Hi-Desert Publishing Co. Your Community Newspapers, Working to Serve You Better!

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1 Hi-Desert Publishing Co. Additional Market Coverage Retail Display April, 2007 Hi-Desert Star, Established 1957 Serving the growing communities of Morongo Valley, Pioneertown, Landers, Yucca Valley and Joshua Tree in the western end of the Morongo Basin, the Hi-Desert Star is a national award winning local community newspaper published and carrier-delivered every Wednesday and Saturday morning. In both editions of the Star, you will find local news, sports, and special features, plus timely classified and retail advertising from area merchant. The Wednesday Star is loaded with timely insert advertising from the area s supermarkets and department stores. The Saturday Star features a complete television guide, Real Estate Showcase, movies and more! The Desert Trail, Established 1935 The Desert Trail covers the City of Twentynine Palms and adjacent communities at the eastern end of the Morongo Basin with Thursday morning carrier delivery. With a large advertising base, community news, sports, complete television guide, Real Estate Showcase and a strong classified section, The Desert Trail commands high readership in the community. Observation Post, Established 1956 The ly Observation Post newspaper serves the Marine Corps Air Ground Combat Center in Twentynine Palms - the largest marine base in the world. The O.P. is delivered every Friday morning to a community of 35,000 military and civilian personnel. The Observation Post not only represents news and entertainment to the Base population, but offers an important information bridge to off-base recreation and business. Hi-Desert Shopper, Established 1970 The Hi-Desert Shopper, which covers the entire Morongo Basin, is a complimentary advertising publication for non-subscribers of the Hi-Desert Star and The Desert Trail. With its colorful cover, classified and display advertising, the Hi-Desert Shopper is the final piece necessary to ensure total market coverage for the Morongo Basin. The Hi-Desert Publishing Company prides itself on Full Market coverage of the Morongo Basin. Specialty target publication and low desert markets also available. Working to Serve You Better! 1

2 to Victorville Hi-Desert Publishing Co. 247 Yucca Valley Pioneertown Morongo Valley Market by Zip Codes Landers Joshua Tree Marine Base Palms to Lake Havasu DISTRIBUTION Distribution & Penetration Y.V. LANDERS P.T. M.V. J.T. 29-P BASE TOTAL ZIP CODES Hi-Desert Star 5, , , Our newspapers: Hi-Desert Star, The Desert Trail, Observation Post and Hi-Desert Shopper are distributed by mail, carrier, at vending machines, and through single-copy outlets. Area: Households and Businesses within Zip Code Areas through April, 2007 San Francisco Los Angeles San Bernardino Palm Springs San Diego Desert Trail 140 NA NA NA 180 2, ,500 Hi-Desert Shopper 2, ,075 NA 5,730 Observation Post NA NA NA NA NA 1,220 5,600 ( * ) 6,820 ( * ) Total Dist. 7, ,851 6,525 5,815 23,850 Readership 18,000 2, ,100 4,450 15,660 14,000 57,240 According to SNA national statistics 2.4 readers per (* Includes bulk copies to military barracks) Hi-Desert Star Published Wednesday Saturday The Desert Trail Published Thursday Observation Post Published Friday for 29 Palms MCAGCC Hi-Desert Shopper Published Weekly on Thursdays 7,800 3,500 6,800 5,700 Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 2

3 Star Retail Display Advertising Rates April 2007 Hi-Desert Star Published every Wednesday & Saturday. The Hi-Desert Star is a general circulation newspaper reaching over 18,000 readers per publication. It serves Yucca Valley and the adjacent Morongo Basin Communities of Morongo Valley, Landers, Pioneertown, Flamingo Heights & Joshua Tree. Weekly Frequency Rates All frequency and bulk advertising rates are per column inch and based on a signed agreement. COLOR RATES SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR 4 per 12 per 32 per 64 + per Per Publication $16.10 $15.35 $13.20 $11.15 $50.00 $ Annual Bulk Rates Open Rate per column inch... $ ,500 column inches per year ,000 column inches per year ,000 column inches per year PICK-UP RATES These rates apply when advertisements run in multiple publications, within one of first run. When computing pick-up rates, the publication with the highest rate is to be used as the originating publication. These pick-up rates then apply to additional publications. Pick-up rate apply to the same ad running consecutively in the same. The Desert Trail $3.80 Observation Post $4.65 Hi-Desert Shopper. $3.60 Hi-Desert Star $5.45 Calendar $3.80 Combo Rates: Wed. Star & Thurs. Trail Wed. Star, Thurs. Trail & Fri. OP Wed. Star, Thurs. Trail & Sat. Star Thurs. Trail & Fri. OP Wk , 19.15, 18.25, Wk , 23.80, 22.90, Wk , 24.60, 23.70, Wk , 17.40, 16.75, , 18.25, 17.45, , 22.90, 22.10, , 23.70, 22.90, , 16.80, 16.10, , 16.45, 15.75, , 21.10, 20.40, , 21.90, 21.20, , 15.30, 14.70, Wk , 14.35, 13.75, Wk , 19.00, 18.40, Wk , 19.80, 19.20, Wk , 13.75, 13.60, NATIONAL RATES The applicable open rate will apply and is commissionable to recognized agencies. POLITICAL RATES Applicable open rate will apply for political advertisements. Contract rates are available. Cash with copy. Must carry disclaimer. NON-PROFIT RATES The Weekly Frequency Rate for 4 inches per, for 52 s will apply for each specific newspaper purchased. California permit required. Hi-Desert Publishing Co. reserves the right to limit advertising in this category. A strong family of publications available in Southern California area Ask your ad rep for details today! (760) Basin Wide Coverage: Wed. Star, Thurs. Trail, Fri. OP & Sat. Star Wk , 29.25, 28.35, , 28.35, 27.55, , 26.55, 25.85, Wk , 24.45, 23.84, Add the Hi-Desert Shopper for Only $3.60 pci 3

