MEDIA KIT Target Market Public Services. Prices valid from 01/01 31/12/2017 ONLINE.

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1 MEDIA KIT 2017 Prices valid from 01/01 31/12/2017 ONLINE Target Market Public Services

2 Portals 2 Banner Advertisement The portal haufe.de/oeffentlicher-dienst provides you with the latest news, background reports and specialist articles as well as legal changes concerning public services and civil service law. It supports those responsible in city halls, agencies and public authorities to fulfill tasks and to make necessary decisions. Contents Portals 2 Advertising Formats and Prices 3 Newsletter 4 Content Marketing 5 haufe.de/oeffentlicher-dienst Target audience: > Chamberlains > Staff councils > Mayors > Treasurers > Lawyers > Heads of HR Performance data: 274,700 page impressions* 206,200 visits* departments > HR counseling > Heads of audit offices > Auditing > Controlling > Processing in public service *Per month; as of: July 2015; you will find current performance data under target-market/public-services/ Technical Data 7 Other Advertising Options 8 Contact 9 In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

3 Advertising Formats and Prices 3 Advertising Formats and Prices Advertising medium Bigsize/ Leaderboard ContentAD Billboard Skyscraper TandemAD Hockey Stick Wallpaper Ad Bundle Pixels (w x h) 728 x x x 250 max. 200 x 600 Variabel Variabel Variabel combination of Bigsize, Skyscraper and Conten Ad 1 KB gif/flash per advertising medium max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 Prices haufe.de/oeffentlicher-dienst CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 Discounts on purchases within one (contract) year from % from % from % from % from % from % (according to the price list, gross volume) Minimum booking volume: 600 Agency commission 15 % Information on additional advertising formats available on request. Targeting Booking a targeting incurs a surcharge of 10%. Are you interested in banner advertising on mobile devices? We are happy to advise you. 1 For dimensions see individual advertising material 2 During the booking period, the ad impressions are allocated to the advertising material used based on availability In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

4 Newsletter 4 Newsletter Advertisement In addition to the portals, Haufe-Lexware offers the corresponding newsletters for hot topics and news in the public service sector. Increase the impact of your advertising with reminders of your banner campaign in newsletters or utilize the opportunity to place short-term marketing messages with readers. This push medium places your ad directly in the mailbox of decision-makers without waste coverage. Advertising Formats and Prices Advertising media Text ad with picture ContentAD Promotional area Frequency Prices Öffentlicher Dienst weekly Discounts on purchases within one (contract) year Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Agency commission 15 % Leistungsdaten Öffentlicher Dienst: As of: July ,200 subscripers You will find current subscription figures under target-market/ public-services/ Newsletter Ads Text ad with picture 120 x 120 pixels, max. 20 KB ContentAD 300 x 250 pixels, max. 50 KB Promotional area 500 x 250 pixels, max. 50 KB Notes on the advertising material > GIF format: Outlook 2007 and 2010 only display the first frame without animation. For this reason, identical design of the first and last frames is recommended. > File formats: JPG or GIF (no animation possible for text ad) > Text ad: max. 300 characters, max. 40 characters, link length, max. 65 characters headline (details incl. blank spaces) In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

5 Content Marketing 5 Content Marketing Content marketing is becoming an increasingly important tool in marketing. Publish interesting information in an editorial environment and generate interest in your services. By publishing useful information you reach company decision-makers and thus enhance your image. Advertorials advertisements with an editorial feel They are particularly suitable to advertise offers that require explanations. The layout is in line with the look & feel of the portal, which encourages your target group to read it. The proximity to the media brand strengthens the credibility of your content. Just send us your content studies, productrelevant interviews or case studies and we do the rest. Example; Subject to change without notice! Services: > Your texts and images with the editorial look & feel of the portal, with your logo and information Advertorial > Placement as a top issue on the portal homepage for a period of 4 weeks > Recommended number of characters: 3,000 characters including spaces; image > Static ContentAD with company logo as a fixed placement on the portal homepage with link to the advertorial > Indexing for keyword search at > Teaser in the portal s newsletter with link to advertorial > Final report after 4 weeks Price for online advertorial 3,000 Topic series You have interesting or exclusive content? With a topic series you can publish this content online in close cooperation with our editorial team. Services: > Editorial cooperation: The contents are defined in consultation between you and our editorial team. > Topic series with 3 chapters. Start of campaign with the first chapter, publication of additional chapters on the topic after 2 and 4 weeks > Placement as a top issue on the portal homepage for a period of 4 weeks > Cooperation notice with your logo in cooperation with > Static ContentAD with company logo as a fixed placement on the portal homepage with link to the topic series > Indexing for keyword search at > Teaser in the portal s newsletter with link to the topic series > Final report after 6 weeks Price of online topic series Basic with 3 chapters 7,500 each additional article as chapter 2,000 In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

