2015 Media Kit and Rate Card

Transcription

1 2015 Media Kit and Rate Card The Largest Metals Trade Publication Let s explore Advertising Opportunities Editorial

2 We Provide p The largest online publication for metal-buying organizations. p The only industrial metals trade site led by former buyers. p The only site dedicated to explaining metal market trends and price direction for a broad range of industrial metals. p Dedicated to providing the analysis and insight into why markets move the way they do. p The No. 1 destination for North American metal buyers featuring practical sourcing, forecasting, and price-tracking strategies. Photo by Rafael Saldaña at Flickr Let s begin Advertising Opportunities Editorial

3 Largest Metal Destination Online 13,0001 Metal buyers within our database 3,2001 GUNPOWDER Newsletter Subscribers 2,500 2,6001 Daily unique visitors 2,3001 Monthly repeat subscribers for metal price trend report (MMI ); 1001 added monthly Reaching 50,0001 metal-buying decision makers monthly Ranks Among Leading Metal Trade Resources 1 Google 99 New York Times 160,299 Spend Matters 320,020 MetalMiner.com Source: Alexa 449,645 American Metal Market 657,915 Steel Business Briefing 3,232,345 Modern Metals 5,137,626 Metal Center News Let s connect Advertising Opportunities Editorial

4 Top Companies Reading MetalMiner Industrial Products Photo by Daniel Foster at Flickr Boeing Caterpillar, Inc. Corning, Inc. Eaton Corporation Emerson Electric Ford Motor Company GE General Motors Goodrich Corporation Honeywell International HP Company Johnson Controls JVC Deutschland Kohler Company Lockheed Martin Mitsubishi International NASA Northrop Grumman Parker Hannifin Scansafe, Inc. The Timkin Company Photo by Jason Kuffer at Flickr Banking/Finance Bank of America Cameron Capital Citicorp Credit Suisse Group Deutsche Bank EuroMoney Institutional Investor Fidelity Investments First Bank Systems Inc. Glencore International Goldman Sachs HSBC JP Morgan Chase Lehman Brothers Merrill Lynch Morgan Stanley RBC Capital Markets Corp. Royal Bank of Canada Solomon Inc. Suffolk Capital Management Toronto Dominion Bank UBS Wells Fargo Photo by Richard Masoner at Flickr Oil and Gas BP Chevron NOV Halliburton ConocoPhillips Exxon Mobil Corp. Photo by Polycart at Flickr CPG and Retail 3M Best Buy P&G Microsoft Corp. Starbucks Coffee Winnebago Let s win Advertising Opportunities Editorial

5 What Fans are Saying Daily Analysis Webinars Conferences In trying to predict steel pricing, I attempt to analyze as much market material that my brain allows. I have found that MetalMiner articles have been a great teaching tool. I try to look at the market the same way you do. It also helps that you and your team have been accurate in your predictions. Director Supply Chain Logistics, Industrial Products Mfr. Enjoyed the steel plate webinar. Very informative. You should run more programs like this one. Very useful for us folks like me, who operate in the real market place, (i.e.) the physical marketing, trading, processing and distribution of semi-finished metals Let me take this opportunity to applaud your website. It s very good and far superior to the other sites out there in the metal space. Your peers just aggregate snippets of news, clippings often from secondary or even dubious sources, and do very little or no intelligent analysis. You have differentiated your site and product very well. I admire what you have accomplished so far, and look forward to more good content from your site. VP & General Manager, Larger Industrial Trading Company Thank you again for pulling this seminar together. I loved absolutely everything about it. I brought 10 pages of notes back to the office with me, and many stories to share with my co-workers. I can honestly say that it paid for itself. Sourcing Projects Director, Medical Device Manufacturer Thank you for an enjoyable conference most conferences, I only attend one or two sessions, but this time there were interesting and excellent topics and speakers on both days. Managing Director, Market Intelligence Software Provider Photo by Mike Warot at Flickr In terms of the commodity-specific breakouts, the highlight for me was Peter Wright s presentation on steel and the drivers of price in the steel markets. Being more a packaging and chemicals guy, I could have listened to him on steel for another two hours; there was just so much acquired wisdom there on full display. Amazing unless he made it all up! Hats-off to Gerdau for making him available. Global Practice Leader, Software Solutions Let s excel Advertising Opportunities Editorial

