JOB DESCRIPTION. Job Title. Job Purpose. Organisational Relationships. Direct Supervisor: Responsible for: Authorities

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1 Job Title HEAD OF BRAND & MARKETING COMMUNICATIONS This JD was last updated on 20th November, 2014 Job Purpose Working with the Director- Media & Marketing Communications, devise, agree and manage the brands of the ICSS to ensure that a consistent, professional image is portrayed across all platforms. Working with the Director, devise, agree and execute a marketing communications strategy designed to increase target stakeholder awareness of the ICSS. Key to this role is: 1. Guardian of the ICSS brands and sub-brands ensuring consistent quality usage of the brand and safeguard its integrity. 2. Management of the workload of designers and process for which design requests are made 3. Increased target stakeholder awareness of the ICSS. Organisational Relationships Direct Supervisor: Director Media & Marketing Communications Responsible for: Manager Brand & Marketing Communications Officer Brand & Design Authorities Authorised to have the second line decision-making authority in relation to the design and integrity of the ICSS Brand and Marketing Communications. International Centre for Sport Security (ICSS) PO Box 64163, Doha, Qatar, Phone: info@theicss.org Page 1 of 5

2 Responsibilities BRAND Manage and allocate the workload, tasks and responsibilities for the Brand and Marketing Communications division employees Act as an authority and guardian of the ICSS Brands, ensuring consistent brand expression through all platforms, both external and internal. Oversee any changes to the Brand Guidelines and when necessary lead audit, review and recommendations for the Brand Oversee creation of any sub brands and ensure they remain as part of the Brand architecture Redesign of the ICSS website in conjunction with Corporate Communications and implement with the Web Developer Monitor the integrity of the Brand and report issues and misuse to the Director- Media and Marketing Communications Where required sourcing and managing agencies for creation of specific content Develop brand strategies for ICSS products and services that fit within brand architecture, brand positioning and messaging Oversee the design of all ICSS exhibition stands at various events in collaboration with Business Development. Drive naming projects for assigned products and services to ensure fit with brand strategy, alignment with corporate goals, and to maximize marketplace impact. Oversee the ICSS photographic requirements including RFPs and contracting of agencies Devise an ICSS image library and direct department staff on how to maintain the archive. Oversee monthly brand and design analytical reports MARKETING COMMUNICATIONS Lead, advise and manage marketing communications programmes that effectively describe and actively promote the ICSS and its programmes both locally and globally Oversee monthly marketing analytical reports Manage requests from the organisation to produce marketing collaterals that support their business needs. Understand and provide direction to Executives on the best available and usage of marketing collaterals to support their business needs. Oversee and execute media partnerships in conjunction with Media Relations Division International Centre for Sport Security (ICSS) PO Box 64163, Doha, Qatar, Phone: Page 2 of 5

3 Where required work with Procurement to purchase advertising space including print, TV, radio, online In conjunction with Corporate Communications division oversee the design of all publications, newsletters, online, digital platforms. Create and oversee direct marketing campaigns to engage our stakeholdersensure that the marketing communications function of the ICSS has a high impact in terms of keeping stakeholders regularly informed, engaged and inspired and ensure that staff have a clear and positive grasp of what the ICSS stands for and what it is trying to achieve. Manage all existing brand and marketing communications functions within one centralised team, and incorporate, where appropriate, the budgets associated with directorate based brand and marketing communications activities Submit all requests for visual changes to all ICSS digital media platforms and publications to Corporate Communications Work with procurement to develop preferred supplier agreement with appropriate printing resource(s) Process Involvement Create with agency support a robust set of Brand Guidelines to be followed Create a process for the ICSS Employees to request all design work and marketing materials. Key Performance Indicators Qualitative: Process Indicator Target Reference Document Maintain integrity of ICSS Impacts: Global Monthly update report Brands Maintain quality visuals for marketing collaterals Impacts: Global Monthly report on produced work Maintain quality printing production of collaterals Impacts: Global Monthly update report International Centre for Sport Security (ICSS) PO Box 64163, Doha, Qatar, Phone: info@theicss.org Page 3 of 5

4 Quantitative: Process Indicator Target Reference Document Maintain record of design Monthly Work Report work Increase stakeholder take up of collaterals Quarterly Statistics from digital platforms Develop marketing communications plan Annually Marketing Communications and Plan Education & Experience Educational Qualification: A degree in Marketing or similar, preferably at Masters level. Number of Years of Experience: 8 years experience or above Specialised Training Required (if any): Continued Professional Development (CPD) relevant to brand and marketing area. Languages: English (written English must be at a level that is publishable), Arabic (an advantage), and other foreign languages (an asset) Soft Skill Requirements: Must possess strong project management skills, planning and demonstrated ability to manage multiple priorities, capable of resolving problems in a timely manner and the ability to develop alternative solutions, demonstrated critical thinking analysis, must work well in a fast paced environment, strong demonstrated writing and oral communication skills, strong interpersonal skills. can-do attitude with a sense of creativity in your communications activity. An ability to see where opportunities lie and the capacity to achieve your goals and see your creative ideas come in to effect. Must be able to travel internationally. An ability to write in English to a standard that is publishable. Ability to train and mentor junior colleagues to drive a culture or learning and improvement International Centre for Sport Security (ICSS) PO Box 64163, Doha, Qatar, Phone: info@theicss.org Page 4 of 5

5 IT Skill Requirements : Knowledge in MS Office, experience with Graphic Design programs (In Design, Photoshop), content authoring in English, eye for design Note: This Job Description has to be discussed with the relevant employee and he/she should be made aware of their authorities, responsibilities, role in support of company s quality objectives and the competency requirements of this position, along with any deficiencies that exist currently and the company s plan to train the employee to overcome these deficiencies. An uncontrolled copy of the relevant job descriptions can be distributed to the employee and any changes or modifications made should be communicated to them. International Centre for Sport Security (ICSS) PO Box 64163, Doha, Qatar, Phone: info@theicss.org Page 5 of 5