SPONSORSHIP OPPORTUNITIES VETERANS WEEK NYC ACTIVITIES AND. 245 West Houston Street, #208 New York, NY

Transcription

1 SPONSORSHIP OPPORTUNITIES AND VETERANS WEEK NYC ACTIVITIES 245 West Houston Street, #208 New York, NY

2 HONOR AND SUPPORT THOSE WHO HAVE SERVED! Help ensure that our veterans and their families receive the recognition and support they so richly deserve, while showcasing your commitment to those who have served! The New York City Veterans Day Parade is our nation s largest event honoring service. Produced by the United War Veterans Council (UWVC), the Parade provides the public with the opportunity to salute our veterans and military, and raises awareness for organizations working to serve their needs. It is the centerpiece of Veterans Week NYC, a citywide effort to honor our veterans community. This year s Parade marks the centennial of America s entry into the First World War (1917 ~ 2017). The U.S. Air Force is this year s featured service; we will be announcing an Air Force veteran and American icon as our Grand Marshal this summer. Our 2017 sponsors are also offered preferred positioning in next year s centennial of the end of World War I (1918 ~ 2018). In addition, they are invited to join our campaign to build a national coalition of cities for the 100th Anniversary of Veterans Day in Your contribution will help provide our veterans with a world-class recognition event, and will also enable us to continue to honor and support them throughout the year, as we make every day Veterans Day! Display your support for America s veterans Showcase your existing veterans initiatives... or launch new ones! Recognize and motivate your veteran employees Connect your organization to a worthwhile cause while achieving meaningful branding goals BY THE NUMBERS 2016 PARADE STATISTICS 38,000 Participants; 300+ Marching Units 30 Floats other vehicles 500,000 spectators along Parade route 120,000+ broadcast/online viewers (via PIX11, Tribune Media, AFN and Military.com) Nearly 200 media placements, including NY Times, NY Post, NY Daily News, Wall Street Journal, CNN, ABC News and more! EARLY ADOPTERS: JOIN THE CENTENNIAL CAMPAIGN! 2019 will mark the 100th Anniversary of Veterans Day. The events leading up to and during this centennial will be international in scope and scale! Multi-year sponsorships with special pricing are available; please contact our office for more information. 2 SPONSORSHIP OPPORTUNITIES 2017 NEW YORK CITY VETERANS DAY PARADE 2017 VETERANS WEEK NYC

3 EVENT COMPONENTS The Parade consists of a full day of activites that offer numerous visibility opportunities for sponsors. OPENING CEREMONY Eternal Light Memorial Madison Square Park Remarks from elected leaders and other speakers, musical performances, and a ceremonial wreath laying. Sponsor recognition includes wreath, acknowledgment by MC, VIP seating, and speaking opportunities. PARADE Fifth Avenue; 26th to 52nd Street The Parade runs through the heart of Manhattan, past NYC icons including the Empire State Building, Rockefeller Center and St. Patrick s Cathedral. Over 500,000 spectators line the route to support our veterans. Volunteer opportunities available for individuals and corporate teams. ASSEMBLY AREA Over 300 marching units line up prior to the Parade in assigned locations. Opportunities to promote to waiting groups (including targeted audiences: colleges, Vietnam veterans, etc.) are available; contact us for more information. SIGNAGE AND BRANDING Major sponsors receive logo/ name placement throughout the route on: Signage at Reviewing Stand and TV area Main Parade Float & Lead Parade Banner Signs/Banners along Parade route Backdrop for TV interviews PARADE FLOATS showcase your message of support and provide an unforgettable experience for passengers. Design guidance, assembly, vehicles, drivers and insurance included. Standard and deluxe options are available. MARCHING CONTINGENTS Our 300 units and 38,000+ marchers include veterans of all eras, military units, civic & youth groups, businesses, and high school bands from across America. Floats, military/vintage vehicles and other special elements add to the spectacle. Sponsors are invited to enter marchers and/or vehicles wearing or displaying branding; approved items may be handed out to spectators. REVIEWING STAND Located in front of the New York Public Library. Major sponsors receive VIP Seating on or next to the stage; acknowledgment by our announcers. HOSPITALITY SUITE Across the street from the Reviewing Stand. Major sponsors receive access for networking, display opportunities, rest and refreshment. TELEVISION/ONLINE BROADCAST The Parade is shown on PIX11 in NYC, other Tribune Media markets, and on American Forces Network (AFN) overseas. It is also streamed online at pix11.com and Military.com. Sponsor opportunities include: COMMERCIAL/AD: Provide an appropriate 30-second ad to be aired during TV commercial breaks. PRE-PRODUCED VIDEO CLIPS: A short video highlighting a veterans-related issue or message and/or one or more short video greetings ( bumpers ). LIVE INTERVIEW: Your representative shares your message of support for our veterans community on camera. v TO MAKE A CONTRIBUTION, OR TO LEARN MORE, PLEASE CONTACT US AT: ext 6, OR: SPONSOR@UWVC.ORG 3

