Media Information 2017 No. 51, valid from 01/01/2017

Transcription

1 Media Information 2017 No. 51, valid from 01/01/2017 1/2017 Advertise e online d-decke.de Special editions: from page 26 highlights 2017 bodenkompakt kt 2017

2 Table of contents TRADE JOURNAL 1 Title portrait page 3 P Price list page 4 f. F Formats and technical specifications page 7 T Schedule of dates and topics page 9 f. 2 Circulation and distribution analysis page 12 3-E Recipient structure analysis page 13 f. Reader analysis page 15 f. The media brand WEBSITE 1 Portrait page 19 P Prices/Types of advertising page 20 f. F Formats and technical specifications page 22 f. NEWSLETTER 1 Portrait page 24 P Prices/Types of advertising page 25 SPECIAL PUBLICATIONS highlights 2017 page 26 bodenkompakt page 27 The General Business Terms and Conditions for advertisements and supplementary inserts as well as online advertisements in each current version apply, available at: 2

3 Trade journal Title portrait 1 1 Title: 'boden wand decke' 2 Brief outline: 'boden wand decke' is the trade journal for the floor-laying trade, the corresponding specialist retail and wholesale trade as well as the flooring industry. As an all-rounder, 'boden wand decke' offers all important information for the entire industry from one source. Month after month 'boden wand decke' provides a comprehensive overview of the world of flooring (textile and elastic flooring, parquet floors, cork floors, laminate, floor pavement and industrial floors). 'boden wand decke' describes the latest developments in flooring technology. In periodical professional articles, 'boden wand decke' provides floor, parquet and screed layers, interior decorators and painters with field-proven tools across all trades from material science to work techniques and advice and tips on business management. News, reports, analyses and commentaries provide important guidelines in every issue of 'boden wand decke' and in doing so, make this versatile structured industry a bit more transparent. Additional trade and special sections help the user get a quick, precise and well-founded overview of the latest market developments in specific segments. Regular interviews and expert discussions on focal topics make 'boden wand decke' an opinion forum for the industry. 3 Target group: see recipient structure analysis p Frequency of publication: monthly (double issue no. 6-7) at the beginning of the month 5 Issue format: DIN A4 6 Year: 63rd year Purchase price: Annual subscription national (incl. VAT and postage) Annual subscription abroad (incl. VAT and postage) Retail price (incl. VAT plus shipping and handling) 8 Organ: Official publication of the Austrian Federal Guild of Floor Layers 9 Membership/ Participation: IVW 10 Publishing house: Holzmann Medien GmbH & Co. KG P.O. Box 13 42, Bad Wörishofen, Germany Gewerbestraße 2, Bad Wörishofen, Germany Telephone Fax anzbwd@holzmann-medien.de 11 Publisher: Alexander Holzmann 12 Advertisements: Michaela Sammer (in charge) Telephone michaela.sammer@holzmann-medien.de 13 Editorial department: Stefan Heinze (in charge) Telephone stefan.heinze@holzmann-medien.de 14 Circulation analysis 2015 = 11 issues Overall size: 992 pages = % Editorial section 802 pages = 80.8 % advertisement section 190 pages = 19.2 % thereof: employment and classified advertisements 18 pages = 9.5 % publisher advertisements 44 pages = 21.1 % bound inserts 20 pages = 10.5 % loose inserts 5 items 15 Content analysis of the editorial section not ascertained 3

4 Trade journal Price list no. 51, valid from 01/01/2017 P 1 Advertisement prices and formats (All prices specified are subject to statutory VAT.) Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured 1/1 page 185 x 266 2, , , , /3 page 185 x 176 or 122 x 266 1, , , , /2 page 185 x 131 or 90 x 266 1, , , , /3 page 185 x 86 or 59 x , , , /4 page 185 x 63 or 90 x 131 or 43 x , , /8 page 185 x 29 or 90 x 63 or 43 x /16 page 90 x Cover 195 x 203 5, nd cover page 185 x 266 2, , , , rd cover page 185 x 266 2, , , , th cover page 185 x 266 2, , , ,880.- Cut-in ad - millimetre price 1 column (59 mm wide) 4.15 Dealer listing millimetre price 1 column b/w (59 mm wide, at least 20 mm high, 6 or 11 issues bookable) 1.95 Colour surcharge for dealer listing section /scale colour Your address is also published in our source of supply reference at free of charge. Also see special types of advertising page 21. Bleed formats and graphic illustration see page 7 4

