Contact: Phone: /9

Transcription

1 the professional rider, business owner and breeder in the total equestrian industry!your target audience, your communication objective, our joint challenge! Contact: Phone: /9

2 Target group and range Target audience: Age: Income range: Professionals and semi-professionals in the equestrian sector; riders, breeders, entrepreneurs. 16 tot 75 jaar. mid to high income This is the target you want to achieve with your product or service? Then we would be happy to with you at the table to work with you to develop an effective communication plan. Where we creatively your brand recognition, increase brand knowledge and positive brand attitude within the largest community of the horse sector. This increases the chances of selling your product/brand in the decision-making phase of your target audience. Furthermore, also lead generation and direct sales activities to the resources that can be used. Your communication objective, our joint challenge! Horses.nl can be reached via the brands Horses newspaper-about 250,000 persons interested in equestrian information on professional level. For this we have managed to create a cross-media service range. We do this through our media in print, online, social media and events. Through these channels, we reach your target at different times. Faced with relevant information about all equestrian sports disciplines, breeding resources. News we bring daily via complemented with 4 x per week a newsletter and once a week with the horses newspaper in print. The horses in a glossy magazine gives newspaper Extra content addition with in-depth interviews and other informative articles in the named disciplines. Horses newspaper tools appears six times a year. Range information and communication possibilities per channel: Paardenkrant Advertising The trade magazine of Horses.nl approx people. Subscriptions + loose sales (e-magazine). Appearance: weekly every Wednesday Deadline for reservations: Monday 10:00 for appearance Placement rate Springertjes about 1 column Mm rate 0,69 36,- fi rst 5 lines, mm 0,58 5,-per line more mm 0, mm 0, mm 0,47 Ear-ads: possible, rates on request IM-ads: for page 3 x mm rate Other text pages: 2 x mm rate Contract period: 1 year Fc surcharge: 160,- Paardenkrant Extra Advertising The magazine of Horses.nl approx people. Newspaper subscriptions + loose sales (e-magazine). Technical specifi cations see page 5 and 6. Size 1x 3x 6x 1/1 page ½ page ¼ page Number Reservation Copy Publication Deadline Deadline Date Digital Digital Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the 2/9

3 Horses.nl the website of Paardenkrant (website/mobile/desktop) approx. 190,000 unique visitors on average per month and 1.5 million page views. 50% mobile, 30% desktop and 20% tablet. A leaderbord is a big, almost page-wide advertisement and one of the most common online advert sizes. An advert is displayed directly below the header. A rotation of six advertisers is the maxium. Rate Per month: 1.164,- Medium Rectangle Medium Rectangle A medium rectangle is a large advert size that s always placed in between the newsitems. This type of advert is ideal for communicating different types of messages including video. A rotation of fi ve advertisers is the maximum Rate Per month: 1.494,- Interesting link An interesting link is a short clickable text in combination with a logo, that leads to a website. A rotation of two advertisers is the maximum. Rate Per month: 269,- Interesting link Overige News from Billboard, halfpage banner en fl oor ad Rate: 20,- per (CPM) Geo targeting possible Rich Media third party tag hosted by Horses.nl 150,- extra Layer ad, corner ad, fl oor ad, site takeover, wallpaper etc. Rate on request News from... New from... is a product carrousel an landingpage Rate: on request Delivery specifications: Photo for slider laying Photo for detailpage preferably laying Two photo s or a fi lm for landingpage Photo 700 pixels wide minimal Two lines text under the photo on the homepage. Max. 45 characters (including space) Technical specifi cations see page 7. News from... advertorial News from... (your brand). On the basis of an interview or conversation we propose an editor available that the relevant sums up information about your brand, product or service in an editorial.-possibly with a link to the horses.nl Web shop where the product is offered specifi cally for the horses.nl reader.-possibly with links to winpage where horses.nl is the product as a reader the opportunity to win.-possibly with link to landing page on horses.nl where the qualities of the product in different ways to the attention. In words, pictures and moving images (video). Landing pages are SEO proof put up with possible links to your website. Rate on request Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the 3/9

