Harnesslink Media Kit TullyTrot 2014

Transcription

1 Harnesslink Media Kit TullyTrot 2014 Harnesslink Media kit 2014

2 2 Harnesslink MediA KIT 2014 Welcome to Harnesslink Hello and thank you for the opportunity to introduce you to HARNESSLINK harness racing s award-winning online platform! For the past 10 years, HARNESSLINK has been providing the latest news, videos, photos and profiles in the sport of harness racing. During this time, we have experienced significant growth in traffic and are now considered the largest online platform for daily news coverage in the standardbred industry with our expectation of three million visitors by the end of Our online audience consists of a wide cross-section of horse people and horse racing enthusiasts from around the globe including the United States, Canada, Australia, New Zealand and Europe. At HARNESSLINK, we aim to ensure our customer is always NUMBER ONE by providing fast, friendly and professional service. We have all the tools to customize a campaign that is guaranteed to increase your visibility and promote the products and services you offer. Banners, videos, photos and feature stories can be used individually or as part of a unique sponsorship package that is highly effective and easy on your budget. If you are looking to take your business to the next level, link up with HARNESSLINK today! Looking forward to working together! The Advertising Staff at Harnesslink CONTACTS Advertising: USA/Canada Lenny Calderone (Director of Sales) (401) lac@harnesslink.com Brett Revington (902) brevington@harnesslink.com Sherri Mitchell Cell: (630) Office: (630) smitchell@harnesslink.com Chris Tully (Director Social Media) (845) chris@harnesslink.com Payment/Online Banking: Sally Curtin Tel: Fax: Mobile: USA/Canada: (609) jdci@harnesslink.com Skype to Skype: johncurtin.harnesslink Banner Ad Sizing/Content: Jules Boven sales@harnesslink.com Press/Media USA/Canada: Steven Wolf (954) steve@harnesslink.com

3 Harnesslink Media Kit Web Advertising Sponsorship Packages Platinumlink Sponsorship Package $400/week $1200/month Includes Leaderboard banner ads on all content pages Multiple feature stories with photos, video content Monthly tracking reports (Google analytics) Banner size 728 X 90 px Goldlink Sponsorship Package $300/week $900/month Includes In Page banner ads Feature stories with photos, video content Monthly tracking reports (Google analytics) Banner size 630 X 90 px Bronzelink Sponsorship Package $200/week $600/month Includes Sidebar banner ad feature story with photo Monthly tracking reports (Google analytics) Banner size 311 X 100 px Custom Sponsorship Package We will custom design a Sponsorship Package to fit your needs and budget. Let us work with you to set up a program that will increase your business and make your investment payoff! Artwork Requirements We require artwork to be supplied as either an animated GIF, or a Flash SWF file. Artwork should be of applicable size and less than 35 kb. Flash SWF files will require an appropriate click Tag to be included. Please contact us with any questions. Web Advertising Sponsorship Packages We would be happy to have our professional graphic designer produce your web banner ad. Rates in US funds: Static- 1 panel: $65; Animated - 2 panel: $100, 3 panel: $135.

4 4 Harnesslink MediA KIT 2014 Harnesslink Advertising Sizing, Content and Ordering Information AD Sizes / Styles (please check boxes) Leaderboard Advertisement 728 x 90 pixels In Page Advertisement 630 x 90 pixels Sidebar Advertisement 311 x 100 pixels Content Ad Output Logo Supplied (eg. AL, EPS, PDF) Images Supplied (eg. JPG, PSD, TIFF...) Current Website (Supply URL) Colors to be used Text to be used If animated, provide storyboard Animated Ad Static Ad Call to action text for button Link / URL: Comments/Notes......

5 Harnesslink Media Kit Monthly Website Traffic & Monthly Unique Visitors Average Monthly Traffic 280, , , , , , , , , ,000 80,000 60,000 40,000 20, , , , , ,000 65, Year 232,000* 2013 * This past year (2013) Harnesslink underwent a structural changeover and experienced a slight decline in activity. This often occurs whenever a website undergoes a complete overhaul, which included advanced features and functionality, Average Monthly Unique Visitors 80,000 70,000 60,000 55,000 60,000 65,000 70,000 72,000 70,000* 50,000 40,000 30,000 30,000 20,000 1, Year 2013

6 6 Harnesslink MediA KIT 2014 Look who has already been advertising with Harnesslink! The NEW Meadowlands Bet America Blue Chip Farms Bet PTC Sample Graphics

7 Harnesslink Media Kit Advertisers from all segments of the Harness Racing Industry

8 8 Harnesslink MediA KIT 2014 Read why you should advertise on Harnesslink.com Cutting marketing to save money is often counterproductive March 29, 2013 by Bill Shanklin for the Blood-Horse The American economy has been sluggish for approximately the past five years and pari-mutuel wagering has been under increasing pressure from gaming competition for decades. Under these foreboding conditions, racetracks, farms, auction houses, and other equine businesses are tempted to curtail marketing budgets. But the wiser action is often to boost outlays for revenue-enhancing activities once sales begin to stagnate. A business s revenue levels are to varying degrees a function of the amount of money it allocates to marketing. Yet when sales begin to decline, executives are tempted to cut back in such areas as advertising and personal selling in order to trim expenses. However, doing so may be counterproductive because the reduced spending will likely exacerbate the deterioration in revenues. Curtailing marketing in the face of economic adversity is usually explained by the reasoning we can t afford the expense right now. This implies that a firm s marketing expenditures are ineffective, meaning that a dollar spent does not lead to more than a dollar in additional revenue. In some cases, decreasing marketing expenditures is justified for example, when the economic headwinds are so severe that no amount of demand stimulation will produce much revenue. However, this is the exception rather than the rule. If marketing and advertising expenditures do not more than pay for themselves, then something is wrong with the underlying strategy or tactics to begin with. The pioneering marketing and advertising merchant John Wanamaker famously commented: Half the money I spend on advertising is wasted; the trouble is, I don t know which half. What Wanamaker lamented has crossed the mind of anyone attempting to determine how much to spend on revenue- enhancing activities, particularly advertising, as well as where to allocate the dollars But today s techniques for measuring and enhancing results are much better than in Wanamaker s day and are dramatically improved over even a decade ago. For instance, free tools like Google Analytics are available to the smallest of businesses, search engine optimization is not an expensive undertaking, and simple experiments can be conducted for non- Internet types of promotion. An organization that cuts promotional expenses in reaction to a decline in sales is reversing the normal cause and effect relationship between marketing and revenues. Copyright 2013 the Blood-Horse. Used with permission. Testimonials UFO Sulky John, please be advised that the promotion Harnesslink created has been a very successful direction for UFO Sulky Australia. Your web design team have been most creative and professional in designing an impressive website and Banner Ads for our company. We believe UFO Sulky has had over 6,000 visits from around the world in a period of just 4 months mainly from this advertising medium. I believe using Harnesslink Advertising coupled with a professional website is a formula for success for any product promotion. Regards Frank Ranaldi. CEO, UFO SULKY Australia/New Zealand