Event Promotional Advertising

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1 a division of emc outdoor Event Promotional Advertising PMA Fresh Summit Convention & Expo 2018 Orlando, Florida USA October 18-20, 2018 Convention: Thursday Saturday Expo: Friday Saturday

2 NEW THIS YEAR! City-wide Event Promotional Opportunities Extend your marketing efforts with a promotional or sampling opportunity outside the Convention Center! PMA has designated EMC Outdoor & Events as the Fresh Summit Official Advertising Partner offering promotional advertising and experiential advertising opportunities to Fresh Summit Convention & Expo exhibiting companies and attendees. EMC Events is highly experienced creating and executing advertising & engagement activations to reach B2B decision makers designed to: build front of mind awareness from the moment attendees arrive sustain the message throughout the event and citywide 24/7 create a distinctive share of voice encourage booth traffic for valuable face time Promotional items/sampling is exclusive to exhibitors only Payments received to EMC/PMA by 7/31/18 will count towards priority points for Fresh Summit 2019 booth assignments.

3 Table of Contents Indoor/Outdoor Branding Solutions City Specific Outdoor Media Branded Advertising Vehicles Engagement Teams and Experiential Programs

4 Indoor & Outdoor Branding Solutions at the Convention Center

Branding Solutions Outdoor & Indoor Living Green Walls and Panels The use of nature attracts people.

Panels are made up of natural materials and living plants: moss, grass, and solar power to literally grow your advertisement.

Upper Panel shown is 8 x 8 Middle Panel shown is 10 x 24 Lower Panels shown 4 x 6 and various smaller formats Lead time is 60 days.

5 Branding Solutions Outdoor & Indoor Living Green Walls and Panels The use of nature attracts people. Engage with the audience through sight, smell and touch. Offer an interactive advertisement and a prime selfie opportunity! Panels are made up of natural materials and living plants: moss, grass, and solar power to literally grow your advertisement. Plant/Floral clients can provide their own plant materials to be used in the ad. Upper Panel shown is 8 x 8 Middle Panel shown is 10 x 24 Lower Panels shown 4 x 6 and various smaller formats Lead time is 60 days. Faster delivery may require extra charge. Includes estimated shipping and installation. Created on-site. Customized proposal required based on scope of work, estimates are based on a basic design: Size Client Provides Plants 8 x 16 single sided panel Starts at $37,700 Two 4 x 4 or 4 x 6 panels Starts at $18, x 24 single sided panel Starts at $52,200

Branding Solutions Outdoor & Indoor Interactive: Wrapped Vending Machine Exhibiting companies can take advantage of a fully branded Vending machine as your next new

A Token, Badge Scanning, a Tweet or Like to social media from the attendee triggers the gift to dispense.

Branding Features include: Wrap of Machine Touch-Screen Monitor: Allows for custom messaging, digital content on 15 monitors Actually collects true social media data,

6 Branding Solutions Outdoor & Indoor Interactive: Wrapped Vending Machine Exhibiting companies can take advantage of a fully branded Vending machine as your next new trade show advertising opportunity. Dispense almost any product, including snacks, beverages, promotional premiums and more to attendees! A Token, Badge Scanning, a Tweet or Like to social media from the attendee triggers the gift to dispense. A Brand Ambassador will be on-site for load-in/load-out, filling the machine and assisting attendees/delivering brand talking points. Branding Features include: Wrap of Machine Touch-Screen Monitor: Allows for custom messaging, digital content on 15 monitors Actually collects true social media data, in real time it s 100% ROI. $23,000 per machine excluding Promotional Items Additional Costs may include: Badge Scanner, Facility charges, Drayage & Handling, and operational costs within the facility (electrical/internet connectivity AND Shipping Costs to/from event location-dependent.

They are filled with extra capacity sanitizer cartridges capable of lasting for more than 2 weeks.

7 Branding Solutions Indoor Hand Sanitizer Stations Exhibiting companies can offer attendees an option to stay germ-free. Each station is fully wrapped and holds a poster panel sized 15" H x 11" W, approx. They are filled with extra capacity sanitizer cartridges capable of lasting for more than 2 weeks. Note: Stations will be placed near the show floor entrances and possibly on show floor based on space. $17,600 for 10 stations & rugs Each fully wrapped station features 1 poster panel and includes a 30 x 45 branded floor rug. Rates include production of station and rugs

8 Branding Solutions at the Rosen Centre Hotel

9 Hotel Advertising Rosen Centre Main Entrance Welcome carpet and main entrance clings will guide attendees as they arrive at the Rosen Plaza. Branding consists of 8 semi-transparent window clings and 1 entryway floor graphic. $25,550 for a 5-day posting. Includes production & installation.

