National Media Kit 2017

Transcription

1 National Media Kit

2 National Media Kit About Intersection Products Street Bus Rail Air Additional Offerings Insights Contact Us

3 01 About Intersection

4 Reach people on their daily journeys We know people are always on the go and that their origins and destinations are strong indicators of who they are. We ve strategically placed our media in well-traveled locations where people spend the most time on city streets, at transit hubs, in rail cars and buses, and at airports. With exclusive advertising partnerships with some of the country s largest and busiest transit systems including Chicago's CTA, BART in San Francisco, and SEPTA in Philadelphia, plus many more Intersection provides scale among valuable audiences that other media can t offer.

5 Intersection is a pioneer in municipal media in the U.S., with assets including transit, street furniture, airports, and airline media.

6 02 Products

7 Products Street Media With static and digital formats, Intersection s street-level media are strategically placed throughout a consumer s daily route. From bus shelters to newsstands and kiosks to street banners, brand messaging is always prominent and on-target.

8 Street Media Available Inventory by Market Media CHI MPLS NY/NJ PHL Street Kiosk Displays Bus Shelters Urban Panels Street Banners Specialty

9 LinkNYC LinkNYC will be the largest digital advertising network in the world. Link brings gigabit Wi-Fi and a host of other public utilities to the citizens of New York for free. Two-sided units, each with a 55" digital HTML5-enabled display location aware, dynamic feeds, live countdowns, event-triggered A touchscreen tablet interface for accessing apps, wayfinding, city services Specs Screen Size 55 Screen Resolution 1920 x 1080 Frame Rate 30 FPS Compression MPEG-2 / MOV / JPEG Audio None at this time

10 Street Kiosk Displays With facings to the sidewalk and street, kiosks are visible to everyone en route. Specs Vertical Horizontal 2 Sheet 50 H x 26 W 37 H x 77 W 46 H x 60 W

11 Bus Shelters Oversized bus shelter ads draw immediate attention from consumers walking down the street, waiting for the bus, or driving by. Specs Bus Shelter Bus Shelter Wrap 68.5 H x 47.5 W Custom Install

12 Digital Urban Panels Digital Urban Panels are strategically placed at the entrance of the transit system or at downtown intersections for maximum visibility to those traveling or passing by. Specs Screen Size Screen Resolution Frame Rate Compression Audio Spot Length x FPS MPEG-2 / MOV / JPEG None at this time 7.5 Seconds

13 Urban Panels Urban Panels are located at the entrances and exits of most major CTA rail stations, providing unparalleled exposure to millions of subway riders, pedestrians, and motorists Specs Urban Panel 30 H x 60 W

14 Street Banners As a partner to NYC & Company and prominent Business Improvement Districts like the Grand Central Partnership and Union Square, Intersection can help brands create a visible and impactful affiliation with NYC. Intersection has access to more than 220,000 Street Banners. Specs Street Banner 96 H x 36 W

15 Elevator Wraps Up and down, Elevator Wraps dominate the landscape in high-traffic transit centers. Specs Elevator Wraps Custom Install 15

16 Headhouses Intersection s Headhouses are located at or near major transit hubs in Philadelphia and Chicago, guaranteeing brands constant eye-level exposure with commuters, visitors, and residents alike. Large-format Headhouses allow for custom build-outs and bold, memorable executions. Specs Headhouses Custom Install

17 Tunnel Wraps Tunnel Wrap Media provides a dramatic showcase in high-traffic areas. Specs Tunnel Wrap Hallway Wrap Custom Install Custom Install

18 Products Bus Media With the largest network in the U.S., Intersection delivers unbeatable eye-level coverage in the heart of the country s largest cities and DMAs.

19 Bus Media Available Inventory by Market Media CHI DAL MPLS NY/NJ PHI PIT SF SEA Bus Wraps Bus Ultra Super Kings Bus Kings Bus Headlights & Tails Headlights Tails Brand Buses Bus Interiors Bus Queens

20 Bus Wraps Bus Wraps create a can t-miss moment, covering the perimeter of the bus and capturing all of a consumer s attention. Specs Bus Full Wrap Custom Install

21 Bus Ultra Super Kings Bus Ultra Super Kings create a show-stopping moment for your brand by combining the sweep of a roadside billboard with eye-level impact. Specs Ultra Super King Custom Install

22 Bus Kings Bus Kings successfully reach pedestrians and commuters alike. Available in three sizes King, Super King, and Kong this media is impossible to miss. Specs King King w/extension King w/headliner Super King Ultra King / Kong 30 H x 144 W Size varies by market Size varies by market 30 H x 240 W H x 245 W