4 Trail Retail Display Advertising Rates April 2007 The Desert Trail covers the City of Twentynine Palms and adjacent communities at the eastern end of the Morongo Basin with Thursday morning carrier delivery. With a large advertising base, community news, sports, complete television guide, and a strong classified section, The Desert Trail commands high readership in the community. Weekly Frequency Rates All frequency and bulk advertising rates are per column inch and based on a signed agreement. COLOR RATES SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR 4 per 12 per 32 per 64 + per Per Publication $13.75 $12.75 $10.80 $9.40 $50.00 $ Annual Bulk Rates Open Rate per column inch... $ ,500 column inches per year ,000 column inches per year ,000 column inches per year PICK-UP RATES These rates apply when advertisements run in multiple publications, within one of first run. When computing pick-up rates, the publication with the highest rate is to be used as the originating publication. These pick-up rates then apply to additional publications. Pick-up rate apply to the same ad running consecutively in the same. The Desert Trail $3.80 Observation Post $4.65 Hi-Desert Shopper. $3.60 Hi-Desert Star $5.45 Calendar $3.80 Combo Rates: Wed. Star & Thurs. Trail Wed. Star, Thurs. Trail & Fri. OP Wed. Star, Thurs. Trail & Sat. Star Thurs. Trail & Fri. OP Wk , 19.15, 18.25, Wk , 23.80, 22.90, Wk , 24.60, 23.70, Wk , 17.40, 16.75, , 18.25, 17.45, , 22.90, 22.10, , 23.70, 22.90, , 16.80, 16.10, , 16.45, 15.75, , 21.10, 20.40, , 21.90, 21.20, , 15.30, 14.70, Wk , 14.35, 13.75, Wk , 19.00, 18.40, Wk , 19.80, 19.20, Wk , 13.75, 13.60, NATIONAL RATES The applicable open rate will apply and is commissionable to recognized agencies. POLITICAL RATES Applicable open rate will apply for political advertisements. Contract rates are available. Cash with copy. Must carry disclaimer. NON-PROFIT RATES The Weekly Frequency Rate for 4 inches per, for 52 s will apply for each specific newspaper purchased. California permit required. Hi-Desert Publishing Co. reserves the right to limit advertising in this category. A strong family of publications available in Southern California area Ask your ad rep for details today! (760) Basin Wide Coverage: Wed. Star, Thurs. Trail, Fri. OP & Sat. Star Wk , 29.45, 28.35, , 28.35, 27.55, , 26.55, 25.85, Wk , 24.45, 23.84, Add the Hi-Desert Shopper for Only $3.60 pci 4