5 Trade journal Price list no. 51, valid from 01/01/2017 P 2 Surcharges: Placement Binding placement regulations: respectively 10 % of basic price Colour Per normal colour (DIN ISO ) see price list. Special colours on demand. Format Advertisements across the gutter 10 % of the basic price Bleed advertisements 10 % of the basic price 3 Dicounts: for purchase within one year of insertion (starting from the appearance of the first advertisement) frequency discount volume discount for 3 times ads 5 % 1 page 5 % for 6 ads 10 % 3 pages 10 % for 11 ads 15 % 6 pages 15 % for 22 ads 20 % 11 pages 20 % No discount on colour, bleed, placement surcharges, title pages, loose inserts, postcards, glued inserts and technical supplementary costs, dealer listing entries, postage as well as employment and classified advertisements. 4 Categories: See price list employment and classified advertisements p. 6 5 Special types of advertising: Bound inserts 2 pages (1 sheet) 3, pages (2 sheet) 5,955. Uncut format 216 x 307 mm Trim size 210 x 297 mm Required batch 8,250 copies (discount: 1 sheet = 1/1 advertisement page) Inserts lose, max. size 205 mm x 294 mm Prices per 1,000 items Weight Price up to 15 g 225. up to 25 g 275. Prices plus postage not discountable Required batch: national Austria Glued inserts 6 Contact: Michaela Sammer Telephone Payment terms and bank details: 6,450 copies 1,450 copies Within 14 days of date of invoice without deduction; 2 % discount for advance payment VAT ID no. DE on request Sparkasse Memmingen IBAN: DE , BIC: BYLADEM1MLM 5

6 Trade journal Price list No. 51/G, valid from 01/ P Advertisement prices and formats for classified advertisements (All prices specified are subject to statutory VAT.) Classified advertisements Format Width x height in mm Job offers, representatives 1/1 1/2 1/4 Jobs Wanted 1/2 1/4 1/8 Purchases, sales, business connections and the like 1/1 1/2 1/4 185 x x x x x x x x x 125 Price print + online b/w Price print + online 4-coloured Box number: Discounts: Print templates: Contact: 5. (national), 10. (abroad) none Advertisements are placed according to the text template or can be supplied as a finished print file. Galley proofs are created on request. Michaela Sammer Telephone michaela.sammer@holzmann-medien.de 6

7 Trade journal Formats and technical specifications F Advertisement formats Within print space With bleed 1/1 page Width 185 mm Height 266 mm 1/8 page Width 90 mm Height 63 mm 1/8 vertical w 43 mm h 131 mm 1/8 p. horizontal Width 185 mm Height 29 mm Trim allowances are already included in the specific bleed formats: respectively 5 mm head and foot trimming, respectively 3 mm edge trimming 1/1 page Width 216 mm Height 307 mm + 3 mm trimming (gutter bleed) across the gutter 2 x 1/2 p. across the gutter Width 197 mm Height 131 mm 1/4 p. vertical Width 43 mm Height 266 mm 1/4 w 90 mm h 131 mm 1/4 p. horizontal Width 185 mm Height 63 mm 1/3 p. horizontal Width 185 mm Height 86 mm 1/3 p. vertical Width 59 mm Height 266 mm visible height 83 mm 1/4 p. horizontal Width 216 mm Height 88 mm visible width 54 mm 1/4 p. vertical Width 57 mm Height 307 mm visible height 112 mm 1/3 p. horizontal Width 216 mm Height 117 mm visible width 70 mm 1/3 p. vertical Width 73 mm Height 307 mm visible height 152 mm visible width 102 mm visible height 197 mm visible width 132 mm 1/2 p. horizontal 1/2 p. vertical 2/3 p. horizontal 2/3 p. vertical 1/2 p. horizontal 1/2 p. vertical 2/3 p. horizontal Width 185 mm Width 90 mm Width 185 mm Width 122 mm Width 216 mm Width 105 mm Width 216 mm Height 131 mm Height 266 mm Height 176 mm Height 266 mm Height 157 mm Height 307 mm Height 202 mm Please note that due to the adhesive binding an additional 3 mm per page is not ideally legible in the gutter next to the trimming (gutter bleed) of 3 mm per page for text and images across the gutter. 2/3 p. vertical Width 135 mm Height 307 mm 7