6 Rate Card Banner/Advertisement (minimum 1 month) Small rectangle (run of site): $2,500/month Minimum of 1 month Dimensions: 200 x 60 pixels (L x W) Newsletter Promotion of events, companies, etc. Newsletter insertion (GUNPOWDER or MetalMiner Trends Report Subscriber Monthly ) 1 campaign/3 insertions (minimum of 3 insertions): $2,000 Skyscraper advertisement (run of site): $5,000/month Minimum of 1 month Dimensions: 161 x 606 pixels (W x L) Witty MetalMiner promotion Simple advertisement with link Customized options available upon request Whitepaper Excerpt Program (6 months) MetalMiner writes the full-page white paper excerpt that runs on MetalMiner.com as a story with a registration link to the whitepaper White papers/case studies are posted for 30 days on the front page of MetalMiner.com (premier placement for at least 7 days) An promotion is sent to both GUNPOWDER and/or the monthly trends report subscribers promoting the whitepaper (promoted throughout the program, minimum 6x) Leads from downloads are sent to you monthly Cost: $7,500 Sponsored Whitepapers Sponsored white papers (authored by advertiser) are listed along with the company s name, URL and a 50-word description of the paper White papers appear within their own section of the MetalMiner website Featured twice in the newsletter Cost: $2,500 first month, $1,000 per month thereafter (1 newsletter insertion per month) MetalMiner-Sponsored Content MetalMiner authored (listed as Sponsored Content ) Includes minimum of 1 link Licensing rights and reprints Can be used to cover company news, product news, management appointments, etc words Package 1 1 Article: $2,000 Add graphic: $100 Add logo: $100 Package 2 3 Articles: $5,000 Add graphic: $100 Add logo: $100 Package 3 5 Articles: $7,500 Includes logo, link, graphic (if desired), weekend round-up post MetalMiner Webinar Program Promoted to entire database Turnkey program Editorially guided and hosted by Metalminer Cost 1 Webinar: $15,000 2 Webinars: $25,000 Quarterly: $40,000 Includes promotion on site, newsletters, other subscriber content Let s collaborate Advertising Opportunities Editorial

7 Top Ten Things MetalMiner Can Be For You 1. Lead Generator A core lead-generation platform to get in front of the right sets of customers 2. Digital Media Platform Your platform to transition from print to digital media advertising 3. Social Media Driver A foundational component of your social media strategy 4. Policy Advocate Policy advocacy to influence legislators and other influencers 5. Reach Strategist A centerpiece of your strategy to reach a new generation of buyers, traders and procurement organizations 6. Influencer Influence getting in front of top metals CEOs who read MetalMiner daily or weekly 7. Content Engine A source of content and metals pricing information to use in your own marketing channels, sites, newsletters and procurement organizations 8. Thought Leader Thought leadership to influence customers you know and those you want to know 9. Conference Launchpad A means to get in front of decision makers within procurement and operations organizations at a new generation for both conferences and events 10. Differentiator Access to the best minds in procurement, supply chain and metals buying to refine and target points of positioning and differentiation of conferences and events Let s differentiate Advertising Opportunities Editorial

8 Content Map Metal Price Forecasts In-depth Trade Case Analysis Insider Q&As Legislative/Regulatory/Public Policy Commentary Metal Market Trends Exclusive Industry Interviews Exclusive One-on-One Video Interviews Daily Price Trends Content icon designed by Qing Li from The Noun Project collection Procurement Solutions Strategy New Products and Developments Let s compose Sponsorship Opportunities Editorial

9 Readership breakdown Industry segment Other 1% Finance 4% Consulting 6% Information services 7% 64% Manufacturers Includes mining, construction, energy/utilities, etc. Education 7% Service centers and business services 11% Manufacturer job function Marketing sales management 11% Supply chain management 12% 30% Procurement/Sourcing Other 13% Material management 13% 18% Executive management Job title Engineer 2% Other 5% VP 8% 34% Manager Buyer/Analyst 14% Executive 15% 22% Director Let s deliver Sponsorship Opportunities Editorial