4 PROMOTION In addition to visibility at the Parade and related events, sponsors also receive recognition through our Parade promotion campaign. POSTERS/SIGNAGE Our official Parade poster is placed in key locations throughout NYC, including local veterans hospitals/ centers and other high-traffic locations. Posters are also displayed at all UWVC Veterans Week events (p.5). Major sponsors receive logo/name placement on the poster and receive posters to place and distribute. MAGAZINE/RESOURCE GUIDE 100,000 copies of FORWARD MARCH (60+ pages) are printed and distributed throughout NYC. This official publication provides details about the Parade, and offers valuable information on services and resources for veterans and their families. It is an excellent platform for sponsors to showcase their engagement in veterans issues. Most sponsor packages include ad placements in our Magazine; ads are also available for purchase. INTERNET/ONLINE DIRECT S Leading up to the Parade, we send numerous promotional s to our mailing list, as well as regular updates to Parade participants. Larger sponsors will be acknowledged in our outgoing s, with a potential reach of nearly 40,000 individuals. WEBSITE Our official website receives approximately a half-million unique page views leading up to the Parade. Major sponsors will receive prominent logo/ name placement on a banner that appears on all pag4 es, as well as a dedicated profile page. All sponsors will be listed on our Sponsors webpage. SOCIAL MEDIA All sponsors will be acknowledged via our Parade and United War Veterans Council social media accounts. Our team will provide sponsors with a social media kit, and promote relevant content. In addition, we welcome proposals to collaborate on promotional campaigns leading up to the Parade. STREET BANNERS Larger sponsors receive logo placement on Parade banners hung from street lights in midtown Manhattan. These banners receive hundreds of thousands of views before, during and after the Parade. Street banners are included in larger sponsor packages; additional banners are also available for purchase. MEDIA/PR OPPORTUNITIES Our PR agency, Rubenstein Associates, will work with partners and sponsors to identify and promote newsworthy, Parade-related stories to major publications, TV morning shows and other outlets. We offer major sponsors the opportunity to directly pitch to editors at the NY Daily News and Community Newspaper Group, which produce special Veterans Day sections. In addition, top-tier sponsors are listed in the About the Parade boilerplate of all official Parade press releases. Please refer to the attached pages for details on sponsorship packages and specific opportunities. This information is also available online at uwvc.org/parade, or by contacting us at ext 6 sponsor@uwvc.org SPONSORSHIP OPPORTUNITIES 2017 NEW YORK CITY VETERANS DAY PARADE 2017 VETERANS WEEK NYC