8 Trade journal Formats and technical specifications F 1 Magazine format: 210 mm wide x 297 mm high, DIN A4 uncut: 216 mm wide x 307 mm high respectively 3 mm edge trimming respectively 5 mm head and foot trimming Print space: 185 mm wide x 266 mm high 2 columns each 90 mm wide 3 columns each 59 mm wide 2 Print and binding process: sheet offset, paper inner section: 100 g/m², image print, cover: 150 g/m² image print, adhesive binding, DIN ISO , colour sequence black/cyan/magenta/yellow. Please send us your documents for printing in digital form. 3 Data transmission: Via or with download link to anzbwd@holzmann-medien.de 4 Data formats: printable PDF file (1.4 standard) File resolution: 300 dpi (CMYK) All letterings embedded. 5 Colours: Printing inks (CMYK) according to ISO Coated v2 (ECI) Special colours are available upon arrangement. 6 Proof: Caution regarding colour advertisements: No consistent colour reproduction can be guaranteed without supplying a proof with a media wedge (colour bar). 7 Data archiving: Printing material/media is not stored by the publishing house for more than one year after the last placement. 8 Warranty: Liability cannot be assumed for incompletely or inaccurately provided data/printing material. 9 Contact: Order placement in advance to Holzmann Medien Advertisement department boden wand decke Gewerbestraße Bad Wörishofen, Germany Telephone Fax Delivery address for loose inserts and bound inserts: Holzmann Druck, reference bwd no..../2017, Gewerbestraße 2, Bad Wörishofen, Germany 8

9 Trade journal Schedule of dates and topics T Issue Dates Main topics Trade fairs/exhibitions 1 January DP: 23/12/2017 AD: 02/12/2017 ED: 18/11/2017 Preview on the January trade fairs Heimtextil, DOMOTEX and BAU News: Textile and elastic floor coverings, parquet, cork, laminate, screed, laying materials, tools, machines and accessories Heimtextil Int. Trade Fair for Interior and Contract Textiles Frankfurt, 10 to 13/01/2017 DOMOTEX The World of Flooring Hanover, 14 to 17/01/2017 BAU World's leading Trade Fair for Architecture, Materials and Systems Munich, 16 to 21/01/ February DP: 08/02/2017 AD: 20/01/2017 ED: 15/12/2016 Main trade fair report DOMOTEX Forecast 2017 News: Textile and elastic floor coverings, parquet, cork, laminate, screed, laying materials, tools, machines and accessories 3 March DP: 03/03/2017 AD: 14/02/2017 ED: 27/01/2017 Main trade fair report BAU Presentation of new products from Heimtextil, DOMOTEX and BAU Forecast 2017 Products and collections from textile and resilient floor coverings, parquet, cork, laminate, screed, laying materials, tools, machines and accessories EuroShop The World's Nr. 1 Retail Fair Trade Duesseldorf, 05 to 09/03/2017 I.H.M The Best of Craft Trades Munich, 08 to 14/03/2017 SUISSE FLOOR Schweizer Fachmesse für Bodenkompetenz Lucerne, 29 to 31/03/ April DP: 03/04/2017 AD: 14/03/2017 ED: 24/02/2017 Design coverings Prestigious, comfortable and functional We present: References, collections, suitable skirtings and profiles as well as laying materials and underlay webs ALTENPFLEGE The Leading Trade Fair for Nursing Care Nuremberg, 25 to 27/04/2016 highlights DP: 03/04/2017 AD: 17/02/2017 Special edition Product highlights 2017 For more information please see page 26. 9