23 Bus Headlights & Tails Headlight and Tail displays establish your brand awareness citywide, both coming and going. Specs Headlight Tail High Impact Tail Halfback FullBack H x 44 W Size varies by market Size varies by market Custom install Custom install

24 Bus Queens Targeting both pedestrians and commuters, Bus Queen displays deliver for advertisers that want extensive market penetration and recognition. Specs Queen Queen w/ Headliner Size varies by market Size varies by market

25 Brand Buses Brand Buses allow one advertiser to dominate the interior space with the ability to communicate multiple messages, run a variety of creative executions, or create an indelible impression through repetition. Michelangelos can be customized into any shape to add originality and impact to any campaign. Specs Interior Car Cards Michelangelo 11 H x 28 W 11 H x 46 W 11 H x 56 W 22 H x 21 W Custom install

26 Bus Interiors Interior Bus Cards allow you to reach a captive audience of commuters every day through their multi-block rides. Specs Interior Bus Cards 11 H x 28 W 11 H x 46 W 11 H x 56 W 22 H x 21 W Custom install

27 Products Rail Media Rail media allows brands to target on-the-go customers and business commuters with vibrant displays placed strategically throughout rail cars, major transit hubs, and on station platforms.

28 Rail Media Available Inventory by Market Media CHI DAL MSP NY/NJ PHI PIT SF SEA Dominations Saturations Train Wraps Interior Brand Train Interior Wraps Interiors Ultra Super Kings Queens Rail Platform Select AMTRAK Media Available in Baltimore, Wilmington/Delaware, Washington D.C., New York, Philadelphia

29 Sponsorship For spectacular impact, Intersection can offer advertisers naming rights for select venues, offering exclusive sponsorships along with dominations.

30 Station Dominations Station Dominations enable a brand to own an entire station with a combination of traditional and direct-application media that cannot be missed. Dominations create buzz and generate tremendous recall with out-of-the-box messaging that stops people in their tracks. Note: Many Station Dominations offer digital media as well

31 Train Wraps Full Wrap Train advertising covers the entire exterior of a train car and 50% of the windows. These huge ads allow plenty of space to create a WOW! factor. Specs Train Full Wrap Custom Install

32 Ultra Super Kings The subway pulls in and consumers stand waiting for the doors to open a prime time to reach them while they are captive and attentive. Specs King Mega King Ultra Super King 30 H x 144 W H x 514 W Custom install

33 Interior Brand Trains Capture passengers where there are no distractions and share a brand message without interruption. Own all of the interior media and the riding experience. Specs Interior Car Cards Commuter Rail Car Card Michelangelo Ceiling Wrap 11 H x 28 W 11 H x 46 W 22 H x 21 W H x 21 W Size varies by market Custom install

34 Interior Wraps Full Wrapped Train Interiors allow riders to step in and literally be surrounded by your brand. Wrapped Interiors give advertisers the creative space to own the inside of a train car and make an instant impact. Specs Full Wrap Interior Custom install

35 Digital Rail Interiors Silverliner V Cars in Philadelphia have six interior screens per car an impactful way to reach a busy, desirable rail-commuting audience. Specs Screen Size Screen Resolution Frame Rate Compression Audio Spot Length x FPS MPEG-2 / MOV / JPEG None at this time 15 Seconds

36 Interiors Rail and Subway Interiors place your ad directly in front of passengers, providing the perfect way to communicate with this captive audience. Specs Interior Car Cards Commuter Rail Car Card 11 H x 28 W 11 H x 46 W 22 H x 21 W H x 21 W

37 Window Displays These large, bold units provide unbeatable visibility and create awareness among a consumer accustomed to window shopping. Available New Jersey Stations Cherry Hill Hamilton Hoboken Irvington Bus Term Metropark Mount Arlington New Brunswick Paterson Bus Term Secaucus Junction Summit Trenton Wayne Route 23

38 Queens Queens make your brand message the first thing consumers see as they start their rail journey. Specs Queen 30 H x 88 W

39 Digital Platform & Station Displays Digital screens engage audiences by providing departure and arrival information, frequently updated content, and media messaging in a high dwell-time environment. Specs Screen Size Screen Resolution Frame Rate Compression Audio Varies by Market 1920 x FPS MPEG-2 / MOV / JPEG None at this time

40 Rail Platforms Reach upscale, suburban business commuters looking for ways to make their day and lives move faster. With an average platform dwell time of ten minutes, this key buying audience has quality time to spend with surrounding ads. Specs 1-Sheet 2-Sheet 3-Sheet Diorama Platform Kiosk Station King Station Queen 46 H x 30 W 46 H x 60 W 82 H x 42 W 43 H x 62 W 26 H x 53 W 30 H x 144 W 24 H x 65 W

41 Turnstile Domination As the gatekeepers of transit stations, Turnstiles touch consumers at the start of their transit journey. Turnstiles are the only media format that guarantees physical contact with passengers, providing unique creative opportunities and unparalleled lines of sight. Specs Turnstile Domination Custom Install

42 Products Air Media From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages through traditional and digital media, as well as onboard and online media placements.

