H O M E P A G E. N E W S / span of articles R O S * ROS: multimedia-presspoint-classified ads-services-personal pages

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1 PRICELIST 2012 Α. Advertising cost per impressions H O M E P A G E HOME Homepage 728x90 12 ΗΟΜΕ Homepage (1 st ) 300x HOME Homepage (1 st ) 468x60 5 N E W S / span of articles NEWS Span of articles (1 st ) 300x R O S * ROS: multimedia-presspoint-classified ads-services-personal pages ROS ROS (1 st ) 300x250 8 Advertising Packages -- * ROS: multimedia-presspoint-classified ads-services-personal pages HOME&ROS OR HOME&ROS x90 OR 300x250 Includes impressions ( ROS Homepage) 700 Β. Advertising costs for special campaigns Video Ads Run of videos Pre roll CPTV (per second) 2,00 Mid roll CPTV (per second) 1,90 Post roll CPTV (per second) 1,20 Text Link CPTV 4,00 Push Down banner (FC) Code Page CPM PUSHDOWN Homepage 35 Prestitial (FC) Code Page CPM PRESTITIAL Homepage 40

2 Interstitial (FC ) Code Page CPM INTERSTITIAL Run of site 30 Wallpaper Code Page Cost D.HOME.1 (FC) D.HOME.2 Homepage (980x90 1 st booked imp.) Homepage (980x90 stable 2 nd ) 35 CPM /week D.MULTIMEDIA Multimedia /week D.SERVICES Services /week D.REAL TIME XA Real Time XA /week Advertorial Code Description Cost ADVERTORIAL Link placement in homepage. Visitor is leaded -on click- to the advertorial developed within the site s settings /week Sponsorships Code Page Cost SP.CHOICES SP.TRAFFIC SP.GASOLINE D.RTX SP. WEATHER SP. SPORTS Choices Homepage Traffic Cheap Gas Stations Real Time Athens Stock Exchange Weather Sports Costs are formed according to the extent of sponsorship customization

3 C. Advertising costs for fixed banners ( full inventory of a placement from Monday to Sunday ) H O M E P A G E Code Page Banner size Cost per week HOME.FIXED Homepage (fixed banner) 980x ΗΟΜΕ Homepage 980x ΗΟΜΕ Homepage 234x ΗΟΜΕ Homepage ( 2 nd ) 234x HOME Homepage 300x HOME Homepage (2 nd ) 728x HOME Homepage (2 nd ) -half inventory- 728x HOME Homepage ( 2 nd ) 300x HOME Homepage ( 2 nd ) 300x HOME Homepage (3 rd ) 300x600 / 120x600 / 160x600 / 300x HOME Homepage 300x HOME.AD CORNER Homepage OTHER SECTIONS 120X200 & 390X610 (expanded) 450 NEWS / span of articles (newsroom, economy, political, markets, enterprises, local news, culture, opinions, shipping, world, sports, media, topics) *only inside articles NEWS Span of articles 728x NEWS Span of articles -half inventory- 728x NEWS Span of articles (top right side) 234x NEWS Span of articles (2 nd ) 300x NEWS Span of articles (2 nd ) 300x NEWS NEWS NEWS Span of articles* (1 st left side) Span of articles* (left side) Span of articles* (at the end of all articles) 120x x600 / 160x x50 415x MARKETS (markets at a glance, ΧΑ live, mutual funds, derivatives, parity rates, foreign stock markets, commodities, oil, symbols, sms services) MARKETS Markets 728x MARKETS Markets (1 st ) 300x MARKETS Markets 300x MARKETS Markets (2 nd ) 300x PERSONAL PAGES (portfolios, assessment, alerts, my news, my weather, my ticker) PPAGE Personal Pages 728x PPAGE Personal Pages (1 st ) 300x PPAGE Personal Pages 300x PPAGE Personal Pages (2 nd ) 300x

