ESSENCE EXPERIENCES JOIN OUR 2016 JUNE 30 JULY 3 #ESSENCEFEST JR THOMASON

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1 JUNE 30 JULY 3 JOIN OUR 2016 ESSENCE EXPERIENCES A feel-good, four-day super-event that glorifies soulful black music as a means of African-American community building, the Essence Festival feels more pressing and urgent than ever. Jason King, NPR Music ESSENCEFESTIVAL.COM #ESSENCEFEST JR THOMASON

2 MARKETING BROCHURE CONTENTS I. About ESSENCE Festival The largest live event in the country anchored in culture and community. II. National Brand Sponsorship Opportunities Learn how your brand can engage with a passionate and captive audience of nearly 500,000 people. III. New for 2016 Small Business Opportunities Join our cultural community. IV. Additional Advertising Opportunities

3 ABOUT ESSENCE FESTIVAL

4 ABOUT ESSENCE FESTIVAL ATTENDANCE Nearly 500,000 Attendees from across the globe each year. AUDIENCE OVERVIEW 78% of Festival-goers are women 22% of Festival goers are men Media HHI: $61,890 Median Age: 41 30% of the Audience is under 35 74% of the audience are college graduates Average size of party attending the Festival: 4.6 AUDIENCE REACH 4.5 Billion Media & PR Impressions TOP 10 STATES OF ORGIN Louisiana Texas Georgia Florida California New York Mississippi Illinois North Carolina Alabama

5 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES

6 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES 2016 PROGRAMS BEAUTY + STYLE MONEY + POWER HEALTHY + HAPPY ESSENCE EATS This year, ESSENCE launched its first monthly Beauty Box exclusively curated by ESSENCE editors. Next July the ESSENCE Beauty Box and the Street Style franchise will converge on the Big Easy delivering the nation s largest Beauty and Style Expo at the 2016 ESSENCE Festival. Through a series of targeted programs, ESSENCE will empower, inspire and celebrate our audiences endeavors to live their most fulfilling life through financial wins, career development and entrepreneurship solutions ESSENCE and its partners will create an interactive environment for ESSENCE s Lifestyle Editors and Industry Experts to showcase the best in Health & Wellness and to encourage attendees to live a healthier and happier life. ESSENCE Eats is a 360 program that provides Festival foodies with a taste of home over Festival weekend with live experiences, sampling opportunities, and digital and social integrations.

7 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES 2016 PROGRAMS FPO FPO FPO DAY PARTY The ESSENCE Festival Day Party Series is now an official part of the weekend s Must Do experiences. In 2016, the Day Party series will continue to soar from Flashback Friday to Hot Right Now Saturday. ENERTAINMENT ALL ACCESS The Entertainment All Access experience is now an industry leading platform designed to connect Hollywood s heavy hitters with the coveted audience. The experience returns in 2016 offering Festival-goers an exclusive FIRST LOOK at the hottest movies, episodes of their favorite shows and participate in cast talk-backs in the ESSENCE Screening Room. VIP ALL ACCESS + LUXE LOUNGE The Ultimate party weekend boasts the biggest names in music, TV, sports and cultural leadership and the ESSENCE Luxe Suite at the Convention Center and Superdome is where all the deals are done! ESSENCE offers its most exclusive clients unprecedented access to this VIP audience. SUPERLOUNGE 360 O The ESSENCE Festival Superlounge is a coveted destination for Festivalgoers as they experience live performances each night from their favorite artists. This exclusive opportunity is only available to Presenting and Major Sponsors (Max 4).

8 NATIONAL BRAND SPONSORSHIP OPPORTUNITIES SPONSORSHIP CONTACTS STACI HALLMON-BAZZANI NATIONAL SPONSORSHIP DIRECTOR 225 Liberty Street New York, Ny P: ANIKA GRANT ASSOCIATE DIRECTOR, SPONSORSHIP 225 Liberty Street New York, NY P:

9 SMALL BUSINESS OPPORTUNITIES

10 ESSENCE EXPERIENCES NEW FOR 2016 THE SCENES FOR COMMUNITY CONNECTIONS AND BRAND BUILDING. Be a part of this innovative opportunity to vend products, explore new ideas, recruit leading talent, learn how to build your business, or network with industry makers. VEND! at the Art Marketplace ESSENCE Eats Food Marketplace Style Marketplace Healthy & Happy Marketplace RECRUIT! at the Career Connection College Connection CREATE! at the Tech Village IMPACT! at the Community Corner LEARN! at the Entrepreneur Institute