43 Intersection at Airports Airports Charlotte, NC John Wayne Airport, LA Houston, TX United Inventory Atlanta, GA Austin, TX Chicago, IL Cleveland, OH Denver, CO Dulles, VA Honolulu, HI Las Vegas, NV Los Angeles, CA New York, NY Newark, NJ Orlando, FL Portland, OR Phoenix, AZ San Francisco, CA Seattle, WA Washington, DC

44 Air Partnerships Intersection reaches 230 million airline passengers annually, with exclusive media rights to three major U.S. airports and an exclusive partnership with United Airlines that provides access to 200 more. With these airport assets and the industry s most diverse media, Intersection is the largest people-in-transit advertising company in the U.S. and the leading airline media company in the world. Exclusive Airports

45 Our Airports IAH CLT SNA United Airlines Houston, TX Charlotte, NC Orange County, CA Continental US Houston s George Bush Charlotte Douglas A popular hub for business Intersection is the exclusive Intercontinental Airport is International Airport is the travel in the region, John advertising vendor of located in the country s eighth-busiest airport in Wayne Airport services United Airlines media, fourth-largest city and its the U.S., offering more than over 8.6 million passengers enabling brands to carry 10th largest DMA. 140 nonstop destinations annually. their narrative across all IAH serves over 40 million passengers annually It is United s largest hub based on passenger traffic, with 16 million travelers flowing through its terminals annually Intersection sells all media in Terminals E and B South. worldwide & serving more than 41 million passengers annually. CLT is served by seven domestic carriers, three foreign-flag carriers Is the local airport for major corporations such as Bank of America, Wells Fargo, Lowe s, Electrolux, NASCAR, and Lending Tree. These Orange County travelers are 165% more likely than the average American to have an annual income of $250,000+ SNA is also the local airport for major corporations in the area including Walt Disney, Raytheon, Allergan, and Kaiser Permanente travel touch-points. United Airlines is the world s leading airline and the largest people-in transit advertising company in the U.S., operating an average of 5,472 flights a day to 381 airports across six continents.

46 03 Additional Offerings

47 Experiential Intersection can craft custom brand activations and experiences that take consumer engagement beyond advertising alone.

48 2-Sheet Effects Make your message pop by adding 3D effects to static 2-sheet media. This new production capability is designed to enhance the impact of one of our most popular media formats.

49 Print Beyond media space, Intersection can print standard or large-format ads for any out-of-home campaigns, including all transit and billboard markets. With tremendous buying power, Intersection can offer advertisers the best materials, processes, and costs.

50 04 Insights

51 Why Out-of-Home Advertising? OOH viewers take action: Visited an advertiser s website Downloaded a mobile coupon/discount code Downloaded the advertiser s app 22% 22% 15% 91% of the U.S. commuters age 16+ notice out-of-home advertising. Interacted with an OOH ad via NFC or QR code Tuned in via tv or radio Talked about the ad/product with others % 30% 26% 7of 10 adults recall seeing out-of-home advertising, giving OOH the highest ad effectiveness over TV, radio, mobile, desktop and print. Source: Nielsen Out-of-Home Study; Peter J. Solomon Study and Wall Street Research

52 Out-of-Home Advertising OOH Advertising = Right Place Right Time OOH Advertising = ROI OOH Advertising = Online Engagement Reaching consumers in the same half-hour as 96% of in-store shopping activity 68% of purchase activity OOH spend has a proven effect in driving brand metrics Including OOH in the mix increases sales revenue ROIs for search +40% and print +14% It is the most efficient ad medium at driving online activity After seeing an OOH ad, nearly 5 of 10 U.S. adults used an online search engine to get more information Source: USA TouchPoints, RealityMine; Benchmarketing, Out-of-Home ROI and Optimization in the Media Mix; Nielsen, OOH Online Activation Survey

53 New York 10 Hudson Yards 26th Floor New York NY New Jersey 1 Harmon Plaza, 8th Floor Secaucus, NJ Contact Us Chicago 30 North LaSalle St., Suite 2600 Chicago, IL Dallas 5420 LBJ Freeway, Suite 577 Dallas, TX Philadelphia 121 South Broad St., Suite 1200 Philadelphia, PA San Francisco 233 Post St., 3rd Floor San Francisco, CA Minneapolis 7101 York Avenue South, Suite 120 Minneapolis, MN Seattle 719 2nd Avenue, Suite 425 Seattle, WA