ZDNet Korea Mobile. ZDNet Korea (

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2 ZDNet Korea is

3 ZDNet Korea is ZDNet Korea ( The Goal of ZDNet Korea is be the most trustful intelligence service provider for IT users and people who are in charge in IT business by providing various and wide viewpoints IT news services about communication, enterprising computing, digital electronics, and semiconductor. ZDNet Korea average monthly PV 11,537,000 ZDNet Korea average monthly UV 3,685,000 Mobile ZDNet Korea PV 2,565,000 Mobile ZDNet Korea UV 246,000 SNS (Twitter + Facebook) 149,000 ZDNet Korea Newsletter member 240,000 ZDNet Korea edm opt-in 180,000 ZDNet Korea Newsletter ZDNet Korea Mobile ZDNet Korea SNS

4 ZDNet Korea Audience

5 ZDNet Korea Audience status

6 ZDNet Korea Audience status

7 ZDNet Korea Audience status

8 ZDNet Korea Marketing tools - Digital DA & edm(db)

9 ZDNet Korea DA & edm Leader Board Leader Board Big Banner Floating Floating Top Ban ner Big Banner rich media Banner Rectangle rich media Banner Top Ban ner Rectangl e

10 ZDNet Korea edm Opt-in member status

11 ZDNet Korea edm Opt-in member status COMPANY SIZE JOB TITLE ,000+ TOTAL Manufacturing 29 1, , ,556 Construction ,694 Wholesale, retail, trade 2 2,356 1,299 1, ,289 Finance and Insurance ,045 1,318 1,357 8,221 12,087 Telecommunications and Software ,957 4,456 10,688 4,843 25,457 Public administration ,297 Consulting , ,337 Advertising, Agency 209 4,723 1,779 1,719 1,544 1,955-11,929 Educational service 78 1,744 6,732 11,050 5,663 1, ,152 Transportation , ,755 Medical, Law , ,598 Mobile, Game, PC 1,194 1,823 6,443 3,105 5, ,319 22,364 Service 84 2,562 1, ,484 Media 2,048 1, ,032 TOTAL 4,346 18,767 27,769 26,141 24,156 20,088 18, ,031

12 Marketing Position Changing

13 Buying process shifting to marketing-driven THEN NOW Sales Dominated One-way, single channel, relationship-driven Marketing plays critical role Internet-driven, analytics-driven

14 What we should know for

15 Customer Life Cycle

16 RichMedia Banners Expandable Leaderboard Power Leaderboard Wall paper Richmedia 300*600

17 Expandable Leaderboard

18 Expandable Leaderboard

19 Expandable Leaderboard Expanded state weekly USD 10,000 Monthly USD 35,000 Normal state

20 Power Leaderboard

21 Power Leaderboard

22 Power Leaderboard IMP: Fixed Price: 1) weekly: USD 7,000 2) monthly: USD 20,000

23 Power Leaderboard Flash or JPG, GIF Under 50 Kbyte (Load Movie possible) Size : 1010*150 Side: jpg, gif Size : 100*300 x 2

24 Power Leaderboard

25 Wall paper

26 Wall Paper

27 Wall Paper IMP: Fixed Price: 1) weekly: USD 14,000 2) monthly: USD 50,000

28 Richmedia 300*600

29 300*600

30 300*600 Flash / jpg / gif Under 50 Kbyte (Load Movie possible) Size : 300*600

31 300*600 CPM: USD 70

32 ZDNet Korea Marketing tools - Lead Gen

33 Behavioral Targeting Decision Engagement Consideration ZDNet Korea Behavioural Targeting FOLLOWS A CONSUMER S BEHAVIOR while they are on ZDNet Korea Behaviour includes search terms entered, editorial content viewed, videos viewed, ads clicked on and channels that each and every consumer has visited. Great for campaign because we will reach users who are furthest along the Product Purchase Cycle of product. Product Purchase

34 What is the Sales Lead Generation(SLG)? Increase effectiveness Getting maximum sales Maximizing marketing effectiveness to potential customers Cost savings Saving the client s resources Reducing the time to lead generation

35 We do it for whom? Where and how to launch new part of business??? Clear way to manage for uncertain large DB??? Best way to find certain and clear target DB information in short time??? How to manage efficiently the DB from sales, conference, exhibition.??? How to get objective information for new product reaction, condition or relative issues of general using products and services on the filed???? How to find only sales ready lead from existing customer DB???

36 SLG - PHASE 1: New Lead TM Making use of Massive DB Web Promotion Giving the information for DB gathering. (White Paper, VOD.) Survey participation or consultation request for Event 1 Step DB Gathering Primary DB (Initial Filtered DB) DB Mining 2 Step Sales Led Generation Secondary DB (Deep Filtered DB) TM Finding Potential DB Sales Ready Lead

37 SLG - PHASE 2: Wake Dormant Lead 1 Step DB Gathering Unnecessary Client s Dormant DB TM Special Promotion 2 Step Sales Led Generation Filtering, Finding, Nurturing Sales Ready Lead

38 SLG - PHASE 3: Combined TM TM Web Promotion Using existing Clients DB Pin targeted Massive DB Primary DB (Initial Filtered DB) Step 1 DB Gathering Secondary DB (Deep Filtered DB) DB Mining TM Step 2 Sales Ready Lead Generation Finding Potential DB Sales Ready Lead

39 Detailed Campaign Schedule Planning Planning for edm, Banner, and Promotion page : 1) Preparing the development edm and banner for incoming routes to promotion pages. 2) Design draft will be decided by client Development : Promotion(Landing) Page, Admin Page, Survey page, Thank you page Web Hosting on ZDNet Korea TMr education : 1) TM Education for leading and complete the survey 2) Script development Lead Generation Step 1. Using the massive DB / Using the DB is rovided by the client Sending the edm through ZDNet Korea Membership Banners placement on the ZDNet Korea Inflow the promotion page Step 2. Survey participation / Download reference materials / Watch the VOD Give various forms of information and obtain their personal information Step 3. Complete the uncompleted survey Give the information about the promotion page by using TM Seeking the participation to enter their personal information on promotion page Wrapping up Leading the qualified DB Writing a report Results reporting

40 The Strengths of the SLG Marketing Team Total Marketing Strategies to Maximize the Synergy by organizing PR Team, Event Team, SLG team Professionalism Expert of each team will take charge of duty. Smooth Work Flow Could combine SLG marketing, Display marketing, Seminar/exhibition marketing Tele Marketing Well educated Professional telemarketing operation Promotion Page Product introduction Event (Free gift) VOD/Reference material ZDNet Korea Articles edm Banners SLG App Android iphone Event Conference Exhibition SNS Facebook Twitter Me2day

41 Thank You! Hans Kim hans@zdnet.co.kr 41