11 VEND! The best of what culture has to offer, the vend exhibition experiences invite new and established artists, fashion, food and health & wellness companies to be part of one-of-a-kind, unique connection. Your brand and products will gain tremendous access and visibility to over 100,000 daily attendees, and drive return through product sales. Enhanced premium packages available with stage appearances and advertising in ESSENCE magazine reaching 8 million readers monthly. ART MARKETPLACE FOOD MARKETPLACE STYLE MARKETPLACE HEALTHY & HAPPY MARKETPLACE Invited Exhibitors: Fine Art Painting, Quilts, Clay/Ceramic Sculpting and Other Artistic products. Invited Exhibitors: Fine Food Cuisine, Bakery and Dessert Products, Gourmet Creations and Demonstrations by Celebrated Chefs. Invited Exhibitors: Fashion Designers, Jewelry, Quilts, and other forms of Wearable Art Clothing and Accessories. Invited Exhibitors: Meditation, Wellness and Spirituality Products and Services, Fitness, Yoga and Other Health Practitioners. BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE BASIC PACKAGE BENEFITS INCLUDE: Onsite brand exposure to over 100,000 daily attendees. Product and service sales at the vendor booth. Dedicated vendor management team to orient partner to festival. Company listed on Essence.com and in Essence Magazine Shops at ESSENCE marketing section. Listing in Essence Festival program guide. Built booth space. (single or double space) Additional opportunities to advertise with Essence Magazine and Essence.com. SUPER PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - Festival program guide listing (1/4 page). - Two (2) weekend plaza tickets to Festival Superdome Concerts. PREMIUM PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - 5 minute daily stage appearances. - Four (4) weekend plaza tickets to Festival Superdome concerts. - One (1) classified ad in the July issue of ESSENCE Magazine. - Festival program guide listing (1/4 page).

12 VEND! PRICING Vend! Single Space Double Space MARKETPLACE Convention Center location 3 days Art, Style, Healthy & Happy Basic Package Fees Super Package Fees Premium Package Fees FOOD MARKETPLACE Convention Center location 3 days Basic Package Fees Basic Package Fees Dessert Only Super Package Fees Premium Package Fees $1,950 $3,450 Double only $3,375 $2,375 $4,875 Double only $3,350 $4,850 $31,610 $5,375 N/A $6,875 $33,500 FOOD MARKETPLACE Superdome location 3 days Basic Package Fees Super Package Fees Premium Package Fees $3,375 $4,875 Double only $5,375 $6,875 $33,500 FOOD TRUCK Sugar Mill location 2 days Basic Package Fees Super Package Fees Premium Package Fees $600 $2,100 $25,000 N/A N/A N/A All prices include $150 Insurance Fee. Food Marketplace pricing includes $150 Insurance Fee plus $225 Kitchen Fee. Celebrity pricing may vary. * ** ***

13 RECRUIT! Attracting a multi-generational audience, the recruit exhibition experiences give both employers and colleges and universities an opportunity to tap into a highly qualified pool of candidates. Whether recruiting for entry level or executive positions at your company or seeking students for academic programs, the recruit exhibition experiences are set-up for targeted. networking or one-on-one interview sessions. CAREER CONNECTION Invited Exhibitors: Small businesses and local employers seeking qualified start-ups. COLLEGE CONNECTION Invited Exhibitors: Higher-education institutions, including those that offer two- to four-year programs and junior and community colleges. BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE BASIC PACKAGE BENEFITS INCLUDE: Onsite brand exposure to over 100,000 daily attendees. Product and service sales at the vendor booth. Dedicated vendor management team to orient partner to festival. Company listed on Essence.com and in Essence Magazine Shops at ESSENCE marketing section. Listing in Essence Festival program guide. Built booth space. (single or double space) Additional opportunities to advertise with Essence Magazine and Essence.com. SUPER PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - Festival program guide listing (1/4 page). - Two (2) weekend plaza tickets to Festival Superdome Concerts. PREMIUM PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - 5 minute daily stage appearances. - Four (4) weekend plaza tickets to Festival Superdome concerts. - One (1) classified ad in the July issue of ESSENCE Magazine. - Festival program guide listing (1/4 page).

14 RECRUIT! PRICING Recruit! Single Space Double Space CAREER CONNECTIONS Convention Center location 3 days Basic Package Fees Super Package Fees Premium Package Fees $3,650 $5,150 Double Only $5,650 $7,150 $33,500 COLLEGE CONNECTIONS Convention Center location 3 days Basic Package Fees Super Package Fees Premium Package Fees $1,950 $3,450 Double Only $3,350 $4,850 $31,610 * All prices include $150 Insurance Fee.