10 Trade journal Schedule of dates and topics T Issue Dates Main topics Trade fairs/exhibitions 5 May DP: 02/05/2017 AD: 10/04/2017 ED: 24/03/2017 Renovation and redesigning of used floors We demonstrate: Renovation solutions for wooden and elastic floors, grinding and sealing systems, varnish coatings, oils, tools and machines 6/7 June/July DP: 01/06/2017 AD: 11/05/2017 ED: 21/04/2017 Preview EPF News: Screed, grinding machines, moisture meter, construction dryer, parquet and special solutions around the floor installation EPF Trade Fair for Flooring, Screed, Parquet and Tiles Feuchtwangen, 29/06 to 01/07/2017 Strong bonding We illuminate: Products for whole surface bonding for the most demanded floor coverings Anniversary Publication We celebrate: 30 years "Österreichisches Bodenlegerforum" 8 August DP: 01/08/2017 AD: 12/07/2017 ED: 23/06/2017 Review EPF Master pieces A stroll through the trade fair Curtain up: References from the segments hotel, restaurant, healthcare, kindergarten and schools, sporting arenas, offices, public authorities and shops DP: 04/08/2017 ED: 31/05/2017 Special edition Innovative companies represent themselves For more information please see page

11 Trade journal Schedule of dates and topics T Issue Dates Main topics Trade fairs/exhibitions 9 September DP: 01/09/2017 AD: 14/08/2017 ED: 21/07/2017 Aesthetic and functional completion We overview: Skirtings, profiles and stair nosing systems COMFORTEX Trade Fair for Interior Design Leipzig, 02 to 04/09/2017 Modular flooring solutions We present: Tiles and planks from the segments textile floors, design floors, linoleum, cork and the trend floor multilayer 10 October DP: 02/10/2017 AD: 12/09/2017 ED: 25/08/2017 To gain time at the construction site How it works: Screed, undercoat, fillers, adhesives, varnishes and coatings as well as floor coverings for floating and loose laying 11 November DP: 02/11/2017 AD: 12/10/2017 ED: 22/09/2017 Wooden floors We look at: Board format country style, solid and multilayer parquet, suitable flooring installation products and systems for sureface treatment Branchentag Holz Cologne, 14 to 15/11/ December DP: 01/12/2017 AD: 10/11/2017 ED: 25/10/2017 Sustainable floor products We sensitize: Floor coverings and installation products for the ecological and sustainable floor installation * DP = Date of publication AD = Advertising deadline ED = Editorial deadline The editorial department reserves the right to make changes regarding topics. Main regular editorial topics: The trade journal reports on the world of flooring and describes the latest developments in flooring technology. Standard categories are: industry, parquet technology, flooring technology, screed techniques, guild technology, product, Austrian floor layer forum, property, service tax/law/finances, personal data 11

12 Trade journal Circulation and distribution analysis 2 1 Circulation control: 2 Circulation alalysis: Copies per issue as an annual average (July 1, 2015 to June 30, 2016) Print run 8,200 of which abroad Total circulation: 8,081 1,666 Paid circulation: 3,391 1,528 Copies subscribed: 3,151 1,434 Other sales: single-copy sale: 3 Geographical distribution analysis: thereof 1,125 Member copies 0 Multiple copies Free copies: 4,690 thereof 150 laid out 1 display location Remaining, file and archived 119 copies: Proportion of total circulation Economic region % Copies National ,415 Abroad ,666 Total circulation ,081 1, Distribution according to the Nielsen regions/federal states: Nielsen region I Schleswig-Holstein Hamburg Lower Saxony Bremen 1.39 % 1.11 % 4.76 % 1.20 % Nielsen region II North Rhine-Westphalia % 791 Nielsen region IIIa Hesse Rhineland-Palatinate Saarland % 3.19 % 0.75 % Nielsen region IIIb Baden-Wuerttemberg % 1,004 Nielsen region IV Bavaria % 1,996 Nielsen region V Berlin 1.44 % 92 Nielsen region VI Brandenburg Mecklenburg-West Pomerania Saxony-Anhalt Nielsen region VII Saxony Thuringia 1.44 % 0.65 % 2.80 % 7.72 % 4.13 % Total circulation national % 6,415 Distribution abroad: Europe German-speaking countries thereof Austria thereof Switzerland EU countries (excluding Germany/Austria) EU countries (other countries) Middle and Eastern European countries % % % 9.77 % 3.42 % 1.68 % 0.06 % 1,657 1,571 1, Non-european countries 0.57 % 9 Total circulation abroad % 1,666 12

