MEDIA KIT Target Market Marketing, Sales. Prices valid from 01/01 31/12/2016 ONLINE.

Transcription

1 MEDIA KIT 2016 Prices valid from 01/01 31/12/2016 ONLINE Target Market Marketing, Sales

2 Media Kit 2016 Target Market Marketing, Sales Portals 2 Banner Advertisement The online portal for marketing and sales professionals, with daily updated news, sector reports, interviews, top issues, technical articles and best practice examples, delivers major impetus and decision-making support to successfully market products and services. The online magazine from acquisa, with its market overviews, business links, tools and checklists, provides practical support for CRM, cross-media dialog marketing, SEO and e-commerce. Contents Portals 2 Advertising Formats and Prices 3 Newsletter 4 Content Marketing 6 Technical Data 8 acquisa.de Target audience: > Heads of marketing > Heads of sales > Heads of sales marketing > Heads of product marketing > Heads of marketing communication > Press officers > Procurement of advertising media > CRM experts > Media planning > Marketing management > Event management > Marketing assistance > Sales staff > E-commerce managers Performance data: Page Impressions* Visits* * Per month; July 2015; you will find current performance data under target-market/marketing-sales/ Other Advertising Options 9 Contact 10 In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

3 Media Kit 2016 Target Market Marketing, Sales Advertising Formats and Prices 3 Advertising Formats and Prices Advertising medium Bigsize/ Leaderboard ContentAD Skyscraper TandemAD Hockey Stick Wallpaper LayerAD Pixels (w x h) 728 x x 250 max. 200 x 600 variable variable variable variable KB gif/flash per advertising medium max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 Prices acquisa.de CPM 80 CPM 100 CPM 80 CPM 100 CPM 100 CPM 120 CPM 120 Marketing-Channel* CPM 80 CPM 100 CPM 80 CPM 100 CPM 100 CPM 120 * haufe.de/unternehmensfuehrung/marketing-vertrieb; lexware.de/werbung-und-verkauf; acquisa.de Discounts on purchases within one (contract) year from from from from from from (according to the price list, gross volume) Minimum booking volume: 600 Agency commission 15 % Information on additional advertising formats available on request. In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

4 Media Kit 2016 Target Market Marketing, Sales Newsletter 4 Newsletter Advertisement In addition to the portals, Haufe offers the corresponding newsletters for hot topics and news in the marketing and sales field. Increase the impact of your advertising with reminders of your banner campaign in newsletters or utilize the opportunity to place short-term marketing messages with readers. This push medium places your ad directly in the mailbox of decision-makers without waste coverage. Advertising Formats and Prices Advertising media Text ad with picture ContentAD Promotional area Frequency Prices acquisa x week acquisa crm every 14 days acquisa-direktmarketing weekly Discounts on purchases within one (contract) year Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Agency commission 15 % Performance Data acquisa: acquisa crm: acquisa-direktmarketing: As of: July ,700 subscriptions 7,600 subscriptions 6,700 subscriptions You will find current subscription figures under target-market/ marketing-sales/ Newsletter Ads Text ad with picture 120 x 120 pixels, max. 20 KB ContentAD 300 x 250 pixels, max. 50 KB Promotional area 500 x 250 pixels, max. 50 KB Notes on the advertising material > GIF format: Outlook 2007 and 2010 only display the first frame without animation. For this reason, identical design of the first and last frames is recommended. > File formats: JPG or GIF (no animation possible for text ad) > Text ad: max. 300 characters, max. 40 characters, link length, max. 65 characters headline (details incl. blank spaces) In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

5 Media Kit 2016 Target Market Marketing, Sales Newsletter 5 Standalone Newsletter In addition to advertising in the editorial newsletter, you have the option of designing a newsletter in your look and feel. A booking guarantees that you address potential customers in your target groups and with distraction-free advertising. You create an HTML template with your content. We will take care of implementation and the corresponding editorial for your standalone mailing. Sample Standalone Editorial introduction by our editorial staff Your html template with your content Editorial closing credits Advertising Formats and Prices In target market of Marketing and Sales, you can also book standalones for the following editorial newsletter: Newsletter acquisa acquisa-crm acquisa-direktmarketing Publication dates in coordination with us Price Combination price 4,500 In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

