GUIDE TO GIVING. Be Found. Get Funded. Pro Bono Australia s directory of not-for-profit organisations Media Kit

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1 2018 Media Kit Be Found. Get Funded. Pro Bono Australia s directory of not-for-profit organisations Pg. 1 The Guide to Giving is brought to you by Pro Bono Australia, one of the first social businesses in the country. We offer media, jobs and resources for the common good to over one million people annually. Certified in 2014 as a B Corp organisation, today we act as the central online hub for the not-for-profit sector, the broader social sector and those wanting to engage with it. Visit our website: probonoaustralia.com.au

2 To be funded, you first need to be found It started as a small publication that connected donors with charities. It s now a multi-platform directory that s still in print and available to an online audience of over 80,000 monthly users. It s called the Guide to Giving. The Guide to Giving is Pro Bono Australia s national directory of not-for-profit organisations and charities. It is the definitive map of Australia s not-for-profit, philanthropic and charity sectors and is now proudly in its 28th year. As a member of the Guide to Giving, charities are exposed to the country s largest audience of professional and individual funders and decision makers through Pro Bono Australia s unique print and online networks. Join trusted Australian charities and not for profits. Inclusion in the Guide to Giving is an integral part of our fundraising strategy. Pro Bono Australia do the hard work getting our brand out there, making it one of the least timeconsuming fundraising resources we are a part of. Pat Brennan, Estate Coordinator Pg. 2

3 Why put your organisation in the Guide to Giving? Be found. On two platforms. Be Found Reach donors on two platforms. As a member of the Guide to Giving, your charity is put on two platforms and exposed to over one million professional and individual funders and decision makers on donations of all sizes. Get Funded We re trusted by donors. The Guide to Giving has been around for 27 years. It s the one directory that decision makers on wills, bequests and philanthropy go to when making choices on where to allocate their or their client s funds. Online profiles have a Donate Now button directing dollars straight to your cause. Flexible Options Tailored options to suit your needs. All packages are included in print and online directories and tierd to suit your budget. Add-ons are available to increase your exposure. Digital Directory Reach: 897,000 Hosted on Pro Bono Australia Website Printed Directory Reach: 112,500 45,000 copies printed annually Contact: sales@probonoaustralia.com.au probonoaustralia.com.au Pg. 3

4 Reach people connected with your cause Thanks to our valuable partner organisations we re able offer exclusive access to an unparalleled network of professionals working in philanthropy and bequests. LAW SOCIETIES Our agreements with law societies allow us to distribute the directory to their members who regularly advise their clients on philanthropic giving. TOTAL ANNUAL CONFERENCES & EVENTS The printed directory is distributed at a range of social sector events across Australia. CPA AUSTRALIA MEMBERS As qualified and certified financial experts, CPA Australia s members regularly educate their clients on the benefits of tax-deductable donations and are therefore essential to the donation equation. REACH 1,090,500+ Printed circulation 45,000 Readership 112,500 + Newsletter subscribers 18,000* Site users 960,000+ / year* NEWSLETTER The Good Business news service is sent every fortnight to executives in corporations that care about social responsibility. CORPORATE DONORS & PHILANTHROPISTS The directory is distributed to personnel at the top 1,000 national companies, as well as individual philanthropists. WEBSITE TRAFFIC Our site is a hub for Australia s social sector and gets over 295,000 pageviews each month. Our users are engaged and seek solutions to empower a cause. *Calculated at a RPC of 2.5. * Figures correct as of 20 April Pg. 4

5 What s new in Guide to Giving members will save on: Guide to Giving members can now save money on professional resources In 2018, the Guide to Giving will provide its members with discounts on Pro Bono Australia services that are of most use to charities and not for profits. See discounts on right. Our distribution has grown Members will now be found in the office s of an additional 5,000 lawyers who practice in family, will/estates and commercial, law office waiting rooms thanks to our new partnership with Law Institute of Victoria. We ve improved our user experience We ve redesigned profiles, search pages and landing pages to improve digital engagement. -5% Pro Bono Jobs 5% off The sector s most established jobs board that connects passionate people to roles focused on social good. -10% Pro Bono Webinars 10% off Comprehensive sessions developed to educate the social sector. Topics range from fundraising to marketing to recruitment and everything inbetween. -75% Pro Bono Calendar 75% off listings The social sector s schedule. The best way to get socially-minded individuals to your next event. Pg. 5 Contact: sales@probonoaustralia.com.au probonoaustralia.com.au Discounts will be active for 12 months from December 2017 One discount allocation will be provided per Guide to Giving organisation Pro Bono Webinars discount can be used on either one orginational or indiviual pass per webinar Pro Bono Jobs discount includes individual job packs only Pro Bono Calander discount will be active when logged-in to your Pro Bono Australia account

