IDEAS APPLICATIONS MARKETS NEW NEW NEW VISUAL COMMUNICATION / DECORATION / LAYOUT / DESIGN / PERSONALISATION / PACKAGING / EDITING / BRANDING

Transcription

1 NEW IDEAS NEW APPLICATIONS NEW MARKETS a event VISUAL COMMUNICATION / DECORATION / LAYOUT / DESIGN / PERSONALISATION / PACKAGING / EDITING / BRANDING

2 EQUIPMENT MANUFACTURERS, DISTRIBUTORS «Innovation is a central focus in my work. I develop new solutions using the latest technologies.» PRINTING MACHINES / MEDIA AND MATERIALS / CUTTING AND FINISHING / IMAGE PROCESSING / DIGITAL MEDIA AND TRADE SIGNS / ETC. SERVICE PROVIDERS «I bring my clients projects to life. I provide turnkey solutions. I provide a complete range of services.» SMALL AND LARGE FORMAT DIGITAL PRINTING / SCREEN PRINTING / SIGNS / 3D PRINTING / ENGRAVING / TRANSFER / EMBROIDERY / ETC. A VALUE CHAIN PURCHASING ADVISERS END CUSTOMERS «I establish a global, multichannel marketing strategy.» BRANDS / TRADE / ADVERTISERS / ADMINISTRATION / ETC. «I design creative projects and build my network of service providers.» COMMUNICATIONS AGENCIES / DECORATORS / DESIGNERS / ARCHITECTS / PHOTOGRAPHERS / ETC.

3 C!PRINT LYON: PRINTING ADDS VALUE C!Print, a cross-discipline event, is the leading trade show for the visual communication and graphics industries. By focusing on application, innovation and creativity, the C!Print trade show creates bridges between many diverse industries. C!Print decodes new digital technologies and highlights how implementing them creates new perspectives. Printing and innovative materials come to life in front of visitors, becoming powerful marketing tools. At C!Print, communication agencies, purchasing advisors and end users can look ahead and imagine their future communication campaigns. In Lyon, Print comes to life, communicates and demonstrates the many ways it adds value. AN EVENT THAT BRINGS INDUSTRIES TOGETHER VISUAL COMMUNICATION RETAIL / SIGNAGE / EVENTS / ADVERTISING / CUTTING AND FINISHING PRODUCT PERSONALISATION PERSONALISATION / MERCHANDISING / DESIGN AND EXPAND INTO NEW MARKETS DECORATING / ADVERTISING / PACKAGING / TEXTILE / GRAPHIC PRINTING / INDUSTRY / PHOTOGRAPHY NEW IN AN AREA FOCUSED ON ADVERTISING 2018 OOH * TOPS ADVERTISING * OOH : Out Of Home Explore a 250 sqm area highlighting the latest innovations in the industry Talk with all the market experts in one place Meet and discuss new external communication challenges ADVERTISING / RETAIL / SIGNAGE / ADVERTISING INFRASTRUCTURE / DIGITAL MEDIA...

4 PUTTING THE LATEST SKILLS TO WORK FOR BRANDS The Plateforme is a space designed for service providers: printers & small to large-format markers. 50 exhibitors are on hand to promote their range of services and find additional ways to improve what they offer! From inspiration to creation AT C!PRINT communication agencies, purchasing advisors and end users can look ahead and imagine their future communication campaigns. AT THE PLATEFORME they will meet service providers who will create their projects! BECOME A SOLUTIONS ARCHITECT AND SUPPORT YOUR CUSTOMERS AS THEY CREATE THEIR CAMPAIGNS!

5 SAME TIME, SAME PLACE TWO EVENTS, A DYNAMIC SYNERGY! CTCO is the leading trade show for promotional garments and gifts. It complements C!Print, creating dynamic synergy that brings together experts to serve communications professionals. It provides the next generation of effective marketing tools for brands and communicators. CONSULTING / DESIGN / CREATION 2,20 % COMMUNICATION AGENCY 11,02 % PROMOTIONAL GARMENTS AND GIFTS DISTRIBUTOR 57,32 % SMALL FORMAT PRINTING / PERSONALISATION SERVICE 18,25 % AT CTCO 280 EXHIBITORS (PROMOTIONAL GIFT PROVIDERS AND PROMOTIONAL GARMENT BRANDS) 10,733 VISITORS PRINTING / PRE-PRESS / POST-PRESS 11,21 %