5 OP Retail Display Advertising Rates April 2007 Observation Post TWENTYNINE PALMS Marine Corps Air Ground Combat Center is the largest Marine base in the world. The O.P. is delivered every Friday morning to a community of 35,000 military and civilian personnel and their families. The Observation Post not only represents news and entertainment to the Base population, but offers an important information bridge to off-base recreation and business. Weekly Frequency Rates All frequency and bulk advertising rates are per column inch and based on a signed agreement. COLOR RATES SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR 4 per 12 per 32 per 64 + per Annual Bulk Rates $14.70 $13.85 $12.10 $11.15 $50.00 $ Open Rate per column inch $ ,500 column inches per year ,000 column inches per year ,000 column inches per year Combo Rates: Per Publication PICK-UP RATES These rates apply when advertisements run in multiple publications, within one of first run. When computing pick-up rates, the publication with the highest rate is to be used as the originating publication. These pick-up rates then apply to additional publications. Pick-up rate apply to the same ad running consecutively in the same. The Desert Trail $3.80 Observation Post $4.65 Hi-Desert Shopper. $3.60 Hi-Desert Star $5.45 Calendar $3.80 Wed. Star & Thurs. Trail Wed. Star, Thurs. Trail & Fri. OP Wed. Star, Thurs. Trail & Sat. Star Thurs. Trail & Fri. OP 6 Wk , 19.15, 18.25, Wk , 23.80, 22.90, Wk , 24.60, 23.70, Wk , 17.40, 16.75, , 18.25, 17.45, , 22.90, 22.10, , 23.70, 22.90, , 16.80, 16.10, , 16.45, 15.75, , 21.10, 20.40, , 21.90, 21.20, , 15.30, 14.70, Wk , 14.35, 13.75, Wk , 19.00, 18.40, Wk , 19.80, 19.20, Wk , 13.75, 13.60, EXAMINER MCAGCC NAVAL HOSPITAL NEWSPAPER Published monthly in 29 Palms California, this tabloid size newspaper is inserted into the Observation Post Newspaper distributed on the Marine Corps Base as well as mail distribution to Military Medical Officers and their families. Base Rate: $9.00 pci Pickup Rate: $3.70 pci Pick-up applies only if the same ad appeared in another HDPC publication. This tabloid is a standard 5 column format. NATIONAL RATES The applicable open rate will apply and is commissionable to recognized agencies. POLITICAL RATES Applicable open rate will apply for political advertisements. Contract rates are available. Cash with copy. Must carry disclaimer. NON-PROFIT RATES The Weekly Frequency Rate for 4 inches per, for 52 s will apply for each specific newspaper purchased. California permit required. Hi-Desert Publishing Co. reserves the right to limit advertising in this category. 5

6 6 Wk. Hi-Desert Publishing Co. Combo Rate Sheet Star / Trail Star / OP Commitment , 19.15, 18.25, Wk. Target Retail Display Advertising April, 2007 Commitment , 20.00, 17.85, , 18.25, 17.45, , 19.10, 17.30, , 16.45, 15.75, , 18.30, 16.60, Wk , 14.35, 13.75, Wk , 16.80, 15.25, Buy Weekly TV/Entertainment Calendar 3.70 pci Buy Weekly TV/Entertainment Calendar 3.70 pci Trail / OP Star / Trail / OP Commitment Commitment Wk , 17.40, 16.75, Wk , 23.80, 22.90, , 16.80, 16.10, , 22.90, 22.10, , 15.30, 14.70, , 21.10, 20.40, Wk , 13.75, 13.60, Wk , 19.00, 18.40, Buy Weekly TV/Entertainment Calendar 3.70 pci Buy Weekly TV/Entertainment Calendar 3.70 pci Star / Trail / Star Star / Trail / OP / Star Commitment Wk , 24.60, 23.70, Commitment Wk , 29.25, 28.35, , 23.70, 22.90, , 28.35, 27.55, , 21.90, 21.20, , 26.55, 25.85, Wk , 19.80, 19.20, Wk , 24.45, 23.84, Buy Weekly TV/Entertainment Calendar 3.70 pci Buy Weekly TV/Entertainment Calendar 3.70 pci Mountain News Big Bear Grizzly Basin Wide Coverage Star / Trail / Star / Hi-Desert Shopper Commitment Wk , 32.85, 31.95, , 31.95, 31.15, , 30.15, 29.45, A strong family of publications available in Southern California area Ask your ad rep for details today! (760) Wk , 28.05, 27.44, Buy Weekly TV/Entertainment Calendar 3.70 pci 6