4 Horses.nl Facebook: likes, average number of persons concerned per week: Facebook horses.nl is usable at a relevant, distinctive and high-profile campaign that is part of a broader communication plan used at Eisma. Advertorial Horses.nl newsletter (editorial version) Frequency: 4 x per week Appears on Sunday, Monday, Wednesday and Friday. Shipping to addresses. Advertorial: an advertorial is a clickable text ad that in terms of formatting similar to the editorial content of the newsletter. Rate: 352,-at a time. Full banner Full banner: a full banner is a horizontal ad size, that almost completely over the entire width of the newsletter. Rate: 222,- at a time. Horses.nl newsletter Special newsletters: Approximately persons Theme newsletter 3-4 editorial articles related to a topic. Theme can be supplemented with advertorials from multiple vendors, or one specific vendor with advertorials. Direct newsletter Printscreen by Horses.nl Facebook Rates on request Webinars: Direct newsletter: Theme editors: Theme advertiser: sponsorship supported by Horses newspaper-horses.nl Approximately persons Approximately persons special offer of a brand, product or service in the style of Horses. Sent to all opt-in commercial addresses. Rates on request Workshop Theme Workshop: sponsorship of a workshop supported by the editor. Theme: sponsoring advertiser supported by Horses newspaperhorses.nl. Rates on request Technical specifications see page 8 4/9

5 Technical specifications and delivery specification Paardenkrant-Horses.nl Dimensions Digital file types Column widths Advertpage Editorial page 1 column 35 mm 1 column 52 mm 2 column 73 mm 2 column 108 mm 3 column 112 mm 3 column 165 mm 4 column 150 mm 4 column 221 mm 5 column 188 mm 5 column 278 mm 6 column 227 mm 7 column 265 mm Print area 265 x 380 mm Colour mode CMYK Resolution 300 dpi PDF Certified PDF Images and fonts embedded Quark Xpress Please add or include all (Macintosh) fonts, illustrations and images Adobe Illustrator Outlines *.ai, *.eps Adobe Photoshop Flattened (not layered) *.tiff, *.eps, *.jpg, *.psd Not multichannel or duotone images Reservation terms Other (without formatting) text only in Word, attach images separately Term of submission ZW/w Dates of booking zw/w Fc and spot color Dates of cancellation zw/w Fc and sport color 2 days before publication 10:00 Fc and spot color 2 days before publication 2 days before publication 2 days before publication one working day rather than term of submission one working day rather than term of submission. At the delivery of the ad, one needs to take into account: Ad delivery with WNG_Coated profile. This should be applied in InDesign or Photoshop. Ad delivery in CMYK and pantone/no spot colors. The total coverage of the color in an advertisement must be included under the 250%. Photos at 300 dpi Delivery Inserts Where to send your advert to Up to 10 mb by to: depaardenkrant@zeedesign.nl Over 10 mb via one of the free servers to: depaardenkrant@zeedesign.nl Amount: on request Delivery: type in boxes Deadline: no less than 5 working days before deadline Products must bear a bill of lading or shipping document, on which the following information should be: Titel: Paardenkrant- Horses.nl Contactperson: Marco Bresser Number, Edition or publication date and day of processing. Delivery address De Persgroep Printing Amsterdam t.a.v. Marco Bresser Van der Madeweg AM Amsterdam-Duivendrecht Tel /9