5 VETERANS WEEK NYC 2017 In addition to the Parade, the UWVC coordinates a citywide series of events honoring and supporting our veterans community. We invite sponsors to support and participate in our Veterans Week events, or to add their own activity to our roster! U.S. NAVY BIRTHDAY* Fri, Oct 13 Union League Club Pre-Veterans Week luncheon launching the one-month countdown to Veterans Day. SALUTE TO GOLD STAR FAMILIES* Fri, Nov 3 Venue TBA Dinner honoring families of those who made the ultimate sacrifice. ETERNAL LIGHT MEMORIAL CLEANING Sat, Nov 4 Madison Square Park Scouts and youth volunteers clean NYC s primary Veterans Day monument in advance of the Parade. VETERANS MASS Sun, Nov 5 St. Patrick s Cathedral A traditional Mass for all veterans, Service Members and their families. VETERANS ART SHOWCASE* Tues, Nov 7 Venue TBA Reception and presentation of visual pieces produced by local veteran artists. BAND OF PRIDE CONCERT Fri, Nov 10 At the National 9/11 Memorial Patriotic outdoor concert featuring top youth bands from across the United States. U.S. MARINE CORPS BIRTHDAY Fri, Nov 10 Union League Club Formal reception and dinner honoring the Marine Corps and welcoming Parade guests to NYC. VETERANS VILLAGE* Saturday, Nov 11 53rd Street & 6th Avenue Special section of a public street fair featuring displays, musical performances and booth opportunities. VETERANS UNITY EVENT* Saturday, Nov 11 4 W 43rd Street Post-parade gathering with refreshments, entertainment and resources for veterans of all eras. PARADE HIGHLIGHT SHOW Date TBD Broadcast on PIX11 Premiere of the one-hour version of the 2017 NYC Veterans Day Parade broadcast. SALUTE TO WOMEN IN SERVICE* Fri, Nov 17 Venue TBA Luncheon and presentation for Service Members and veterans. * = Title Sponsorship Available! Please contact sponsor@uwvc.org or ext 6 v TO MAKE A CONTRIBUTION, OR TO LEARN MORE, PLEASE CONTACT US AT: ext 6, OR: SPONSOR@UWVC.ORG 5

6 YOUR CONTRIBUTION HELPS YEAR-ROUND! Your contribution not only helps produce the Parade, but enables UWVC to honor and support America s veterans through a wide range of advocacy, services and sustainability programs: ADVOCACY UWVCs works to raise awareness of veterans issues and engender support among government, corporate, and nonprofit leaders and the public. Besides the Parade and Veterans Week, our advocacy efforts include: Organizing and supporting commemorative events, including Vietnam Veterans Day in lower Manhattan, Memorial Day ceremonies and parades throughout the city, and events honoring each military Service on its birthday/anniversary. Educate the public on veterans issues via print, online, and broadcast channels. Educating youth about veterans and civic engagement through volunteerism. Assisting communities, businesses, sports teams, elected officials and other entities in organizing events that honor or support veterans. Represent veterans in a wide range of forums, including the MyVA initiative, NY City Council, NYC Solid Waste Advisory Board, community boards and other entities. Coordinate preservation efforts for veterans memorials by engaging with elected officials and promoting public awareness of their importance. Contact us or visit uwvc.org/2017events for our annual event calendar SERVICES UWVC continues to develop its direct service offerings to veterans and their families. Your support will enable us to expand these efforts, which include: Hosting resource fairs that leverage veteran attendance at our public-facing advocacy events. Launching VetTank, a full-service co-working space and incubator for veteran service organizations and veteran start-up businesses. Maintaining a VA-certified Veteran Service Officer to connect veterans with resources and opportunities. Assisting other veteran service organizations and community groups with programs and events, and providing workshops on outreach and promotion. Work with partners to host events highlighting innovative approaches to serving veterans. SUSTAINABILITY Sustainability resonates deeply with recent veterans in particular. Our efforts to align veterans services with sustainability include: A social business model (UWVC Recycling) that generates revenue for our programs through clothing recycling. Ensuring that veterans benefit from charity-driven recycling efforts. Providing Sustainability Cards to assist veterans in need of temporary material support. Hosting and supporting service projects that mobilize veterans for environmental causes. Providing orientation and training opportunities for veterans interested in green careers. If you would like to support one or more of these efforts directly, please contact sponsor@uwvc.org or ext 6 6 SPONSORSHIP OPPORTUNITIES 2017 NEW YORK CITY VETERANS DAY PARADE 2017 VETERANS WEEK NYC