10 Hotel Advertising Rosen Centre Skyway Doorway Display your brand and keep it top of mind for convention attendees who use the skyway to access the convention center. Graphic elements include 4 semi-transparent window clings, 2 door clings and 1 pull up banner. $25,100 for a 5-day posting. Includes production & installation.

11 Hotel Advertising Rosen Centre Skywalk This domination of the Rosen Plaza Skywalk to the Convention Center will ensure attendees see and remember your brand as they walk to and from. The domination includes 17 signs with (2) sides each and 4 sidewalk signs. $132,300 for a 5-day posting. Includes production & installation.

Hotel Advertising Rosen Centre 2-D Wall Projection This projection will get you noticed at night!

the Rosen Centre building. The presentation can feature static as well as fullmotion video ads.

Your custom-designed projection will be seen on the side of the Rosen Centre facing the OCCC West Building.

12 Hotel Advertising Rosen Centre 2-D Wall Projection This projection will get you noticed at night! Your target audience cannot ignore this surprising new medium as it lights up city streets by cascading your message on the Rosen Centre building. The presentation can feature static as well as fullmotion video ads. Display periods start at dusk and run 5 hours. Your custom-designed projection will be seen on the side of the Rosen Centre facing the OCCC West Building. 2-night/5 consecutive hours daily: $85,750 In the event of inclement weather, projection will remain in market longer or projection runs additional hours per night. EMC will provide Program Manuals inclusive of customized program implementation details

13 City Specific Outdoor Media

Orlando Airport Spectaculars (4) Spectaculars displays are available to target attendees arriving at all terminals and traveling through the

14 Orlando Airport Spectaculars (4) Spectaculars displays are available to target attendees arriving at all terminals and traveling through the concourse. Size: 5' 9 h x 5' 9"w (sizes varies). 1 week rates for Spectaculars start at $12,900 per unit including space, production and install.

Orlando Airport Digital Displays Digital Network: (left image) The digital network of (57) 80 displays will target attendees arriving at all terminals and baggage claim areas. :10 second spot lengths.

Spots avail: 4 to 6; maxes out at 8 advertisers Digital Recharging Station Network: (right image) Total of 36 displays are available throughout the airport reaching 100% of attendees.

15 Orlando Airport Digital Displays Digital Network: (left image) The digital network of (57) 80 displays will target attendees arriving at all terminals and baggage claim areas. :10 second spot lengths. Loops :40- :60 Seconds/ Maxes out at :80 Seconds. Spots avail: 4 to 6; maxes out at 8 advertisers Digital Recharging Station Network: (right image) Total of 36 displays are available throughout the airport reaching 100% of attendees. Displays are Full motion digital screens with :10 second spot lengths. 8 electrical plugs, 6 USB outlets and Qi wireless portals. Digital Network: 1 Week rates are $50,800 for one ten-second spot on the Package of 57 displays throughout the entire airport. Digital Recharging Station Network: 1 Week rates are $14,600 for one :10 second spot. Package of 36 displays throughout the entire airport. Multiple ads spots are available.

(Size varies) Baggage claim Wall Wraps: 1 week rates start at $10,800 per unit

16 Orlando Airport Wall Wraps Baggage Claim Wall Wraps: 18 Baggage Claim Wall Wraps (top image) are positioned along at Baggage Claim Terminal A & B. (Size varies) Baggage claim Wall Wraps: 1 week rates start at $10,800 per unit including space production and install. Final Rates are dependent on size, location and duration.

Size: 40"h x 108'w Baggage claim Backlit Banners: 1 week rates can range from $10,800 per unit or can

17 Orlando Baggage Claim Backlit Banners 20 Backlit Banners (top & bottom image) are positioned at the Baggage claim area at the carousels Terminal A & B to target all arriving attendees with luggage. Size: 40"h x 108'w Baggage claim Backlit Banners: 1 week rates can range from $10,800 per unit or can be package depending on size and location. Please inquire if interested and customized proposals can be developed.