6 Technical specifications and delivery specification Paardenkran-Horses.nl Magazine Dimensions Digital file types Size portrait (w x h in mm) landscape (w x h in mm) 2/1 page 430 x 268 1/1 page 200 x /2 page 98 x x 132 1/4 page 98 x x 64 1/1 print area 200 x 268 2/1 print area 430 x 268 1/1 type page 230 x 300 afloop: 3 mm rondom extra 2/1 normal display 466 x 300 afloop: 3 mm rondom extra Colour mode CMYK Resolution 300 dpi PDF Certified PDF Images and fonts embedded Quark Xpress Please add or include all (Macintosh) fonts, illustrations and images Adobe Illustrator Outlines *.ai, *.eps Adobe Photoshop Flattened (not layered) *.tiff, *.eps, *.jpg, *.psd No multichannel or duotone images Other file types (e.g. Word) Text in Word, images as seperate files (not embedded) Bound inserts on request Inserts on request Delivery Inserts Where to send your advert to Up to 10 mb by to: depaardenkrantspecial@zeedesign.nl Over 10 mb via one of the free servers to depaardenkrantspecial@zeedesign.nl Amount: on request Delivery type: in boxes Deadline no less than 5 working days before deadline Products must be accompanied by a document with contains the following data: Title: De Paardenkrant Extra Contact: Theo Nitrauw Number of issue, and-date. Delivery adress Veldhuis Media T.a.v. Theo Nitrauw Kanaaldijk OZ HL Raalte follow up technical specifications and delivery specification see page 7 through 9 6/9

7 Technical specifications and delivery specification Horses.nl A leaderbord is a big, almost page-wide advertisement and one of the most common online advert sizes. An advert is displayed directly below the header. A rotation of fi ve advertisers is the maximum. Specifi cations 728 x 90 pixels, mag 99 Kb, gif or Html5 with URL Medium Rectangle Medium Rectangle A medium rectangle is a large advert size that s always places in between the newsitems. This type of advert is ideal for communicating different types of messages including video. A rotation of fsix advertisers is the maxium. Creative banner Do you want a striking banner? Please contact our advert department Interesting link An interesting link is a short clickable text in combination with a logo, that leads to a website. A rotation of two advertisers is the maxium. Interesting link Specifi cations: Logo 80 x 60 pixels, animated gif, option with 3 images. Text: Titel max 15 characters, Text discription max 50 characters (incl. spaces). + URL News from... News from... News from... is a product carrousel and landing page. Delivery specifications: Photo for slider laying Photo for detailpage preferably laying Two photo s or a fi lm for landingpage Photo 700 pixels wide minimal Two lines text under the photo on the homepage. Max. 45 characters (including space) News from... advertorial Delivery specifications banners gif jpg with url Colour mode: RGB Resolution: 72 dpi Deliver digital copy by verkoop.paarden@eisma.nl News from... advertorial in consultation sales/editorial. Go to caties-online/ for more information Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the 7/9

8 Technical specifications and delivery specification Horses.nl newsletter Frequency Advertorial The newsletter appears 3 times a week, every Monday, Wednesday and Friday. Positions There are 3 positions free for commercial expressions per newsletter. Full banner A full banner is a horizontal newsletter advert that runs across virtually the entire centre width of the newsletter Specifi cations 550 x 150 pixels, max. 49Kb. Full banner Advertorial An advertorial is a text ad in terms of layout resembling the editorial page content. Bij clicking on the advertorial the visitor will hit the landing page. Specifi cations Image 600 w x 400 h No (small) text in image Image in JPEG and max. 120 kb Text max. 400 characters including spaces and title. Supply URL Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the 8/9

9 General Information Published by Eisma Horsesmedia Celsiusweg AM Leeuwarden Publisher Dorien van Dijk Salesmanager Eddy Hoornstra M +31(0) E e.hoornstra@eisma.nl Advert department André Kunze, sales M +31(0) E a.kunze@eisma.nl Cindy Haentjens, sales support T +31(0) E c.haentjens@eisma.n Ellen Moekotte T +31(0) E e.moekotte@eisma.nl Marketing Eisma Horsesmedia T +31 (0) E marketing.horses@eisma.nl Jacqueline Wijbenga T +31 (0) E j.wijbenga@eisma.nl Editors Dirk Willem Rosie, chief editor T +31(0) E d.rosie@eisma.nl Tamara van de Krol, editor T +31(0) E t.vandekrol@eisma.nl 9/9