Departmental Curriculum Planning

Transcription

1 Departmental Curriculum Planning Department: Business Subject: Vcatinal (BTEC) Business Key Stage: 4 Year Grup: 10 Prgramme f Study Tpic (s) studies Key skills taught / develped / assessed Mdule 1 Mdule 2 Mdule 3 Unit 3: Prmting a Brand Unit 1: Enterprise in the business wrld Outline hw the business envirnment can impact n a start-up business. Explain hw changes in the current business envirnment are likely t impact n a start-up business. Assess the current risks, pprtunities and trends in the business envirnment fr a start-up business. Explain hw current trends will impact n a start-up business. Cmpare hw tw trends have impacted n a start-up business. Describe, using relevant examples, the features f successful businesses. Cmpare the features, strengths and weaknesses f tw successful businesses. Justify hw the initial plan fr a business idea has ptential fr success in relatin t existing lcal businesses. Prepare a realistic initial plan fr a business idea suitable fr the lcal area. Explain hw the initial plan fr a business idea has the ptential t respnd t market needs. Explain the reasns fr the chice f frmat selected fr a business start-up. Present a realistic business mdel fr a Explain hw branding is used in tw businesses Assess the marketing mix fr a selected branded prduct Describe the purpse f elements f the prmtinal mix used fr a selected branded prduct Cmpare the use f brand prmtin in tw businesses Explain the imprtance f selecting an apprpriate prmtinal mix fr a selected branded prduct Evaluate the effectiveness f the prmtinal mix fr a selected branded prduct Use branding methds and techniques t recmmend a brand persnality and a target market fr a brand Plan a prmtinal campaign fr a brand Explain hw branding methds and techniques were used t recmmend a brand persnality and a target market fr a brand Justify the chice f prmtinal mix fr a brand Evaluate the effectiveness f a prmtinal campaign fr a brand and recmmend imprvements Unit 8: Recruitment, Selectin & emplyment Explain the purpse f different functinal areas in tw cntrasting businesses. Describe the respnsibilities f tw different jb rles in tw cntrasting businesses Cmpare tw jb rles and respnsibilities frm different functinal areas in tw cntrasting businesses Analyse the impact f rganisatinal structure n jb rles and functinal areas in a selected business, using apprpriate examples Prduce an apprpriate and detailed jb descriptin and persn specificatin fr a specific jb. Prduce a curriculum vitae, letter f applicatin and cmpleted applicatin frm t apply fr a suitable jb rle Prduce an apprpriate and detailed jb descriptin and persn specificatin fr a specific jb, justifying why the dcuments will encurage effective recruitment Justify hw current knwledge and skills meet thse required in a given persn specificatin and jb descriptin Analyse gaps in knwledge and skills that

2 business, explaining hw the frmat and business mdel will enable it t carry ut its activities successfully. Present a realistic business mdel fr a business, explaining hw the frmat and supprting evidence justifies the initial business idea. Present a realistic business mdel fr a business start-up. Unit 2: Finance Fr Business might require further training r develpment t match the requirements f a given persn specificatin and jb descriptin Prvide apprpriate respnses t interview questins fr a specific jb rle Prduce a realistic persnal career develpment plan Demnstrate prir research and preparatin when prviding apprpriate respnses t interview questins fr a specific jb rle Understand and identify csts f a business Understand, define and identify the differences between fixed and variable csts, direct and indirect csts, ttal csts Calculate ttal cst Understand hw businesses make a prfit Understand and identify hw businesses make mney frm selling their prducts r services Identify surces f revenue fr a business Calculate revenue Describe hw businesses have t spend mney t succeed Identify types f expenditure (including verheads) businesses may have Understand that expenditure is anything a business pays ut and verheads are the everyday running csts f a business Understand hw businesses make a prfit

3 Understand that businesses must knw hw much mney is cming in and ging ut, befre they can wrk ut whether the business has made a prfit, made a lss Define prfit & lss Calculate prfit Understand hw businesses plan fr success Understand the planning tls businesses use t predict when they will start making a prfit Define breakeven and be able t make interpretatins frm a break-even chart. Understand the planning tls businesses use t predict when they will start making a prfit. Calculate the breakeven Analyse and explain the value and imprtance f breakeven analysis t businesses when planning fr success Analyse and explain the assciated risks t businesses f nt cmpleting a breakeven analysis Understand the planning tls businesses use t predict when they will start making a prfit Present given infrmatin graphically n a break-even chart Analyse the effect n the break-even pint if sales r (fixed and variable) csts change, and explain the impact f these changes n the business Understand the tls businesses use t plan fr success Understand the purpse f budgeting in setting expenditure and revenue budgets

4 Understand the difference between budgeting and budgetary cntrl (checking perfrmance against plan) Understand the tls businesses use t plan fr success Cash flw frecasting Knw the purpse f a cash flw frecast Be able t identify inflws and utflws Explain the purpse f a cash flw frecast Understand the surces f cash cming int the business and the surces and destinatin f cash leaving the business Identify the impact f timings f inflws and utflws Understand the tls businesses use t plan fr success Understand the benefits f using a cash flw frecast t plan fr success in a business and explain the assciated risks t businesses f nt cmpleting a cash flw frecast Cmplete a cash flw frecast frm given infrmatin, shwing individual and ttal inflws, individual and ttal utflws, net inflws and utflws, and pening and clsing balances Analyse a business s finances based n cash flw infrmatin and identify pssible issues fr the business frm any cash surplus r deficit Understand hw businesses measure success and identify areas fr imprvement Understand hw businesses measure success Explain the impact f psitive and

