Mission Statement. Mass Transit magazine and MassTransitmag.com are

Transcription

1 2015 MEDIA planner

2 Mission Statement Mass Transit magazine and MassTransitmag.com are exclusively dedicated to public transportation. They focus on the people to showcase best practices and give firsthand accounts that our readers demand. These are the decision makers who run the systems and purchase the products. Mass Transit is the leader in giving industry professionals the information and advice they want to read.

3 Officer 2015 February March April/May June July/August September/October November December Ad close 1/6/2015 2/2/2015 3/18/2015 5/5/2015 7/14/2015 8/17/ /14/ /6/2015 Materials Due 1/9/2015 2/5/2015 3/23/2015 5/8/2015 7/17/2015 8/20/ /19/ /11/2015 Fare Collection Upgrade: Smartcard or Mobile? Catering to Your : Milennials & Baby Boomers Project Update: Agency Rebrand Best Practices in Using the Latest Technology Working with MPOs and Regional Governance Disadvantaged Business Enterprises in Transit Project Update: Winning a Referendum Best Practices in Recruiting Advancements in ADA Technology Reducing Operator Stress Operator Safety Preventing Injuries in Maintenance Airport Connections The Impact of Regulations Electric Vehicle Update Project Update: Bus Rapid Transit Best Practices in Labor Relations New Rider Outreach Twenty-Five Years of ADA Working with DOTs Upgrades in Track Maintenance Project Update: Light Rail Best Practices in Training The Latest in First/Last Mile Amenities Old Structures, New Purposes Project Update: Sustainable Building Best Practices in Complete Streets Top 40 Under 40 The Latest in Training Programs Passenger and Freight Sharing Lines Project Update: Fare Collection Best Practices in Rail Safety Developers Looking to Transit Political Outlook 2016: Friends & Foes Project Update: Fleet Fuel Conversion Best Practices in Going to Ballot Taxing Strategies National Rail Programs Security Technology and Managing Data Mega Project Development Project Update: Stop & Station Infrastructure Best Practices in Funding Transit Special Sections and Supplements Special Sections: Bus Product Guide Special Sections: PowerTrain Special Sections: Shop Talk Special Section: Transit Suppliers Directory Bonus Distribution Digital Signage Expo SWTA Annual Conference & Expo APTA Marketing & Communications Workshop APTA Legislative Conference APTA Bus and Paratransit Conference APTA Rail Conference PRODUCT GUIDE APTA Bus & Paratransit 2014 technology APTA Sustainability Workshop BusCon New ApproAches to public engagement page 16 Metro: a Different System The Metro team has focused on its go*forward plan to initiate new services for its riders. page 12 APTA Annual Meeting & Expo march 2014 Terry Garcia Crews Running through Regulation page 30 CEO and general manager, Metro to Ice age From the World-Class Service Société de transport de MontRéal page 10 Carl Desrosiers Chief Executive June 2014 Tactful Communication Yields Results page 56 page 66 The 6Th annual top Best and Brightest Meet the outstanding young transit professionals of 2014 California Doubles Down on Commuter Rail propane Autogas 101 page 84 Fare collection Make Sure Riders pay Their Fare Share page 20 September/October pilot program Career in transportation may be the ticket. page 52 Learn about the latest products in the bus and paratransit industry planning Rail as an economic Catalyst

4 and Primary Business Mass Transit Breakdown 21,819 Mass Transit print and edition magazine circulation ** 42,369 MassTransitmag.com monthly unique visitors* 10,436 Mass Transit Daily enewsletter, News & Views^ 6,867 Mass Transit Bi-monthly enewsletter, Transit Security^ Governmental Department: 2,321 Consultant, Engineering, Architectural, Construction Firm or Professional Service Organization: 3,990 Primary Business print and -edition magazine subscribers Equipment Manufacturer/Supplier: 2,264 Source: *Google Analytics- Unique Monthly Visitors July **June 2014 BPA. ^Publisher s Own Data Quick fact: More than 8,800 Mass Transit magazine subscribers are in transit rail operations, far more than any other publication. Source: June 2014 BPA Transit System (Public and Private)/ Agency/Board: 13,254 Source: June 2014 BPA-Print and edition

5 InsIde next-generation Power page 19 page 28 Q: Which magazine s enewsletters do you receive? A: 43% receive Mass Transit enewsletters. * Railway Age: 10% BusRide: 6% Q: What do you see as the three most critical issues facing the industry? A: Funding, politics and training/ recruitment/retention were identified as the three most critical issues. * Passenger Transport: 14% enewsletters Received Mass Transit: 43% MaintenanCe Choose the right lift page 24 february 2014 Metro Magazine: 23% Jay Banasiak manager, Sun Metro Infrastructure A New Approach to Station Maintenance page 20 Sun Metro Shines Over el paso Sun Metro went from the verge of extinction to massive growth thanks to a major change in direction. page 12 Major Changes ahead for Metro page 10 July/August 2014 Thomas Lambert President and CEO of the Metropolitan Transit Authority of Harris County Other: 4% * 2014 Mass Transit Survey FAcility design Reducing Impacts of Transit properties