13 Trade journal Recipient structure analysis 3-E 1.1 Branches of trade/industrial sectors/types of companies: WZ 2008 Code /17-18/ / / /90-93/ /99 38/84/86-88 Recipient groups (according to classification of industrial sectors 2008) Producing industry Production of textiles Production of wood products (carpenters) Chemical industry Other commercial producers Building industry Roller shutters/blinds manufacture Parquet and floor laying Tiling and paving work Screed laying Interior decoration Painting Others structural engineering, civil engineering and finishing trades Commercial trade Wholesale trade Retail trade Other recipient groups Service industry Education and teaching Special interest groups Public authorities/facilities in total % Copies 1.04 % 0.86 % 2.44 % 0.90 % 0.04 % % 0.28 % 8.08 % 5.21 % 0.48 % 1.23 % 5.42 % 2.92 % 3.77 % 2.58 % 2.02 % 0.04 % Proportion of the total circulation , National Copies , Abroad Copies no information 2.89 % Total circulation % 8,081 6,415 1, , Size of the business entity: not ascertained 2.1 Job characteristics: not ascertained 2.2 Socio-demographics: not ascertained 2.3 Decision areas or purchasing intentions: not ascertained 13

14 Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 3-E) 1. Survey methods Recipient structure analysis by the evaluation of data - total collection 2. Description of the recipient group at the time of data collection: 2.1 Quality of the file: The addresses of all recipients are stored in the recipient file. The file can be sorted by the postal code or by national recipients and recipients abroad based on the available postal information. The file also contains: industry classification, company size class, position and function. 2.2 Total number of recipients in the file: 80, Total number of alternating recipients: 69,870 (change after every third issue) 2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 3,391 thereof: copies subscribed 3,151 single-copy sales - other sales free copies 4,690 thereof: regular free copies 939 variable free copies 3,522 advertising copies 229 total circulation 8,081 - thereof national 6,415 - thereof abroad 1, Description of the survey: 3.1 Population (proportion analysed): population 8, % thereof not ascertained % - single-copy sales - - advertising copies supplied by the bookselling trade 103 The survey represents of the population (total circulation) 7, % 3.2 Date of the file evaluation: 28/07/ Description of the database: The following were used to allocate class sizes for industry and trade to the recipient addresses: - qualification of addresses by the publisher - address and telephone books, written information sent to the publisher, trade fair catalogues, Internet research utilisation of industry characteristics 79,036 cases = 97.6 % no information in the file 1,939 cases = 2.4 % 80,975 cases = % utilisation of trade class size 27,050 cases = 33.4 % no information in the file 53,925 cases = 66.6 % 80,975 cases = % utilisation of position and function 3,797 cases = 4.7 % No information in the file 77,178 cases = 95.3 % 80,975 cases = % 3.4 Target person of the survey: does not apply 3.5 Definition of the reader: does not apply 3.6 Period of the survey: July Implementation of the survey: Publishing house Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 2) 1. Survey methods Distribution analysis by the evaluation of data - total collection 2. Description of the recipient group at the time of data collection: 2.1 Quality of the file: The addresses of all recipients are stored in the recipient file. Based on the postal information available, the files can be sorted by postal code or by national recipients or recipients abroad. 2.2 Total number of recipients in the file: 76, Total number of alternating recipients: 66,130 (change after every third issue) 2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 3,391 thereof: copies subscribed 3,151 single-copy sales - other sales free copies 4,690 thereof: regular free copies 939 variable free copies 3,522 advertising copies 229 total circulation 8,081 - thereof national 6,415 - thereof abroad 1, Description of the survey: 3.1 Population (proportion analysed): population 8, % thereof not ascertained % - single-copy sales - - advertising copies supplied by the bookselling trade 103 The survey represents of the population (total circulation) 7, % 3.2 Date of the file evaluation: 28/07/ Description of the database: The evaluation is based on the basic overall file. The proportions determined for the distribution regions were projected for the actual distribution on an annual average in accordance with AMF no Target person of the survey: does not apply 3.5 Definition of the reader: does not apply 3.6 Period of the survey: July Implementation of the survey: Publishing house This survey meets the requirements of the ZAW framework for advertising media analysis in the current version regarding structure, implementation and reporting. 14