Orlando Airport Exterior Baggage Claim Banners This package of (2) large format banners are perfect for targeting both arriving and departing passengers as

18 Orlando Airport Exterior Baggage Claim Banners This package of (2) large format banners are perfect for targeting both arriving and departing passengers as they head to and from the airport. Each Banner is sized 6 8 H x 14 8 W $31,500 for 2 Banners for a 1 week campaign including space, production and install.

Orlando Billboards Target your audience with Billboards as they travel between the Airport, Convention Center and nearby hotels.

Rates include production for a 4-week display period; units are illuminated and sized 14' H x 48' W or 20 H x 60 W.

A customized proposal is required for actual billboard availability and rates.

19 Orlando Billboards Target your audience with Billboards as they travel between the Airport, Convention Center and nearby hotels. Locations on the Bee-Line Highway, International Drive and Sand Lake Rd all serve to target these high-travel areas. Rates include production for a 4-week display period; units are illuminated and sized 14' H x 48' W or 20 H x 60 W. These units are in high demand and low supply; they can be very difficult to obtain, therefore, plans for its use should be made well in advance. A customized proposal is required for actual billboard availability and rates. Printed Billboards targeting traffic from the Airport to the convention center range from $5,000 - $19,500 Digital Billboards targeting arriving traffic range from $3,500 - $10,400 per spot. Billboards located in close proximity to the convention center area are available in a package starting at $38,000

They are stopping frequently along International Drive and commuting between hotels, the Convention Center and popular entertainment destinations.

20 Orlando Trolley Wraps For over 14 hours daily along the busy International Drive, these trolleys garner large impressions from attendees. Wraps are located on both sides and runt he entire length of the trolley. They are stopping frequently along International Drive and commuting between hotels, the Convention Center and popular entertainment destinations. A fleet of (8) Trolleys are available in the market. Trolleys operate from 8:00 a.m. 10:30 p.m. and Multiple trolleys are available. Interior ads quoted upon request. Exterior Wrap: (2) sides 3' h x 26' w (1) Exterior Wrapped Trolley is $13,600 including space, production and installation. 4-week Display Rate - 4-week contracts are the required minimum, however hard removal after 1- week can be requested.

21 Branded Advertising Vehicles Branded vehicle campaigns are ideal for driving your message to an audience at specific times and locations throughout the day via customized routing and scheduling. Perfect delivery for your message and concept when stationary ads are not enough! Campaign Planning is designed to: Target the key routes to/from the Convention Center, Airports and Hotel Destinations Reach participating evening venues and off site attractions Each concept can be customized for maximum reach and exposure Rates are based on minimum activation, can be extended/increased based on desired reach

complimentary rides. Pedicabs operate on customized routes, and can provide complimentary transportation for staff, VIPs, or event attendees.

22 Branded Advertising Vehicles 3-Panel Pedicabs A fleet of pedicabs provides excellent brand exposure. Chartered to circulate in and around Hotels and the Orange County Convention Center area, your brand will seen and attendees will be offered complimentary rides. Pedicabs operate on customized routes, and can provide complimentary transportation for staff, VIPs, or event attendees. The pedicabs are able to travel the streets and sidewalks. Non-perishable product sampling is included in the overall cost. Sampling item to be provided by client. NOTE: promotional items/sampling is exclusive to exhibitors only Branding + Free Rides for 3 consecutive days, 8 consecutive hours per day 5 PEDICABS $24,500 Rates include production of mesh wrap. Perishable product sampling can be quoted by request. 25 Pedicabs in market, up to 5 packages if all units are available.

Branded Advertising Vehicles Mobile Billboards Mobile billboards are a perfect medium for target marketing.

targeting event attendees on the move during their stay.

convention center, hotels, and popular tourist attractions.

23 Branded Advertising Vehicles Mobile Billboards Mobile billboards are a perfect medium for target marketing. They can be driven directly to your audience wherever they are, even in hard to reach locations, thus a powerful tool for targeting event attendees on the move during their stay. These dedicated advertising vehicles can drive your message right up to specifically targeted locations like the convention center, hotels, and popular tourist attractions. Their mobility allows them to follow crowds of attendees as they move around town over the course of the day. 1 Printed Mobile Billboard is $7,600 for 3 days/8 consecutive hours daily Rate includes production for 3 panels, Customized Routing, and Scheduling 7 vehicles available

Branded Advertising Vehicles Digital Mobile Billboard Exclusive to 1 advertiser, these moving vehicles offer full

When these vehicles are used at night, the images are vivid and stand-out in a busy cityscape.

the vehicle. The screens can be used together, or as separate sections, allowing for greater content flexibility.