6 Advance your mission with membership offers 2018 What s Guide new to in 2018 Giving -10% Good360 membership 10% off Website: Good360.org.au Good360 is a charity that takes brand new, unsold goods from businesses and distributes them to charities and not for profits to help Australians in need. To date they have sourced more than $20 million in brand new donated goods from our generous partners and delivered millions of goods to our Australian member charities Guide to Giving members get 10% off Good360 s annual membership fee, granting members access to brand new, non-perishable goods from some of Australia s biggest brands, retailers and manufacturers via their online store. Charities get the goods they need for free and only pay a nominal shipping and handling fee to get the goods delivered right to their door. Contact: sales@probonoaustralia.com.au probonoaustralia.com.au Terms & Conditions 1. Promotion applies to all valid Good360 Australia Ltd ( Good360 ) new registrations made between 10/7/17 and COB on 30/9/ Limit of one Discount Coupon per new charity branch membership. 3. Good360 s standard Ts&Cs apply. Pg. 6

7 Listing packages Each of the three tiered packages showcase your organisation across print and digital platforms. All 2018 listees enjoy member discounts on applicable Pro Bono Australia products and services. Listing Features for 12-months Standard $299 Advantage $399 Premium $549 Digital features Searchable and categorised profile and listing on probonoaustralia.com.au, extensive self-managed profile, logo presence in search results, social media icon referral links and video and image capability Listing priorotised and highlighted with tonal profile background in search results Featured priority listing promoted with stand-out red border Print features Printed listing categorised according to organisation preference Bolded text to highlight listing in printed guide Contrasting blue text listing with additional 120 character allowance (including spaces) under listing Include the Featured Charity Add-on to have your charity s logo displayed in prominent positions around the website and included in the Good Business news service +. Include the add-on to any listing package for $279. Example Print listing view Digital listing view Standard Listing Pro Bono Australia 9 / 409 St. Kilda Road, Victoria, 3004 J. Smith, Fundraising Manager, * Pro Bono Australia Category: Media, Education and training Location: Melbourne Advantage Listing Pro Bono Australia 9 / 409 St. Kilda Road, Victoria, 3004 J. Smith, Fundraising Manager, * Pro Bono Australia Category: Media, Education and training Location: Melbourne Premium Listing Pro Bono Australia 9 / 409 St. Kilda Road, Victoria, 3004 J. Smith, Fundraising Manager, * Media, jobs and resources for the common good Pro Bono Australia Category: Media, Education and training Location: Melbourne Pg. 6 + Included at least once during the year when your charity s category is featured. * DGR Status Contact: sales@probonoaustralia.com.au probonoaustralia.com.au

8 Like and follow us on facebook 103 Enmore Road, Newtown NSW 2042 tel: Like and follow us on facebook 103 Enmore Road, Newtown NSW 2042 tel: Like and follow us on facebook 103 Enmore Road, Newtown NSW 2042 tel: Like and follow us on facebook 103 Enmore Road, Newtown NSW 2042 tel: Print display advertising packages Advertisements are placed within the category or categories chosen by your organisation. All print display advertisers receive a FREE advantage listing. Options to stand out from the crowd Early Bird Rate book before 30/06/2017 Rate Advantage listing (free) Mock up Example EIGHTH PAGE DISPLAY ADVERTISEMENT H 30mm x W 170mm No bleed or trim marks Files to be supplied as.pdf or.jpeg $936 $1040 QTR PAGE DISPLAY ADVERTISEMENT H 60mm x W 170mm No bleed or trim marks Files to be supplied as.pdf or.jpeg $1881 $2090 HALF PAGE DISPLAY ADVERTISEMENT H 120mm x W 170mm No bleed or trim marks Files to be supplied as.pdf or.jpeg $2826 $3140 FULL PAGE DISPLAY ADVERTISEMENT H 240mm x W 170mm No bleed or trim marks Files to be supplied as.pdf or.jpeg $4491 $4990 Pg. 7 Contact: sales@probonoaustralia.com.au probonoaustralia.com.au