7 Additional Market Coverage Retail Display April 2007 Link-up to our high traffic Web Site On-Line Advertising Increase your Advertising Reached by Thousands! Home page Banners $150 each per month (on Star, Trail or OP) Home page Button $95 each per month (Star, Trail or OP) Buy one Home Page Banner or Button and get an inside button FREE! Make an annual commitment and get any add l Buttons for only $85 and add l Banners for only $125 per month. Basin Wide Spirit Magazine Introducing our NEW quarterly magazine, Basin Wide Spirit. This magazine will have a beautiful glossy cover - a real keeper! It wil be distributed in our newspapers and racks through-out the Morongo Basin and at the California Welcome Center! Containing feature stories about living in our area - depicting our unique desert spirit! Advertising Rates Business Card - $ /8 Page - $ /4 Page - $ /2 Page - $ Full Page - $ w/ color - $ Inside front cover full color on gloss - $ Inside back cover full color on gloss - $ Back cover full color on gloss - $ NEW GLOSSY MAP PULL-OUT INSERT FULL PAGE $ /8 Page - $ /4 Page - $ /2 Page - $ (all include full color) Less 15% if all 4 issues committed Hi-Desert Star Desert Trail Observation Post Stories and photos about: The National Park Wildflowers Tourism Community Events The Marine Base Building News Charities About those Roads? Yucca Valley Chamber Newsletter A standard 5 column tabloid, this Newsletter is produced monthly in partnership with the Yucca Valley Chamber of Commerce. It is inserted into the Hi-Desert Star with an additional 500 copies delivered to the Chamber office. Only Chamber members are accepted advertisers. Base Rate $9.00 pci Pick-up Rate $3.70 pci (pick-up rate is used for ads that are currently running in another HDPC publication) Add Full Color for only $75 P ROFESSIONAL D IRECTORY Your ad will run in the Hi-Desert Star and Desert Trail ly, exposing your professional name to over 40,000 readers! We are offering a single mini business card size or a double box ad to give more information to your potential customers.consistency with your advertising is what really works, so we offer the following options, priced per : Committment Single Double 52 Weeks Weeks Weeks Weeks Twentynine Palms Chamber of Commerce A standard 5 column tabloid, this Newsletter is produced monthly in partnership with the 29 Palms Chamber of Commerce. It is inserted into the Desert Trail with an additional 500 copies delivered to the Chamber office. Only Chamber members are accepted advertisers. Base Rate $9.00 pci Pick-up Rate $3.70 pci (pick-up rate is used for ads that are currently running in another HDPC publication) Add Full Color for only $75 EXAMINER MCAGCC NAVAL HOSPITAL NEWSPAPER Published monthly in 29 Palms California, this tabloid size newspaper is inserted into the Observation Post Newspaper distributed on the Marine Corps Base as well as mail distribution to Military Medical Officers and their families. Base Rate: $9.00 pci Pickup Rate: $3.70 pci Pick-up applies only if the same ad appeared in another HDPC publication. This tabloid is a standard 5 column format. Add full color $

8 Trail Retail Display Advertising Rates April 2007 The Desert Trail covers the City of Twentynine Palms and adjacent communities at the eastern end of the Morongo Basin with Thursday morning carrier delivery. With a large advertising base, community news, sports, complete television guide, and a strong classified section, The Desert Trail commands high readership in the community. Weekly Frequency Rates All frequency and bulk advertising rates are per column inch and based on a signed agreement. COLOR RATES SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR 4 per 12 per 32 per 64 + per Per Publication $13.75 $12.75 $10.80 $9.40 $50.00 $ Annual Bulk Rates Open Rate per column inch... $ ,500 column inches per year ,000 column inches per year ,000 column inches per year PICK-UP RATES These rates apply when advertisements run in multiple publications, within one of first run. When computing pick-up rates, the publication with the highest rate is to be used as the originating publication. These pick-up rates then apply to additional publications. Pick-up rate apply to the same ad running consecutively in the same. The Desert Trail $3.80 Observation Post $4.65 Hi-Desert Shopper. $3.60 Hi-Desert Star $5.45 Calendar $3.80 Combo Rates: Wed. Star & Thurs. Trail Wed. Star, Thurs. Trail & Fri. OP Wed. Star, Thurs. Trail & Sat. Star Thurs. Trail & Fri. OP Wk , 19.15, 18.25, Wk , 23.80, 22.90, Wk , 24.60, 23.70, Wk , 17.40, 16.75, , 18.25, 17.45, , 22.90, 22.10, , 23.70, 22.90, , 16.80, 16.10, , 16.45, 15.75, , 21.10, 20.40, , 21.90, 21.20, , 15.30, 14.70, Wk , 14.35, 13.75, Wk , 19.00, 18.40, Wk , 19.80, 19.20, Wk , 13.75, 13.60, NATIONAL RATES The applicable open rate will apply and is commissionable to recognized agencies. POLITICAL RATES Applicable open rate will apply for political advertisements. Contract rates are available. Cash with copy. Must carry disclaimer. NON-PROFIT RATES The Weekly Frequency Rate for 4 inches per, for 52 s will apply for each specific newspaper purchased. California permit required. Hi-Desert Publishing Co. reserves the right to limit advertising in this category. A strong family of publications available in Southern California area Ask your ad rep for details today! (760) Basin Wide Coverage: Wed. Star, Thurs. Trail, Fri. OP & Sat. Star Wk , 29.45, 28.35, , 28.35, 27.55, , 26.55, 25.85, Wk , 24.45, 23.84, Add the Hi-Desert Shopper for Only $3.60 pci 8

