TDC PRESENTATION SEPTEMBER 14, 2011
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1 TDC PRESENTATION SEPTEMBER 14, 2011 CENTRAL EUROPE Marion Wolf 2011/12 SALES & MARKETING PLAN
2 SALES PROGRAMS CONSUMER SHOWS GERMANY CMT Stuttgart F.re.e Munich ITB Internationale Tourismus Börse Reisen Hamburg Touristik & Caravanning International Leipzig NETHERLANDS Vakantiebeurs Wereldcontact Reizen Travel Market HUNGARY POLAND CZECH REPUBLIC Utazas Tour Salon Holiday World Total Estimated Attendance: 752,000 Consumer Visitors
3 SALES PROGRAMS TRADE SHOWS & EVENTS GERMANY DRV Annual Convention ITB Internationale Tourismus Börse Reisemesse.de VIP Tour Operator Business Development Events NETHERLANDS Vakantiebeurs UNITED STATES International Pow Wow Total Estimated Attendance: 495,000 Trade Visitors
4 SALES PROGRAMS TRAVEL AGENT TRAINING GERMANY FTI North American Road Show FVW International s Fit for USA elearning Program German Sales Mission (Stuttgart, Düsseldorf, Frankfurt) Travel Agent Roundtables (Braunschweig, Bremen, Hannover) SWITZERLAND Visit USA Seminar AUSTRIA Visit USA Seminar BELGIUM Visit USA Workshop NETHERLANDS See America Workshop Total Estimated Reach: 5,950 Retail Travel Agents
5 SALES PROGRAMS FAMILIARIZATION TOURS WILLY SCHARNOW FOUNDATION October: 12 agents + escort DERTOUR December: 18 agents + escorts FTI May: 16 agents + escorts Total Agents to be Hosted: 46
6 MARKETING INITIATIVES TOUR OPERATOR ACTIVITY GERMANY America Unlimited Dertour FTI Meier s Weltreisen SWITZERLAND Flex Travel/TUI Suisse Hotelplan Suisse (Including Skytours) Knecht Reisen Kuoni Neckermann Reisen Thomas Cook Reisen TravelZoo (Aggregator) TUI NETHERLANDS ITG Jan Doets Kuoni OAD Reizen TUI Total Estimated Reach: 32.4 million Customers
7 MARKETING INITIATIVES - FTI 2012 HIGHLIGHT OF THE YEAR CAMPAIGN Targeting present and potential customers via several marketing platforms Catalog Prominent Placement Online Teasers, Landing Pages, Consumer enews Blasts Retail Stores Window Displays, enews Blasts Consumer Press Advertorials Agent Training North American Road Show Fam Trips 1 Agents, 1 Media Total Estimated Reach: 9.6 million Consumers & 14,200 Retail Travel Agencies
8 MARKETING INITIATIVES - FTI Catalog (Circ. 500,000) Cover page depicting imagery and custom HoY destination logo Destination Intro Pages With imagery, text content and custom HoY destination logo Box in FTI B2C enews to 165,000 consumers Homepage teaser linking to dedicated landing page 3.5 million PVs, 440k UPVs/month
9 MARKETING INITIATIVES - FTI Storefront Window Display In 1,000 agencies for four weeks Press Coverage Full page advertorial with imagery, logo and text
10 MARKETING INITIATIVES DERTOUR & WARNER BROS. PICTURES GERMANY DOLPHIN TALE MOVIE CAMPAIGN Targeting present and potential customers via the retail trade Fax Blasts announcing Movie Ticket Giveaway to 30,000 Agents Online Communication Info Packet Mass Mailing to 8,900 Agencies Window Display Posters Point-of-Sale Flyers Sweepstakes Flyer Total Estimated Reach: 5.3 million Consumers & 30,000 Retail Travel Agents
11 MARKETING INITIATIVES DERTOUR & WB Storefront Window Poster In 8,900 agencies for 4 wks POS Flyer (Front) Mock-Up To 8,900 agencies Imagery, text, logo POS Flyer (Back) Mock-Up Up to 10 VSPC travel offers And price point teasers
12 MARKETING INITIATIVES DERTOUR & WB Sample Sweepstakes Flyer (Front) To 8,900 agencies Imagery, logo and text Sample Sweepstakes Flyer (Back) Imagery 9 sweepstakes questions Warner Bros. Movie Poster In 8,900 agencies for 4 wks
13 MARKETING INITIATIVES NATIONWIDE CONSUMER SWEEPSTAKES IN CONJUNCTION WITH DOLPHIN TALE MOVIE LAUNCH 2 POINT-OF-SALE MAGAZINES BURGER KING S KING MAGAZINE Circulation 500, outlets nationwide 2.5 million UPVs/month SATURN S PIRANHA MAGAZINE Circulation 122, outlets nationwide 4.2 million UPVs/month TOUR OPERATOR CALL-TO-ACTION Plus sponsorship of flights Total Estimated Reach: 7.3 million Consumers
14 DANKESCHÖN! Thank You for Listening Q & A
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