9 2018 Booking Form Be Found. Get Funded. Pro Bono Australia s directory of not-for-profit organisations Pg. 1 The Guide to Giving is brought to you by Pro Bono Australia, one of the first social businesses in the country. We offer media, jobs and resources for the common good to over one million people annually. Certified in 2014 as a B Corp organisation, today we act as the central online hub for the not-for-profit sector, the broader social sector and those wanting to engage with it. Visit our website: probonoaustralia.com.au

10 Booking form page 1/2 Guide to Giving a. Select your Listing Appear in both print and online. Printed listings will be included within the 2018 directory which is distributed in December Digital listing are online from December Please note that all display advertisers get a free Advantage listing. Rate Inc. Gst Qty Total Inc. Gst 2. Select your Display Advertisement Listings and advertisements are ordered by category. Consider how you want people to find you before ticking the box next to your chosen category. Please contact us if you would like to be featured in more than one category. Basic Listing Standard listing in 2017 printed directory. Standard online listing. $299 Aged Care & Seniors Animals HIV/AIDS Homelessness & Affordable Housing Advantage Listing Listing in bold font in 2017 printed directory. Listing highlighted online. $399 Arts and Culture Asthma/Respiratory Asylum Seekers &Refugees Humanitarian Indigenous Industry Associations Premium Listing Featured listing in a bold light blue font in the printed directory. Additional line of listing text in the printed directory. Listing highlighted and promoted online. $549 Blindness/Deafness Cancer Children Law, Justice & Human Rights Libraries and Museums Men 1b. Include your listing add-on Featured Charity Add-On Online advertisement displayed in rotation on all online directory pages Included in Good Business news service. $279 Community Support Services Conservation & Environment Diabetes Disabilities Mental Health Overseas Aid and Development Palliative Care Religion /Religious Groups 1c. Select your Display Advertisement Display advertisements will be included within the 2018 directory which is distributed in December Eighth Page Display Advertisement H 30mm x W 170mm Qtr Page Display Advertisement H 60mm x W 170mm Rate Inc. Gst Early Bird Rate Inc. Gst $1040 $936 $2090 $1881 Qty Total Inc. Gst Drugs, Alcohol & Addiction Education and Training Employment Services Families Foundations /Philanthropy Gay/Lesbian/Bi/Transgender Groups Research Rural Safety, Rescue and First Aid Science & Technology Social Enterprise Sport & Recreation Half Page Display Advertisement H 120mm x W 170mm $3140 $2826 Giving Circles Health General Veterans, Ex-servicemen/Women Welfare Full Page Display Advertisement H 240mm x W 170mm $4990 $4491 Health Hospital & Medical Centres Heart & Lung Disease Women Youth/ Young People Total listing and display adverting price: Early bird closing date: 30/06/17 Booking deadline: 30/09/17 Advertising artwork deadline: 15/10/17 Once complete please send completed booking form to: E advertising@probonoaustralia.com.au or F: Contact a team member for personalised support: E sales@probonoaustralia.com.au or P Pg. 8 WEB

11 Booking form page 1/2 Guide to Giving a. Enter your organisation details for your listing Consider how you want people to find your organisation before completing the details on this page. Fill out your details and your booking form to: Organisation name: Address: 4. Select your payment method Total cost of listing and advertising packages = $ We wish to make a direct deposit State: If operating in multiple states, please indicate those states. National NSW NT QLD SA TAS VIC WA Pay to: Bank: Pro Bono Australia National Bank Contact name: ABN: Position title: Website: DGR Status Y/N: Contact telephone: Extra line of text 120 (including spaces) characters max (Premium packages only): BSB # Account # Receipt # Date Paid: / / Please attach remittance advice We wish to pay by enclosed cheque 3b. Advertising artwork details If applicable Tick your 2017 advertising artwork option. Artwork contact phone: We would like to use previous year s artwork We will be supplying new artwork before the 15 October deadline Please assist us with creating new or amending previous work (charges apply) 3c. Contact details Leave blank if contact details are the same as the business listing contact details above Pay to: Pro Bono Australia ABN: Cheque # We wish to pay by credit card Visa Mastercard American Express Card Number: Name on card: Contact name: Expiry: / Position title: Contact telephone: Signature: Date: Early bird closing date: 30/06/17 Booking deadline: 30/09/17 Advertising artwork deadline: 15/10/17 Once complete please send completed booking form to: E advertising@probonoaustralia.com.au or F: Contact a team member for personalised support: E sales@probonoaustralia.com.au or P Pg. 9 WEB