24 Branded Advertising Vehicles Digital Mobile Billboard Exclusive to 1 advertiser, these moving vehicles offer full motion or static content with or without audio on day-light readable screens. When these vehicles are used at night, the images are vivid and stand-out in a busy cityscape. Vehicles can be equipped to broadcast a live feed or to display images taken on-site, at an event, and uploaded to the vehicle. The screens can be used together, or as separate sections, allowing for greater content flexibility. 1 Digital Mobile Billboard is $10,300 excluding finished ad for a 3 day display, 8 consecutive hours. Rate includes Customized Routing, and Scheduling 8 vehicles available

Branded Advertising Vehicles Sampling Wrapped Vehicles These eye-catching, moving displays are a great way to target attendees in areas that are difficult to reach or where

Wrapped Vehicle Options Include: - Minivan - Convertible - Hybrid - Passenger Van - Smart Car - Sprinter - SUV - Classic Car - Hummer - Fiat - Sedan - And More!

25 Branded Advertising Vehicles Sampling Wrapped Vehicles These eye-catching, moving displays are a great way to target attendees in areas that are difficult to reach or where traditional outdoor is unavailable. Simply drive your message to/from convention center, key hotels any multiple locations. Wrapped Vehicle Options Include: - Minivan - Convertible - Hybrid - Passenger Van - Smart Car - Sprinter - SUV - Classic Car - Hummer - Fiat - Sedan - And More! The Driver can also act as a Food Handler/Brand Ambassador distributing non-perishable food samples when parked. Samples, Promotional item(s,) and Brand Attire to be provided by Client. NOTE: promotional items/sampling is exclusive to exhibitors only 1 Wrapped Vehicle, 2 days/8 consecutive hours daily Hybrid Sedan: $19,200 Minivan: $20,500 Custom Fabrication as well as Perishable product sampling can be quoted by request. EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

Branded Advertising Vehicles Wrapped VIP Party Mini-Bus Wrapped mini-buses are an ideal way to catch the eyes of attendees

Promotional items/sampling is exclusive to exhibitors only Branded Mini-Bus program for 12 hours per day.

26 Branded Advertising Vehicles Wrapped VIP Party Mini-Bus Wrapped mini-buses are an ideal way to catch the eyes of attendees that are on site for a meeting or event. Complimentary transportation to transport VIPs. Non-Perishable sampling is included. Add-ons can include water bottles, brand ambassadors, branded headrest and more! NOTE: Mini-Bus is not allowed as a shuttle from hotel to convention. Promotional items/sampling is exclusive to exhibitors only Branded Mini-Bus program for 12 hours per day. (1) day: $19,500 (2) days: $21,750 Perishable product sampling can be quoted by request. EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

27 Engagement Teams Teams of Brand Ambassadors engage attendees, drive traffic to the booth, and distribute samples or promotional materials. EMC provides customized program manuals inclusive of on-site campaign management, routing, scheduling, staff training, and insurance. NOTE: promotional items/sampling is exclusive to exhibitors only Campaign Planning is designed to: Target the key routes to/from the Convention Center Reach participating hotels, evening venues and off site attractions Distribute samples/items along key walking routes to/from the Convention Center Engage with attendees in fun and unique ways to create memorable brand experiences Each concept can be customized for maximum reach and exposure Planning Rates are based on minimum activation, can be extended/increased based on desired reach

These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees.

28 Engagement Teams Billboard Brand Ambassadors Billboards are worn by a Brand Ambassador capable of handing out promotional items. The backpacks have front and back posters with backlit LED lighting for nighttime viewing. These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees. The Brand Ambassadors can act as food handlers and brand ambassadors, delivering key talking points. Samples, Promotional item(s,) and Brand Attire to be provided by Client. Posters are printed with full color graphics and sized: Front Poster W x H Back Poster W x 55 H NOTE: promotional items/sampling is exclusive to exhibitors only 1 Field Manager/4 Member Billboard Street Team for 7.5 consecutive hours daily. (2) Days $24,500 (3) Days $28,400 EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

Engagement Teams Segways This opportunity creates truly head-turning appeal and penetrates hard to reach areas that allow for street-level interactions.