5 negative grss prfit n businesses Explain the impact f psitive and negative net prfit n businesses Understand what financial statements are, including incme statement (prfit and lss accunt) and statement f financial psitin. Understand hw businesses measure success Incme statement (prfit and lss accunt) Identify the purpse f an incme statement t shw hw the business perfrmed financially ver a perid f time Cmplete an incme statement frm given figures, including trading accunt includes figures fr revenue and cst f sales and calculates the amunt f grss prfit Expenses/verheads Calculating net prfit. Understand hw businesses measure success Statement f financial psitin (balance sheet) Identify the purpse f a statement f financial psitin Understand the frmat f a statement f financial psitin Categrise ttal assets and liabilities using a statement f financial psitin Understand hw businesses measure success Cmplete a statement f financial psitin (balance sheet) with given figures fr a small business (such as a

6 sle trader r partnership Understand hw businesses can be mre successful Identify ways in which a business can increase prfits Analyse financial statements fr a small business (such as a sle trader r partnership) and suggest apprpriate actins the business can take t succeed. Assessment Opprtunities Minimum f 2 assessment tasks per 10 week mdule Unit 1: Enterprise in the business wrld Cursewrk assessment Assessment: Leaflet Presentatin slides Hand uts Brchure Unit 2: Finance Fr Business Unit 3: Prmting a Brand Cursewrk assessment Assessment: Reprt Written prpsal Unit 8: Recruitment, Selectin & emplyment Cursewrk assessment Assessment: Leaflet Observatin recrd Audi r vide recrding f interview Reflective accunt Persnal career develpment plan On-line examinatin (1 hur)

7 Departmental Curriculum Planning Department: Businesss Subject: Vcatinal (BTEC) Business Key Stage: 4 Year Grup: 11 Prgramme f Study Tpic (s) studies Key skills taught / develped / assessed Mdule 1 Mdule 2 Mdule 3 Unit 6: Intrducing Retail Business Unit 10: Using Business Dcumentatin Describe the purpse f fur different business dcuments used in a selected business. Explain hw the business cntext influences the frmat f fur business dcuments in a selected business. Describe the factrs t be cnsidered when planning and selecting apprpriate business dcuments in fur different business cntexts. Explain the suitability f business dcuments in meeting the needs f the audience in fur different business cntexts, including the need fr cnfidentiality. Cmpare the purpse f bth frmal and infrmal dcuments frm different business cntexts in a selected business. Cmpare the effectiveness f business dcuments t meet the needs f different audiences in fur different business cntexts. Evaluate the impact f written cmmunicatins in different business cntexts in a selected business. Evaluate the effectiveness f business dcuments t meet the needs f cnfidentiality and audit requirements. Prduce three accurate business Describe the sub-sectr, channels, frmat, size, wnership and lcatin f tw retail businesses perating in different sub-sectrs Describe the functins f tw jb rles in stre peratins and their prgressin rutes Explain, using examples, the rle f tw businesses that supprt retail businesses Describe hw tw retail businesses perating in different sub-sectrs make use f nn-utlet retailing. Describe the aims and bjectives f tw retail businesses perating in different sub-sectrs Assess tw different types f wnership f selected retail businesses Explain hw and why tw retail businesses perating in different subsectrs use aims and bjectives Evaluate hw tw retail businesses perating in different sub-sectrs measure their perfrmance, with reference t Key Perfrmance Indicatrs (KPIs) Explain, using examples, tw issues f cncern and tw benefits that can arise frm retail develpments in the UK Assess the benefits fr the lcal Unit 4: Principles f Custmer Service Describe the different types f custmer service prvided by tw selected businesses. Describe the characteristics f cnsistent and reliable custmer service. Explain hw rganisatinal prcedures and legislatin cntribute t cnsistent and reliable custmer service. Explain hw legislative and regulatry requirements affect custmer service in a selected business. Cmpare hw tw selected businesses satisfy custmers. Explain hw a selected business attempts t exceed custmer expectatins. Cmpare the impact f legislative and regulatry requirements affecting custmer service n a selected business. Assess the effect f prviding cnsistent and reliable custmer service n the reputatin f a selected business. Describe hw a selected business meets the needs and expectatins f three different types f custmer. Describe, using examples, the limits f authrity that wuld apply when delivering custmer service Demnstrate effective cmmunicatin skills t meet custmer needs when