4 REAL TIME ΧΑ RTA Real Time XA 728X SHOPPING (best price) SHOP Shopping 728x MULTIMEDIA ( picture gallery, video news, audio news, podcasts, infographics) MMEDIA Multimedia 728x MMEDIA Multimedia 300x MMEDIA Multimedia 300x MULTIMEDIA Audionews Recorded News bulletin Sponsored program SERVICES (traffic, on line bookstore, debates, weather, career on line, live scores, forum, exchange, press point, etc.) SVC Services 728x SVC Services (1 st ) 300x SVC Services (2 nd ) 300x REAL ESTATE REAL Real Estate 728x REAL Real Estate (1 st ) 300x REAL Real Estate (2 nd ) 300x D. Advertising costs for MOBILE Mobile Ads (jpg/png format) Code Page Cost N.MOB216X36 N.IPHONE300X50 (216x36 booked impressions) 15 CPM (300x50 stable banner) /week N.ANDROID 300x50 (300x50 stable banner) /week E. Newsletters 1. Service The service (html format) is sent by naftemporiki.gr every night at 1.00 a.m. to the account of the registered recipients. This service contains a summary of the most important news articles with related links, live news, as well as Greek and foreign indexes. Banners used: Banner 300X250. Cost per one mailing: 300 Text link. Cost per week 200. Newsletter sample :

5 2. Newsday This service is an electronic supplement of naftemporiki.gr (pdf format), that contains all recent news & business updates from Greece and around the world, all daily index closings of the Greek stock exchange, as well as information about the global markets. Newsday is sent exclusively to the subscribers of Naftemporiki s newspaper. Advertisements First page stamp (4 cm x 3,5 cm) Footpage 1 st page. (4column x 3,5 cm) Footpage 3 rd, 4 th page (4column x 3,5 cm) Cost 70 per day 200 per day 150 per day 5 th page column (one column x 9,5 cm) 100 per day Full page (2 nd, 3 rd, 4 th, 5 th, 6 th, 7 th, 8 th page) 450 per day Newsday sample: Technical specs: Corel Draw, Adobe Illustrator, Tiff, EPS F. Text links Another way of advertising in naftemporiki.gr is by using text links in the following positions: Α. Text link + Company s Logo placed at the end of every article of the NEWS section / span of articles. Cost per month: Β. Text link placed at the end of every article of the NEWS section / span of articles. Cost per month: Β. Text link placed at the end of every article of the MARKETS & PERSONAL PAGES sections. Cost per month: 800 Notes: The text of every link should be up to 100 characters (including spaces), bold letters, small capitals. There is an additional text (not obligatory), which is displayed when the user passes the mouse over the link s text. The description text should be up to 150 characters (including spaces), small capitals. The size of the Logo is 40x40, jpeg format, max 20 kb. Each section carries up to 6 text links, which appear randomly. Minimum duration: 2 weeks.

6 The site reserves the right to deny any banner or text link that does not apply with the technical standards or causes technical problems to the site or if banner content does not comply with the company s policy. All banners using sound, must necessarily start with the sound off. The sound activation should be done exclusively & only by the user. Naftemporiki.gr guarantees placement availability only after the advertising order is received. The advertising orders must be sent at least 3 days before the beginning of the campaign. The order form must contain full data of the advertisement agency (if there is one), as well as the advertiser (company name, profession, address, telephone, fax, VAT number e.t.c.). All creative must be sent at least one day prior to the campaign activation, so that they can be properly checked. Banner costs in the pricelist do not include taxes (23%). In cases where targeting criteria are used, these should be performed by naftemporiki.gr ad server. The client s code should be non-targeted. The pricing will be based on the number of impressions recorded by naftemporiki.gr ad server. IMPORTANT INFORMATION In case of special advertising formats (floating ads, web over etc.), the cost will be formed accordingly. For Expanding Banners there will be a surcharge as follows: o 20% for homepage o 10% for span of articles All expanding banners must open on mouse over & close on mouse out. Alternatively, the banner can be activated on click and close similarly. Before final agreement, expanding banners should be checked by the technical department of naftemporiki.gr. For Synchronized Banners, there will be a surcharge of 25%. For campaign Targeting (geographic targeting, targeting per hour 6 hours minimum-, frequency cap), there will be a surcharge of 2 /1.000 impressions.