9 Weekly S REAL ESTATE Your Guide to Morongo Basin Homes & Land S h owcase Hi-Desert Star April 2007 Hi-Desert Publishing Company Your Community Newspapers, Working to Serve You Better The Desert Trail This Week s Featured Homes Back Page or Center Spread (Includes Process Color) 2 (or more) Pages Per Issue 1 Page Per Issue 1/2 Page Per Issue 1/4 Page Per Issue 1/8 Page Per Issue Open6wk13wk26wk52wk Add Full Color for under 1/2 Page Add Full Color for over 1/2 Page Showcase Advertisers! ADD INTERNET: Button: $ month Banner: $ month Buy One & Get One FREE! Of same size on any inside page 9

10 Single-Sheet Insert Print & Delivery April, 2007 WE PRINT FLYERS QUANTITIES TO BE PRINTED AND INSERTED / CPM COST PER THOUSAND No. Of Inks Used Printed Sides Stock (Color) 1 INK 1 SIDE WHITE 1 INK 2 SIDE WHITE 1 INK 1 SIDE COLOR 1 INK 2 SIDE COLOR 2 INK 1 SIDE WHITE 2 INK 2 SIDE WHITE 2 INK 1 SIDE COLOR 2 INK 2 SIDE COLOR FULL COLOR 2 SIDES (70 lb. stock) 1 10M 10 20M 20 30M 30M + $51.00 $48.00 $46.00 $44.00 $60.00 $58.00 $55.00 $53.00 $53.00 $51.00 $49.00 $47.00 $63.00 $61.00 $59.00 $57.00 $60.00 $58.00 $56.00 $53.00 $70.00 $68.00 $66.00 $64.00 $63.00 $61.00 $59.00 $57.00 $73.00 $71.00 $69.00 $67.00 N/A $75.50 $74.00 $71.50 THE ABOVE RATES ARE BASED ON 20# STOCK, UNFOLDED, X 11 (except full color) We will quote special orders that include heavier papers, colored papers, folding and larger sizes. Please note that black ink is considered a 1 color job. Black plus one other color is considered a 2 color job, etc. Hi-Desert Star Published Wednesday Saturday The Desert Trail Published Thursday Observation Post Published Friday for 29 Palms MCAGCC Hi-Desert Shopper Published Weekly on Thursdays 7,800 3,500 6,800 5,700 Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 10

11 Pre-printed Insert Advertising Rates April, 2007 Pre-Print Inserts COST PER THOUSAND PAGES 1-11 Times Times Over 40 Times Per Year Per Year Per Year 2 Std - 4 Tab $43.00 $37.00 $ Std - 8 Tab $52.00 $44.00 $ Std - 12 Tab $60.00 $52.00 $ Std - 16 Tab $69.00 $60.00 $ Std - 20 Tab $77.00 $68.00 $ Std - 24 Tab $85.00 $76.00 $ Std - 28 Tab $93.00 $84.00 $ Std - 32 Tab $99.00 $98.00 $82.00 Single sheet flyers x 11 minimum size, 20 pound or heavier stock. $43.00 per thousand Non profit rate $38 per thousand customer supplied pre-printed flyers Contact your advertising sales representative for prices on any preprint over 16 standard or 32 tab pages. Preprint rates are non-commissionable. Preprinted inserts must be received five (5) working days in advance of publication date. Hi-Desert Star Published Wednesday Saturday The Desert Trail Published Thursday Observation Post Published Friday for 29 Palms MCAGCC Hi-Desert Shopper Published Weekly on Thursdays 7,800 3,500 6,800 5,700 11

12 Public Notice Advertising Rates April, 2007 PUBLIC NOTICE ADVERTISING RATES TYPE OF NOTICE NO. OF COUNTY ESTIMATED PUB. RUNS FILING FEE INCHES FEE F.B.N. 4 ly $35.00** 5.5 $70.00* F.B.N. Abandonment 4 ly 35.00** * F.B.N. Withdrawal from Partnership 4 ly 35.00** * Dissolution of Partnership 1 time **$5.00 ea. additional fee if more than 2 partners *$3.00 ea. additional fee if more than 1 business name A.B.C. Liquor License Application (yellow) 1 time 3 $27.50 A.B.C. Liquor License Application (green) 3 times Bulk Transfer -- Security Interest 1 time SALE (Real Property) 3 times first 5 $ SALE (Personal Abandoned Property) 3 times first SALE (Sheriff s) 4 ly first SALE (Marshall s) 4 ly first SALE (Auto Lien) $5. ea. car (add.) 1 time SALE (Lien of Services) 1 time SALE (Unpaid Storage) 2 ly REPOSSESSION 1 time FORECLOSURE 1 time CHANGE OF NAME (Order to Show Cause) 4 ly 8 $ CITATION (Adoptions) 4 ly SUMMONS (Civil or Divorce) 4 ly NOTICE of Non-Responsibility 2 times NOTICE of Death (Administer Estate) 3 times $ NOTICE of Trustee s Sale 3 ly first ($7.00 /Column for the next 2 insertions) COUNTY & GOVERNMENT Agencies --Per Classified Column Inch for First Insertion (minimum 3 ) $ Per Classified Column Inch Subsequent Insertions 5.75 CITY, TOWN & All Other Public Notices -- Per Classified Column Inch for First Insertion (minimum 3 ) $ Per Classified Column Inch Subsequent Insertions 5.75 OBITUARY ADVERTISING Obituaries are charged at a rate of $15.00 per insertion. Insertion of a photo is $5.00. Payment m ust be made at time of placement. Please call for other information. NOTE: Notices canceled before completion of insertions will be charged at 50% for first insertion; 75% f or two insertions; 100% for three or more insertions. Notices canceled prior to publication are subject to a $20.00 composition charge. All notices in excess of length (inch) estimate will be charged $5.00 per inch, per insertion for the added copy. *LEGAL NOTICES ARE INCLUDED ON OUR PUBLICATION WEBSITES* Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 12