15 Reader analysis High degree of affinities The surveyed readers of boden wand decke peruse the journal an average of 3.1 times. They spend 1.5 hours reading an issue. less than 1/2 hour 1/2 to under 1 hour 1 to 1 1/2 hours Reading time 1 % 26 % 28 % 1 1/2 to 2 hours 10 % 2 hours or longer 34 % Contact with the journal Use of the journal 1 time 33 % I read nearly every article 18 % 2 times 18 % I read about half of the articles 18 % 3 times 19 % I read fewer than half of the articles 8 % 4 times 12 % I only read articles of interest for my profession 59 % 5 times or more 17 % Multiple responses Source: Reader analysis 2013 Basis: 175 subscribers in Germany 15

16 Reader analysis Proficient communicators Additional readers On average boden wand decke is read by another 2.7 people, mainly in management positions. 68 % archive the entire journal, 37 % put it into circulation. 1-2 additional readers 3-4 additional readers 18 % 38 % 5 or more additional readers 13 % no additional readers 30 % Journal retention Function/Position of additional readers* Journal is archived 68 % Board member/owner/general manager 35 % Individual articles are distributed/archived Journal is put into circulation 15 % Multiple responses 37 % Technical management employee/foreman Business management employee Other technical employee 15 % 23 % 43 % Other commercial employee 19 % Skilled worker/assistant Multiple responses 32 % Source: Reader analysis 2013 Basis: 175 subscribers in Germany, *New basis: Additional readers 16

17 Reader analysis Journal acceptance/advertisement awareness Evaluation ot the categories* Relevance of topics*** Special/trade sections Products Technology flooring Technology parquet Technology screed 98 % Trade/special sections 98 % 91 % Technical trade reports 95 % 91 % Product innovations 91 % 90 % Insurance claims 90 % 80 % Practical installation 87 % understandable informative competent up-to-date Evaluation of the editorial content** 96 % 95 % 94 % 90 % Advertisement seen Company/brand name noted Text completely/partially read Advertisement awareness (supported) Average value (8 advertisements) 40 % 47 % 56 % clearly arranged 89 % Source: Reader analysis 2013 Basis: 175 subscribers in Germany; *like very much/like; **level 1+2 on a scale of 6; ***especially important/important 17

18 Reader analysis Company information/information policy Functios/Position of the interviewed person Other job-related sources of information Board member/owner/ general manager Technical management employee/foreman 9 % 70 % Journals, reference books Trade fairs, exhibitions 89 % 82 % Business management employee 8 % Manufacturers 81 % Other employee 9 % Internet 75 % Others 4 % Training courses 68 % Business size Associations/chambers Multiple responses 67 % 1-5 employees 53 % 6-10 employees 24 % For survey: employees employees 51 or more employees 5 % 8 % 10 % Telephone interviews with 175 subscribers. Sampling analog to the subscriber files according to profession. Implementation of the survey: Dierks Markt- und Medienforschung, Pirmasens Feldinstitut: Foerster&Thelen GmbH, Bochum April 2013 Source: Reader analysis 2013 Basis: 175 subscribers in Germany 18

19 Website Portrait 1 1 Web address: 2 Brief outline: boden-wand-decke.de is the website of the trade journal 'boden wand decke', which provides an extensive Internet platform for the flooring industry. Users find an abundance of information on latest developments concerning flooring technology and prevention of damage claims in addition to the main topic, daily news and topics related to the latest issue. This service is supplemented by classified advertisements as well as an overview of supply references and an extensive archive of issues. Features such as the media gallery with videos and images round off the information provided on the website. 3 Target group: Opinion leaders, decision makers and specialists in the flooring industry 4 Publishing house: Holzmann Medien GmbH & Co. KG Gewerbestraße 2, Bad Wörishofen, Germany P.O. Box 13 42, Bad Wörishofen, Germany Telephone Fax anzbwd@holzmann-medien.de Contact person Editorial department: Contact person Online advertising: Stefan Heinze (in charge) Telephone stefan.heinze@holzmann-medien.de Michaela Sammer Telephone michaela.sammer@holzmann-medien.de Data access control: since March