6 TRY NEW TECHNIQUES AND GET INSPIRED DURING THE TRADE SHOW PLUG&PLAY is the place for C!Print trade show trends, innovations and testing. This unique area will allow visitors to experience the challenges of personalisation personalising space, products, messages, etc. Designers and experts will partner with the C!Print trade show to create a fictional marketing campaign for the PLUG&PLAY brand. Visitors are invited to experience a 360 immersion in the world of print that will include graphic creation, visual identity design, space design, collection design, new technologies and new media. TESTING PERSONALISATION NEW SOLUTIONS INNOVATIONS 200 APPLICATIONS TO EXPLORE (LARGE PRINT IN CLOUD S CENTRE) BRANDING DIGITAL TECHNOLOGIES APPLICATIONS 3 DEMONSTRATION AREAS PRODUCT PERSONALISATION WORKSHOP Cutting, engraving, UV printing, transfer, sublimation More than 10 different techniques will be shown live in this space focused on product personalisation. AREA DEDICATED TO LAYOUT The PLUG&PLAY brand will come to life in different spaces to show innovative implementations in real situations. A DECODING ZONE Workshops, roundtables, guided tours Industry experts will be on hand for three days, sharing their experiences with visitors to inspire them and stimulate their creativity.

7 EXPERTISE DIRECT FROM THE MARKETS Each year, the trade show offers a full programme of presentations designed to give visitors the keys to their markets. Nearly 60 experts from all industries, as well as all the official trade show partners, work together to organise these successful events. 15 ROUND TABLES Market leaders share their viewpoints on the future trends in their industries. "CONCENTRATED EXPERTISE" 10 CASE STUDIES 3 MASTER CLASSES Presentations decode the year s high profile campaigns and projects, led by those who produced them in partnership with those who designed them. 5 GUIDED TOURS Guides host thematic and informative tours to help visitors decode what the trade show has to offer. 20 WORKSHOPS The workshops get to the heart of technology and allow attendees to test and analyse the latest technical innovations.

8 ACCESSIBLE 24/7, 365 DAYS A YEAR C!PRINT SOURCING: THE ONLINE PRINT NETWORKING PLATFORM A tool for efficient sourcing An innovative platform An exhibitor profile CUTTING & ENGRAVING DIGITAL MEDIA SCREEN PRINTING GARMENT PERSONALISATION SIGNAGE 3D PRINTING DIGITAL PRINTING BE AVAILABLE ALL YEAR LONG As a C!Print exhibitor, your company will be included on this platform. You can keep in contact with your customers and have an additional tool for sharing your news. GET EVEN MORE VISIBILITY WITH ADDITIONAL SERVICE PACKAGES Position yourself as a key player. on C!Print Sourcing because nearly all projects start with a web search. Access back office to add unlimited content / Publish your news / Insert ings, etc. Price available upon request This enhanced communication method will bring you MORE qualified leads at the show! With 12,000 visitors/month, C!Print Sourcing is a simple, fast and effective tool to give your products more visibility and improve your reputation at the trade show and online!

9 2017 TOUTES LES SOLUTIONS DE PERSONNALISATION GRAND TÉMOIN français partage avec nous sa vision de la communication, entre enthousiasme et mise en garde DOSSIER LES SOLUTIONS ajoutée à votre communication ESPACE où optique rime avec unique COMMUNICATION PLAN A TRADE SHOW CONNECTED WITH ITS MARKET 365 DAYS A YEAR OUR PARTNERS ASSOCIATIONS AND INSTITUTIONS The C!Print trade show supports you throughout the year through rich, dynamic editorial content. PRESS AND MEDIA 2.0 A WEBSITE (70,000 users a year), A NEWSLETTER (32,000 subscribers), A BLOG (80,000 users a year), a 100% qualified target. A SPECIALISED MAGAZINE distributed to more than 10,000 readers. A HIGHLY-QUALIFIED DATABASE FOR TARGETED CAMPAIGNS to 32,000 contacts. Segment your needs and perform tailor-made direct marketing campaigns with our 656 DATABASE. #1 JANVIER IC le Mag / Industries Créatives JACQUES SÉGUÉLA Le plus célèbre des publicitaires DE PERSONNALISATION Huit pages pour donner de la valeur RETAIL DESIGN Sensee : des boutiques TECHNICAL AND CREATIVE PARTNERS FOLLOW US ON: WE SHARE YOUR MARKET NEWS ACROSS ALL OUR NETWORKS!