6 Media Kit 2016 Target Market Marketing, Sales Content Marketing 6 Content Marketing Content marketing is becoming an increasingly important tool in marketing. Position interesting information in an editorial environment and arouse interest in your range of services. By placing useful knowledge, you reach decision-makers in companies and thus have a positive impact on your image. Advertorials The advertisements with an editorial look and feel They are particularly suited for communicating offers requiring explanation. The layout corresponds to the look and feel of the portal, thus making people in the target audience more apt to read it. The proximity to the media brand increases the credibility of your content. Simply send us your content - studies, interviews with product reference or case studies - and we ll take care of the rest for you. Services: > Your texts and pictures in an editorial look and feel of the portal, including company logo > Teaser box with a link to advertorial on the portal homepage > Changing topics possible in coordination with us > Download offers and reference to additional information possible > Duration 4 weeks > Extensive reporting Prices Advertorials Online 4 weeks acquisa.de 9,980 Agency commission 15 % Example; Subject to change without notice! Optional traffic package: > Teaser box in selected sections > Banner about the advertorial on corresponding portals > Newsletter ads with link > Extensive reporting In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

7 Media Kit 2016 Target Market Marketing, Sales Content Marketing 7 Topic Sponsorship You don t have own content for publication? Here we offer you the possibility of topic sponsorship. Our editorial team will make content available in the agreed framework and display it with your logo and Presented by. We will coordinate the themes of the content together with you and our editors. Topics for a sponsorship may be, for example, the conversion to SEPA or travel expense reforms. Generating Leads After registration, we provide high-quality information available for download. Through the corresponding editorial support and targeted user guidance, we select high-quality leads that match the services you offer and which you can use for your direct marketing campaigns or your sales. Send us your white paper and together we will determine which query fields will serve to optimally qualify your leads. We ll take care of the rest for you! Example; Subject to change without notice! Services: > Editorial cooperation > Reference to the cooperation with your logo and Presented by > Contents and editing by our editors > Teaser box on the home page with links to sponsorship You don t have your own content for a white paper? No problem! For an additional fee, we will be happy to prepare an individual white paper for you. Whitepaper download page with company description Prices available on request Registration form with individual query fields According to amendments in the Federal German Act on Data Protection In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

8 Media Kit 2016 Target Market Marketing, Sales Technical Data 8 Technical Data Banner Advertisement Format Pixel Gewicht GIF/JPG/SWF Fallback bei SWF Specs GIF/JPG Bigsize/Leaderboard 728x90 60 KB 60 KB GIF/JPG Flash ContentAD 300x KB 60 KB GIF/JPG Flash Standard Skyscraper max. 200x KB 60 KB GIF/JPG Flash Universal Flash Layer Universal Flash Layer 400x KB Flash Layer Specs You will find the complete technical specifications under: media-kits/ Flash Layer Expandable Bigsize 728x90/200 1) 60 KB Flash expandable Expandable Skyscraper max. 200/400x600 1) 60 KB Expandable ContentAD 300/650x250/350 1) 60 KB Flash expandable Video Ads In page (streaming banner) 728x90, max. 300/650x250/350 Multi Component Ads Wallpaper 728x90+ max. 200x600 TandemAD Combination of standard formats 1) With mouse-over Provision of materials Banner: 7 business days before date of activation to: onlinewerbung@haufe.de Newsletter advertising: 7 business days prior to date of publication to: daten@haufe.de Standalone templates: 14 business days prior to date ofpublication to: onlinewerbung@haufe.de < 700 KB Streaming Banner max. 60 KB max. 60 KB GIF/JPG Wallpaper max. 60 KB max. 60 KB GIF/JPG TandemAD In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

9 Media Kit 2016 Target Market Marketing, Sales Other Advertising Options 9 We offer many more advertising opportunities for the target market Marketing, Sales. You will find detailed information in the following Media Kit: MEDIA KIT 2016 Prices valid from 01/01 31/12/2016 PRINT acquisa media-kits/ In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

10 Media Kit 2016 Target Market Marketing, Sales Contact 10 Contact Media Sales Frank Müller Tel Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de Michael Reischke Tel michael.reischke@haufe.de Christian Schwert Tel christian.schwert@haufe.de Booking/Scheduling/ Invoicing Tel Fax daten@haufe.de Provision of data/ AdManagement Tel Fax onlinewerbung@haufe.de In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

11 Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de