Hart Energy s Connect Series
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1 Hart Energy s Connect Series This monthly e-newsletter focuses on one unconventional resource play per month, and is sent out to the largest distribution audience Hart offers. This e-newsletter also has the highest open rate for our digital push products. Connect Series is a unique offering in that it includes custom video content (which includes maps of the play, key players and their location, and more) as well as exclusive content, written for each play. Lastly, Connect Series was designed for today s marketers in that it offers a complete editorial calendar, by play for the entire year. Below, please find the 2014 Connect Series Calendar.: Learn more January Utica February Panhandle Plays (Cleveland, Granite Wash, Marmaton) March Niobara April Marcellus May Permian Wolfcamp/Midland June Mississippi Lime July Eagle Ford August Canadian Plays (Montney, Duverney, Cardium) September Bakken Three Forks October Woodford (Cana Woodford, Scoop) November Emerging Plays December Mature Play Update (Barnett, Fayetteville, Haynesville) *Each issue of the Connect Series deploys on the last day of each month. Available positions include: 1. Position 1: 145w x 290h px Investment: $2,600 net 2. Position 2: 465w x 200h px (only one available per edition) Investment: $3,900 net 3. Position 3: Video pre-roll sponsor (only one available per episode) Investment per episode: Between $1,500-$2,200 net depending upon the program selected Details: This option includes either a logo or an announcement by the moderator, identifying your company as the sponsor of the video. Your pre-roll sponsorship will be seen for a period of six months.
2 Hart Energy s App One Source NEW FOR 2014! Hart Energy is pleased to announce a new product to our digital portfolio called APP One Source. This product is an online destination as well as a mobile web app. The goal of the product is quite simple; to assist our clients in the overall visibility for their apps, and ultimately increase the number of downloads. Through categorization, the online user can effortlessly navigate apps which are relevant to their needs, and bypass those which are not relevant, or non-oil and gas specific. App One Source is designed to support apps across multiple platforms which includes Apple, Android, Microsoft, Blackberry as well as web apps. In addition to Hart Energy driving users to this online destination, your app will also gain exposure within e-newsletters, websites, print, and much more. As an industry thought leader, Hart Energy believes in the value online applications bring to our community and we are thrilled to have developed a solution to a common challenge throughout the oil and gas industry... Why won t people download my app?? Advertising Options: Hart Energy will host your app within APP One Source, as well as offer increased visibility within the experience for a period of one year. Additionally, your app will be promoted on websites, within e-newsletters as well as in print. Investment: If space is reserved prior to December 6th, $8,700 net for the full year. (It would run from December 2013 through December 2014.) Invoice will not be due until January 2014 (designed to accommodate new fiscals). If after that date, $11,800net (would also run for 12 months) *Discounts apply for multiple apps If you re interested in having either a web app or standard app built, Hart Energy can help!
3 Digital Display Ads Strengthen your brand with digital display ads on MidstreamBusiness.com. It s the market s only destination focusing exclusively on the people, deal makers, financiers, operators, and industry executives who shape the future of infrastructure throughout North America. Ads can be animated. Midstream Business is very excited to be rolling out an upgraded website in This site will offer an even greater user experience, better navigation, increased video content, and much more. There will also be new advertising opportunities such as mobile ads, video pre roll, and other high impact units not currently being launched. Check back with your sales rep for more information. Available positions include: 1. Expandable ads - 990w x 40h px (closed), 990w x 160h px (opened) Investment: $2,500-$2,700 net per month 2. Medium rectangle ads - 300w x 250h px Investment: $2,000 to $2,400 per month depending on frequency e-newsletters Midstream Monitor (formerly Gas Processors Report) This weekly interactive e-newsletter is a digital digest of midstream news from the prior week. Content includes construction, gathering and processing, technology and regulatory news from around the globe. Coverage also includes commodity prices, debt and equity issues, and our exclusive NGL fractionation spread. Ads are duplications of print ads run in Midstream Business. Specs: Full-page (7 x 10 in) or half-page (7 x 4 15/16 in) Investment: $1,500 net full-page per week, $1,000 half-page per week Marcellus-Utica Midstream Conference e-newsletter (January 2014) This e-newsletter provides valuable information (such as show agenda and presentations) which reaches every attendee and exhibitor at this event, and also provides in-depth information on activities within the host city. This product boasts the highest open rates and clickthroughs of our e-newsletter products. With your sponsorship, your company receives: 30-word description about your brand, product or service Your company logo, website link and booth identification Distribution: Once prior to the event (agenda) and once after (presentations) Investment: $2,400 net
4 Traditional Webcast Promoted through channels such as e-newsletters, websites including the Unconventional Oil and Gas Center and Oil and Gas Investor sister sites, e-blasts and more. Hart Energy can provide an editorial moderator along with support for subject matter development. Traditional webcasts are an effective means to create thought leadership and generate valuable leads. Investment: $13,000 net (frequency discounts apply) View an example Video Sessions from our 2014 DUG Conferences: These interviews take place at each of our 2014 conferences which include Marcellus-Utica Midstream event, our 2014 DUG conferences: DUG Midcontinent, DUG Permian Basin, DUG Bakken, DUG East, DUG Australia, DUG Eagle Ford, and Crude in Motion. These sessions provide your company the opportunity to explain why you are attending the event and what you re offering. Each conversation lasts minutes and is crystal clear resolution. Questions are vetted prior to recording so key points are sure to be highlighted. Multiple background images as well as motion support (presentations/videos and more) can be used during the presentation. The approved video is then promoted through e-newsletters, websites and is hosted for an entire year. Your company also receives the complete video for your own promotional efforts. Investment: $3,500 to $6,200 net depending on the event and program selected Trade Show Webcast: Trade show webcasts take place at the event and are streamed live to a specific registrant community. As an advertiser, reach a captive, in-person audience as well as viewers around the world. These events are also promoted through traditional mediums such as e-newsletters, websites and more. View an example Investment: Approximately $15,500 to $17,000 net Petroleum Club Breakfast/Lunch Event: Midstream Business will co-brand an event with your company at one of the Petroleum Clubs throughout the U.S. (Houston, Fort Worth, Denver and others). This webcast will be co-branded and promoted extensively via Hart Energy media channels. This increases attendance for the live, in-person event, and reaches others in their offices around the globe. Call for investment options. Cost variables for trade show webcasts and Petroleum Club events include audience size and whether the event is live-streamed or promoted as an archive.
5 White papers White papers offer a great opportunity to showcase thought leadership and provide an effective lead-generation tool. Whether you have an existing white paper or need creative assistance, Midstream Business can help produce one and promote your white paper to our online community. As part of your white paper promotion, you will receive promotional support across all Midstream Business products, including (but not limited to) MidstreamBusiness.com and our e-newsletter products. Call for details and investment options. Weekend Careers Roadblock Is your company looking to attract corporate executives to open positions within your organization? Use Hart Energy s weekend roadblock ads to reach our online community when they are most actively searching over the weekend! Investment: $3,500 net Multi-site discounts available.
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