20 Website Prices/Types of advertising P 1 Prices and types of advertising: Types of advertising Placement Format/Size in pixels Superbanner Expanded Superbanner Run of site 728 x x 250 TCP BanderoleAd Run of site 770 x PopUnder/ PopUp Medium Rectangle/ ContentAd Run of site 400 x x Run of site 300 x Flash-Layer Run of site 400 x Skyscraper Expanded Skyscraper TandemAd AdBundle Run of site 160 x x Run of site individual Wallpaper Run of site see formats VideoAd Run of site individual upon request Billboard Run of site 940 x FirepalaceAd Run of site see formats Several banners can roll in the banner space. Please enquire about availability in due time before order placement. All prices specified are subject to statutory VAT. 2 Discounts: none 3 Payment terms/ bank details: see page 5 Settlement mode: AdImpressions are charged at the TCP (thousand contact price). A report is sent to you at the end of the campaign. The statistics include the AdImpressions and AdClicks of your campaign. 4 File formats: technical specifications: 5 Delivery address: admanagement@holzmann-medien.de 6 Delivery date: 3 days before placement date 7 Contact person: Michaela Sammer Telephone michaela.sammer@holzmann-medien.de Where the trade comes together in the web The segment portals of the 'handwerks-channel' (trade channel) provide access to a first class audience independent entrepreneurs, managers and deciders in medium-size enterprises in the trade. 20

21 Website Prices/Types of advertising P Source of supply references ( Services Standard Mini Standard Maxi Special Premium Contact information (company name, address, X X X X telephone, fax, mail, web address) Company logo X X X Link to company website X X X Products (images and brief description, X X max. of 5) Company profile (text) X Image film X Categories max. of 1 max. of 3 max. of 5 max. of 10 Costs per year free of charge Advertisement package 2-6 months You have an allotment of up to 2 online advertisements, which you can have published within 6 months. Total price Advertisement package 3-12 months You have an allotment of up to 3 online advertisements, which you can have published within 12 months. Total price Additional options: Box number announcement: Highlight: Your online advertisement appears without any contact information and you receive the information from interested parties automatically via in your postbox. One-time price 5.- Your advertisement is displayed in the hit list above the standard advertisements during the booking period. Furthermore, it is also alternately displayed on the homepage. One-time price 10.- Job market and classified advertisements ( Advertisement package 1-1 month Your online advertisement appears for a period of 4 weeks. One-time price

22 Website Formats and technical specifications F 1 Banner formats: Super banner 728 x 90 pixels Expanded Super banner max. of 728 x 250 pixels Powerful eye-catching advertising format with a full-scale presence in the banner bar. Placed in an immediately visible area with plenty of space for creative design. Skycraper 160 x 600 pixels Expanded skyscraper max. of 420 x 600 pixels The skyscraper is placed to the right or left side of the screen and remains within the user s view when scrolling. This type of advertising is distinguished by the large amount of creative leeway and the high degree of awareness to the user. Medium rectangle/content ad 300 x 250 pixels Placement in the proximity of the content strengthens the trust this format has in the advertising message and achieves a powerful advertising effect. x Banderole ad 770 x 250 pixels This advertising material is placed in a directly visible area and like a strip across the website. The banderole ad is effective and draws a high level of attention. Pop-under 400 x 300 pixels Pop-up 200 x 300 pixels The advertising message appears suddenly in a separate window over or under the content. Not until the window is closed, does the pop-up/pop-under disappear. The attractive central positioning of the advertising message draws a high degree of attention to the user. Billboard 940 x 250 pixels Large format with positioning between navigation and content, providing much space for design and information. This place offers a new platform for your advertising message. 22