6 Content Marketing 6 Topic sponsorship SYou don t have your own content? Here we offer you the opportunity for topic sponsorship. Our editorial team provides the content within the scope stipulated, with your logo and presented by added. Sponsored topics may include the SEPA changeover or travel expenses reforms. Lead generation Once you have registered, we provide you with high-quality information for download. Through editorial support and targeted user navigation we select high-quality leads that match your range of services for your direct marketing campaigns or your sales. Send us your white paper and together we define the query fields to create the best possible leads for you. We do everything else! Services: > You choose the right content from our editorial team for sustainable positioning to enhance your image in the market. > Topics from print media (see topics plan) can be used online > Placement as a top issue on the portal homepage for a period of 4 weeks > Cooperation notice with your logo presented by Content and editing by our editorial team > Static ContentAD with company logo as a fixed placement on the portal homepage with link to the topic sponsorship > Indexing for keyword search at > Teaser in the portal s newsletter with link to topic sponsorship > Final report after 4 weeks Price Online topic sponsorship 3,000 You don t have your own content for a white paper? No problem! For a surcharge, we are happy to create a custom white paper for you. White paper download page with company description Registration form with custom query fields in accordance with data protection amendment Prices on request Agentur-Provison 15 % In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

7 Technische Daten 7 Technical Data Banner Advertisement Format Pixel Gewicht GIF/JPG/SWF Fallback bei SWF Specs GIF/JPG Bigsize/Leaderboard 728x90 60 KB 60 KB GIF/JPG Flash ContentAD 300x KB 60 KB GIF/JPG Flash Standard Skyscraper max. 200x KB 60 KB GIF/JPG Flash Billboard 800 x KB 60 KB GIF/JPG Flash Specs You will find the complete technical specifications under: media-kits Universal Flash Layer Universal Flash Layer 400x KB Flash Layer Flash Layer Expandable Bigsize 728x90/200 1) 60 KB Flash expandable Expandable Skyscraper max. 200/400x600 1) 60 KB Expandable ContentAD 300/650x250/350 1) 60 KB Flash expandable Video Ads In page (streaming banner) 728x90, max. 300/650x250/350 Multi Component Ads Wallpaper 728x90+ max. 200x600 TandemAD Combination of standard formats Provision of materials Banner: 7 business days before date of activation to: onlinewerbung@haufe.de Newsletter advertising: 7 business days prior to date of publication to: daten@haufe.de Standalone templates: 14 business days prior to date ofpublication to: onlinewerbung@haufe.de < 700 KB Streaming Banner max. 60 KB max. 60 KB GIF/JPG Wallpaper max. 60 KB max. 60 KB GIF/JPG TandemAD In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

8 Other Advertising Options 8 We offer many more advertising opportunities for the target market SME. You will find detailed information in the following Media Kit: MEDIA KIT 2017 Prices valid from 01/01 31/12/2017 PRINT + ONLINE Haufe Job Market New media-kits In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

9 Contact 9 Contact Media Sales Dominik Castillo Tel dominik.castillo@haufe.de Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de Thomas Horejsi Tel thomas.horejsi@haufe.de Frank Müller Tel frank.mueller@haufe.de Booking/Scheduling/ Invoicing Tel Fax daten@haufe.de Provision of data/ AdManagement Tel Fax onlinewerbung@haufe.de In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!

10 Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de