Each Segway contains a 6 H x 4 W Branded Shield with branded wheel covers.

29 Engagement Teams Segways This opportunity creates truly head-turning appeal and penetrates hard to reach areas that allow for street-level interactions. These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees. Each Segway contains a 6 H x 4 W Branded Shield with branded wheel covers. The Brand Ambassadors can act as food handlers and brand ambassadors, delivering key talking points. Samples, Promotional item(s,) and Brand Attire to be provided by Client. NOTE: promotional items/sampling is exclusive to exhibitors only 4 member Segway Team including 1 event managers for 6 consecutive hours daily excluding non-perishable product sampling (2) days: $38,100 (3) days: $43,375 Max 12 units in market, 3 packages available. EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

Engagement Teams Perishable Item Sampling Trikes Sampling Trikes with coolers offer a lot of real estate for your branding.

30 Engagement Teams Perishable Item Sampling Trikes Sampling Trikes with coolers offer a lot of real estate for your branding. This program is a stand out with its unique look and sampling capabilities. These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees. The Brand Ambassadors can act as food handlers and brand ambassadors, delivering key talking points. Samples, Promotional item(s,) and Brand Attire to be provided by Client. NOTE: promotional items/sampling is exclusive to exhibitors only 1 Field Manager/3 Treat Trikes & Brand Ambassadors with Perishable or Non-perishable product sampling. 1 day/6 consecutive hours: $34,800 2 days/6 consecutive hours daily: $39,300 EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

Branded Advertising Vehicles & Engagement Team Bike Displays An eco-friendly execution!

Sized: 70" H x 47" W or 70" H x 90" W These will be stationed in key areas leading to/from the convention center, bringing your

31 Branded Advertising Vehicles & Engagement Team Bike Displays An eco-friendly execution! Use pedal power to deliver your message on double-sided panels. Sized: 70" H x 47" W or 70" H x 90" W These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees. The Brand Ambassadors can act as food handlers and brand ambassadors, delivering key talking points. Samples, Promotional item(s,) and Brand Attire to be provided by Client NOTE: promotional items/sampling is exclusive to exhibitors only 3 days, 6 hours per day 4 member Bike Display Team: $34,800 EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

Custom Experiential Program The EMC Event team has 25 years of experience in experiential marketing during B2B Events.

EMC believes in helping the client build brands through personal interaction, positive experiences and attention to detail.

32 Custom Experiential Program The EMC Event team has 25 years of experience in experiential marketing during B2B Events. We excel at short-term, deadline driven campaigns, take great pride in getting the job done, and done right. EMC believes in helping the client build brands through personal interaction, positive experiences and attention to detail. Understand your business, brand, product and consumer audience to deliver ROI Create customer engagements that build loyalty and good-will towards brands by bringing them to life in fun, exciting and strategic ways Provide positive, attractive, outgoing and knowledgeable brand ambassadors, while also fully training them on the brand, key talking points and messaging Provide reliable, detailed, turn-key planning with comprehensive onsite management We re on the ground with the program as it activates to ensure quality success, along with real time activation updates throughout the campaign. Full post recap reporting, with live updates during the program

33 Engagement-Experiential Marketing No Promo Zone Brand Ambassador & Branded Vehicles Sampling Map - Typical Placement EMC Events plans both routing and scheduling of branded advertising vehicles as well as engagement teams. Attendee touchpoint areas are broken down into multiple zones of influence to reach attendees Teams can be carefully laid-out & orchestrated on-site to maximize visibility and exposure. Working closely with clients to achieve marketing objectives, EMC Events creates maps and plans utilizing customized routing of teams AND sampling vehicles placed in high traffic areas, at transit stops and by area hotels surrounding Convention Centers. Campaign Planning is designed to: Target the key routes to/from the Convention Center Reach participating hotels, evening venues and off site attractions Distribute materials along key walking routes to/from the Convention Center Engage with attendees in fun and unique ways to create memorable brand experiences Each concept can be customized for maximum reach and exposure Planning Rates are based on minimum activation, can be extended/increased based on desired reach

34 For more information Contact: Robyn Florio Advertising Sales Manager

a division of emc outdoor AAD Annual Meeting 2019 Washington, DC

a division of emc outdoor AAD Annual Meeting 2019 Washington, DC Table of Contents City Specific Outdoor Media Branded Advertising Vehicles The rates in the deck are for the 2019 AAD Annual Meeting. Media