6 2015 Print Rates and Four Color 1x 4x 8x Full Page $6,680 $5,845 $5,344 2/3 Page $4,700 $4,375 $3,760 1/2 Page $4,080 $3,740 $3,264 1/3 Page $2,985 $2,775 $2,388 1/4 Page $2,100 $2,010 $1,748 Gross Pricing Classifieds Per Column Inch 1x $225 4x $215 8x $185 Ask us for our online classified rates. Print Print-ready PDF is the preferred file format. For specific information on ad submission please contact: Barb Evenson at , ext Print Ad Sizes Full Page Live: 7 3 8" x 10 1/4" Trim: 7 7 8" x 10 3/4" Bleed: 8" x 11" Two-Page Spread Live: 14 3/4" x 10 1/4" Trim: 15 3/4" x 10 3/4" Bleed: 16" x 11" Two-thirds Page Vertical " x 10" One-half Page Vertical 3 3 8" x 10" One-half Page Standard " x 7 3 8" One-half Page Horizontal 7" x 4 7 8" One-third Page Standard " x 4 7 8" One-third Page Vertical " x 10" One-fourth Page 3 3 8" x 4 7 8"

7 MassTransitmag.com Mass Transit and its official website, MassTransitmag.com, provide powerful capabilities to help marketing executives connect with influential customers in the transit industry. Time on site: Monthly Unique Visitors: Monthly Ad Impressions: 2:05* 42,369* 558,494** Monthly Page Views: 135,343* Source: *Google Analytics, July 2014 **OpenX, August 2014

8 Digital Opportunities MassTransitmag.com MassTransitmag.com, the official website of Mass Transit magazine, is the leading online source of information for the transit industry. Take charge of your marketing campaign by utilizing our products for lead generation and brand awareness. Banner advertising on the MassTransitmag.com website (including mobile), Mass Transit daily and bi-monthly enewsletters, updated online suppliers directory, tablet apps, marketing, whitepapers, case studies, video, webcasts and the new channel program. Display Ads A wide range of options are available, including rotating and fixed ads on home or interior pages. Programs can be configured to blanket the market. Leaderboard 970 x 90 (+ responsive sizing) ROS: $60 cpm Medium Rectangle 300 x 250 ROS: $70 cpm Large Rectangle 300 x 600 ROS: $65 cpm Quick fact: Mass Transit is #1 in bus and rail subscribers. Source: 2014 Mass Transit Survey Leaderboard Medium Rectangle New Responsive Design MassTransitmag.com features enhancements, including new ad sizes and a responsive design that automatically resizes the website and advertising to fit the size of your screen, including tablets and smartphones. Click here to learn about the new features

9 Digital Opportunities MassTransitmag.com Channels MassTransitmag.com Channels offer high-visibility advertising that positions your ad adjacent to relevant, customer-requested content. Match your target audience with our content-specific channels. Leaderboard 970 x 90 (+ responsive sizing) Channel: $70 cpm Medium Rectangle 300 x 250 Channel: $85 cpm Large Skyscraper 300 x 600 Channel: $75 cpm Available Channels: WALLPAPER AND WELCOME ADS Especially prominent and innovative ad types typically generate superior clickthrough rates and visitor engagement. MassTransitmag.com makes several such ad types available, including Wallpaper (ads appear on the side borders of the website), and Welcome (ads appear when site is opened). ROS: $95 cpm Channel: $115 cpm Wallpaper Ad > Welcome Ad

10 Digital Opportunities MassTransitmag.com Careers Section Sponsor Achieve maximum prominence in the MassTransitMag.com Careers section, including on the site s home page, with an exclusive advertising sponsorship. Sponsorship includes a 300x50 ad unit in the Careers section on the home page, plus 970x90 Leaderboard, 300x600 Large Rectangle and 300x250 Medium Rectangle on the Careers page. $1,500/month Careers section Suppliers Directory MassTransitmag.com has redesigned the online Suppliers Directory to allow easy, fast access to relevant information to the end users. Sponsorships are currently available for top position placement and include qualified leads directly to your inbox. Complete Product Promotion Package: $480/month * Category Exclusive: $400/month * Learn more about the new Complete Product Promotion Package *Note: 12-month rates

11 Digital Opportunities enewsletters Mass Transit s Daily newsletter and twicemonthly Security newsletter provide highvisibility banner advertising. Send your advertising message to industry leaders. Increase your brand awareness and help drive traffic to your website. New: Mass Transit s newsletters are now delivered via a responsive-design platform, ensuring that your ads are seen by the growing mobile audience, on smartphones and other mobile devices. Top Banner Top Medium Rectangle Top Banner 600 x 100 Starting at $1,195/month Top Medium Rectangle 300 x 250 Starting at $1,195/month Middle Banner 600 x 100 Starting at $860/month Lower Medium Rectangle 300 x 250 Starting at $795/month Hot Product in 5 Newsletters $375/week Middle Banner Security Newsletter Starting at $750

12 Digital Opportunities and Apps eblasts Drive leads, introduce new products, create improved awareness and drive buyers directly to your website with messages sent to our highly qualified list. Customized s are sponsored exclusively by YOU. Full List CPM $0.26/ address Custom-Built Apps Custom-built apps, including apps for the industry-leading ipad platform, can be built to your specification. Tablet apps are the perfect format for sales brochures, catalogs and other sales and marketing materials and presentations. Our in-house team of app designers and developers has created numerous apps of various types. We bring your app ideas to the market quickly and efficiently. Prices per app Click here for rates 100% dedicated to public transportation.

