This is D. No one knows Dallas better than D.

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This is D. One simple letter. A capital D. Nowhere else does one letter encompass so much passion, boldness, style, and innovation than here in Dallas. And like our namesake city, we re on a mission.

1 This is D. One simple letter. A capital D. Nowhere else does one letter encompass so much passion, boldness, style, and innovation than here in Dallas. And like our namesake city, we re on a mission. To explore the city s richness of community, character, and culture. To discover what s next, who s next, and where we re all headed. To introduce Dallas to itself. No one knows Dallas better than D. MARK CUBAN // DALLAS MAVERICKS Since 1974, the city has been both our hometown and our inspiration. We stay rooted in our heritage, but, like Dallas, we re constantly reinventing ourselves. So today, we re more than just a single magazine. We re an award-winning editorial platform across a range of media, finding new ways to connect our loyal readers to a fascinating city, carefully crafting stories that offer depth and insight. It all flows from our deep respect for our readers, our clients, and our city. That s D. You. Us. There s so much to see and do. Let us introduce you to all of it.

Reach the most influential and affluent consumers in the city.

Award-winning journalists tell compelling stories from around the city.

together each month with flair, wit, and intelligence. D s value proposition: Our readers choose us.

month. In choosing to do so, they also choose you, our advertisers.

2 Reach the most influential and affluent consumers in the city. D Magazine is the flagship of our editorial fleet. Award-winning journalists tell compelling stories from around the city. Art, culture, politics, dining, personalities, media, business, fashion and style they all come together each month with flair, wit, and intelligence. D s value proposition: Our readers choose us. Our readers are as loyal as they are demanding, willing to pay for the D Magazine experience each month. In choosing to do so, they also choose you, our advertisers. They know they can find their marketplace of choice within the pages of D Magazine all year long. As the authoritative voice on what to do in Dallas, D is invaluable to the city. MAX ANDERSON // DALLAS MUSEUM OF ART Troy Aikman: Anatomy of a Super Hero, February 2011

$331,200 D READERS AVERAGE HOUSEHOLD INCOME Dallas is one of the most valuable luxury markets in the world. The fact is our economy is strong, and we like to spend.

3 $331,200 D READERS AVERAGE HOUSEHOLD INCOME Dallas is one of the most valuable luxury markets in the world. The fact is our economy is strong, and we like to spend. Stylish homes have stacks of D sitting around. Mine is on the kitchen table. PAT SMITH // PAT & EMMITT SMITH CHARITIES 49 $1.4M D readers average age D readers average net worth Our audience prefers the finer things in life. D Magazine readers spend more on travel, fashion, home, and healthcare than readers of any other magazine in Dallas. Ask, and we ll show you the stats for your category. If they re going to spend it, why not spend it with you? Best Suburbs, July 2014 For more information, please contact Director of Sales Suzanne La Forgia at Suzanne.LaForgia@dmagazine.com. SOURCE: Circulation Verification Council readership study, 2013.

BEST IN THE U.S. CITY AND REGIONAL MAGAZINE ASSOCIATION, 2013 551,535 Total monthly readership 60,971 Net circulation 84% Readers who buy from our pages 75 min.

4 BEST IN THE U.S. CITY AND REGIONAL MAGAZINE ASSOCIATION, ,535 Total monthly readership 60,971 Net circulation 84% Readers who buy from our pages 75 min. Average time spent with the magazine D Magazine distributes more than 23,000 magazines at newsstands each month and is the No. 1 selling monthly magazine in the Dallas/Fort Worth area. In fact, in 2013, we saw a 48% increase in newsstand sales. And our subscribers? They are growing, too. Subscriptions are up nearly 20% since Simply put, even after 40 years, our readership is growing, and that means more buyers for you. Jaap van Zweden, September 2008 For more information, please contact Director of Sales Suzanne La Forgia at Suzanne.LaForgia@dmagazine.com. SOURCE: Circulation Verification Council readership study, Media Audit; February March 2013

4.1 MILLION DMAGAZINE.COM AVERAGE MONTHLY PAGE VIEWS Our visitors are loyal: 46% return each month Winners of EXCELLENCE ONLINE in 2012, surpassing all other CRMA titles.