13 Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 13

14 General Information April, 2007 GENERAL INFORMATION Advertising Agency Commission - local rates for advertising are non-commissionable, and will be billed to the Agency for payment by the Agency for all ads placed through the Agency on behalf of the Advertiser. Cash Discounts - no cash discounts are provided. Commercial Accounts Without Established Credit - all accounts are cash with copy until credit is established upon approval of a completed credit application. Payment Terms for Credit Accounts - net 30 days from closing date of statement. Finance charges are computed on a periodic rate of 1.5% per month (annualized to 18%) on any balance not paid within 30 days. Delinquent Accounts - when any portion of an outstanding balance is deemed delinquent, the entire balance becomes due and payable. The Hi-Desert Publishing Company may refuse to accept further advertising f rom a delinquent account. Contracts - contracts are not transferable. None of the privileges of the contract may be assigned to another advertiser. In the event that a contracted advertiser is the sole proprietor of another business, th at business may be advertised under the conditions of the current contract. Content/Copy - The Hi-Desert Publishing Company reserves the right to reject any advertising. The Advertiser, in submitting copy, represents and warrants that its content is truthful; not defamatory; not an inv asion of others; and is in compliance with all federal, state, and local laws and regulations. Liability for Error - liability of The Hi-Desert Publishing Company for any material error caused by The Hi-Desert Publishing Company in an advertisement is limited to crediting to the account of the Advertiser an a ppropriate portion of the cost of the advertising space containing the error. In no event will the credit be gr eater than the price of the first advertisement containing the error. Credit adjustment will be made only for error s that can be determined to have specific negative effect on the value of the advertisement. The Hi-Desert Publish ing Company accepts no liability for errors in advertising copy, which is provided camera-ready by the A dvertiser or their Agent. Limitation of Liability - the Advertiser and/or Advertising Agency must agree to indemnify and hold harmless The Hi-Desert Publishing Company from any and all claims, actions, suits, proceedings, costs, expens es, dam - ages and liabilities resulting from any advertisement (including illustrations, text, layout, positi oning, etc.) pub - lished at the Advertiser s request. News Format Advertising - any advertising, which may be mistaken by the reader to be news or nonadvertising, must be clearly marked ADVERTISEMENT. Position - the positioning of advertisements is the option of Hi-Desert Publishing Company, however, an attempt will be made to accommodate an Advertiser s request for specific advertising position, whene ver possible. No adjustments, refunds, or re-insertions will be made if the position accommodation canno t be made. Page diagramming restrictions may prevent classified display advertising from running under specific classifications. Failure to Publish - in the unlikely event that a scheduled advertisement is omitted, the liability of The Hi-Desert Publishing Company is limited to publishing the advertisement in another mutually agreed upon editio n at applicable rates. Composition of Non-Published Advertising Copy - advertising copy which is designed and/or composed by The Hi-Desert Publishing Company, at the request of the Advertiser or their Agent, will remain the p roperty of Hi- Desert Publishing until the advertisement is published with Hi-Desert Publishing Company. Costs asso ciated with design and composition of scheduled advertising, which is canceled by the Advertiser or their A gent and not published with Hi-Desert Publishing Company, but published in another print media source, will b e charged to the Advertiser at design rates in effect at the time of composition. Copy Alteration Versus Copy Error Correction - costs associated with alteration or re-design of nonpublished copy, will be charged to the Advertiser at rates in effect at the time of copy alteration. Errors, in nonpublished copy produced by the Hi-Desert Publishing Company, will be corrected at no charge to the A dvertiser. Insertion Orders - Hi-Desert Publishing Company accepts insertion orders from Advertisers and Agencies according to the terms and conditions the Rate Card conveys. If requested conditions are not in acco rdance with the Rate Card, Hi-Desert Publishing Company is not bound to adhere to these requests. All inser tion orders will be charged for at the applicable advertising rates in effect at the time of publication, and an y rate miscalculation by the Advertiser or Agency will be regarded as a clerical error, and Hi-Desert Publi shing Company will not be bound by the miscalculation. Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 14