13 Digital Opportunities Video Multiple video options are available to help you leverage the format that produces higher advertiser engagement levels. Mass Transit can provide professionally produced product demos, tradeshow videos and other custom videos tailored to your specific marketing needs. Here are a few samples of video production marketing ideas. Tradeshow Video The tradeshow may be over and your booth packed away, but your presentations continue. We provide a complete package of production, promotion and distribution, all for a remarkably low rate. Includes production, promotion and online hosting $3,950/video Also available: Video Spotlight The Video Spotlight is a week-long campaign that promotes your video to our audience by featuring it in the Mass Transit Daily enewsletter, on the home page of MassTransitmag.com and elsewhere on the site. $675 for two weeks ($195 for each additional week) Profile Video Create brand awareness and educate your customers by ly capturing your product and company through video. The profile video can be shot at your desired location and can be edited to include existing images and video.

14 Lead Generation Whitepapers, Webinars and TRACKtion Leads Case Studies & Whitepapers MassTransitmag.com online whitepapers & case studies offer you the opportunity to reach a broad cross-section of transit professionals and generate qualified leads through your educational articles or case studies. Your target audience will register for your whitepaper over a 12-month period and you will receive a monthly lead generation report with each individual s contact information. Included in this program is an e-blast to Mass Transit magazine subscribers to introduce your whitepaper to the industry and drive leads. $995/program + $35/lead Webinars Webinars are a great lead-generating opportunity. Launch new products; directly interact with your customers; share solutions to critical issues within the industry; drive new leads. Turnkey program includes hosting and promotion. $7,500 TRACKTION LEADS Harness both social media and direct-response marketing to drive leads with the exclusive TRACKtion Leads program. TRACKtion Leads leverages a product giveaway, enabling you to generate leads from your target market. In addition to utilizing direct response through an included blast, TRACKtion Leads extends your pool of prospects with a unique social-media component. Includes: eblast, social media outreach, leads including contact info, real-time reporting, turn-key functionality & optional web and print advertising $1,995 base fee + $35/lead

15 and - All Rates Net Advertising (CPM) Channels: Bus Rail Technology Security Funding Sustainability International Channel ROS Billboard 970x250 $110 $90 Leaderboard 970x90 + $70 $60 responsive resizing Medium Rectangle 300x250 $85 $70 Large Rectangle 300x600 $75 $65 Page Peel $60 $50 Wallpaper $115 $95 Welcome Ad $115 $95 Expandable options available on Leaderboard, Medium Rectangle and Large Skyscraper. Careers Careers Listing Standard $99 Featured $295 Career Section Sponsor $1,500 per month Online Product Guide (per-month, 3-month min.) 3 Months 6 Months 12 Months Complete Product Promotion Package $480 Category Exclusive $520 $480 $400 Featured Listing Video Upgrade Lead Generation Per Program Case Studies and White Papers Base Fee + Lead Fee $995 + Each Lead $35 $995/yr $595/yr Webcast (Turnkey, all promotion and hosting provided.) $7,500 Video Trade Show Video Packages: $3,950 Per Video Includes production, promotion, online hosting Video Spotlight $675 Two Weeks $195 Each Additional Week Daily enewsletter (per-month rates) 3 Months 6 Months 12 Months Top Banner 600x100 $1,720 $1,455 $1,195 Top Medium Rectangle 300x250 $1,720 $1,455 $1,195 Middle Banner 600x100 $1,350 $1,120 $860 Lower Medium Rectangle 300x250 $1,195 $1,060 $795 Hot Product, per week, $375/week (5 newsletters) Security Newsletter (bi-weekly) $950 $875 $750 eproduct Showcase 1x eblast featuring a limited number of products $1,050 Blasts Per Address Full List CPM $0.26 Tablet Apps Custom App Custom Survey, market intelligence Available and priced per app Digital specifications We accept ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis. products: Animation and flash are not recommended. For file size specifications and standards, click here. All rates are Net Send materials to Barb Evenson, Media Production Representative Fax barb.evenson@cygnus.com

16 Contact Us Publisher John Hollenhorst Editor Leah Harnack masstransit masstransitmag Assistant Editor Joe Petrie National Accounts Manager Sara-Emily Lange Janesville Avenue Fort Atkinson, WI Accounts Manager Leanne Zuehlke Mass Transit is published by Cygnus Business Media, an internationally recognized -to- media company with a diverse portfolio of products reaching more than 5 million professionals annually. Director of Digital Business Development Lester Craft Lester.Craft@Cygnus.com Audited by BPA Production Services Representative Barb Evenson barb.evenson@cygnus.com