced training seminar and workshop FINANCIALS OF PRODUCT MANAGEMENT (ADVANCED TRAINING PROGRAM FOR BRAND & PRODUCT MANAGERS) Date: (open) 2 successive Saturdays 8:00 AM 5:00 PM Crown Regency Hotel Makati, 1026 Antonio Arnaiz Avenue, San Lorenzo Village, Makati City THE PROGRAM The practice of product and marketing management have long been associated with developing creative and impactful marketing and promotional programs that would surely grab the attention of target audiences. Most product managers are trained and experienced in these aspects. A full-pledged, well-rounded product manager also understands and appreciates the importance of a profitable and financially sound business. However, more often than not, financial management is usually given less attention or underemphasized, if not ignored, when the pressures of hitting the topline numbers and other marketing metrics come in. Level 10-1, One Global Place Building, 25th Street & 5th Avenue, Bonifacio Global City, Taguig City 1634, Philippines

2 This 2-day course on the financials of product management is about what will make product managers build the required knowledge and savvy in interpreting financial reports and using the same in successfully selling their marketing programs to higher management. Product managers can now communicate intelligently and confidently the underlying financial impact of their marketing and promotional initiatives and campaigns. Acquiring the know-how and skills of finance will certainly help not only to facilitate communication between Marketing and the other functional groups more particularly with Accounting and Finance, but also to manage the business better. OBJECTIVES At the end of this program, participants are expected to: 1. Gain deeper appreciation on the role & importance of financial management in managing a brand/product, managing products as businesses 2. Equip oneself with practical knowledge of Finance for managing products/brands as businesses 3. Apply key finance concepts in planning and decision-making (short-term and long-term) OVERVIEW Foundations of Business Finance o Finance as an essential business skill o Basic Finance Concepts Profit vs. Cash Flow The Profit & Loss (P&L) Statement Key financial ratios to measure profitability and cash flow Business Planning Process o Setting financial objectives for a business o Basic profit-making process o Business Planning Cycle o Planning vs. Forecasting o Sales & Operations Planning Financials for Operational Decision Making o Product costing considerations o Determining the right pricing strategy o Quantifying your go-to-market costs o Return on Promotional Investment o Linking marketing/sales metrics with financial performance Financials for Long-Term Decision Making o Cost of capital o Time value of money o Return of Investment, Net Present Value, Internal Rate of Return o Studying feasibility for new markets Quantifying market potential Forecasting the long-term P&L

3 METHODOLOGY Interactive discussions, Power Point presentations, mini lectures (aided with presentations, videos as available), group work & discussions, simulated learning exercises and case problems and studies. PARTICIPANTS Product managers, product associates, product specialists, and other marketing or accounting practitioners, etc. FACILITATOR Marco Antonio Danga, CPA Marco is a Certified Public Accountant and a marketing practitioner. He brings in 10 years of experience from various industries, including fast moving consumer goods (FMCG) and pharma. He started his career at Unilever Philippines, where he served as Finance Business Partner for Customer Development as well as Brand Building for several personal care categories. He went on to work at Coca-Cola Bottlers Philippines as Key Accounts Finance Manager, heavily involved in supporting the Modern Trade distribution business, before joining United Laboratories Inc. There he served as Finance Manager for Distribution, generics business, and Customer Health. Marco eventually assumes a marketing role, being involved in business development for non-traditional channels and product portfolio management for several wellness brands and customer platforms. Marco is a consistent Dean s Lister at the De La Salle University Manila where he took a dual course in Bachelor of Arts, Major in Communication Arts and Bachelor of Science in Accountancy. He is a frequent speaker and guest lecturer at the Philippine Institute of Certified Public Accountants, Inc. (PICPA) the general professional organization for CPAs in the Philippines.

4 REGISTRATION Financials of Product Management Date to be determined (open) for two (2) successive Saturdays Crown Regency Hotel, Makati City Name Position / Title Mobile Company: TIN: Telephone No.: Mobile: Fax No.: Authorized Signatory: Name: Position: Address: REGISTRATION FEE Php 13, (VAT inclusive): Company discount: 10% for four (4) participants or more. Complete information on this page, scan and to bminfo@cordelion.com or esyang@cordelion.com Registration fees include e-copy of program materials and meals during the seminar. Certificates of Participation will be issued to those who attended the entire program. Checks payable to (TIN: ) For more information, call DL or Mobile Note: A minimal cancellation fee of 15% to defray cost may apply if cancellation is made within one week before the scheduled training

5 COMPANY: OTHER TOPICS, PROGRAMS & SEMINARS EVENTS PLANNING & EXECUTION COACHING, COUNSELLING ANG MENTORING GOOD CLINICAL PRACTICES TRAINING MARKET RESEARCH SEMINAR MODERN ADVERTISING & PROMOTIONS SALES NEGOTIATION SKILLS PRODUCT DEVELOPMENT PROJECT & PROGRAM MANAGEMENT TRADE & KEY ACCOUNT MANAGEMENT BRAND AND PRODUCT MANAGEMENT LEADERSHIP DEVELOPMENT SALES SUPERVISORY SKILLS PERSONNEL MANAGEMENT BASICS OF PHARMACEUTICAL SELLING CONSULTATIVE SELLING BASIC MARKETING MANAGEMENT DIGITAL (INTERNET) MARKETING RELATIONSHIP MARKETING Check the corresponding programs and seminars you are interested in, scan and to Please indicate below other suggestions for future programs and seminars: We welcome comments and suggestions. Call or , or