15 Display Ad Copy Deadlines April, 2007 Deadline Ad Copy & Insert Order Proof From Graphics Advertising Corrections to Graphics Final Copy Approved to Graphics WEDNESDAY STAR 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY THURSDAY TRAIL 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. TUESDAY WEDNESDAY WEDNESDAY WEDNESDAY THURS. SHOPPER 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY OP RESERVATION 5:00 P.M. FRIDAY NOON 3:00 P.M. 5:00 P.M. COPY NOON MONDAY THURSDAY THURSDAY TUESDAY SATURDAY STAR 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. THURSDAY FRIDAY FRIDAY FRIDAY TV IN THE HI-DESERT 4:00 P.M. NOON 5:00 P.M. NOON THURSDAY FRIDAY FRIDAY MONDAY PRIOR Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 15

16 Full Service & Design April, 2007 QUALITY SERVICE Our graphics and advertising departments work together to create the best ad or flyers for your business. Our highly trained graphics department takes pride in getting your ads to you correctly, quickly and efficiently. Our adverting department works hard to develop a marketing plan to best suit your business. Whatever your needs are, the Hi-Desert Publishing Company will exceed your expectations. MECHANICAL SPECIFICATIONS PRINTING PROCESS Offset WEB WIDTH CUTOFF WEIGHT # News (Customer special requests will be considered) IMAGE AREA Single Page inches wide; inches long Double Truck - 24 inches wide (13 columns); inches long Tabloid Page inches wide (4 columns); 11 inches long FORMAT ROP 6 Columns Per Page Columns Inches wide TABLOID 4 Columns Per Page Column Inc hes wide CLASSIFIED 9 Columns Per Page Columns Inches wide MODULAR TAB SIZES Modules Sizes Inches 1/8 2 x /4 5 x /2 Vertical 5 x 11 1/2 Horizonal x Full Page x 11 Full Service Commercial Printing Division V ALLEY I NDEPENDENT P RINTING Color Copies (760) Call for more information and custom quotes. Printing Copy Center Fax Graphics 16

17 Pre-printed Insert Advertising Rates April 2007 Pre-Print Inserts COST PER THOUSAND PAGES 1-11 Times Times Over 40 Times Per Year Per Year Per Year 2 Std - 4 Tab $42.00 $36.00 $ Std - 8 Tab $51.00 $43.00 $ Std - 12 Tab $59.00 $51.00 $ Std - 16 Tab $68.00 $59.00 $ Std - 20 Tab $76.00 $67.00 $ Std - 24 Tab $84.00 $75.00 $ Std - 28 Tab $92.00 $83.00 $ Std - 32 Tab $99.00 $97.00 $81.00 Single sheet flyers x 11 minimum size, 20 pound or heavier stock. $42.00 per thousand Non profit rate $38 per thousand Contact your advertising sales representative for prices on any preprint over 16 standard or 32 tab pages. Preprint rates are non-commissionable. Preprinted inserts must be received five (5) working days in advance of publication date. Hi-Desert Star Published Wednesday Saturday The Desert Trail Published Thursday Observation Post Published Friday for 29 Palms MCAGCC Hi-Desert Shopper Published Weekly on Thursdays 7,700 3,400 6,800 5,100 17

18 Display Ad Copy Deadlines April 2007 Deadline Ad Copy & Insert Order Proof From Graphics Advertising Corrections to Graphics Final Copy Approved to Graphics WEDNESDAY STAR 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY THURSDAY TRAIL 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. TUESDAY WEDNESDAY WEDNESDAY WEDNESDAY THURS. SHOPPER 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY OP RESERVATION 5:00 P.M. FRIDAY NOON 3:00 P.M. 5:00 P.M. COPY NOON MONDAY THURSDAY THURSDAY THURSDAY SATURDAY STAR 5:00 P.M. NOON 3:00 P.M. 4:00 P.M. THURSDAY FRIDAY FRIDAY FRIDAY REAL ESTATE 5:00 P.M. NOON 3:00 P.M. 4:00 P.M. WEDNESDAY THURSDAY THURSDAY THURSDAY TV IN THE HI-DESERT 4:00 P.M. NOON 5:00 P.M. NOON THURSDAY FRIDAY FRIDAY MONDAY PRIOR Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 18