10 EXCLUSIVE C!PRINT SERVICES THE PREMIUM VISITOR SERVICE WE MANAGE THE FOLLOW-UP OF YOUR VIP ACCOUNTS to guarantee EXCLUSIVE PREMIUM service that supports your commercial connections. Personalised contact / Event registration / Hotel reservation assistance / Station welcome and transfer / Free parking and cloakroom / Free station-airport shuttle / Personalised welcome / Open bar EXHIBITOR S WORDS «C!Print is a trade show intended to professionals. Its timing at the beginning of the year allows us to give a sneak-peak of all our new products before the international shows. t s a good opportunity to draw customers and prospective customers from southern regions in France, but also from Paris - we ve seen a clear increase in 2017.» AGFA GRAPHICS / David WATSON Marketing Director «We are very satisfied with our participation at the C!Print show this year. We had many interested and interesting visitors.» AVERY DENNISON / Bérengère DUDOUIT Sales Manager France «The results in terms of sales surpassed all our expectations because thanks to the tradeshow Mimaki France recorded the highest turnover since it was created 8 years ago.» MIMAKI / Igor GADREAUD Development Manager «Each year, C!Print is a major gathering which we are happy to attend.» CANON / Jean-Francois GENESTOUT Channel Director / PPG - Wide Format Group PERSONALISED LOGISTICAL SUPPORT with a single contact person and custom support for all your technical requests. CUSTOM COMMUNICATION TOOLS THAT INCREASE YOUR VISIBILITY Create personalised campaigns / Sponsor trade show goodies / Web banners, etc. All our communication tools can be found at: «Roland DG has participated in the C!Print trade show since it began 9 years ago with the Communiquez Textile tradeshow. The reason is simple: we fully share the organisers vision and approach regarding trade show education through its workshops and innovative applications shown in a very concrete situations. We also appreciate the enormous amount of work done to mobilise market players, keep them informed and support them throughout the show.» ROLAND DG / Olivier DUBARRY New Business Marketing Manager «What I like about C!Print is the trade show s ambiance, which is both lively and very professional.» MACTAC / Nicolas RICHARD Director of Mactac France

11 2017 REPORT 13,157 VISITORS OVER 3 TRADE SHOW DAYS Visitors % increase compared with the 2016 show PREMIUM VISITORS 13 % PREMIUM VISITORS GEOGRAPHICAL DISTRIBUTION OF VISITORS EXHIBITORS EXHIBITORS MANUFACTURERS OF PRINTING EQUIPMENT / MEDIA VISITOR PROFILES AND POSITIONS 19% others 62% decision makers 19% purchasing advisers 53 COUNTRIES REPRESENTED % FRENCH 98 DISTRIBUTORS OF EQUIPMENT / MEDIA 51 SERVICE PROVIDERS 5 PRESS AND ASSOCIATION PARTNERS VISITOR BUSINESS FIELDS IN 2017 PROMOTIONAL GARMENTS AND GIFTS DISTRIBUTOR 9,22 % BRAND / TRADE / ADMINISTRATION 12,50 % CONSULTING / DESIGN / CREATION 13,80 % PRINTING / PRE-PRESS / POST-PRESS 27,52 % LARGE-FORMAT AND OFFSET PRINTERS ENDORSE THE SHOW +29 % LARGE-FORMAT printers +83 % offset PRINTERS SMALL FORMAT PRINTING / PERSONALIZATION SERVICE 13,82 % DISTRIBUTION PER FRENCH REGION: Auvergne-Rhône-Alpes 42.58% Bourgogne-Franche-Comté 5.15% Bretagne 1.37% Centre-Val de Loire 2.31% Corse 0.44% Grand Est 5.89% Hauts-de-France 2.83% Ile-de-France 10.01% Normandie 1.59% Nouvelle-Aquitaine 5.31% Occitanie 8.32% Pays de la Loire 2.82% Provence-Alpes-Côte d Azur 10.23% Dom-Tom 1.15% COMMUNICATION AGENCY 10,68 % VISUAL COMMUNICATION PROVIDER 12,46 %

12 ContacTs Thomas NOLLET Sales Director Tél. +33 (0) Emilie EGGENSCHWILLER Sales Representative Tél. +33 (0) Iman BENYAHIA C!Print Sourcing Project Manager Tél (0) Aurélie LAMANDÉ Marketing Director aurelie.lamande@656editions.net Tél (0) Pauline DUCAT Marketing Manager pauline@656editions.net Tél. +33 (0) Cécile JARRY Tracking & Content Manager cecile.jarry@656editions.net Tél. +33 (0) LOGISTICS DEPARTMENT logistic@656expo.net Tél. +33 (0) The trade show is organised by 656 Editions, a group that includes: Trade shows Press Digital 6_7_8 FEB _7_8 FEB LE MAG - Industries Créatives DATABASE... a event