7 2017 SPONSORSHIP PACKAGES p. 1 of 2 The NYC Veterans Day Parade depends upon the support of patriotic companies, organizations and individuals. Our sponsor packages offer Parade supporters a wide range of visibility opportunities in return for their support. By showcasing your support, you not only promote your message and advance your social responsibility goals, but inspire others across the country to join a unifying cause: honoring and supporting veterans and their families. To learn more, please contact Kelly Bryan at ext 6, or sponsor@uwvc.org. $50,000 $25,000 $10,000 VIP RECOGNITION March in Executive Division (leading the Parade) Opening Ceremony 4 VIP section seats Reviewing Stand 4 VIP seats w/ hospitality suite passes Other Events 2 tickets to Navy Birthday (October) 2 tickets to Marine Corps Ball 4 tickets to Veterans Unity Event Up to 200 Marchers* + 1 vehicle with branded apparel & 1 deluxe float Logo (Third Tier) on Parade banners, information guides, handouts & credentials TELEVISION VISIBILITY 3 x 30 second PSA (provided by sponsor) Print Logo (Third Tier) on Official Parade poster Logo (Third Tier) on Parade page in NY Daily News Full page in Magazine/Resource Guide NYC Street Banners 4 NYC Street Banners with your Logo Web/Online Logo (Third Tier) on main logo header Individual profile page + name on Sponsor list PSA shared on Social Media Individual Thank You posts on all platforms INDIVIDUAL COMPONENTS FLOATS STANDARD: $10,000 DELUXE: $15,000 extra design support, sound, additional signage STUDENT VETS: $7,500 NYC STREET BANNERS One banner $2,000 Five banner package $9,500 Ten banner package $20,000 VIP RECOGNITION TELEVISION COMMERCIAL BREAK 30 second PSA* $10,000 DURING LIVE BROADCAST 15 second greeting* $15, second greeting** $25, second video** $75,000 or live interview Opening Ceremony 2 VIP section seats Reviewing Stand 2 VIP seats w/ hospitality suite passes Other Events 4 tickets to Veterans Unity Event Up to 150 Marchers* + 1 vehicle with branded apparel & 1 standard float Name on Parade banners, information guides, handouts & credentials TELEVISION VISIBILITY 1 x 30 second PSA/commercial Print Name (Third Tier) on Official Parade poster Name (Third Tier) on Parade page in NY Daily News Full page in Magazine/Resource Guide NYC Street Banners 2 Banners with your Logo Web/Online Name on Sponsor list page Individual Sponsor profile page PSA shared on Social Media Individual Thank You posts on all platforms Non-profit veterans groups or organizations serving veterans are invited to march for FREE; Corporate groups with branded signage/ apparel/vehicles must provide sponsorship. In addition to our packages, the following elements may be purchased separately: * = Provided by sponsor ** = Produced by Parade team in collaboration w/sponsor. NEWSPAPER 1/8 page $500 1/4 page $900 1/2 page $1,600 3/4 page $2,200 Full page $2,800 Full page w Bleed $3,000 Opening Ceremony 1 VIP section seat Reviewing Stand 1 VIP seat w/ hospitality suite passes Other Events 2 tickets to Veterans Unity Event Up to 100 Marchers* + 1 vehicle with branded apparel & 1 NYC Street Banner with your Logo Full page in Magazine/Resource Guide Name on Sponsor list page Individual Thank You posts on social media $5,000 Up to 100 Marchers* with branded apparel & signs (provided by sponsor) 2 tickets to Veterans Unity Event Half page in Magazine/Resource Guide Name on Sponsor list webpage Individual Thank You posts on social media $2,500 Up to 100 Marchers* with branded apparel & signs (provided by sponsor) 1/4 page in Magazine/Resource Guide Name on Sponsor list webpage Individual Thank You posts on social media $1,000 Up to 100 Marchers* with branded signs & apparel (provided by sponsor) 1/8 page in Magazine/Resource Guide Name on Sponsor list page Individual Thank You posts on social media $500 Minimum contribution for corporate veterans groups with branded signage/apparel (Up to 75 Marchers*) * = Marching contingents must be approx 75% veterans, military and/or family members. Packages can be customized to meet your goals; Discounts available for non-profit organizations. Contact Kelly Bryan at sponsor@uwvc.org ext 6 v TO MAKE A CONTRIBUTION, OR TO LEARN MORE, PLEASE CONTACT US AT: ext 6, OR: SPONSOR@UWVC.ORG 7