23 Website Formats and technical specifications F x Wallpaper Combination of super banner and skyscraper. Wallpaper usually colours the top and right margins of the website. A powerful eye-catching advertising medium, which strongly increases the recognition value. Flash layer 400 x 400 pixels A flash layer is an animated advertising format based on DHTML. It is a large-scale ad and offers unlimited room for design. The ad impression appears directly over the content when calling up the website. Video ad The innovative advertising media! When calling up the video, an interactive commercial is loaded, which does not need to be downloaded. An ad impression in the form of graphics, animation or video before (pre-roll), after (post-roll) or in the feature film (overlay). Each placement can be provided with a link to the website of the advertiser. Tandem ad/triple ad The interaction of classical advertising material serves to generate an extremely high level of awareness. Combination of a flash layer, super banner, skyscraper or content ad/medium rectangle. FireplaceAd This position encircles the content from three sides. FireplaceAd is a large format remaining in user s sight for a long time and increasing attention to the advertising message. Extension with Billboard is possible. 23

24 Newsletter Portrait 1 1 Name: bwd report 2 Brief outline: The newsletter reports on companies and people in the industry. Other categories are: Main topic, insurance claim, Austria and building of the month. Information on taxes, laws and finances round of this offer. 3 Target group: The newsletter reaches subscribers, who are interested in what is currently happening in the industry. All recipients of the newsletter have agreed to obtain mailings via the so-called double-opt-in method. 4 Frequency of publication: every 2 weeks 5 Publishing house: Holzmann Medien GmbH & Co. KG Contact person Editorial department: Advertisements: Stefan Heinze (in charge) stefan.heinze@holzmann-medien.de Telephone Michaela Sammer michaela.sammer@holzmann-medien.de Telephone

25 Newsletter Prices/Types of advertising 1 1 Types of advertising and prices: Types of advertising Format in pixels Data volumes up to Price Text-image advertisement 190 x max. 150, 350 characters incl. title and link 30 KB 200. Full-size banner 468 x 60 (not animated, tif or jpg file) 30 KB 200. All prices specified are subject to statutory VAT. Agency commission: 15 % from customer net amount. Full-size banner Text-image advertisement 2 Discounts: none 3 Payment terms and bank details: see page 5 25

26 Short characteristic: 'highlights' presents YOUR product of the year. Companies have the opportunity to describe in detail their pictorial product and to determine the content of the page(s). Distribution: 6,600 floor- and parquet layers 2,000 interior decorators 1,000 flooring-/timber trade 200 Hammer and TTL-markets 200 Holzmann Medien Format: A4 format Print run: 10,000 copies Deadlines: Editorial 17/02/2017 Publishing date 03/04/2017 Costs: 1 page 1,090. double page 1,990. including extended online-special on Prices are subject to VAT, no discounts or agency commissions. Colours: Printed according to DIN ISO

27 Short characteristic: 'boden kompakt' presents in detailed editorial form producers, trader, service industry and other companies of the floor laying branch. Clearly arranged 'boden kompakt' is the reference book of the floor laying branch. Companies have the opportunity to describe in detail their progress and show the readers their company targets, products and services. The content and the pictures are determined by the companies themselves. Recipients: Floor layers Parquet layers Trade (floor coverings and wood) Interior designers 140 Hammer markets 100 TTL Tapeten-Tepichbodenland 260 Specimen copies/archive Print run: copies Deadlines: Editorial May 31st, 2016 Publishing date August 4th, 2016 Costs: Company portrait 1 page 1,800, Company portrait 2 pages 3,600, Company portrait 1 page 3,600, + advertisement or picture 1 page Company portrait 4 pages 6,900, Company portrait 3 pages + advertisement or picture 1 page 6,900, Prices are subject to VAT. Colours: Printed according to DIN ISO

28 Your contact persons Advertising Manager: Michaela Sammer Telephone Fax Assistant Advertising Sales: Angela Holzwarth Telephone Fax Team Assistant: Annegret Müller Telefon Telefax Editor-in-Chief: Stefan Heinze Telephone Fax Editor: Ingrid Joas Telephone Fax Holzmann Medien GmbH & Co. KG boden wand decke P.O. Box Bad Wörishofen Germany Telephone Fax