5 4.1 MILLION DMAGAZINE.COM AVERAGE MONTHLY PAGE VIEWS Our visitors are loyal: 46% return each month Winners of EXCELLENCE ONLINE in 2012, surpassing all other CRMA titles. And that doesn t change when they are on the go. 51% of our monthly online visits are generated on mobile devices. Looking to align with very specific content? Through sponsored content and newsletters, you can target our readers to a fine point. Our readers self-select newsletters that arrive in their inbox daily, weekly, and monthly. This content is subject-matter branded, and we have record-breaking engagement stats. For example, our SideDish newsletter has an average open rate of 48%, whereas the national average is 10%. We have many options here; ask us about them. We re proud to share the numbers. Dmagazine.com For more information, please contact Director of Sales Suzanne La Forgia at Suzanne.LaForgia@dmagazine.com.

Connect with the most desirable audience in Dallas.

But we do more than throw a great party.

SPONSORSHIP OPPORTUNITIES: Excellence in Nursing Best Doctors in Collin County Best Lawyers in Dallas Best Real

6 Connect with the most desirable audience in Dallas. D Magazine Partners signature events are the most talked-about and well-attended in the city. But we do more than throw a great party. Our events fuse our award-winning content with sponsorship opportunities that are tailored to meet our clients marketing objectives. We deliver high-impact, highly targeted events that encourage connections with our devoted readers and fans. SPONSORSHIP OPPORTUNITIES: Excellence in Nursing Best Doctors in Collin County Best Lawyers in Dallas Best Real Estate Agents in Dallas Best Doctors in Dallas Best of Big D *Customized event services are available upon request. One of the best networking opportunities out there. I have seen an increase in sales and received great referrals. RYAN BEAUPRE // DALLAS COWBOYS FOOTBALL CLUB For more information, please contact Director of Sales Suzanne La Forgia at Suzanne.LaForgia@dmagazine.com.

7 20,000+ D MAGAZINE ISSUES DISTRIBUTED ON NEWSSTANDS EACH MONTH D Magazine is the No. 1 selling monthly magazine in the Dallas/Fort Worth area. LUXURY HOTELS The Adolphus Dallas/Fort Worth Marriott Solana The Fairmont Dallas Four Seasons Dallas at Las Colinas Four Seasons Spa Gaylord Texan Grand Hyatt DFW Hilton Dallas Lincoln Centre Hilton Dallas/Southlake Town Square The Highland Hotel ZaZa The Joule The Lumen Luxe Stoneleigh Hotel & Spa Magnolia Hotel Dallas Omni Dallas Hotel Omni Mandalay Hotel at Las Colinas The Ritz-Carlton, Dallas Rosewood Crescent Hotel Rosewood Mansion on Turtle Creek Sheraton Downtown Dallas Hotel W Dallas-Victory Warwick Melrose Hotel The Westin-DFW The Westin Galleria The Westin Stonebriar NEWSSTANDS Alberstons Barnes & Noble Central Market-HEB Dallas/Fort Worth International Airport Dallas Love Field Hastings Kroger Sprouts Farmers Market Target Tom Thumb Whole Foods Market Vitamin Cottage Mico Rodriguez, The Dallas 40, September 2014 For more information, please contact Director of Sales Suzanne La Forgia at Suzanne.LaForgia@dmagazine.com. SOURCE: Circulation Verification Council readership study, 2013.

8 The DETAILS

9 SPECS 2015 ADVERTISING SPECS: FULL (W/BLEED) 16.25" X 11" FULL (W/BLEED) 8.25" X 11" FULL (LIVE AREA) 7" X 10" 1/2 HORIZONTAL 7" X 4.875" 1/2 VERTICAL 4.625" X 7.375" 1/3 VERTICAL 2.25" X 9.75" 2/3 VERTICAL 4.625" X 9.75" 1/3 SQUARE 4.625" X 4.625" MECHANICAL REQUIREMENTS: DIGITAL FILES ONLY: InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted. All images should be 350 dpi and color as CMYK. Please supply a composite proof for color. Without a proof, D Magazine is not responsible for the content of your ad. Ads created in Microsoft Word, Microsoft Publisher, Power Point or any PC-based program cannot be accepted. We will be glad to recreate the ad at our normal ad production rate. MAGAZINE TRIM SIZE: 8 x For bleed allow.125 beyond all trim. Keep live matter.25 from all trim. Magazine format is three-column and is perfect bound. Art will be held at D for one year from date of use. FTP INFO: Contact Travis Stewart at travis.stewart@dmagazine.com for information