8 2017 SPONSORSHIP PACKAGES p. 2 of 2 EXECUTIVE SPONSORSHIP LEVELS $250,000 VIP RECOGNITION Representative as Vice Chair of Honorary Committee VIce Chair name on letterhead March in Executive Division (leading the Parade) Opening Ceremony Speaking opportunity (60 second) 12 VIP section seats Reviewing Stand 1 seat on stage 12 VIP seats 13 passes to Hospitality Suite Other Events 8 tickets to Navy Birthday Dinner (October) 8 tickets to Marine Corps Ball 20 tickets to Veterans Unity Event Up to 300 Marchers* + 1 vehicle with branded apparel & 1 Deluxe float Sponsorship of 2 additional floats for veterans Logo (First Tier) on Parade banners, information guides, handouts & credentials TELEVISION VISIBILITY 5 x 30 second PSA/commercials 1 x 15 second pre-recorded video greetings 45~60 second pre-recorded video segment OR live oncamera interview Print Logo (First Tier) on Official Parade poster Logo (First Tier) on Parade page in NY Daily News Two pages in Magazine/Resource Guide: Full page ad (Back/Inside covers first come/first serve) plus interview. NYC Street Banners 10 NYC Street Banners with your Logo Web/Online Logo (First Tier) on main logo header Logo (First Tier) on Sponsor list page Individual Sponsor profile page PSA shared on Social Media Individual Thank You posts on all platforms Opportunities for collaborative Social Media campaigns Public Relations Welcome press release Name listed in press releases Packages can be customized to meet your goals; Discounts available for non-profit organizations. Contact Kelly Bryan at sponsor@uwvc.org ext 6 $100,000 VIP RECOGNITION Representative as Member of Honorary Committee Member name on letterhead March in Executive Division (leading the Parade) Opening Ceremony 1 seat on stage 6 VIP section seats Reviewing Stand 1 seat on stage 6 VIP seats 7 passes to Hospitality Suite Other Events 4 tickets to Navy Birthday Dinner (October) 4 tickets to Marine Corps Ball 8 tickets to Veterans Unity Event Up to 200 Marchers* + 1 vehicle with branded apparel & 1 Deluxe float Sponsorship of 1 additional float for veterans Logo (Second Tier) on Parade banners, information guides, handouts & credentials TELEVISION VISIBILITY 3 x 30 second PSA/commercials 45~60 second pre-recorded video segment OR live on-camera interview Print Logo (Second Tier) on Official Parade poster Logo (Second Tier) on Parade page in NY Daily News Full page in Magazine/Resource Guide (Prime placement; inside covers first come/first serve) NYC Street Banners 6 NYC Street Banners with your Logo Web/Online Logo (Second Tier) on main logo header Logo (Second Tier) on Sponsor list pae Individual Sponsor profile page PSA shared on Social Media Individual Thank You posts on all platforms Opportunities for collaborative Social Media campaigns Public Relations Welcome press release Name listed in press releases * Marching contingents must be composed of approximately 75% veterans, military and/or family members. 8 SPONSORSHIP OPPORTUNITIES 2017 NEW YORK CITY VETERANS DAY PARADE 2017 VETERANS WEEK NYC