15 CREATE! Exhibit new technologies, or create usable software products, at this community exhibition showcasing technological solutions that are shaping our future. TECHNOLOGY VILLAGE Invited Exhibitors: Showcase your ideas, tools and designs and be a part of a fun, interactive and creative exhibition environment. BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE BASIC PACKAGE BENEFITS INCLUDE: Onsite brand exposure to over 100,000 daily attendees. Product and service sales at the vendor booth. Dedicated vendor management team to orient partner to festival. Company listed on Essence.com and in Essence Magazine Shops at ESSENCE marketing section. Listing in Essence Festival program guide. Built booth space. (single or double space) Additional opportunities to advertise with Essence Magazine and Essence.com. SUPER PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - Festival program guide listing (1/4 page). - Two (2) weekend plaza tickets to Festival Superdome Concerts. PREMIUM PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - 5 minute daily stage appearances. - Four (4) weekend plaza tickets to Festival Superdome concerts. - One (1) classified ad in the July issue of ESSENCE Magazine. - Festival program guide listing (1/4 page).

16 CREATE! PRICING Create! Single Space Double Space TECH VILLAGE Convention Center location 3 days Basic Package Fees Super Package Fees Premium Package Fees $1,950 $3,450 Double Only $3,350 $4,850 $31,610 * All prices include $150 Insurance Fee.

17 IMPACT! Make a nationwide impact by telling your story or recruiting volunteers for educational and social causes in the impact exhibition experience. COMMUNITY CORNER Invited Exhibitors: Raise awareness and support for local and national community-based nonprofit organizations. BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE BASIC PACKAGE BENEFITS INCLUDE: Onsite brand exposure to over 100,000 daily attendees. Product and service sales at the vendor booth. Dedicated vendor management team to orient partner to festival. Company listed on Essence.com and in Essence Magazine Shops at ESSENCE marketing section. Listing in Essence Festival program guide. Built booth space. (single or double space) Additional opportunities to advertise with Essence Magazine and Essence.com. SUPER PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - Festival program guide listing (1/4 page). - Two (2) weekend plaza tickets to Festival Superdome Concerts. PREMIUM PACKAGE BENEFITS INCLUDE: Basic package benefits plus: - 5 minute daily stage appearances. - Four (4) weekend plaza tickets to Festival Superdome concerts. - One (1) classified ad in the July issue of ESSENCE Magazine. - Festival program guide listing (1/4 page).

18 IMPACT! PRICING Impact! Single Space Double Space COMMUNITY CORNER Convention Center location 3 days Basic Package Fees Super Package Fees Premium Package Fees $500 $2,000 $25,000 N/A N/A N/A * All prices include $150 Insurance Fee.

19 LEARN! ESSENCE ENTREPRENEURSHIP INSTITUTE Join a 2-day intensive training course designed to offer high-growth entrepreneurs the chance to learn about business best practices from today s best business minds. Hear first-hand from experts about valuable lessons in the areas of business expansion, competitive branding and how to pitch business ideas to potential investors with the hopes of securing funding for future business operations. This opportunity will arm you with the skills needed to grow your business, strengthen your regional economy and bring jobs back to your community. SIGN-UP TO RECEIVE MORE INFORMATION ABOUT AVAILABLE PACKAGES

20 SMALL BUSINESS OPPORTUNITIES SMALL BUSINESS CONTACTS APPLICTIONS CAN BE SUBMITTED AT: ESSENCEFESTIVAL.COM

21 ADDITIONAL ADVERTISING OPPORTUNITIES

22 ADDITIONAL ADVERTISING OPPORTUNITIES ADVERTISING OFFICES ADVERTISING SALES NEW YORK Danielle Brown Patricia Prinzi Kim Smith Colette Yorrick-Womack 225 Liberty Street New York, NY P: Liberty Street New York, NY P: Liberty Street New York, NY P: Liberty Street New York, NY P: CHICAGO LOS ANGELES DETROIT Paul Johnson Midwest Sales Director 130 E. Randolph St., Suite 1700 Chicago, IL P: F: Haydn Wright Western Sales Director Wilshire Boulevard, Ste Los Angeles, CA P: F: Cristina Kruger Detroit Advertising Manager Woodward Avenue, Ste. 200 Bloomfield Hills, MI P: F:

23 PRINT NATIVE OPPORTUNITIES Authentically integrate your brand in custom native content packages within Essence.com s editorial environment. ESSSENCE will work with your brand to develop highly relevant content. FPO

24 DIGITAL NATIVE OPPORTUNITIES Authentically integrate your brand in custom native content packages within Essence.com s editorial environment. ESSSENCE will work with your brand to develop highly relevant content. FPO