8 dcuments f different types t supprt business tasks fr internal cmmunicatin in a selected business. Prduce three accurate business dcuments f different types t supprt business tasks fr external cmmunicatin in a selected business. Assess the factrs that influenced the prductin f internal and external dcuments, including reaching the intended audience by the agreed deadlines. cmmunity f a retail develpment in the UK Evaluate the impact f a retail develpment in the UK n the lcal cmmunity Explain, using examples, three issues facing UK retail businesses when they decide t perate in anther cuntry dealing with three different custmer types in custmer service situatins. Demnstrate effective cmmunicatin skills when respnding t custmer prblems and cmplaints in three custmer service situatins. Evaluate the effectiveness f wn custmer service skills, justifying areas fr imprvement. Justify the suitability f the internal and external dcuments prduced in meeting the needs f the intended audience. Unit 9: Principles f Marketing Definitin f marketing Why marketing is imprtant t businesses, including hw it is used t gain market share, develp brand awareness, encurage custmer lyalty. Principles f marketing Hw businesses use marketing t understand custmer needs, t keep ahead f cmpetitrs, t cmmunicate effectively with the public, t increase sales and prfitability. Understand the cntributin f marketing t the achievement f crprate bjectives. Understand the use f SMART (specific, measurable, achievable, realistic, timebased) bjectives within a marketing plan. Be able t identify types f market,

9 including Business t Business (B2B) and Business t Cnsumer (B2C) Understand the implicatins f the market targeted fr the type f marketing activity undertaken Understand the difference between custmer and cnsumer/ gds and services markets/ capital and cnsumer gds markets Be able t identify and define niche and mass markets Market and prduct rientated businesses Understand different types f business mdel including marketing, sales and advertising Understand hw rientatin f a business affects its chice f marketing, sales r advertising mdel Understand hw rientatin f a business affects its chice f marketing, sales r advertising mdel Understand the imprtance f branding fr a business in creating a distinctive ffering fr a chsen market Understand the different dimensins f a distinctive brand, including the use f lgs, clurs, symbls, images and celebrity endrsements Understand the benefits t a business f building brands, including extensins, value and persnality Use market research t make marketing decisins Types and surces f data, including primary and secndary/quantitative and qualitative

10 Understand the uses f different types f data t supprt marketing activity, including quantitative and qualitative data. Understanding trends and making predictins and identifying areas f interest r gaps in the market Methds f cllectin, including desk research, questinnaires, interviews Internal and external data Benchmarking against cmpetitrs fr prducing a SWOT and PESTLE (situatinal analysis). Understand the use and benefits f situatinal analysis when making marketing decisins. Using market research in businesses Understand the purpse f research and analysis Finding a gap in the market based n the perceived strengths and weaknesses f current fferings T identify cmpetitr activity. Using market research in businesses T understand cnsumer behaviur and mtivatins hw des current business practice fit with the needs and wants f custmers and hw will custmers react t the ffering f the business? The value f a market (sales revenue) and the rate at which it is grwing, the level f cmpetitin in the market and the number f prducts in the market. Using market research in businesses The value f a market (sales revenue) and the rate at which it is grwing, the level f cmpetitin in the market and

11 the number f prducts in the market. The value f market research t businesses Understand hw t interpret key research findings t supprt marketing decisins cncerning market size by value, prduct/brand, custmer Market grwth implicatins f fast and slw grwing markets Market share links t mass and niche marketing. The value f market research t businesses Understand the desirability f different levels f market share. Understand hw t identify external threats plitical, ecnmic, scial, technlgical, legal and envirnmental (PESTLE analysis). The value f market research t businesses Prduct, including cre and augmented prduct Unique Selling Pint (USP) Stages f the prduct life cycle develpment, intrductin, grwth, maturity, decline Prduct prtflis and the implicatins t businesses f maintaining them. Price, including pricing strategies cst plus, mark-up, cmpetitive pricing, price Advantages and disadvantages f different pricing strategies Elasticity f demand Place, including within the market distributin channels and lcatin within a distributin channel

12 Lcatinal factrs fr a physical business e cmmerce Relevance f channels t the size and type f the business Prmtin, including the prmtinal mix, prmtinal budget, prmtinal channels, viral marketing including the use f scial media Abve the line and belw the line prmtin Guerrilla advertising Factrs affecting the marketing mix Understand the imprtance f cnsistency between different elements f the marketing mix Understand the difference between e business and ecmmerce Understand the benefits f e business and ecmmerce Factrs affecting the marketing mix Understand the imprtance f different influences n the marketing mix, including: technlgy ecnmic issues cultural issues scial issues ethical issues plitical issues. Understand hw t evaluate the effectiveness f a business s marketing mix, including whether specific, SMART (specific, measurable, achievable, realistic and time-related), bjectives have been met.

13 Assessment Opprtunities Minimum f 2 assessment tasks per 10 week mdule Unit 10: Using Business Dcumentatin Cursewrk assessment Assessment: Pster Presentatin slides Hand uts Fit fr purpse business dcuments with suitable frmat, layut and language. Learner review (justifying chice f dcuments) Unit 6: Intrducing Retail Business Cursewrk assessment Assessment: Newspaper article Presentatin slides Hand uts Unit 4: Principles f Custmer Service Cursewrk assessment Assessment: Bklet Fact sheet Reprt Speaker s preparatry ntes Detailed bservatin recrds Mem Unit 9: Principles f Marketing Written examinatin (1.5 hurs)