EDITORIAL CALENDAR 2015 JANUARY 2015 EDITORIAL: Design District Guide AD SECTION: Image 2015; Travel DEADLINE: November 13 INSERTED PUBLICATION: Collin County Guide FEBRUARY 2015 EDITORIAL: Hidden

10 EDITORIAL CALENDAR 2015 JANUARY 2015 EDITORIAL: Design District Guide AD SECTION: Image 2015; Travel DEADLINE: November 13 INSERTED PUBLICATION: Collin County Guide FEBRUARY 2015 EDITORIAL: Hidden Dallas AD SECTION: Travel: Romantic/Weekend Giveaways; Heart Health DEADLINE: December 8 MARCH 2015 EDITORIAL: Diners and Dives/Mom and Pop restaurants; Most Stylish; Excellence in Nursing AD SECTION: Aesthetic Beauty; Private School Guide; Spring Travel DEADLINE: January 16 EVENTS: Excellence in Nursing (late February) APRIL 2015 EDITORIAL: 100 Oldest Families AD SECTION: Best Doctors Collin County; Travel: Fun Getaways DEADLINE: February 13 EVENTS: Best Doctors in Collin County (late March) MAY 2015 EDITORIAL: TBD; Best Lawyers AD SECTION: Best Lawyers; Private School Guide; Travel; Retire in Style DEADLINE: March 20 EVENTS: Best Lawyers (late April) JUNE 2015 EDITORIAL: Ways To Stay Cool This Summer AD SECTION: Travel; Guide to Summer Beauty DEADLINE: April 17 ANNUAL PUBLICATION: 2015 Dallas Healthcare Directory JULY 2015 EDITORIAL: Real Estate; Best Realtors, Insurance, Mortgage AD SECTION: Best Real Estate Agents, Mortgage Professionals, and Home and Insurance Agents; Travel DEADLINE: May 22 EVENTS: Best Real Estate Agents (late June); Best Mortgage Professionals (late June/early July) AUGUST 2015 EDITORIAL: Best of Big D AD SECTION: Celebrating the Best; Travel: Family Vacations DEADLINE: June 19 INSERTED PUBLICATION: The Medical Book ANNUAL PUBLICATION: Private School Handbook SEPTEMBER 2015 EDITORIAL: Ideas Issue: What Dallas Needs to Do AD SECTION: Best Dentists; Guide to Plastic Surgery; Fall Travel DEADLINE: July 17 EVENTS: Best Dentists (late August) OCTOBER 2015 EDITORIAL: Best Doctors AD SECTION: Best Doctors; Southwest Travel Planner; Private School Guide DEADLINE: August 14 EVENTS: Best Doctors (late September) NOVEMBER 2015 EDITORIAL: TBD; Best Financial Planners and Top Wealth Managers AD SECTION: Best Financial Planners and Top Wealth Managers; Top Medical Centers; Family Law; Travel DEADLINE: September 18 DECEMBER 2015 EDITORIAL: Restaurants of the Year; 10 Most Beautiful AD SECTION: Retire in Style; Winter Travel; Holiday Gift Guide; December Days of Giveaways DEADLINE: October 16 EVENTS: 10 Most Beautiful (late November/early December)

2015 AUDIT FAST FACTS BEST IN THE U.S. THE ALLIANCE OF AREA BUSINESS PUBLICATIONS D Magazine readers are is 69% female, 31% male. 46% of D Magazine readers have children at home.

11 2015 AUDIT FAST FACTS BEST IN THE U.S. THE ALLIANCE OF AREA BUSINESS PUBLICATIONS D Magazine readers are is 69% female, 31% male. 46% of D Magazine readers have children at home. The average home value of a D Magazine reader is $625,000. The average age of a D Magazine reader is 49. The average net worth of a D Magazine reader is $1.4 million. D Magazine readers spend an average of 75 minutes with each issue. The national average is 14 minutes. 84% of D Magazine subscribers frequently purchase products or services from ads seen in D Magazine. 97% of D Magazine subscribers regularly read or look through D Magazine. The average for national magazines is 77%. SOURCE: Circulation Verification Council readership study, 2011, 2013, Media Audit 2013, Emarketer 2013 $331,200 Average household income 551,535 Total monthly readership 60,971 Average net circulation 91% Own a home For more information, please contact your account executive

This is D. No one knows Dallas better than D.

This is D. No one knows Dallas better than D. This is D. One simple letter. A capital D. Nowhere else does one letter encompass so much passion, boldness, style, and innovation than here in Dallas. Which is why we re here. We re D. And like our namesake