BECOME A MISS MANNERS FRANCHISE / ASSOCIATE BUSINESS MODEL. 16/2007 All Rights Reserved Manners4Minors

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1 BECOME A MISS MANNERS FRANCHISE / ASSOCIATE BUSINESS MODEL

2 FRANCHISE / ASSOCIATE BUSINESS MODEL WHAT S THE DIFFERENCE? FRANCHISE Purchases the franchise by way of an upfront fee Receives the full business kit and training Owns the business Can sell the business Earns 80% of turnover and pays 20% to head office as management service levy ASSOCIATE Pays for a license to trade in a particular area which is already franchised or permission is granted to act as an Associate by Head Office Receives a basic business kit and training Does not own the business Cannot sell the business Earns 60% of turnover and pays 40% of turnover 20% to Head Office and 20% to the Franchise owner as management service levy

3 BUILDING YOUR BUSINESS AT A GLANCE Purchase a franchise/associateship in your area. Attend the Training Programme. Target audiences for your marketing include: o Schools to host Manners4Minors (either as a compulsory or extra-mural). o Private classes at Approved venues such as the Spur. Present Free Bully Workshops and/or Caring & Sharing Workshops to Schools in your area as a way of introduction. Once approved by the school, do Demonstration classes that are free of charge to the whole class. Host Information Table/Meet & Greet events. Register Learners. Present half hour classes to 3 6 year olds. weekly updates to parents. Collection of fees. Continuous marketing via restaurants, gyms, school open days, information evenings, holiday clubs, etc. Report to Head Office/Franchisee on an ongoing basis. REVENUE MODEL THE AIM is for each Miss Manners is to have a minimum of two ½ hour classes at five schools per week with 15 learners in each class. Number of ½ Hour Classes Per Day = 2 Number of Learners In Each Class = 15 Number of Days Per Week = 5 THIS WOULD total 150 registrations! THE MONTHLY extra-mural fee to be paid by parents ranges between R and R per month (depending on area). Co-curricular rates are negotiated with the school depending on numbers. YOU ARE expected to establish the going rate for your area.

4 FULL FRANCHISE COST - R SUB DIVIDED FRANCHISES FROM R (SMALLER FRANCHISE AREAS) THIS PAYMENT includes your Franchise Agreement and ownership of your business - plus all you will need to begin your business the day after training is complete. EVERYTHING is prepared for you, including training, support, franchise kit, marketing material, an address and website inclusion. YOU WILL be entitled to grow your business using the Coach and/or Associate Model. The projected income does not consider any repayments of loans, personal tax implications, etc. It is an INCOME projection only. Any new business takes time and effort. In the beginning a lot of time and energy is needed to succeed. At least six month s salary and basic expenses should be available to you. This is not an instant, get rich quick scheme but would require hard work and PERSEVERANCE. You are required to operate within a suburb or region which will be agreed upon before signing the Franchise Agreement. A minimum monthly Management Service Levy of R750 is expected. FRANCHISE KIT Miss Manners Bag Bully Workshop Booklets - Personalised Business Cards Car Magnets Class Room Merit Charts "Now In Your Area" A5 Flyers - Personalised "Now In Your Area" A3 Posters - Personalised Generic Posters 3 Step Bully Posters Puppets "Star of The Week" Stickers Mias Name Badge Pop Up Banner Operations Disc 1st Year Registration Pack FRANCHISE PROJECTED INCOME (BASED ON 20% MSL TO HEAD OFFICE R120 per month Less MSL R24 = R150 per month less MSL R30 = 120 R170 per month less MSL R34 = 136 p/m 50 Registrations = R4,800 pm 50 Registrations = R6,000 pm 50 Registrations = R6,800 pm 100 Registrations = R9,600 pm 100 Registrations = R12,000 pm 100 Registrations = R13,600 pm 150 Registrations = R14,400 pm 150 Registrations = R18,000 pm 150 Registrations = R20,400 pm

5 ASSOCIATE COST - R6 000 THIS PAYMENT includes the Associate Agreement, area allocation, training and basic business kit. You do not acquire ownership of the business (as a Franchise Owner) but a license to trade as an agent on behalf of Head Office or a Franchise Owner. EVERYTHING is prepared for you, including training, support, associate kit, marketing material, an address and website inclusion. A minimum monthly Management Service Levy of R500 is expected. ASSOCIATE KIT "Now In Your Area" A5 Flyers - Personalised Puppets "Star Of The Week" Stickers Mias Operations Disc 1st Year Registration Pack ASSOCIATE PROJECTED INCOME (BASED ON 40% MSL 20% TO FRANCHISE & 2 0% HEAD R120 per month Less MSL R48 = R150 per month less MSL R60 = 90 R170 per month less MSL R68 = 102 p/m 50 Registrations = R3,600 pm 50 Registrations = R4,500 pm 50 Registrations = R5,100 pm 100 Registrations = R7,200 pm 100 Registrations = R9,000 pm 100 Registrations = R10,200 pm 150 Registrations = R10,800 pm 150 Registrations = R13,500 pm 150 Registrations = R15,300 pm EXPECTED EXPENSES FOR MISS MANNERS Management Service Levy which includes: Full time Head Office Staff Support Marketing Design & Development National marketing campaigns to grow your business (eg. Articles in Magazines, guest appearance on television, online website advertising) 15/2007 All Rights Reserved Manners4Minors 5 P a g e

6 Free access and supply of all new curriculum research and lesson development Royalty fee Personal Expenses will include: Minimum monthly MSL Internet Connection ADSL/ 3G Marketing Telephone Printing Petrol BUSINESS MODEL 20% of Franchise turnover 20% of Associate turnover HEAD OFFICE 20% of Associate turnover FRANCHISE 20% of turnover to Franchisee 20% of turnover to Head Office ASSOCIATE 1 20% of turnover to Franchisee 20% of turnover to Head Office ASSOCIATE 2 MISS MANNERS PROFILE 1. Be Passionate 2. Strong emotional drive 3. Love working with young children 4. Creative 5. Compassionate 6. Animated 7. Confident 8. Team Player 9. Organized 10. Reliable 11. Possess Perseverance 12. Financially stable / able 13. Own reliable transport 14. Computer Skills 15. Well groomed 16. Fluently spoken /written 17. Presentation skills adults / children 18. Business / Entrepreneur skills 19. Timeous reporting system 20. Amendable change and growth 21. Proactive in brand development 22. Reinvestment (Marketing) 23. Implementation (Smart goal setting) 24. Networking ability 25. Walks & Talks the Manners4Minors language 26. Be BOLD 15/2007 All Rights Reserved Manners4Minors 6 P a g e

7 MISS MANNERS SUPPORT FROM HEAD OFFICE Daleen Taylor Jeanine Joubert FOUNDER & DIRECTOR ADMINISTRATOR & GRAPHIC DESIGNER Lauren Taylor FRANCHISE SUPPORT MARKETING MANAGER LEGAL INFORMATION Legal & Trading Name: Manners4Minors (Pty) Limited Shareholders: Daleen Taylor Managing Director Grant Taylor Financial Director Registered Office: 81 Cannon Crescent Ifafi Hartbeespoort 0216 Telephone: Office Daleen /2007 All Rights Reserved Manners4Minors 7 P a g e

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