19 General Information April 2007 GENERAL INFORMATION Advertising Agency Commission - local rates for advertising are non-commissionable, and will be billed to the Agency for payment by the Agency for all ads placed through the Agency on behalf of the Advertiser. Cash Discounts - no cash discounts are provided. Commercial Accounts Without Established Credit - all accounts are cash with copy until credit is established upon approval of a completed credit application. Payment Terms for Credit Accounts - net 30 days from closing date of statement. Finance charges are computed on a periodic rate of 1.5% per month (annualized to 18%) on any balance not paid within 30 days. Delinquent Accounts - when any portion of an outstanding balance is deemed delinquent, the entire balance becomes due and payable. The Hi-Desert Publishing Company may refuse to accept further advertising f rom a delinquent account. Contracts - contracts are not transferable. None of the privileges of the contract may be assigned to another advertiser. In the event that a contracted advertiser is the sole proprietor of another business, th at business may be advertised under the conditions of the current contract. Content/Copy - The Hi-Desert Publishing Company reserves the right to reject any advertising. The Advertiser, in submitting copy, represents and warrants that its content is truthful; not defamatory; not an inv asion of oth - ers; and is in compliance with all federal, state, and local laws and regulations. Liability for Error - liability of The Hi-Desert Publishing Company for any material error caused by The Hi-Desert Publishing Company in an advertisement is limited to crediting to the account of the Advertiser an a ppropriate portion of the cost of the advertising space containing the error. In no event will the credit be gr eater than the price of the first advertisement containing the error. Credit adjustment will be made only for error s that can be determined to have specific negative effect on the value of the advertisement. The Hi-Desert Publish ing Company accepts no liability for errors in advertising copy, which is provided camera-ready by the A dvertiser or their Agent. Limitation of Liability - the Advertiser and/or Advertising Agency must agree to indemnify and hold harmless The Hi-Desert Publishing Company from any and all claims, actions, suits, proceedings, costs, expens es, dam - ages and liabilities resulting from any advertisement (including illustrations, text, layout, positi oning, etc.) pub - lished at the Advertiser s request. News Format Advertising - any advertising, which may be mistaken by the reader to be news or nonadvertising, must be clearly marked ADVERTISEMENT. Position - the positioning of advertisements is the option of Hi-Desert Publishing Company, however, an attempt will be made to accommodate an Advertiser s request for specific advertising position, whene ver possible. No adjustments, refunds, or re-insertions will be made if the position accommodation canno t be made. Page diagramming restrictions may prevent classified display advertising from running under specific classifications. Failure to Publish - in the unlikely event that a scheduled advertisement is omitted, the liability of The Hi-Desert Publishing Company is limited to publishing the advertisement in another mutually agreed upon editio n at applicable rates. Composition of Non-Published Advertising Copy - advertising copy which is designed and/or composed by The Hi-Desert Publishing Company, at the request of the Advertiser or their Agent, will remain the p roperty of Hi-Desert Publishing until the advertisement is published with Hi-Desert Publishing Company. Costs a ssociated with design and composition of scheduled advertising, which is canceled by the Advertiser or their A gent and not published with Hi-Desert Publishing Company, but published in another print media source, will b e charged to the Advertiser at design rates in effect at the time of composition. Copy Alteration Versus Copy Error Correction - costs associated with alteration or re-design of nonpublished copy, will be charged to the Advertiser at rates in effect at the time of copy alteration. Errors, in nonpublished copy produced by the Hi-Desert Publishing Company, will be corrected at no charge to the Advertiser. Insertion Orders - Hi-Desert Publishing Company accepts insertion orders from Advertisers and Agencies according to the terms and conditions the Rate Card conveys. If requested conditions are not in acco rdance with the Rate Card, Hi-Desert Publishing Company is not bound to adhere to these requests. All inser tion orders will be charged for at the applicable advertising rates in effect at the time of publication, and an y rate miscalculation by the Advertiser or Agency will be regarded as a clerical error, and Hi-Desert Publi shing Company will not be bound by the miscalculation. Hi-Desert Star The Desert Trail Observation Post Hi-Desert Shopper 19

20 Weekly S REAL ESTATE Your Guide to Morongo Basin Homes & Land S h owcase Hi-Desert Star April 2007 Hi-Desert Publishing Company Your Community Newspapers, Working to Serve You Better The Desert Trail This Week s Featured Homes Back Page or Center Spread (Includes Process Color) 2 (or more) Pages Per Issue 1 Page Per Issue 1/2 Page Per Issue 1/4 Page Per Issue 1/8 Page Per Issue Open6wk13wk26wk52wk Add Full Color for under 1/2 Page Add Full Color for over 1/2 Page Showcase Advertisers! ADD INTERNET: Button: $ month Banner: $ month Buy One & Get One FREE! Of same size on any inside page